Choco Taco

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Choco Taco
Choco taco.jpg
Choco Taco
Course Dessert
Place of origin United States
Region or state Philadelphia
Creator Alan Drazen
Serving temperature Cold
Main ingredients Ice cream, sugar[1]
Food energy
(per serving)
240[1] kcal
Cookbook:Choco Taco  Choco Taco

Choco Taco is a brand of dessert food resembling a taco, consisting of a sugar cone–like taco shell waffle cone, reduced-fat[citation needed] vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The product was invented in Philadelphia in the 1980s by Alan Drazen, Senior Vice President of the Jack and Jill Ice Cream Company,[2] but was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. It made its first appearance in supermarkets nationwide by Good Humor-Breyers in 1996 as "America's coolest taco", at the Supermarket Industry Convention in Chicago, Illinois.

Background[edit]

The "Choco Taco" is marketed under Klondike brands, marketed as "The Original Ice Cream Taco". The brand is sold by Good Humor-Breyers, a division of Unilever.

In 1998, Unilever introduced the Choco Taco to Italy and 1999 to Sweden with the name Winner Taco.[3][4][5] In 2000 the Winner Taco was retired from the Italian/Swedish market. After two years of campaigning by Taco fans, on January 2014 Algida announced on their Facebook page the return of the Winner Taco in Italy. It had a commercial of a man turning into a polar bear. http://www.gloucestertimes.com/news/article_e97e4e64-6329-58b2-848a-f3e22e9f96c9.htmling GB Glace selling the ice cream in Sweden has also re-introduced the ice cream in 2014.

In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging.[6] The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces.[7] Choco Tacos have also been sold at Taco John's restaurants, from ice cream trucks outside the facility.[8]

References[edit]

  1. ^ a b Official page with ingredients and nutrition.
  2. ^ "Tidbits". Time. 2005-04-12. Retrieved 2010-04-28. 
  3. ^ "Key word search: global dairy food trends". Dairy Foods. 1998. [dead link]
  4. ^ "Winner print ad". 
  5. ^ "Winner Taco Ad". 
  6. ^ "Good Humor-Breyers Adds Products.". Supermarket News (FindArticles). April 1987. Retrieved 2007-10-24. [dead link]
  7. ^ Marotta, Lori Anne (1999-03-01). "Good Humor-Breyers Offers an Array of Products". Frozen Food Age. AllBusiness.com. Retrieved 2007-10-24. 
  8. ^ Doeff, Gail (March 1996). "Changing channels; as freezer cases fill, frozen dessert makers seek new growth avenues". Dairy Foods (FindArticles). Retrieved 2007-10-24. [dead link]