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==Popularity==
==Popularity==
According to iResearch,<ref>[[iResearch]], [http://www.resonancechina.com/2011/03/30/sina-commands-56-of-chinas-microblog-market/ "Sina Commands 56% of China’s Microblog Market]</ref> Sina Weibo has 56.5% of the [[microblogging]] market based on active users and 86.6% based on browsing time over competitors such as [[Tencent]] and [[Baidu]]. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other [[Very Important Person|VIP]]s. The top 100 users now have over 180 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing.<ref>[[MarketWatch]], [[Caixin Media|Caixin Online]], [http://www.marketwatch.com/story/sina-brings-microblogging-to-china-2010-07-04 Sina's microblogging power, 4 July 2010]</ref>
According to iResearch,<ref>[[iResearch]], [http://www.resonancechina.com/2011/03/30/sina-commands-56-of-chinas-microblog-market/ "Sina Commands 56% of China’s Microblog Market]</ref> Sina Weibo has 56.5% of the [[microblogging]] market based on active users and 86.6% based on browsing time over competitors such as [[Tencent]] and [[Baidu]]. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other [[Very Important Person|VIP]]s. The top 100 users now have over 180 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing.<ref>[[MarketWatch]], [[Caixin Media|Caixin Online]], [http://www.marketwatch.com/story/sina-brings-microblogging-to-china-2010-07-04 Sina's microblogging power, 4 July 2010]</ref>

By 2011, the Weibo has become a phenomenon which is paid close attention to by both Chinese media and government. The Weibo is considered to allow netizens to express themselves quite freely, and even criticism against the Chinese government is more widespread in the Weibo compared to other Chinese media formats. After the July 2011 Wenzhou train crash, many angry posts concerning governmental corruption were posted throught the Sina Weibo<ref>[http://www.penn-olson.com/2011/08/01/the-wenzhou-crash-and-the-future-of-weibo/ The Wenzhou Crash and the Future of Weibo], Penn Olson - The Asian Tech Catalog, August 1, 2011</ref>. While the Weibo might not always be in favor of government officials, in the last couple of years more and more politicians open Weibo accounts and attempt to establish a direct and friendly link with the public<ref>[http://thinkingchinese.com/index.php?page_id=340 Weibo Microblogs – A Western format with new Chinese implications], [http://thinkingchinese.com Thinking Chinese], August 2011</ref>. Though this phenomenon is expected to expand, such politicians are expected to use direct language, avoid 'empty talk', and use few words, if they wish to utilize the Weibo format successfully<ref>[http://english.peopledaily.com.cn/90780/7459246.html How to communicate with masses in microblog era], English People's Daily, August 3, 2011</ref>.


=== Livery Airplane ===
=== Livery Airplane ===

Revision as of 12:15, 31 August 2011

Sina Weibo
Type of site
microblogging
Available inChinese:
Simplified Chinese
Traditional Chinese
OwnerSINA Corporation
URLweibo.com
CommercialYes
Weibo
Chinese新浪微博
Literal meaningSina microblogging
Transcriptions
Standard Mandarin
Hanyu PinyinXīnlàng Wēibó
Bopomofoㄒㄧㄣ˙ㄌㄤ˙ㄨㄟ˙ㄅㄛ˙
Wade–GilesHsin-Lang Wei-Po
Tongyong PinyinSīnlàng Wēibó
Yue: Cantonese
Yale RomanizationSān Lohng Mèih Bok
JyutpingSan1 Long6 Mei4 Bok3

Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó; lit. 'Sina microblogging') is a Chinese microblogging site. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by 30% of internet users, it has a similar market penetration that Twitter has established in the USA.[2] It was launched by SINA Corporation in August 2009,[3] and now has more than 140 million registered users.[4]

Naming

"Weibo" (微博) is the Chinese word for "microblogging". As the most popular microblogging/Weibo service based in China, Sina tended to use "Weibo" instead of "Sina Weibo" in its own published news in an attempt to build up the brand name of "Weibo". It has launched its new domain weibo.com on 7 April 2011, deactivating and redirecting the old domain name, t.sina.com.cn to the new one. However in China, there are many other microblogging/Weibo services like Tencent Weibo and NetEase Weibo.

Popularity

According to iResearch,[5] Sina Weibo has 56.5% of the microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent and Baidu. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing.[6]

By 2011, the Weibo has become a phenomenon which is paid close attention to by both Chinese media and government. The Weibo is considered to allow netizens to express themselves quite freely, and even criticism against the Chinese government is more widespread in the Weibo compared to other Chinese media formats. After the July 2011 Wenzhou train crash, many angry posts concerning governmental corruption were posted throught the Sina Weibo[7]. While the Weibo might not always be in favor of government officials, in the last couple of years more and more politicians open Weibo accounts and attempt to establish a direct and friendly link with the public[8]. Though this phenomenon is expected to expand, such politicians are expected to use direct language, avoid 'empty talk', and use few words, if they wish to utilize the Weibo format successfully[9].

Livery Airplane

On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo Hao" (新浪微博号). It is the first commercial airplane to be named after a website in China.[10]

International

The site is currently available in both simplified and traditional Chinese characters.[note 1] There is also a Taiwanese version,[11] and information on switching writing systems.[12]

The site also has versions catered to users from Italian, Malaysia, Hong Kong, and Taiwan.[note 2]

Services

Weilingdi (微领地) is another service bundled with Weibo that is similar to Foursquare, a location-based social networking website based on software for mobile devices. In addition, Sina Lady Weibo (新浪女性微博) is another service, which specializes in women's interests.

Sina also produces mobile applications for Android,[13][14] Blackberry OS,[15] iOS,[16][17] Symbian S60,[18] Windows Mobile and Windows Phone 7.[19]

There are doubts whether if Weibo is legal according to the copyright of Twitter.

Notes

  1. ^ Traditional character version of the site.
  2. ^ Italian version Taiwanese version, Hong Kong version and Malaysian version

References

  1. ^ "Weibo.com Site Info". Alexa Internet. Retrieved 14 August 2011.
  2. ^ Rapoza, Kenneth (17 May 2011). "China's Weibos vs US's Twitter: And the Winner Is?". Forbes. Retrieved 4 August 2011.
  3. ^ Millward, Steven (18 September 2009). "Sina's Twitter-esque microblogging site: A closer look". CNET. Retrieved 4 August 2011.
  4. ^ "Sina Doubles Down As Weibo Reaches 140 Million Registered Users". iChinaStock. 12 August 2011. Retrieved 12 August 2011. {{cite news}}: |first= missing |last= (help)
  5. ^ iResearch, "Sina Commands 56% of China’s Microblog Market
  6. ^ MarketWatch, Caixin Online, Sina's microblogging power, 4 July 2010
  7. ^ The Wenzhou Crash and the Future of Weibo, Penn Olson - The Asian Tech Catalog, August 1, 2011
  8. ^ Weibo Microblogs – A Western format with new Chinese implications, Thinking Chinese, August 2011
  9. ^ How to communicate with masses in microblog era, English People's Daily, August 3, 2011
  10. ^ "新浪微博号彩绘飞机亮相".
  11. ^ Taiwanese version of the site
  12. ^ How to switch writing systems at any time on Weibo.
  13. ^ Weibo client for Android phones
  14. ^ Weibo client for Android tablets
  15. ^ Weibo client for Blackberry
  16. ^ Weibo client for iPhone and iPod touch
  17. ^ Weibo client for iPad
  18. ^ Weibo client for Symbian S60
  19. ^ Weibo client for Windows Mobile and Windows Phone 7 devices

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