Borders' influence in the black community was the trigger for a local radio station to offer him a weekly program in 1940. Listeners of both races tuned in to hear information about segregation, disfranchisement, patriotism (this was during World War II), and black migration to the north. The program became the second-highest-rated broadcast in Atlanta.
During bus desegregation in Atlanta, Borders sat in the front of a bus and was arrested. He formed the Wheat Street Credit Union to provide low-interest loans to blacks. Three times in the 1960s and '70s, Borders ran for the Georgia House of Representatives but failed.