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Lucky Me (noodles)

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Lucky Me!
Logo since 2021
Product typeInstant noodles
OwnerMonde Nissin
Produced byMonde Nissin
CountryPhilippines
IntroducedNovember 1989; 34 years ago (1989-11)
MarketsWorldwide
TaglineHappy We!
Websiteph.mondenissin.com/products/brand/lucky-me

Lucky Me! is a Philippine instant noodle brand introduced in 1989 by Monde Nissin.

History

In November 1989, Monde Nissin entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest-selling products like beef and chicken flavor. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.

Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.[1]

On July 8, 2022, numerous countries issued a health warning regarding Lucky Me! products due to the reported presence of ethylene oxide, although Monde Nissin denied the claims, stating that the products are FDA registered and comply with food safety standards.[2]

Lucky Me Products

Lucky Me Instant Mami

  • Chicken
  • Beef

Lucky Me Spicy Hot Mami

  • Spicy Chicken
  • Spicy Beef
  • Spicy Pork

Lucky Me Pancit Canton

Current flavors

  • Original (introduced in 1991)
  • Calamansi (introduced in 1999)
  • Hot Chili (introduced in 2000)
  • Chilimansi (introduced in 2001)
  • Sweet & Spicy (introduced in 2007)

Former flavors

  • Adobo (introduced in early 2000s, discontinued in 2007)
  • Garlic and Shrimp (introduced in early 2000s, discontinued in 2007)
  • Grilled spareribs (introduced in early 2000s, discontinued in 2007)

Lucky Me Go Cup (formerly Lucky Me Supreme)

Lucky Me Pouches (formerly Lucky Me Special)

  • Itnok (Chicken & Egg)
  • La Paz Batchoy
  • Bulalo
  • Curly Spaghetti
  • Baked Mac
  • Mac and Cheese
  • Lomi
  • Jjamppong

References

  1. ^ "Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals". Pana.com.ph. September 15, 2013. Retrieved December 5, 2016.
  2. ^ John Viktor D., Cabuenas (2022-07-07). "Lucky Me! says products safe to eat, ethylene oxide used in treatment of materials". GMA Network. Retrieved July 8, 2022.