Salt 'n' Shake
Salt 'n' Shake is one of the United Kingdom's oldest crisp brands, originally manufactured by The Smith's Snackfood Company. They are most notable for containing a blue sachet containing 0.6g of salt, allowing the purchaser to salt the crisps to their own taste.
According to the packet, Salt 'n' Shake was created by Frank Smith and was first sold in pubs in Cricklewood, London in the 1920s. Because the salt cellars he provided were being stolen by pub visitors, Smith began to sell the packets with a small blue sachet of salt, the tradition of which continues to this day. The brand is at present owned by Walkers.
The crisps were originally called Salt 'n' Shake, but was retitled Salt & Shake when the crisps were relaunched by Walkers in January 2003. It was the January 2003 relaunch, accompanied by an advert starring Gary Lineker, that sees the crisps' latest packaging.
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