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'''bet365 Group Limited''', is a [[United Kingdom]] based [[gambling]] company. bet365 is one of the world’s leading online gambling groups with over 6 million customers in 200 different countries. The Group employs over 1,700 people and is the largest private employer in the city of Stoke-On-Trent <ref>{{cite web |url=http://betting.racingpost.com/news/betting/meeting-the-driving-force-behind-bet365s-success/940831/ |title= Meet The Driving Force Behind bet365 success |accessdate= 02 November 2011}}</ref>.
'''bet365 Group Limited''', is a [[United Kingdom]] based [[gambling]] company. bet365 is one of the world’s leading online gambling groups with over 6 million customers in 200 different countries. The Group employs over 1,700 people and is the largest private employer in the city of Stoke-On-Trent.The official registered address(官方注册地址):http://www.28365365.com/?affiliate=365_053902<ref>{{cite web |url=http://betting.racingpost.com/news/betting/meeting-the-driving-force-behind-bet365s-success/940831/ |title= Meet The Driving Force Behind bet365 success |accessdate= 02 November 2011}}</ref>.


==Overview==
==Overview==

Revision as of 06:58, 22 December 2011

bet365 Group Limited
Company typePrivate
IndustryOnline gambling
FounderDenise Coates
Headquarters,
Area served
United Kingdom
ServicesOnline betting & gaming
Revenue£358 million
OwnerDenise Coates, John Coates, Peter Coates
Number of employees
1700+
Websitewww.bet365.com

bet365 Group Limited, is a United Kingdom based gambling company. bet365 is one of the world’s leading online gambling groups with over 6 million customers in 200 different countries. The Group employs over 1,700 people and is the largest private employer in the city of Stoke-On-Trent.The official registered address(官方注册地址):http://www.28365365.com/?affiliate=365_053902[1].

Overview

bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. bet365 also offers an on-course bookmaking service.The official registered address(官方注册地址):http://www.28365365.com/?affiliate=365_053902

For sports betting, bet365 are licensed and regulated by the UK Gambling Commission. bet365's casino, games and poker operations are licensed and regulated by the government of Gibraltar.

bet365's site is available in 17 different languages and supports a variety of payment methods including credit/debit cards and Neovia.

bet365 also owns the Premier League football club Stoke City through one of its subsidiaries Stoke Holdings Limited.

History

bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family's betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as Managing Director from 1995. bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS [2].

bet365 has grown into one of the world’s largest online gambling companies with its reported figures to March 2010 showing amounts wagered on Sports at £5.4 billion, revenues of £358 million, and an operating profit of £104 million[3].

Denise Coates, Joint Chief Executive, continues to run bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint Chief Executive, runs the business alongside her, with her father Peter holding the position of Chairman.

Live Betting

bet365’s In Play Product allows customers to bet on events as they are taking place, with a large range of live markets available. bet365 are continually improving their In Play Product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, bet365 are able to handle thousands of changes per second, and the data latency has decreased to less than two seconds. This development has enabled bet365 to deliver a continuous stream of real-time information whilst simultaneously receiving and processing large amounts of incoming customer data [4].

In addition, bet365 currently provides a comprehensive Live Streaming service for their customers, broadcasting over 20,000 live sporting events each year. bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the internet, in October 2009[5]. The match, England v Ukraine, was a World Cup Qualifier and was available for bet365 customers with a funded account to view for free.

Controversial donations

Peter Coates, director of Bet365, is a lifelong supporter of the British Labour party who has donated hundreds of thousands of pounds to the party. One particularly large donation coincided with the relaxation of gambling legislation and the lifting of a ban on television advertising by the Labour government.[6]

bet365 are one of the only major online gambling companies who have made the decision to keep their Sportsbook based in the UK. Many of bet365’s competitors have decided to move their operations off shore, to Gibraltar for example, in order to avoid paying full tax and levy contributions [7].

bet365 Affiliates

bet365 offers an online Affiliate Program where webmasters and marketing persons have the ability to earn commissions on the players they refer to bet365. The online affiliate program allows affiliates to earn commissions as a set percent which is inline with other affiliate programs on online bingo, sports betting, online poker and online casinos.[8]

Awards and Achievements

At the eGaming Review Operator Awards 2010 organized by eGaming Review magazine, bet365 won the "Operator of the Year" award.[9]

bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate[10]. In addition, bet365 was ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table [11].

eGaming Review magazine has ranked bet365 the number one Internet gaming company in both 2010 and 2011 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies [12].

References

  1. ^ "Meet The Driving Force Behind bet365 success". Retrieved 02 November 2011. {{cite web}}: Check date values in: |accessdate= (help)
  2. ^ "A Very Private Practice". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  3. ^ "A Very Private Practice". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ "bet365 uses private cloud for new in-play betting system". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ "This is Staffordshire - Firm bets net deal will click with fans". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ Drury, Ian (29 August 2009). "Questions over betting boss's cash donation for Labour". Daily Mail. London. Retrieved 11 September 2009.
  7. ^ Burgen, Stephen (19 December 2010). "Rock of wages: online gaming keeps Gibraltar's residents at work". The Guardian. London. Retrieved 06 October 2011. {{cite news}}: Check date values in: |accessdate= (help)
  8. ^ "bet365 Affiliate Program". Retrieved 21 July 2009.
  9. ^ "Bet365 wins EGR Operator of the Year award". Retrieved 29 November 2010.
  10. ^ "Sunday Times Fast Track". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ "Sunday Times Fast Track". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "bet365 Tops Power 50 For Second Year Running". Retrieved 06 October 2011. {{cite web}}: Check date values in: |accessdate= (help)