Breyers
From Wikipedia, the free encyclopedia
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| Breyers | |
|---|---|
| Current owner | Unilever |
| Country of origin |  United States |
| Markets | United States |
| Website | Official website |
Breyers Ice Cream is a brand of ice cream owned by Unilever (part of their United States Good Humor-Breyers unit). They have a large plant in the town of Framingham, Massachusetts, outside Boston.
For years Breyers was known for its short, all-natural ingredients list. This featured prominently in an advertising campaign where a child would attempt to read the ingredients from another brand, experiencing extreme difficulty pronouncing the artificial additives. He then turned to the Breyers list and quickly rattled off the four ingredients (in their vanilla at the time): milk, cream, sugar, and vanilla. In recent years, as part of cost cutting measures since the acquisition by Unilever, the list has expanded to include Tara gum, Guar gum, ice-structuring proteins, mono and diglycerides, corn-syrup,[1] and whey sourced from meat-based rennet.[2] As a result of the use of whey, Breyers All Natural Ice Cream is no longer acceptable for vegetarians. Also, the carton size has shrunk from the classic half-gallon to one-and-a-half quarts.[3]
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[edit] Confusion with Dreyer's
Breyers is sometimes confused with Dreyer's, a Nestle brand. While William Breyer founded his ice cream on the east coast, another man, William Dreyer, founded an ice cream company on the west coast. As the two brands increased their reach across the country, a similarity of name issue was inevitable. In 1981, Dreyer’s made the decision not to sell Dreyer’s branded products in the east. In an agreement with Breyers, Dreyer's sought to market its product east of the Rocky Mountains under the "Edy's Grand" name.[4] However, Breyers made no similar reciprocal agreement, and by the mid-1980s began to distribute Breyers ice cream to states throughout the midwestern and western United States.[5] As a result, both Breyers and Dreyer's can be found on grocery shelves in western states.
[edit] Breyers Yogurt
Breyers Yogurt is a brand of yogurt, owned previously by Kraft Foods then by CoolBrands International, a Canadian company, and it has been recently sold by them to Lily Acquisition LLC, an affiliate of Catterton Partners, a private equity firm based in Greenwich, Connecticut. This is manufactured under a Unilever license.
Breyers has recently introduced the Breyers Smart! line of yogurt, which includes DHA, an Omega-3 fatty acid linked to brain development, learning, and cognition.[6]
[edit] Canada
Breyers is also available in Canada, where the product is sold in 1.89-L (half-gallon) containers. It is marketed as a "frozen dessert" instead of ice cream,[7] since the product is made with vegetable oils and modified milk ingredients rather than milk.
[edit] Product lines
Breyers has a variety of different product lines including:
→ All Natural- Uses all-natural ingredients derived from natural sources, however, not as natural as they used to be (for example, 'Chocolate Flavored Chips' and the addition of Tara Gum as a stabilizer to promote a creaminess for cost-cutting measures).
→ Smooth & Dreamy- Uses all natural ingredients with half the fat and fewer calories than regular ice cream."
→ Double Churn Fat Free- Fat-free Ice Cream
→ Double Churn No Sugar Added- Creamy ice cream with no sugar added.
→ Carb Smart- A low-carb ice cream product with 4 grams of net carbs per 1/2-cup serving.
[edit] External links
- Breyers.com Official web site
- [1]Good-Humor Breyers corporate website
- adailyscoop.com Breyers Natural Ice Cream and Tara Gum: Unilever’s Response
[edit] References
- ^ http://adailyscoop.com/2006/09/11/breyers-natural-ice-cream-and-tara-gum-unilevers-response/
- ^ http://www.icecreamusa.com/contact_us/faqs.cfm
- ^ [http://routingbyrumor.wordpress.com/2008/05/25/unilever-shrinks-its-products-again-breyers-ice-cream-now-25-smaller/
- ^ Brown, Paul B., and Kichen, Steve, "The Class of 1983: Breaking the Barriers," Forbes, November 7, 1983, p. 168.
- ^ Royall, Roderick, "Ice Cream Wars," Baltimore Business Journal, April 28, 1986, p. 1.
- ^ www.breyersyogurt.com Breyers Smart!
- ^ http://www.cbc.ca/consumer/comm-oddities/2008/06/i_scream_for_ice_cream.html
