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===Critical reception===
===Critical reception===
The film received mostly negative reviews from critics.<ref name="metacritic">{{cite web|url=http://www.metacritic.com/movie/fifty-shades-of-grey|title=Fifty Shades of Grey Reviews|work=[[Metacritic]]|publisher=[[CBS Interactive]]|accessdate=February 13, 2015}}</ref> The [[review aggregator]] website [[Metacritic]], which assigns a [[Weighted arithmetic mean|normalized rating]], gave the film a score of 47 out of 100, based on 41 critics, indicating "mixed or average reviews".<ref name="metacritic"/> On [[Rotten Tomatoes]], another review aggregator, the film has score of 26%, based on 167 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, ''Fifty Shades of Grey'' is a less than satisfying experience on the screen."<ref>{{cite web|url=http://www.rottentomatoes.com/m/fifty_shades_of_grey/|title=Fifty Shades of Grey|work=[[Rotten Tomatoes]]|publisher=[[Flixster]]|accessdate=February 14, 2015}}</ref> In [[CinemaScore]] polls conducted during the opening weekend, cinema audiences gave the film an average grade of C (male) and C+ (female) on an A+ to F scale.<ref>{{cite web|url=http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/|title=Mr. Grey To Beat ‘Christ’ February Opening Day; Industry Projects $91M Bow – Late Night Box Office|author=Anthony D'Alessandro|publisher=''[[Deadline.com]]''|date=February 14, 2015|accessdate=February 14, 2015}}</ref>
The film received negative reviews from critics.<ref name="metacritic">{{cite web|url=http://www.metacritic.com/movie/fifty-shades-of-grey|title=Fifty Shades of Grey Reviews|work=[[Metacritic]]|publisher=[[CBS Interactive]]|accessdate=February 13, 2015}}</ref> The [[review aggregator]] website [[Metacritic]], which assigns a [[Weighted arithmetic mean|normalized rating]], gave the film a score of 47 out of 100, based on 41 critics, indicating "mixed or average reviews".<ref name="metacritic"/> On [[Rotten Tomatoes]], another review aggregator, the film has score of 26%, based on 167 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, ''Fifty Shades of Grey'' is a less than satisfying experience on the screen."<ref>{{cite web|url=http://www.rottentomatoes.com/m/fifty_shades_of_grey/|title=Fifty Shades of Grey|work=[[Rotten Tomatoes]]|publisher=[[Flixster]]|accessdate=February 14, 2015}}</ref> In [[CinemaScore]] polls conducted during the opening weekend, cinema audiences gave the film an average grade of C (male) and C+ (female) on an A+ to F scale.<ref>{{cite web|url=http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/|title=Mr. Grey To Beat ‘Christ’ February Opening Day; Industry Projects $91M Bow – Late Night Box Office|author=Anthony D'Alessandro|publisher=''[[Deadline.com]]''|date=February 14, 2015|accessdate=February 14, 2015}}</ref>


Claudia Puig of ''[[USA Today]]'' wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."<ref>{{cite web|url=http://www.usatoday.com/story/life/movies/2015/02/10/50-shades-of-grey-review/23154403/|title='Fifty Shades' lacks gray matter, as well as heat|work=[[USA Today]]|date=February 10, 2015|accessdate=February 11, 2015}}></ref> Marcelo Hessel from [[Omelete]] called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally."<ref>{{cite web|url=http://omelete.uol.com.br/filmes/criticas/cinquenta-tons-de-cinza/|title=Cinquenta Tons de Cinza|date=February 11, 2014|accessdate=February 11, 2014|publisher=[[Omelete]]|language=Portuguese}}</ref> Moira Macdonald of ''[[The Seattle Times]]'' wrote that "''Fifty Shades of Grey'' the movie, for the record, is not quite as bad as ''Fifty Shades of Grey'' the book. But that’s not saying much."<ref>{{cite web|url=http://seattletimes.com/html/movies/2025683423_fiftyshadesgreyxml.html|title=‘Fifty Shades of Grey’: A few shades better than the book|work=[[The Seattle Times]]|date=February 12, 2015|accessdate=February 12, 2015}}></ref> ''[[The Guardian]]'' lead film critic [[Peter Bradshaw]] gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.<ref>{{cite news |url=http://www.theguardian.com/film/2015/feb/11/fifty-shades-of-grey-review |title=Fifty Shades of Grey review – making a bad fist of it |date=February 13, 2015 |accessdate=February 13, 2015 |work=The Guardian |location=London |last=Bradshaw |first=Peter}}</ref>
Claudia Puig of ''[[USA Today]]'' wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."<ref>{{cite web|url=http://www.usatoday.com/story/life/movies/2015/02/10/50-shades-of-grey-review/23154403/|title='Fifty Shades' lacks gray matter, as well as heat|work=[[USA Today]]|date=February 10, 2015|accessdate=February 11, 2015}}></ref> Marcelo Hessel from [[Omelete]] called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally."<ref>{{cite web|url=http://omelete.uol.com.br/filmes/criticas/cinquenta-tons-de-cinza/|title=Cinquenta Tons de Cinza|date=February 11, 2014|accessdate=February 11, 2014|publisher=[[Omelete]]|language=Portuguese}}</ref> Moira Macdonald of ''[[The Seattle Times]]'' wrote that "''Fifty Shades of Grey'' the movie, for the record, is not quite as bad as ''Fifty Shades of Grey'' the book. But that’s not saying much."<ref>{{cite web|url=http://seattletimes.com/html/movies/2025683423_fiftyshadesgreyxml.html|title=‘Fifty Shades of Grey’: A few shades better than the book|work=[[The Seattle Times]]|date=February 12, 2015|accessdate=February 12, 2015}}></ref> ''[[The Guardian]]'' lead film critic [[Peter Bradshaw]] gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.<ref>{{cite news |url=http://www.theguardian.com/film/2015/feb/11/fifty-shades-of-grey-review |title=Fifty Shades of Grey review – making a bad fist of it |date=February 13, 2015 |accessdate=February 13, 2015 |work=The Guardian |location=London |last=Bradshaw |first=Peter}}</ref>

Revision as of 00:34, 16 February 2015

Fifty Shades of Grey
Theatrical release poster
Directed bySam Taylor-Johnson
Screenplay byKelly Marcel
Produced by
Starring
CinematographySeamus McGarvey
Edited byLisa Gunning
Music byDanny Elfman
Production
companies
Distributed byUniversal Pictures
Release dates
  • February 11, 2015 (2015-02-11) (Berlin)
  • February 13, 2015 (2015-02-13) (United States)
Running time
125 minutes[1]
CountryUnited States
LanguageEnglish
Budget$40 million[2]
Box office$239.7 million[2]

Fifty Shades of Grey is a 2015 American erotic romantic drama film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel. Based on British author E. L. James' bestselling novel of the same name, the film stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan).

The film premiered at the 65th Berlin International Film Festival on February 11, 2015 and had a wide theatrical release on February 13, 2015 by Universal Pictures.[3][4] It received negative reviews. A sequel is planned for a 2016 release.[5]

Plot summary

Anastasia "Ana" Steele is a 21-year-old college senior attending Washington State University in Vancouver, Washington with her best friend Katherine "Kate" Kavanagh, who writes for the student newspaper. Due to an illness, Kate persuades Ana to take her place and interview 27-year-old Christian Grey, an incredibly successful and wealthy young entrepreneur in Seattle. Ana is instantly attracted to Christian, but also finds him intimidating. As a result, she stumbles through the interview asking questions about his personal life and relationships and leaves Christian's office believing that it went badly. Ana tries to console herself thinking the two of them will probably never meet again. However, she is surprised when Christian appears at Clayton's, the largest independent hardware store in the Portland area, where she works. While he purchases various items including cable ties, masking tape and rope, Ana informs Christian that Kate would like some photographs to go along with her article about him. Christian leaves Ana with his phone number. Later that day, Kate urges Ana to call Christian and arrange a photo shoot with their photographer friend, José Rodriguez.

The next day José, Kate, and Ana arrive for the photo shoot at the Heathman Hotel where Christian is staying and Christian asks Ana out for coffee. The two talk over coffee and Christian asks Ana if she's dating anyone, specifically José. When Ana replies that she isn't dating anyone, Christian begins to ask her about her family. During the conversation, Ana learns that Christian is also single, but is not "a hearts and flowers kind of guy". This "warning" intrigues Ana, especially after he pulls her out of the path of an oncoming cyclist. However, Ana believes that she is not attractive enough for Christian, much to the chagrin of Kate. After finishing her exams, Ana receives a package from Christian containing first edition copies of Tess of the d'Urbervilles, which stuns her. Later that night, Ana goes out drinking with her friends and ends up drunk dialing Christian, who informs her that he will be coming to pick her up because of her inebriated state. Ana goes outside to get some fresh air, and José attempts to kiss her, but he is stopped by Christian's arrival. Ana leaves with Christian, but not before she discovers that Kate has been flirting with Christian's brother, Elliot. Later, Ana wakes to find herself in Christian's hotel room, where he scolds her for not taking proper care of herself. Christian then reveals that he would like to have sex with her. He initially says that Ana will first have to fill out paperwork, but later goes back on this statement after making out with her in the elevator.

Ana goes on a date with Christian where he takes her in his helicopter, Charlie Tango, to his apartment. Once there, Christian insists that she sign a non-disclosure agreement forbidding her to discuss anything that they do together, which Ana agrees to sign. He also mentions other paperwork, but first takes her to his playroom full of BDSM toys and gear. There Christian informs her that the second contract will be one of dominance and submission and that there will be no romantic relationship, only a sexual one. The contract even forbids Ana from touching Christian or making eye contact with him. At this point, Christian realizes that Ana is a virgin and agrees to take her virginity without making her sign the contract. The two then have sex. The following morning, Ana and Christian once again have sex. His mother then arrives moments after their sexual encounter, and is surprised by the meeting, having previously thought Christian was homosexual because he was never seen with a woman. Christian later takes Ana out to eat, and he reveals to her that he lost his virginity at fifteen to one of his mother's friends, Elena Lincoln, and that his previous dominant/submissive relationships (Christian reveals that in his first dominant/submissive relationship he was the submissive) failed due to incompatibility. They plan to meet up again and Christian takes Ana home, where she discovers several job offers and admits to Kate that she and Christian had sex.

Over the next few days, Ana receives several packages from Christian. These include a laptop to enable her to perform research on the BDSM lifestyle in consideration of the contract as well as for the two of them to communicate, since she has never previously owned a computer, and a more detailed version of the dominant/submissive contract. She and Christian email each other, with Ana teasing him and refusing to honor parts of the contract, such as only eating foods from a specific list. Ana later meets up with Christian to discuss the contract, only to grow overwhelmed by the potential BDSM arrangement and the potential of having a sexual relationship with Christian that is not romantic in nature. Because of these feelings, Ana runs away from Christian and does not see him again until her college graduation, where he is a guest speaker. During this time, Ana agrees to sign the dominant/submissive contract. Ana and Christian once again meet up to further discuss the contract, and they go over Ana's hard and soft limits. Ana is spanked for the first time by Christian; the experience leaves her both enticed and slightly confused. This confusion is exacerbated by Christian's lavish gifts, and the fact that he brings her to meet his family. The two continue with the arrangement without Ana having yet signed the contract. After successfully landing a job with Seattle Independent Publishing (SIP), Ana further bristles under the restrictions of the non-disclosure agreement and the complex relationship with Christian. The tension between Ana and Christian eventually comes to a head after Ana asks Christian to punish her in order to show her how extreme a BDSM relationship with him could be. Christian fulfills Ana's request, beating her with a belt, only for Ana to realize that the two of them are incompatible. Devastated, Ana leaves Christian and returns to the apartment she shares with Kate.

Cast

Production

By early 2012, several Hollywood studios were keen to obtain film rights to the New York Times bestselling Fifty Shades trilogy of novels.[16] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[17][18] Universal Pictures and Focus Features secured the rights to the trilogy in March 2012.[4] Author James sought to retain some control during the movie's creative process.[19] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[3][20] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[21] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[22] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[23] Universal hired Mark Bomback for script doctoring.[24] Mark Bridges served as the costume designer.[25] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[26]

Director

By May 9, 2013, the studio was considering Joe Wright to direct,[27] but this proved unworkable due to Wright's schedule.[28] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[29] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[30] 9½ Weeks, Last Tango in Paris and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[31]

Casting

Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[32] but James felt that casting Pattinson and Kristen Stewart in the film would be "weird".[33] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[34][35] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[36] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[37] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[38] Keeley Hazell auditioned for an unspecified role.[39] Lucy Hale also auditioned for the film.[40] Taylor-Johnson would give every actress who auditioned for Anastacia's role to read four pages of a monologue from Ingmar Bergman's Persona.[31]

The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[38] Garrett Hedlund was also considered, but he could not connect with the character.[38] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[41] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[42] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[43] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[44]

During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[13] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[45] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[46][47] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[48] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[9] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[6] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[49] Ora originally wanted to work on the soundtrack.[50] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[14]

Filming

In September, filming was scheduled to start on November 5, 2013 in Vancouver, British Columbia.[51] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[52]

Principal photography was again delayed and eventually started on December 1, 2013.[53] Scenes were filmed in the Gastown district of Vancouver.[54] Bentall 5 was used as the Grey Enterprises building.[55][56]

The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates.[57] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[58][59]

The film was also shot at the North Shore Studios.[60] The production officially ended on February 21, 2014.[61] Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.[62]

Soundtrack

Main article: Fifty Shades of Grey (soundtrack)

James said that the film's soundtrack would be released on February 10, 2015.[63][64] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[65] On January 7, 2015, the second single, "Love Me Like You Do" by Ellie Goulding was released, later reaching the top ten on the Billboard Hot 100, and becoming a hit for the soundtrack.[66] A third single, "Salted Wound" by Australian singer Sia, was released on January 27, 2015.[67]

Release

Jamie Dornan at the world premiere of Fifty Shades of Grey, Berlinale 2015

In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[68] The studio initially announced an August 1, 2014 release.[69] However, in November 2013, it was pushed back to February 13, 2015 in time for Valentine's Day.[70] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[71] The film was released in 75 IMAX screens across the US on February 13, 2015.[72][73]

Marketing

On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now" in five locations across the United States.[74] On February 14, 2014, the first photograph of Johnson as Anastasia was released.[75] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[76]

On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[77] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[78] On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet. The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[79][80][81] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[82] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[83] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[84] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[85] A second trailer was released on November 13, 2014.[86] A third trailer aired during Super Bowl XLIX on February 1, 2015.[87]

Rating and censorship

Screenwriter Marcel said she expected the film to have an NC-17 rating in the United States.[88] Producer De Luca predicted the film would be rated R.[89] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[90]

On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[91] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[92][93] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[94] In France, the film earned a 12 rating.[95]

Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[96][97]

The film was scheduled for a February 12, 2015 release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[98][99] The film was also banned in Indonesia and Kenya.[100] Studios will not pursue a theatrical release in China.[100]

In the Philippines, the film's sex scenes were to be censored after protests from various religious groups, and as a result it is in limited release in the Philippines [99]

Opposition campaign

On January 28, 2015, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[101] By February 7, one of the petitions had garnered more than 53,000 signatures.[102]

On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[103][104]

Reception

Box office

Pre release

Tickets for the film went on sale from January 11, 2015 in the United States.[85] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[105] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[105][106] It is also Fandango's fourth fastest advance seller of all time behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[107] The demand prompted US theatre owners to add new showtimes.[105][108] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[109][110][111][112][85] while Box Office Mojo reported that a $100 million opening could be possible.[113]

Outside the United States, the film pre-sold 4.5 million tickets in 39 markets.[114] In the UK, the film sold £1.3 million ($1.9 million) worth of tickets a week before its release.[115]

Theatrical run

Fifty Shades of Grey opened in the North America simultaneously with Kingsman: The Secret Service[116] on Thursday, February 12, 2015 across 2,830 theaters[117] and was widened to 3,646 theaters the next day making it the widest R-rated opening,[118] and the third widest R-rated release of all time.[119] It earned $8.6 million from Thursday night shows which is the highest late night show for a film released in February, Universal's highest late night show (previously held by Fast and Furious 6 with $6.5 million) and the second highest R-rated preview gross behind The Hangover Part II ($10.4 million).[117] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,464 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth highest overall among R-rated films.[120][121] During its traditional three day opening the film opened at #1 earning an estimated $81.67 million, setting records for both biggest Valentine's Day weekend gross (a record previously held by Valentine's Day) and biggest President's Day weekend gross, the biggest opening weekend ever for a film directed by a woman, (a record previously held by Catherine Hardwicke's Twilight), the second biggest opening weekend for a film released in February (behind The Passion of the Christ) and the fifth-biggest R-rated opening of all time.[122]

Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[123][124][125] The film was released in four markets on February 11 and expanded to 34 markets the next day. The film was shown in a total of 57 international markets through the third day (Wednesday-Friday) where it opened #1 in 56 of the 57 markets (with the exception of Hong Kong).[126][127][125] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[124] In Brazil, the film attracted 500,000 people and grossed R$7.09 million, making it the biggest opening of the year and 4th largest in history.[128]

Critical reception

The film received negative reviews from critics.[129] The review aggregator website Metacritic, which assigns a normalized rating, gave the film a score of 47 out of 100, based on 41 critics, indicating "mixed or average reviews".[129] On Rotten Tomatoes, another review aggregator, the film has score of 26%, based on 167 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[130] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C (male) and C+ (female) on an A+ to F scale.[131]

Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[132] Marcelo Hessel from Omelete called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally."[133] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that’s not saying much."[134] The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[135]

In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn’t."[136] Elizabeth Weitzman of New York Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[137] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[138] Lisa Schwarzbaum of Entertainment Weekly gave the film a B-, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[139]

Universal Pictures lawsuit

In June 2012, pornographic film company Smash Pictures announced its intent to film an adult version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[140] A release date of January 10, 2013 was announced.[141] In November 2012, Universal, which had secured the film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but it "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[142]

The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[143] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[144] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based upon the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[145] The lawsuit was eventually settled out of court for an undisclosed amount of money and Smash Pictures agreed to stop any further production or promotion of the film.[146]

Sequels

At a fan screening in New York City on February 6, Taylor-Johnson announced that the book sequels Fifty Shades Darker and Fifty Shades Freed will also be adapted, with the first to be released in 2016.[5] Principal photography for the first sequel will commence in June and will return to Vancouver.[147]

References

  1. ^ a b "Fifty Shades of Grey (18)". British Board of Film Classification. February 2, 2015. Retrieved February 2, 2015.
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