Choco Taco is a brand of dessert food resembling a taco, consisting of a sugar cone–like taco shell waffle cone, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The product was invented in Philadelphia in the 1980s by Alan Drazen, Senior Vice President of the Jack and Jill Ice Cream Company, but was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. It made its first appearance in supermarkets nationwide by Good Humor-Breyers in 1996 as "America's coolest taco", at the Supermarket Industry Convention in Chicago, Illinois.
In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging. The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces. Choco Tacos have also been sold at Taco Bell and Taco John's restaurants, from ice cream trucks outside the facility.
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