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Body image is a person's perception of the aesthetics or sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (1935).^[1] Human society has at all times placed great value on beauty of the human body, but a person's perception of their own body may not correspond to society's standards.

The concept of body image is used in a number of disciplines, including psychology, medicine, psychiatry, psychoanalysis, philosophy and cultural and feminist studies. The term is also often used in the media. Across these disciplines and media there is no consensus definition, but body image may be expressed as how one views themselves in the mirror, or in their minds. It incorporates the memories, experiences, assumptions, and comparisons of one’s own appearance, and overall attitudes towards their height, shape, and weight^[2]. An individual’s impression of their body is also assumed to be a product of ideals cultivated by various social and cultural ideals.

The issues surrounding body image can be examined through, body negativity, and body positivity. Negative body image consists of a disoriented view of one’s shape; whereby they often feel self-conscious or feel ashamed, and assume others are more attractive^[2]. Aside from having low self-esteems, suffers typically fixate on altering their physical appearances. Long-term behavior could thus potentially lead to higher risks of eating disorders, isolation, and mental illnesses^[2]. Positive body image on the other hand, is described as a clear true perception of one’s figure. In addition to celebrating and appreciating the body, it also requires an understanding that an individual’s appearance does not reflect their character or self worth^[2].

A 2007 report by the American Psychological Association found that a culture-wide sexualization of girls and women was contributing to increased female anxiety associated with body image.^[3] Similar findings associated with body image were found by an Australian government Senate Standing Committee report on the sexualization of children in the media.^[4] However, other scholars have expressed concern that these claims are not based on solid data.^[5]

Body image can have a wide range of psychological effects and physical effects. Throughout history, it has been extremely difficult for people to live up to the standards of society and what they believe the ideal body is. There are many factors that lead to a person’s body image, some of these include: family dynamics, mental illness, biological predispositions and environmental causes for obesity or malnutrition, and cultural expectations (e.g., media and politics). People who are both underweight and overweight can have poor body image. However, because people are constantly told and shown the cosmetic appeal of weight loss and are warned about the risks of obesity, those who are normal or overweight on the BMI scale have higher risks of poor body image. This is something that can lead to a change in a person's body image.^[6] Often, people who have a low body image will try to alter their bodies in some way, such as by dieting or undergoing cosmetic surgery.

History

Society often constructs our behaviours and beliefs, such as personal developments, physiological and psychological interactions, and the common “perception of our bodies as a reflection of self worth”^[7]. Body image struggles have been prevalent for many centuries now, especially with the rapid constant shifts in ideal body types. In the past, norms were typically set by cultural beliefs, genders, or social standings. Despite these being prevalent today, changes in the fashion and media industries are other influences at hand.

During Ancient Egyptian times, the perfect woman was said to have a slender figure, with narrow shoulders, and a tall waist. Yet, females were emboldened in their beauty habits and general independence^[8]. Standards were reformed in Ancient Greece, when society began worshipping the male figure instead. As men faced greater pressures on beauty and perfection, women sported a fuller and plump figure, with fair skin tones becoming more popular^[8]. The pale skin craze was soon adopted in the Han Dynasty, but waist sizes narrowed. Overall figures shrunk, as the Chinese associated petite with femininity^[8]. With the need to reflect her husband’s status, the behaviours and outward appearances of the wife grew incredible crucial during the Italian Renaissance. Since size was linked to wealth, women maintained bodies with full hips and an ample bosom^[8]. The Victorian Era witnessed a similar movement, but the popularity of the corset cinching the waist, led to the desirable hourglass figure^[8]. The era also introduced the Gibson Girl, which was the first sign of influence by the fashion and media industries. Created by Charles Gibson, he envisioned femininity as slim and tall, with large busts and wide hips, but a narrow waist^[9]. These girls were also often broadcasted on magazines such as Harper’s Bazaar and LIFE, which resulted in a link between trendy fashions and styles, and the maintenance of active lifestyles and healthy well-beings^[10]

After the occurrence of World War I, the Gibson Girl transformed into the Flapper, which dominated the period of the “Roaring Twenties”. Women transitioned towards androgynous looks, whereby hairstyles were kept short, and wore brassieres that flatten the chest^[11]. Loose clothing was also a trend, as it downplayed the waist by lowering it below the navel, resulting in a straight boyish figure^[12]. Dress senses soon become more casual as well, and is said to have been a representation of the reduction in social or political tension after the war, or an extensive disagreement with the Prohibition movement^[13]. With advertisements increasingly advocating the need to achieve a thinner frame, many women therefore pursued diets and exercises^[14]. Although slimmer body types were favoured, a sporty and healthy appearance was still prized above the frail and sickly look from the Victorian Era.

The 1930’s and 1940’s witnessed the devastating effects of the 2^nd World War, which unfortunately led to The Great Depression. While men were out on the battlefield, females began entering the workface. This resulted in more formal and traditional military dress styles for women, which caused another shift in body image. While waists’ remained thin but prominent, the media embraced a more curvaceous look similar to the hourglass figure, through the addition of broad shoulders and large breasts as well^[13]. Since this era was part of the golden age of Hollywood, many celebrities continued to influence this trend by wearing tight fitted clothing that emphasized their figures. Pin-up girls and sex symbols radiating glamour soon followed in the 1950’s, and the proportions of the hourglass figure expanded. Notable names include Marilyn Monroe, Sophia Loren, and Jessica Rabbit^[11]. In order to achieve this ideal figure, women consumed weight-gain supplements ^[15]. The release of Playboy magazine and the Barbie doll during this era were other additions in the need to achieve this ideal^[12].

Depictions of the perfect woman; however, slowly grew thinner from 1960’s onwards. The “Swinging Sixties” saw a similar look to the Flapper^[11] with the emergence of high-fashion model Twiggy, who promoted the thin and petite frame, with long slender legs^[13], and an adolescent but androgynous figure^[11]. Other characteristics include, small busts, narrow hips, and flat stomachs. Hence, many women either underwent diets or switched to weight-loss supplements to achieve the new look^[12]. This eventually resulted in an increase in anorexia nervosa sufferers during the 1970’s^[11]. Nonetheless, greater importance was soon placed on fitness, and actress Farrah Fawcett introduced a more toned and athletic body type^[11]. The exercise craze continued in the 1980’s with Jane Fonda and the release of workout videos, motivating women to be thin but fit and svelte^[13]. This era also saw the rise of tall, long legged supermodels; such as Naomi Campbell and Cindy Crawford, dominating the industry, and setting a new beauty standard for females around the world^[11].

Greater issues arose in the 1990’s, when supermodel Kate Moss popularized the stick-thin figure instead. The fashion industry pushed her image further with the ‘heroin-chic’ look, which dominated the catwalks during that time^[11]. This was communicated through waifish appearances, bony structures, thin limbs, and an androgynous figure^[13]. Although this extreme period was only short-lived, the 2000’s saw the rise of the Victoria’s Secret models, who altered beauty norms to include slim but healthy figures, with large breasts and bottoms, flat and visible abs, and prominent thigh gaps^[12]. Hence, women started pursuing cosmetic surgery practices; on top of diets and exercise regimes, to attain the perfect appearance^[12]. Nevertheless, curves are back in season and positive measures are now being taken to promote a better body image. The emergence of fitness trends, plus-size models, and other better role models in the fashion and media industries are other factors at work too. Contrariwise, the advancement of technologies, and the pressures from the media, has unfortunately triggered an even greater societal importance on the way we look as an indication of our personal value^[15].

The Media

On account of the evolution of society today; text messaging, e-mails, social media, and other technological advancements, have dominated an individual’s sequence of physical interactions. Although technology provides the convenience of connecting with others, its association with the media has resulted in a “platform of delivery in which we intercept and interpret messages about ourselves, our self-worth, and our bodies”^[16]. According to a study by Dove, only 4% of women thought they were beautiful^[17], while approximately 70% of women and girls believed the media’s portrayal of impractical beauty standards fuelled their appearance anxieties^[18]. As a result, the U.S. Department of Health and Human Services reported that, 91% of women were most unhappy with their bodies^[19], while 40% will consider cosmetic surgery to fix their flaws^[19].

Women

Women “all over the world are evaluated and oppressed by their appearances”^[20]; be it age, skin tone, or size. Men are falling victims to this issue as well. A large facet of “social currency for girls and women continues to be rooted in physical appearance”^[17]. With accessories and apparel designed to enhance a look; social media, magazines, and marketing campaigns and advertisements, also add to the burden of perfection. This is still prevalent today, whereby female bodies are staged as the ultimate commodity, and used for the selling of products^[21]. The ultimate purpose of advertisements is thus to appeal to the insecurities of individuals, in hopes of selling them the solution. Marketers fuelling negative body imagery are also highly aware that those who undergo these problems, are more likely to purchase. For that reason, advertisements regularly advocate the ability to achieve a particular look through retouched images, the sexual objectification of women, and products accompanied with explicit messages.

The need for body satisfaction and appearance esteem continues to increase with the abundance of; billboards, magazines, and conversations, displaying “unrealistic images of beauty” (LiveLifeGetActive, 2016). Weight prejudices brought up in the media or social settings are also prevalent within society. The tendency to link physical attractive qualities with positive personal qualities has been documented since the 1970s. People assign positive personality traits and overall life outcomes to those they perceive as attractive both mentally and physically. The very thin and beautiful models within the media are therefore seen as the most successful and socially desirable people on the planet.^[9] In most societies, thinness is typically associated with happiness, success, youthfulness, and social acceptability.^[11] This ideal is heavily portrayed throughout the mainstream media, whereby women are assumed to be perfect in every way.^[10] In addition, the idea that a person can never be too thin or too rich, makes it difficult for females to attain any sort of happiness about their personal appearance.^[12] Hence, a women’s attitude towards her body are thus a result of comparing it with those depicted in the media, along with society’s obsession with thinness.

The emphasis on thinness and on an ideal female body shape and size is psychologically detrimental to the well-being of many young women. Many have thus resorted to grooming, dieting, and surgical pursuits, in order to be happy^[22]. Global eating disorder rates such as, anorexia and bulimia are gradually rising in adolescent girls. The National Eating Disorders Association, reported that 95% of individuals aged 12 to 26 currently suffer from an eating disorder^[23], and anorexia is the third most common illness amongst teenagers^[23]. Based on another study by Dove, 87% of individuals with low body-esteems often avoid eating, and would rather place their health at risk for the sick of beauty. With the habitual use of social media, teenage girls in particular, are most prone “to internalize negative messages and obsess about weight loss to obtain a thin appearance”^[24]. As a result, pressures from social media doubles for adolescent girls between the ages of 13 to 18 years old^[25], and more than half of have already reported the need to diet. The pressure on females “to cope with the effects of culturally induced body insecurity” is therefore severe^[21], with many others previously citing that “their lives would be better if they were not judged by their looks and body shape, [as] this is leading to low self-esteem, eating disorders, mental health problems and depression”^[26].

Besides the need to be thin, young, and rich, there is also a weight prejudice within our society that is brought up in media, social settings, with friends, or even by parents.^[27] The tendency to link physical attractive qualities with positive personal qualities has been documented since the 1970s. People assign positive personality traits and overall life outcomes to those they perceive as attractive both mentally and physically.^[28] These high standards for women to follow and live up to mixed with the practical impossibilities of achieving such standards develops an attitude from women that thinness is extremely desirable.^[29] Even the average size of clothing women wear has changed drastically within the past decades, as a size 8 used to be considered small to average and is now nearly plus size. Actress/Comedian Amy Schummer spoke out on the issue of size when she was featured in Glamour Magazine as a "Plus Size Woman." ^[30] Upon the magazines publication, Schummer fired a tweet saying, "I think there's nothing wrong with being plus size. Beautiful healthy women. Plus size is considered size 16 in America. I go between a size 6 and a 8." ^[30] Women who value this idea of having to be extremely thin and a size 2 or 4 have body dissatisfaction, and take part in cosmetic surgeries or weight loss behaviors (such as dieting) to try to become the standard that they so commonly see.^[29] The problem in which people, specifically women, are constantly comparing themselves to the people and images in the media leads to individuals believing they are more overweight than they actually are.^[31]

However, other researchers have contested the claims of the media effects paradigm. An article by Christopher Ferguson, Benjamin Winegard, and Bo Winegard, for example, argues that peer effects are much more likely to cause body dissatisfaction than media effects, and that media effects have been overemphasized.^[5] It also argues that one must be careful about making the leap from arguing that certain environmental conditions might cause body dissatisfaction to the claim that those conditions can cause diagnosable eating disorders.

Body Gossip is an organization founded in 2006 and run by Ruth Rogers and Natasha Devon which campaigns for all body shapes, sizes and issues, whatever race, gender or age.^[32]

Men

Males also face similar burdens in regards to attractiveness, whereby the media’s depiction of the ideal muscular physique has caused numerous body dissatisfaction issues amongst young men Teenage boys in particular, are now three times more likely to suffer from Body Dysmorphic Disorder (BDD), with numbers reaching 45% since 1991^[24]. BDD is a mental illness whereby an individual compulsively focuses on physical self-perceived flaws^[24]. According to a study by Rawhide, 18% of adolescent males were most worried about their weight and physique (Malcore, 2016), while 29% frequently thought about their appearances^[24]. Moreover, 50% had recently complained about the way they look^[24]. The main causes of male body issues on the other hand, include 25% being teased about their weight^[24], while 33% specified social media as the source for self-consciousness^[24]. A number of respondents also admitted to being affected by negative body talk from others.

While women face expectations to be increasingly thin, endorsements featuring the muscular ideal therefore causes numerous problems for men. Granting both genders may share the idealised image of narrow waists and hips, other characteristics specific to the mesomorphic and muscular V-shaped body, include broad shoulders, a well-developed upper body, [and] toned six-pack abs^[22]. The importance men placed on muscle and weight may be traced back to the release of G.I. Joe. The “bulked-up action heroes, along with the brawny characters in many video games, present an anatomically impossible ideal for boys, much as Barbie promotes proportions that are physically impossible for girls”^[33]. Males are thus exposed to extensive imaging of men with bulging muscles, who often act as warriors or fighters, solving problems with their fists. By watching their heroes fight and punch, boys learn that aggression is essential and that they should strive to have huge muscles too. If these role models were smiling, less hyper-masculinized, or less aggressive, boys would not learn from such a young age that hyper-masculinity is the only successful way to be a ‘man’.^[29]

Regardless of the lower number of products targeting males, negative messages can be communicated through fitness websites, video games, pop culture, movies, and other types of media as well. Based on a report by the Picture of Health, 53% of boys cited advertisements as a “major source of pressure to look good; [though] social media (57%) and friends (68%) exerted more influence, while celebrities (49%) were slightly less persuasive”^[34]. In spite of this, 22% of adolescent boys thought that the ideals depicted by the media were aspirational, while 33% cited it was healthy^[34]. With rising pressures to achieve a muscular physique, many teenage boys thus participate in extreme workouts and weight trainings for long periods of the day. Some eventually abuse supplements and steroids to further increase muscle mass. In 2016, 10.5% acknowledged the use of muscle-enhancing substances^[24], while 5 to 6% of respondents admitted to the use of steroids ^[24]. Although dieting is often overlooked, a significant increase in eating disorders is present among men. Currently, 1 out of 4 men suffer from eating disorders^[24], while 31% have admitted to purging or binge eating in the past^[24].

The Fashion Industry

The fashion industry is a prime target of body image issues, with models often facing second-hand criticism. Fashion industry insiders believe that clothes hang better on tall, thin women; however, critics argue that catwalk models communicate an unhealthy and unrealistic body image to the public^[35]. In the world of fashion, it often seems as if measurements, or the number or alphabet carried defines an individual. Based on a survey participated by 13 to 17 year olds in the U.S., 90% “felt pressured by fashion and media industries to be skinny”^[36], with 65% believing that the body image portrayed were too thin^[36]. Furthermore, more than 60% habitually compare themselves to models^[36], while 46% will strive to achieve it^[36]. The underlying issue with brands featuring underweight models, therefore revolves around expressing “the message that an unhealthy body type is the most socially valued”^[37]. For eating disorders sufferers, viewing these images could consequently strengthen desires to lose weight.

The severity of this matter continues to rise as fashion magazines directed at females, subtly promote thinness and diet practices, and are heavily relied on by teenagers for beauty and fashion advice. Seventeen magazine in particular, recorded one of the highest number of articles devoted to appearances, leading to 69% of girls stating it influenced their ideal body shape^[38]. In addition, 50% of advertisements featured also used beauty appeal to sell products^[39]. With the high number of publications featuring articles promoting unhealthy weight loss, the U.S. Department of Health and Human Services reported an astounding 90% of teenage girls voiced the need to change their appearances^[40], while 81% of 10 year olds were already afraid of being fat^[40]. As a result, many argue that fashion and media’s powerful role on body image and self-perception, will spiral into eating disorders, According to a survey by the Manchester Metropolitan University, “self-esteem and views of body image suffered after the participants were shown magazine pictures of models, [suggests] that media portrayal of images can prolong anorexia and bulimia in women and may even be a cause of it”^[21].

According to Dove’s Global Beauty And Confidence report, “a total of 71% of women and 67% of girls want to call on the media to do a better job portraying women of diverse physical appearance, age, race, shape and size”^[18]. In addition, 67% of men now strongly believe that it is unacceptable for brands to use photo manipulation techniques to alter the body image of a model^[34]. To counter such issues, the fashion magazine industry has made efforts in including ‘real’ women, and reducing or banning the use of airbrushing tools. Despite the amount of feminist features in magazines though, “body fascism is [still] reinforced by the advertisements, fashion stories and beauty pages”^[21]. Likewise, fashion brands and retailers adopt vanity sizing in their assortments to intentionally raise a customer’s self-esteem while shopping in stores. This involves labelling clothes with smaller sizes than the actual cut of the items, to trick and attract the consumer. The strategy was based on research reporting the lowering of customer self-esteems and interests, in products with larger sizing labels.

Less is usually known about the pressures models in the industry face, but striving hard to meet the requirements of their agency or brand is a main facet. Among the group, 69% were told to tone up^[41], while 62% cited that their agencies required them to lose weight or change their body shape^[41]. Another 54% of models; however, revealed that they would be dropped by their agencies if they failed to comply^[41]. Hence, models habitually weigh themselves under the healthy Body Mass Index (BMI) level. A study published in the International Journal of Eating Disorders, discovered that a majority of models had a body mass index (BMI) of 17.41^[41], which qualifies for anorexia. In the past twenty years, runway models have also transformed from a typical size 6-8 to 0-2. The average weight of a typical model in the United States was also recorded to be twenty-three percent less than an average woman in society. This phenomenon has caused countless of models to suffer from illness such as eating disorders and anorexia nervosa. In extreme cases, some models have died due to complications caused by eating disorders. In 2006, the fashion industry came under fire due to the untimely death of two models; Luisel Ramos, and Ana Carolina Reston. Both girls suffered complications from their eating disorders, and were severely underweight. Owing to the intensifying burdens, an high number of models are therefore willing to participate in intensive exercise regimes, diets, fasts, and detoxes; in order to maintain or lose weight. In addition, 17% have admitted to stimulant abuse^[41], while another 8% frequently engaged in self-induced vomiting^[41].

Positive Attempts

With the aim of protecting models and projecting a healthier body image, Spain, Italy, Brazil, and Israel, “passed bills that prohibit models from working with a Body Mass Index (BMI) below 18.5”^[42]. The UK and U.S., chose to use less compelling tactics of cultivating the general public through the promotion of education campaigns in society. France on the other hand, introduced a new regulation this year preventing the employment of extremely skinny models^[37], and the need for a medical certificate to verify their health^[37]. This was an update to the previous law passed that prohibited agencies from using models with a BMI lower than 18^[37]. France is also working on ensuring retailers specify airbrushed images in magazines, websites, and advertisements^[43]. However, some argue that these laws may not be effective as, majority of individuals are already aware of digital retouching techniques, and may even use it themselves^[43]. Due to the criticisms surrounding the glamourising of eating disorders, brands are actively playing their part in cultivating better body images too. Fashion conglomerates; Kering and LVMH, recently “announced that they will no longer hire models smaller than a U.S. size 2”^[37]. Not only will this improve the working conditions of models, both companies hope it may inspire others to follow suit. Although, the industry is moving in the right direction, it is arguable that the banning of size zero could be seen as a discriminatory act; similar to thin shaming^[44]. For that reasons, focus should be placed on altering beauty norms, rather than blame the wearer for their size. Moreover, the announcement of a small and minimum dress size, which does not fit the average body type of most countries, continues to “send the message that super slim body types is the ‘ideal’”^[45].

Attributable to the level of interest in women who do not match the proportions of average models, plus-size models are slowly emerging in the mainstream media. With several utilising their positions to promote body positivity, their continued presence in the industry, undoubtedly reign beneficial to the health of other models and customers. Prominent names include Ashley Graham; who is the face of popular plus-size retailer Lane Bryant, and Iskra Lawrence; who is a classified role model for lingerie and swimwear retailer Aerie. Fashion magazines are beginning to include plus-size models as well, with Sports Illustrated gaining worldwide attention when it showcased the first plus-size model on the cover of its swimsuit issue^[46]. Fashion designers are also strong supporters for embracing diversity and healthy body ideals in fashion^[47]. Christian Siriano specifically, shocked the fashion world by casting five plus-size models for his New York Fashion Week shows^[48]. Despite the box-office success of Ghostbusters, Siriano also made global headlines after he designed a gown for actress Leslie Jones, because no one else would^[49]. Although a high number of plus-size models dominated the runways this year, print advertisements saw a decrease, with only 2.2% casted^[50].

Models who publicly advocate their opinions of the fashion industry are growing as well, especially with the criticism and strain placed on their well-beings. Many have notably used Instagram as a tool to “encourage self-acceptance, fight back against body-shamers, and post plenty of selfies celebrating their figure”^[46]. In the U.S., a group of plus-size models launched the #DearNYFW campaign, which targeted the fashion industry’s harmful approach towards their bodies^[51]. This movement was broadcasted across different social media platforms, with other models using the hashtag to share their experience, in hopes of persuading the American fashion industry to start “prioritizing health and celebrate diversity on the runway”^[51]. In regards to men falling victims to body image issues, fashion photographer Tarik Carroll released a photo series titled the EveryMAN Project. The prject showcased large-framed queer and transgender men of color, with the purpose of “challenging hyper-masculinity and gender norms, while bringing body-positivity to the forefront”^[52]. Furthmore, Caroll aims to enlighten society about body image struggles in men, after hearing the complaints of male models.

The lack of fashion-forward plus-size clothing in the fashion industry on the other hand, has given rise to the #PlusIsEqual movement. There was often a misconception by retailers that full-figured women were not interested in purchasing trendy styles. However, high-street brands such as Forever 21, and ASOS, have increased product offerings to include plus-size options for their customers^[53]. Other brands include, Victoria Beckham who plans to release a range of high-street clothing with sizes up to XXXL in the upcoming months^[54], and Nike who expanded their plus size collection to cater for sizes 1X to 3X^[55]. In regards to the criticisms surrounding the term plus-size causing unnecessary labeling, Kmart therefore replaced its numerical sizing with positive tags such as, “lovely” and “fabulous” instead^[56].

Protesting against photo retouching is another important aspect towards body positivity, with the most famous example being Aerie’s ArieReal campaign. Since 2014, the movement promised to display “campaign spreads and brand imagery with stomach rolls, gapless thighs and other perceived flaws that would normally have been edited out of the ads”^[53]. Other brands such as Neon Moon, which is a feminist lingerie brand from London, deeply believes in embracing and advocating the beauty of flaws, instead of the need to retouch their models for aesthetic purposes. Hence, campaigns often feature a range of “diverse models and lack of airbrushing as a marketing tool”^[57]. U.S. e-tailer ModCloth on the other hand, explored other methods including, employing their staff as models for the swimwear collection^[58].

Social Media

In the past, exposure to photos or articles were primarily found in traditional media; however, the accessibility of the internet today has resulted in an infinite array online. The world we inhabit is transpiring into a saturated place driven by imageries, which “force [narrower] standards of beauty than ever before”^[59]. One of the greatest influence the internet has on body image, is the creation of social media. Users are constantly bombarded by notifications, posts, and photos about the lives of others; “sending messages about what we could, should, or would be if we only purchased certain products, made certain choices, or engaged in certain behaviors”^[17]. Despite the ability to create and control content on social media, “the same unattainable body ideals we see in traditional media are also reflected in the online environment”^[60]. Over-engagement with social networking platforms and images will therefore, also “encourage a psychological adoption of unrealistic beauty ideals…,[which] can lead to poor body image and low self-esteem"^[60].

In 2016, psychologists confirmed the relationship between social media usage and body image anxieties, dieting, and the goal towards thinness. Based on a survey, 56% of women acknowledged the effect of the “social media culture in driving the pressure for perfection and negative body image”^[45]; whereby it forces them to look a certain way. These platforms further reiterate the need for individuals to compare themselves with others online, resulting in higher expectations towards their standards of beauty^[17]. Hence, 42% of women stated social media caused them to feel worse about their bodies^[61], while another study by the University of South Australia, discovered that individuals who frequently uploaded or viewed appearance-related items were more likely to internalise the thin ideal^[60].

Applications such as Instagram have become a “body-image battleground”^[59], while the “selfie” is now the universal lens in which individuals use to criticise their bodies and others^[59]. Facebook and Snapchat also allow users to receive appearance approvals and community acceptance through the ratio of views, comments, and likes. Since individuals who use social media platforms often only display the highpoints of their lives, a survey by Common Sense reported that 22% felt bad if their posts were ignored, or if it did not receive the amount of attention they hoped for^[62]. Hence, this could serve as a trigger for more insecurities, with many utilising digital manipulation techniques as well, to modify their photos in order to meet the media-crafted ideals of thinness and perfection. According to research by the Renfrew Center Foundation, 50% of men and 70% of 18 to 35 year old women edited their images before uploading^[63]. Therefore, 35% of respondents were also actively concerned about being tagged in unattractive photos, while 27% fretted about their appearances online^[63]. Yet, with the presence of fake imagery, a majority of individuals still habitually fixate on the lifestyles and belongings of others.

With the growth of the wellness industry in recent years, social media platforms have witnessed an assortment of fitness influencers and trends. Followers obsessively pursue these diet and exercise regimes posted as a way to remain healthy, while the influencers hope it generates body positivity in return. Yet, these bloggers and companies have received numerous criticism because the “drive for “wellness” and “clean eating” has become stealthy covers for more dieting and deprivation”^[64]. Likewise, reports have also shown that the messages delivered by “fitspiration” websites are sometimes identical to the “thinspiration” or pro-anorexia types^[65]. This is evident through “language inducing guilt about weight or the body, and promoted dieting”^[64]. Although the wellness trend may not lead to eating disorders, the marketing of restrictive diets to young women as a form of self care could potentially cause “increasingly disordered eating” ^[64], whereby they became more concerned with ingredients and limited certain types of food. This illness is better known as Orthorexia; which is the obsession with the right and wrong types of food^[65].

Positive Attempts

As an attempt to tackle such issues, the UK launched a national campaign called Be Real, after findings showed 76% of secondary school students who learnt about body confidence in class felt more positive about themselves^[66]. The goal of this movement was thus to improve body confidence through educational resources provided to schools, and persuading the media, businesses, and the diet industry to endorse different body shapes and sizes instead^[63]. Despite the negative outcomes of technological advancements altering the perceptions of an individual’s body image and mental health, the cultivation of social media is still beneficial. Parallel to traditional media, it may be employed as a tool to share and spread body positivity. Social networking sites and applications ultimately build a platform for users to speak out on issues, with many industry insiders utilising their online leverage to protest for change. Previous techniques brands and influencers have tested include, the promotion of a positive body image through popular hashtags and marketing campaigns, and the formation of groups that support self-love and the banning of body shaming.

In response to the criticism of social media driving eating disorders, platforms such as Instagram, have banned the use of ‘thinspiration’ and ‘thinspo’ related hashtags. Other solutions include transformation photos, and the promotion of hashtags such as #SelfLove and #BodyPositivity^[67]. Transformation photos are side-by-side images displaying an individual’s fitness or weight-loss progress. Although, it aims to “serve as inspiration for people looking to change themselves physically or live healthier lives”^[67], some users have utilised this technique to showcase the level of deceptiveness within social media. Likewise, in an effort to actively help those suffering from eating disorders, Eating Disorder Hope launched the Pro-Recovery Movement. The project involved hosting of live Twitter chat encouraging sufferers to celebrate self-love and a positive body image, through recovery subject matters^[68]. Other organizations such as ProjectHEAL, introduced a campaign called #WhatMakesMeBeautiful^[69], with the aim of celebrating different talents, personalities, and other non-appearance related attributes that also make one beautiful^[68]. This movement was especially successful among the eating disorder community; hence, emphasising the “need for social media movements that celebrate self-love and looking at beauty through a different lens”^[68].

Measurement

Body image is often measured by asking the subject to rate their current and ideal body shape using a series of depictions. The difference between these two values is the measure of body dissatisfaction. There are many negative effects that body dissatisfaction can have these include: that some research suggests a link between body dissatisfaction in girls and smoking. Also having this body dissatisfaction can affect a girl’s comfort with her sexuality when she’s older and may lead them to consider cosmetic surgery.^[70]^[71]

Monteath and McCabe found that 44% of women express negative feelings about both individual body parts and their bodies as a whole.^[72] The magazine, Psychology Today found that 56% of the women and about 40% of the men who responded to their survey in 1997 were dissatisfied with their overall appearance.^[73] American youth (37.7% of males and 51% of females) express dissatisfaction with their bodies.^[74]

In America, the dieting industry earns roughly 40 billion dollars per year. A Harvard study (Fat Talk, Harvard University Press) published in 2000 revealed that 86% of teenage girls are on a diet or believe they should be on one. Dieting has become a very common thing to not only teenage girls but even younger children as well. The National Eating Disorders Association has found out that 51% of 9- and 10-year-old girls actually feel better about themselves when they are on a diet.^[75]

There are currently more than 40 "instruments" used to measure body image.^[76] All of these instruments can be put into three categories: figure preferences, video projection techniques, and questionnaires. Because there are so many ways to measure body image, it makes it difficult to draw meaningful research generalizations. Many factors have to be taken into account when measuring body image, including gender, ethnicity, culture, and age.^[77]

Figure preferences

In figure preferences the use of silhouettes is the most commonly used method. There are many issues with this method though; for one, the drawings are not realistic looking and were originally portrayed as adults so it made them unsuitable for children.^[77] Silhouettes are used to show to the subject and have them react to the different body types.

Video projection techniques

In one study participants were shown a series of images flashing before them; each image was a picture of them but either increased weight or decreased weight. They were measured in self-report by responding to the pictures. Also they were measured by startle-based measures and testing their eyeblink response. "The startle response is a complex set of physiological changes that occur in response to unexpected and intense stimulus."^[78] These measurements can be useful because "Objective, psychophysiological measures, like the affect modulated startle eyeblink response, are less subject to reporting bias."^[78]^[79]

Questionnaires

Questionnaires are another very commonly used method of measurement. One example of a questionnaire is BASS; it is a 9-item subscale of the Multidimensional Body-Self Relations Questionnaire. It uses a rating scale from −2 to +2 and assesses eight body areas and attributes and overall appearance (face, hair, lower torso, mid-torso, upper torso, muscle tone, height, and weight).^[80] Questionnaires can have confounding variable though. For instance, "Acquiescent response style (ARS), or the tendency to agree with items on a survey, is more common among individuals from Asian and African cultures."^[81]^[82]^[83]^[84]

Gender differences

Gender differences related to body image are increasingly prevalent between men and women. Throughout all stages of life, women have more body dissatisfaction than men. Although dissatisfaction is more common in women, men are becoming more negatively affected than women.^[85] In a longitudinal study that assessed body image across time and age between men and women, men placed greater significance on their physical appearance than women, even though women report body image dissatisfaction more often. Adolescence is where this difference is most notable. One reason for this is because males are being targeted in the media more heavily today. Historically, and for a much longer period of time, the media has immoderately targeted females, which may explain why they are becoming less sensitized to the effects.^[86] This information suggests that appearance pressure and concerns are continuing to affect both men and women in western culture.

Men's body image is a topic of increasing interest in both academic articles and in the popular press.^[87] Current research indicates many men wish to become more muscular than they currently perceive themselves to be, often desiring up to 26 pounds of additional muscle mass. According to the study, western men desire muscle mass over that of Asian men by as much as 30 pounds.^[88] The desire for additional muscle has been linked to many men's concepts about masculinity. A variety of research has indicated a relationship between men's endorsement of traditionally masculine ideas and characteristics, and their desire for additional muscle.^[89]^[90] Some research has suggested this relationship between muscle and masculinity may begin early in life, as boys' action figures are often depicted as super-muscular, often beyond the actual limits of human physiology. The connection between masculinity and muscle is however a cultural trend traced as far back as the Classical antiquity and linked to the war performance and its peaceful substitutes, the athletic events.^[91] In addition, men with lower, more feminine, Waist–hip ratio (WHR) feel less comfortable and self-report lower body esteem and self-efficacy than men with higher, more masculine, WHRs.^[92]

In general, research shows that body image in regards to appearance becomes less of a stress for women as they age. Studies show a decline in dissatisfaction of body image in college-aged women as they progress from the first semester of college to subsequent semesters. Their appearance rating of themselves tends to increase, while males’ do not significantly change and often become worse. This suggests that the early years of college serve as a period for body image development, which can later affect the mental and physical well being of an individual.^[93] Studies have found that females tend to think more about their body shape and endorse thinner figures than men even into old age.^[94] When female undergraduates were exposed to depictions of thin women their body satisfaction decreased, but rose when exposed to larger models.^[95]^[96] In addition, many women engage in fat talk (speaking negatively about the weight-related size/shape of one's body), a behavior that has been associated with weight dissatisfaction, body surveillance, and body shame.^[97] In addition, women who overhear others using fat talk may also experience an increase in body dissatisfaction and guilt.^[98] As a result, women may experience concerns related to body image in a number of different ways and from a variety of sources.

As men and women reach older age, body image takes on a different meaning. Research studies show that the importance attached to physical appearance decreases with age.^[93]^[99]

Physical appearance remains important later in life, but the functional aspects of the body take precedence over contentment with appearance.^[86] Women are reported to benefit from the ageing process, becoming more satisfied with their images, while men begin to develop more insecurities and issues. Women reach a certain stage where they are no longer subject to the social pressures that heavily emphasize the importance of appearance. Men from the same studies are reported as becoming increasingly dissatisfied with their physical appearance as they age. Men are also less likely to implement appearance-enhancing activities into their daily lives.

The older women become the more satisfied with their body image they are likely to become because of the relief of stress from societal pressures.^[100] The older men become, the more dissatisfied they are likely to become due to increased physical and perceived incompetency. Since there are significant differences between men and women across all ages, gender serves as a better predictor of body dissatisfaction and sociocultural perceived influences than age.^[99]

Weight

The desire to lose weight is highly correlated with poor body image, with more women than men wanting to lose weight. Kashubeck-West et al. reported that when considering only men and women who desire to lose weight, sex differences in body image disappear.^[101]

In her book The Beauty Myth, Naomi Wolf reported that "thirty-three thousand women told American researchers they would rather lose ten to fifteen pounds than achieve any other goal."^[102] Through repeated images of excessively thin women in media, advertisement, and modeling, thinness has become associated with not only beauty, but happiness and success. As Charisse Goodman put it in her article, "One Picture is Worth a Thousand Diets," advertisements have changed society's ideas of beauty and ugliness: "Indeed to judge by the phrasing of the ads, 'slender' and ‘attractive' are one word, not two in the same fashion as 'fat' and 'ugly.'" This idea of beauty has become drastically more narrow and unachievable, putting increased pressure on people looking to satisfy society's standards.

Research by Martin and Xavier (2010) shows that people feel more pressure from society to be thin after viewing ads featuring a slim model. Ads featuring a larger sized model resulted in less pressure to be thin. People also felt their actual body size was larger after viewing a slim model as compared to a larger model.^[103]

Many, like journalist Marisa Meltzer, have argued this contemporary standard of beauty to be described as anorexic thinness, an unhealthy idea that is not representative of a natural human body: "Never before has the ‘perfect’ body been at such odds with our true size."^[102]^[104]^[105]

However, these figures do not distinguish between people at a low or healthy weight who are in fact overweight, between those whose self-perception as being overweight is incorrect and those whose perception of being overweight is correct. Recent developments, such as the Body Volume Index have addressed this problem in part by measuring weight distribution, but although 3D images of ourselves help to improve body perception, an objective appraisal of our own body image remains a difficult task for us to undertake.

Post-1997 studies^[106] indicate that around 64% of American adults are overweight, such that if the 56%/40% female/male dissatisfaction rates in the Psychology Today study have held steady since its release, those dissatisfaction rates are if anything disproportionately low: although some individuals continue to believe themselves to be overweight when they are not, those persons are now outnumbered by persons who might be expected to be dissatisfied with their body but are not.

In turn, although social pressure to lose weight has adverse effects on some individuals who do not need to lose weight, those adverse effects are arguably outweighed by that social pressure's positive effect on the overall population, without which the recent increases in obesity and associated health and social problems (described in both popular and academic parlance as an "obesity epidemic")^[107]^[108] would be even more severe than they already are.^[109]^{[dubious – discuss]}

Miss Representation^[110] is a documentary by Jennifer Siebel Newsom, exploring and displaying the role that mainstream media plays in society today with regards to women and the under-representation of women in influential positions. Prominent women in today's society were featured in discussing how the media has impacted their life along with their views on how the media is impacting the lives of people from an early age. These media messages have a severe impact on how individuals carry themselves along with what aspects bog them down like insecurities with body image. This film encourages viewers to start to see beyond the message and not compare themselves to these picture perfect computer-generated images.

The 2007 documentary America the Beautiful explores how the fashion and beauty industries are contributing to the problems that individuals feel regarding body image due to their beauty obsession. The film discusses a wide range of topics like plastic surgery, dieting, eating disorders, the modeling industry along with the fashion industry and much more. Young middle-school aged girls were portrayed in the beginning of the film and asked if they found themselves beautiful. The girls who are around the ages of 13 had decided that they were not beautiful. In today's society, people are starting to see themselves as ugly at an earlier age than ever before. As individuals who identify as ugly increase, the number of body image issues also increase.^[111]

In a study performed by Leslie J. Heinberg of Johns Hopkins University School of Medicine, and J. Kevin Thompson of the University of South Florida, results showed that women exposed to appearance based advertisements experienced a significant growth in depression, anxiety, anger, and body dissatisfaction.^{[citation needed]}

In a study done at Old Dominion University, Thomas F. Cash, Julie R. Ancis and Melissa D. Strachan studied college women and their attitudes toward gender, feminist identity and body image. "Relative to men, women are considerably more psychologically invested in their appearance. Moreover, women's poor evaluations of and stronger investments in their looks potentiate greater body-image dysphoria in women's daily lives."^[112] A contributing factor in this scenario that leads women to greater objectification of their bodies are the images that are seen throughout media. Women who are portrayed in the media often possess unattainable beauty. "Furthermore, the social construct of femininity is partially tied to perceived beauty, as evinced by the 'what is beautiful sex-typed' stereotype."^[112] These internalized ideals along with the pursuit for this unattainable beauty of one's body image can lead to body dysmorphic disorder, body objectification, eating disorders, anxiety, depression and other related psychological difficulties.

In the same study from Arizona State University, it was said that the idea of beauty is generated from these media messages. "Cultural messages about beauty (i.e what it is, how it should be cultivated, and how it will be rewarded) are often implicitly conveyed through media representations of women."^[113]

In the study from Old Dominion University, the authors state the importance of research in this area. "Given the centrality of body image in clinical and subclinical eating disturbances that are so prevalent among women, research on gender and body image has substantial importance." ^[112] Even though there is research being done, there is still much more work to be done to help individuals who struggle with their body image.

To combat unhealthy body image issues among women, in 2015, France passed a law requiring models to be declared healthy by a doctor to participate in fashion shows. It also requires re-touched images to be marked as such in magazines.^[114]

Race

Perceptions of races have drastically changed over the years dating all the way back to the medieval era referencing light and dark, good and evil. Hundreds of years later perceptions would be changed again with the Atlantic slave trade which left ideas of idealism for Caucasians and a negative idea of any other race. Caucasian nationalists also believed that all races originated from the 'white' race, "Goldsmith maintained that all humans sprung from one common parent and attributed the variations in the human family to the influence of climate, culture, and custom".^[115] With this extreme racism of the time the black body was studied, displayed and scrutinized for any minor difference. "The ideas about beauty we contend with in the twenty- first century draw in part on very old ways of thinking about human bodies and African difference."^[116] In the 1960s the Black is Beautiful movement and Black Power movement took form and shook the world in a display of racial pride. Today's perceptions of different races has come a long way in bringing a positive mentality to racial body image but there are still some core issues in today's society.

The fashion industry is known for not being inclusive of more races in their runways and ad campaigns, and several studies that have been conducted prove that the lack of racial diversity can contribute to body image issues amongst non-white minorities.^[117] In one such experiment, conducted in 2003, 3 photographs of attractive white, black and Asian women were shown to a group of white, black and Asian students. The study concluded that Asian women thought that the photograph of the white woman was the most attractive, and reported high levels of body dissatisfaction.^[118] Such dissatisfaction may even cause these individuals to suffer psychologically due to the pressure to embody these ideals,^[119] and may result in them going through several means to change their physical appearance in order to match the Eurocentric idea of beauty.

Weight loss is one such method. For instance, Mexican American women who have been attuned to mainstream US culture reported greater body dissatisfaction and have described their ideal body types to be similar to the white norm. In spite of the fact that certain ethnicities naturally have different body types,^[120] this ideal has led to disordered eating amongst Latinas.^[121]

Plastic surgery is another method, and is especially popular in Asia for "Westernizing" facial features. Two of the most popular treatments are rhinoplasty (nose lifts), and blepharoplasty (eyelid lifts), which are done to make these features look more Caucasian.^[122]

Skin lightening products are also prevalent in countries where non-white ethnicities are the majority, and the industry makes billions of dollars every year.^{[citation needed]} In India alone, whitening products make up 45% of the skin care market.^[123] Plenty of these whitening cosmetics are known to have dangerous side effects due to the ingredients in them; hydroquinone, for instance, is known to cause irritation and leukemia^{[citation needed]} while mercury is known to cause rashes and pigmentation.^[124]

In spite of these effects, industries like the fashion industry have not significantly featured women of color (and when they have, the women may have either been significantly "whitewashed" – with digitally lightened skin and hair – or may already have features that are considered "white").^[121]

The fashion industry believes that by advertising unattainable standards of beauty, they fuel a customer demand by "creating a craving that can't be satisfied".^[125] However, a study by Elle Canada has proven the exact opposite: products featured by models that accurately represent the consumer's race – as well as weight and age – will increase the consumer's willingness to purchase a product.^[125]

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^ Pazhoohi, Farid; Hosseinchari, M.; Doyle, J. F. (2012). "Iranian men's waist-to-hip ratios, shoulder-to-hip ratios, body esteem and self-efficacy". Journal of Evolutionary Psychology. 10 (2): 61–67. doi:10.1556/JEP.10.2012.2.2. ISSN 1789-2082.
^ ^a ^b Gillen, Meghan M.; Eva S. Lefkowitz (Jan 2012). "Gender and racial/ethnic differences in body image development among college students". Body Image (PDF). 9 (1): 126–30. doi:10.1016/j.bodyim.2011.09.004. PMC 3246027. PMID 21983339.
^ Ferraro, FR; Muehlenkamp, JJ; Paintner, A; Wasson, K; Hager, T; Hoverson, F (October 2008). "Aging, Body Image, and Body Shape". Journal of General Psychology. 135 (4): 379–392, 14p. doi:10.3200/GENP.135.4.379-392. PMID 18959228.
^ Sonia Tucca; Jennifer Petters, S; Peters, J (November 2008). "Media influences on body satisfaction in female students" (PDF). Psicothema. 20 (4): 521–4. PMID 18940045.{{cite journal}}: CS1 maint: multiple names: authors list (link)
^ Hawkins, N; Richards, PS; Granley, HM; Stein, DM (Spring 2004). "The Impact of Exposure to the Thin-Ideal Media Image on Women". Eating Disorders. 12 (1): 35–50, 16p, 2 charts. doi:10.1080/10640260490267751. ISSN 1064-0266. PMID 16864303.
^ Engeln-Maddox, R.; Salk, R. H.; Miller, S. A. (2012). "Assessing women's negative commentary on their own bodies: A psychometric investigation of the Negative Body Talk Scale". Psychology of Women Quarterly. 36: 162–178. doi:10.1177/0361684312441593.
^ Salk, R. H.; Engeln-Maddox, R. (2011). "If you're fat then I'm humongous": Frequency, content, and impact of fat talk among college women". Psychology of Women Quarterly. 35: 18–25. doi:10.1177/0361684310384107.
^ ^a ^b Esnaola, Igor; Arantzazu Rodríguez; Alfredo Goñi (21 Feb 2010). "Body dissatisfaction and perceived sociocultural pressures" (PDF). Salud Mental (PDF). 33 (1): 21–9. Retrieved 2012-06-26.
^ Baker, Lucie; Eyal Gringart (Aug 2009). "Body image and self-esteem in older adulthood". Ageing & Society (PDF). 29 (6): 977–95. doi:10.1017/S0144686X09008721.
^ Kashubeck-West S, Mintz LB, Weigold I (October 2005). "Separating the Effects of Gender and Weight-Loss Desire on Body Satisfaction and Disordered Eating Behavior". Sex Roles. 53 (7–8, ): 505–518. doi:10.1007/s11199-005-7138-4.{{cite journal}}: CS1 maint: extra punctuation (link)
^ ^a ^b Wolf, Naomi (1991). The Beauty Myth: How Images of Beauty are Used Against Women. Vintage. ISBN 978-0-09-986190-4. {{cite book}}: Invalid |ref=harv (help)
^ Martin Brett A. S.; Xavier Robina (2010). "How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions" (PDF). Journal of Strategic Marketing. 8 (6): 489–501.
^ Meltzer, Marisa. "Absolutely Flabulous." Blogs & Stories. Daily Beast, 2 Sept. 2009. Web. 25 Jan. 2010.
^ Goodman, W. Charisse (2013). "One Picture is Worth a Thousand Diets". In Lunsford, Andrea A.; Ruszkiewicz, John J.; Walters, Keith (eds.). Everything's an Argument with Readings (4th ed.). BEDFORD BOOKS. pp. 605–611. ISBN 978-1-4576-3149-8. {{cite book}}: Invalid |ref=harv (help)
^ "Obesity Statistics: U.S. Obesity Trends". North American Association for the Study of Obesity. 2006. Archived from the original on 2006-02-06. Retrieved 2008-03-08.
^ "Statistics Related to Overweight and Obesity". CDC. 2006. Retrieved 2009-01-23.
^ Wang, Youfa; Beydoun, May A (2007). "The obesity epidemic in the United States—gender, age, socioeconomic, racial/ethnic, and geographic characteristics: a systematic review and meta-regression analysis". Epidemiologic Reviews. 29: 6–28. doi:10.1093/epirev/mxm007. PMID 17510091.
^ Thompson, J. Kevin; Heinberg, Leslie J. (1999). "The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them?". Journal of Social Issues. 55 (2): 339–353. doi:10.1111/0022-4537.00119. ISSN 0022-4537.
^ Synopsis. (2014, January 1). Retrieved May 5, 2014, from http://film.missrepresentation.org/synopsis
^ Snyder, S. James (25 July 2008). "'America the Beautiful': A Problem of Self-Image". The New York Sun. TWO SL LLC. Retrieved 2016-05-03.
^ ^a ^b ^c Cash, T. F.; Ancis, J. R. (1997). "Gender attitudes, feminist identity, and body image among college women". Sex Roles. 36 (7/8): 433–447. doi:10.1007/bf02766682.
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@@ Line 5: / Line 5: @@
 '''Body image''' is a person's perception of the [[aesthetics]] or [[sexual attractiveness]] of their own body. The phrase ''body image'' was first coined by the Austrian neurologist and psychoanalyst [[Paul Schilder]] in his book ''The Image and Appearance of the Human Body'' (1935).<ref>''[https://books.google.com/books/about/The_Image_and_Appearance_of_the_Human_Bo.html?id=vnufQgAACAAJ&redir_esc=y The Image and Appearance of the Human Body: Studies in the Constructive Energies of the Psyche]'', [[Paul Schilder]], Trench, Trubner & Company Limited, 1935.</ref> [[Human society]] has at all times placed great value on beauty of the human body, but a person's perception of their own body may not correspond to society's standards.
-The concept of body image is used in a number of disciplines, including psychology, medicine, psychiatry, psychoanalysis, philosophy and cultural and feminist studies. The term is also often used in the media. Across these disciplines and media there is no consensus definition. A person's body image is thought to be, in part, a product of their personal experiences, personality, and various social and cultural forces. A person's sense of their own [[human physical appearance|physical appearance]], usually in relation to others or in relation to some cultural "ideal," can shape their body image. A person's perception of their appearance can be different from how others actually perceive them.
+The concept of body image is used in a number of disciplines, including psychology, medicine, psychiatry, psychoanalysis, philosophy and cultural and feminist studies. The term is also often used in the media. Across these disciplines and media there is no consensus definition, but body image may be expressed as how one views themselves in the mirror, or in their minds. It incorporates the memories, experiences, assumptions, and comparisons of one’s own appearance, and overall attitudes towards their height, shape, and weight<ref name=":1">{{Cite news|url=https://www.nationaleatingdisorders.org/what-body-image|title=What is Body Image?|work=National Eating Disorders Association|access-date=2017-10-31}}</ref>. An individual’s impression of their body is also assumed to be a product of ideals cultivated by various social and cultural ideals.
+The issues surrounding body image can be examined through, body negativity, and body positivity. Negative body image consists of a disoriented view of one’s shape; whereby they often feel self-conscious or feel ashamed, and assume others are more attractive<ref name=":1" />. Aside from having low self-esteems, suffers typically fixate on altering their physical appearances. Long-term behavior could thus potentially lead to higher risks of eating disorders, isolation, and mental illnesses<ref name=":1" />. Positive body image on the other hand, is described as a clear true perception of one’s figure. In addition to celebrating and appreciating the body, it also requires an understanding that an individual’s appearance does not reflect their character or self worth<ref name=":1" />.
-Research suggests that exposure to mass media depicting the thin-ideal body may be linked to body image disturbance in women. This [[meta-analysis]] examined experimental and correlational studies testing the links between media exposure to body dissatisfaction, internalization of the thin ideal, and eating behaviors and beliefs with a sample of 77 studies that yielded 141 effect sizes. Effects for some outcome variables were moderated by publication year and study design. The findings support the notion that exposure to [[media]] images depicting the thin-ideal body is related to body image concerns for women.
 A 2007 report by the [[American Psychological Association]] found that a culture-wide [[sexualization]] of girls and women was contributing to increased female [[anxiety]] associated with body image.<ref name=APA>{{cite web |title=Report of the APA Task Force on the Sexualization of Girls |year=2007 |format = PDF |publisher=American Psychological Association |url=http://www.apa.org/pi/women/programs/girls/report-full.pdf}}</ref> Similar findings associated with body image were found by an [[Australian government]] [[Australian Senate committees|Senate Standing Committee]] report on the sexualization of children in the media.<ref>{{Cite web|url=http://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Environment_and_Communications/Completed_inquiries/2008-10/sexualisationofchildren/report/index|title=Sexualisation of children in the contemporary media|date=26 June 2008|website=www.aph.gov.au|language=en-AU|access-date=2016-05-03}}</ref>  However, other scholars have expressed concern that these claims are not based on solid data.<ref name="tamiu">{{cite journal|last=Ferguson |first=C. |author2=Winegard, B. |author3=Winegard, B.M. |title=Who is the fairest one of all: How evolution guides peer and media influences on female body dissatisfaction |journal=Review of General Psychology |date=March 2011 |volume=15 |issue=1 |pages=11–28 |url=http://www.tamiu.edu/~cferguson/Who%20Is%20the%20Fairest.pdf |doi=10.1037/a0022607 |deadurl=yes |archiveurl=https://www.webcitation.org/65q5xHqLw?url=http://www.tamiu.edu/~cferguson/Who%20Is%20the%20Fairest.pdf |archivedate=2012-03-01 |df= }}</ref>
@@ Line 13: / Line 13: @@
 Body image can have a wide range of psychological effects and physical effects. Throughout history, it has been extremely difficult for people to live up to the standards of society and what they believe the ideal body is. There are many factors that lead to a person’s body image, some of these include: family dynamics, mental illness, biological predispositions and environmental causes for obesity or malnutrition, and cultural expectations (e.g., [[Media depictions of body shape|media]] and politics). People who are both underweight and overweight can have poor body image. However, because people are constantly told and shown the cosmetic appeal of weight loss and are warned about the risks of obesity, those who are normal or overweight on the BMI scale have higher risks of poor body image. This is something that can lead to a change in a person's body image.<ref>{{cite journal|last=Derenne|first=J. L.,|author2=Beresin E. V.|title=Body image, media, and eating disorders|journal=Academic Psychiatry| year=2006|issue=30| pages=257–261|url=http://ap.psychiatryonline.org/article.aspx?articleid=50181}}</ref> Often, people who have a low body image will try to alter their bodies in some way, such as by [[dieting]] or undergoing [[cosmetic surgery]].
-== Media impact ==
+== History ==
+[[File:Italian - Portrait of a Woman as Cleopatra - Walters 37534 (2).jpg|thumb|231x231px|Italian Renaissance]]
+[[File:Egyptian-woman-painting Beer.jpg|left|thumb|Ancient Egypt]]
+[[File:Speciments of Greek artistic dress - Mahaffy John Pentland - 1890.jpg|center|thumb|210x210px|Ancient Greece]]
+[[File:Consort Zhao Hede.jpg|left|thumb|291x291px|
+Han Dynasty
+]]
+[[File:Duchess of leinster2.jpg|thumb|259x259px|
+Victorian Era
+]]
+[[File:AliceRoosevelt FoldedArms Gibson Girl.jpg|center|thumb|200x200px|Gibson Girl]]
+Society often constructs our behaviours and beliefs, such as personal developments, physiological and psychological interactions, and the common “perception of our bodies as a reflection of self worth”<ref>{{Cite news|url=https://livelifegetactive.com/blog/body-image-self-esteem|title=Body image, self-esteem and the influence of society|date=2016-08-01|work=Live Life Get Active|access-date=2017-10-31|language=en-US}}</ref>. Body image struggles have been prevalent for many centuries now, especially with the rapid constant shifts in ideal body types. In the past, norms were typically set by cultural beliefs, genders, or social standings. Despite these being prevalent today, changes in the fashion and media industries are other influences at hand.
-===On women and in general===
-{{See also|Anorexia nervosa|Plastic surgery}}
+During Ancient Egyptian times, the perfect woman was said to have a slender figure, with narrow shoulders, and a tall waist. Yet, females were emboldened in their beauty habits and general independence<ref name=":8">{{Cite news|url=https://www.rehabs.com/explore/womens-body-image-and-bmi/|title=Women's Body Image and BMI: 100 Years in the US|work=rehabs.com|access-date=2017-10-31|language=en-us}}</ref>. Standards were reformed in Ancient Greece, when society began worshipping the male figure instead. As men faced greater pressures on beauty and perfection, women sported a fuller and plump figure, with fair skin tones becoming more popular<ref name=":8" />. The pale skin craze was soon adopted in the Han Dynasty, but waist sizes narrowed. Overall figures shrunk, as the Chinese associated petite with femininity<ref name=":8" />. With the need to reflect her husband’s status, the behaviours and outward appearances of the wife grew incredible crucial during the Italian Renaissance. Since size was linked to wealth, women maintained bodies with full hips and an ample bosom<ref name=":8" />. The Victorian Era witnessed a similar movement, but the popularity of the corset cinching the waist, led to the desirable hourglass figure<ref name=":8" />. The era also introduced the Gibson Girl, which was the first sign of influence by the fashion and media industries. Created by Charles Gibson, he envisioned femininity as slim and tall, with large busts and wide hips, but a narrow waist<ref>{{Cite news|url=https://www.huffingtonpost.com/2014/02/05/perfect-body-change-beauty-ideals_n_4733378.html|title=It's Amazing How Much The 'Perfect Body' Has Changed In 100 Years|last=Bahadur|first=Nina|date=2014-02-06|work=Huffington Post|access-date=2017-10-31|language=en-US}}</ref>. These girls were also often broadcasted on magazines such as ''Harper’s Bazaar'' and ''LIFE'', which resulted in a link between trendy fashions and styles, and the maintenance of active lifestyles and healthy well-beings<ref>{{Cite news|url=https://greatist.com/grow/100-years-womens-body-image|title=See How Much the "Perfect" Female Body Has Changed in 100 Years (It's Crazy!)|date=2015-01-15|work=Greatist|access-date=2017-10-31|language=en}}</ref>
-Some girls and young women compare themselves to models in ads, in terms of their [[physical attractiveness]].<ref>Martin, Mary C. and Gentry, James W. ''Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents'' Journal of Advertising, 1997, p. 19.</ref> The emphasis in the media and in the [[fashion]] industry on [[The Thin Ideal|thinness]] and on an ideal [[female body shape]] and size can be psychologically detrimental to the well-being of many young women; this includes their [[self-image]], which can also give rise to excessive [[dieting]] or exercise. About 81 percent of ten-year-olds are afraid of being fat after being exposed to some media. Women are shown in many feminine commercials such as: soap, laundry detergent, toilet paper, and child care commercials. They are displayed as the cleaners, nannies, and cooks. [[ANAD]] showed that anywhere from three to five percent of women have suffered from Anorexia Nervosa in their lifetime, and about one percent of female adolescents currently have anorexia.
+After the occurrence of World War I, the Gibson Girl transformed into the Flapper, which dominated the period of the “Roaring Twenties”. Women transitioned towards androgynous looks, whereby hairstyles were kept short, and wore brassieres that flatten the chest<ref name=":3">{{Cite news|url=https://www.huffingtonpost.com/2014/02/05/perfect-body-change-beauty-ideals_n_4733378.html|title=It's Amazing How Much The 'Perfect Body' Has Changed In 100 Years|last=Bahadur|first=Nina|date=2014-02-06|work=Huffington Post|access-date=2017-11-01|language=en-US}}</ref>. Loose clothing was also a trend, as it downplayed the waist by lowering it below the navel, resulting in a straight boyish figure<ref name=":4">{{Cite news|url=https://greatist.com/grow/100-years-womens-body-image|title=See How Much the "Perfect" Female Body Has Changed in 100 Years (It's Crazy!)|date=2015-01-15|work=Greatist|access-date=2017-11-01|language=en}}</ref>. Dress senses soon become more casual as well, and is said to have been a representation of the reduction in social or political tension after the war, or an extensive disagreement with the Prohibition movement<ref name=":5">{{Cite news|url=https://www.scienceofpeople.com/ideal-body-types-throughout-history/|title=A Look Back at Beauty Through History|date=2016-05-10|work=Science of People|access-date=2017-11-01|language=en-US}}</ref>. With advertisements increasingly advocating the need to achieve a thinner frame, many women therefore pursued diets and exercises<ref>{{Cite news|url=https://www.scienceofpeople.com/ideal-body-types-throughout-history/|title=A Look Back at Beauty Through History|date=2016-05-10|work=Science of People|access-date=2017-11-01|language=en-US}}</ref>. Although slimmer body types were favoured, a sporty and healthy appearance was still prized above the frail and sickly look from the Victorian Era.
-Skinny actresses and models appear everywhere in today’s media.<ref>{{cite journal|last1=Kinnally|first1=W.|last2=Van Vonderen|first2=K.E.|title=Examining media exposure in the broader context of internal and other social factors|journal=American Communication Journal|volume=14|issue=2|pages=41–57}}</ref> Many advertisements seen in media, especially on television, target young women to buy clothing and accessories by featuring beautiful and thin models in extravagant and appealing circumstances.<ref>{{cite journal|last1=Kinnally|first1=W|last2=Van Vonderen|first2=K.E.|title=Media Effects on Body Image|journal=American Communication Journal|volume=14|issue=2}}</ref> Television is one of the most popular types of media and is very influential. TV can serve as a source of social comparison in body image processes. Magazines, another type of media, also play a part in comparisons and body image, but unlike television, the content in magazines is much more tailored to reach specific audiences with interest in certain activities, lifestyles, or hobbies. Women’s and Fashion magazines like Vogue or Cosmopolitan are geared toward female audiences with certain characteristics.
+[[File:Marilyn Monroe in Niagara.jpg|left|thumb|251x251px|Marilyn Monroe]]
-The very thin and beautiful models within the media are seen as the most successful and socially desirable people on the planet.<ref>Media effects on body image: Examining media exposure in the broader context of internal and other social factors. American Communication Journal. 14(2), 41-57.</ref> The ideal body image of the media, and more importantly our culture, is a body that is extremely thin and preferably white.<ref name=":9">Hendriks, A. (2002). Examining the effects of hegemonic depictions of female bodies on television: A call for theory and programmatic research. Critical Studies in Media Communication, 19(1), 106.</ref> Mostly in Western societies, thinness is associated with happiness, success, youthfulness, and social acceptability.<ref name=":6" /> People who are slightly over-weight are seen having qualities like laziness, lack of willpower, and being out of control.<ref name=":6" /> This ideal is portrayed heavily throughout mainstream media, which is a source women turn to for information about how to look.<ref name=":9" /> The idea that a person can never be "too thin or too rich" is very prevalent in society, and makes it very difficult for females to attain any sort of happiness about their personal appearance.<ref>{{cite journal|last1=Preston|first1=K.S.|title=Covariance Structure Analysis|journal=American Communica|volume=17|issue=2}}</ref> The process of one comparing themselves to these images in the media can result in healthy behaviors like proper dieting and exercise, but can also result in unhealthy behaviors like obsessive exercising, bulimia, and anorexia nervosa.<ref>{{cite journal | last1 = Brodie | first1 = D. | last2 = Slade | first2 = P. | year = 1988 | title = The relationship between body-image and body-fat in adult women | url = | journal = Psychological Medicine | volume = 18 | issue = 3| pages = 623–631 | doi=10.1017/s0033291700008308}}</ref> Women are shown to be practically perfect in every way within these two specific types of media as well as many others. Besides being extremely thin, women are also expected to look young. There are many films and popular television shows that show older actresses who have aged beautifully and are very attractive for their age.<ref>{{Cite journal|last=Hefner|first=Veronica|last2=Woodward|first2=Kelly|last3=Figge|first3=Laura|last4=Bevan|first4=Jennifer L.|last5=Santora|first5=Nicole|last6=Baloch|first6=Sabeen|date=2014-04-03|title=The Influence of Television and Film Viewing on Midlife Women's Body Image, Disordered Eating, and Food Choice|url=https://dx.doi.org/10.1080/15213269.2013.838903|journal=Media Psychology|volume=17|issue=2|pages=185–207|doi=10.1080/15213269.2013.838903|issn=1521-3269}}</ref> The use of these unrealistic images sends implicit messages that a woman must be unhealthy in order to be beautiful.<ref>{{Cite web|url=http://www.westminstercollege.edu/myriad/index.cfm?parent=...&detail=4475&content=4795 |title=Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard |last=Serdar |first=Kasey |date= |website=The Myriad: Westminster's Interactive Academic Journal |publisher=Westminister College |access-date=2016-05-03 |deadurl=yes |archiveurl=https://web.archive.org/web/20160428172944/http://www.westminstercollege.edu/myriad/index.cfm?parent=...&detail=4475&content=4795 |archivedate=2016-04-28 |df= }}</ref>
+The 1930’s and 1940’s witnessed the devastating effects of the 2<sup>nd</sup> World War, which unfortunately led to The Great Depression. While men were out on the battlefield, females began entering the workface. This resulted in more formal and traditional military dress styles for women, which caused another shift in body image. While waists’ remained thin but prominent, the media embraced a more curvaceous look similar to the hourglass figure, through the addition of broad shoulders and large breasts as well<ref name=":5" />. Since this era was part of the golden age of Hollywood, many celebrities continued to influence this trend by wearing tight fitted clothing that emphasized their figures. Pin-up girls and sex symbols radiating glamour soon followed in the 1950’s, and the proportions of the hourglass figure expanded. Notable names include Marilyn Monroe, Sophia Loren, and Jessica Rabbit<ref name=":3" />. In order to achieve this ideal figure, women consumed weight-gain supplements <ref name=":9">{{Cite book|title=Should Body-Shaming Ads Be Banned?|last=Scholastic Choices|first=|publisher=|year=2016|isbn=|location=|pages=32(3), 2-5}}</ref>. The release of ''Playboy'' magazine and the ''Barbie'' doll during this era were other additions in the need to achieve this ideal<ref name=":4" />.
+[[File:Twiggy promo.jpg|left|thumb|255x255px|Twiggy]]
+[[File:Farrah Fawcett iconic pinup 1976.jpg|left|thumb|251x251px|Farrah Fawcett]]
+Depictions of the perfect woman; however, slowly grew thinner from 1960’s onwards. The “Swinging Sixties” saw a similar look to the Flapper<ref name=":3" /> with the emergence of high-fashion model Twiggy, who promoted the thin and petite frame, with long slender legs<ref name=":5" />, and an adolescent but androgynous figure<ref name=":3" />. Other characteristics include, small busts, narrow hips, and flat stomachs. Hence, many women either underwent diets or switched to weight-loss supplements to achieve the new look<ref name=":4" />. This eventually resulted in an increase in anorexia nervosa sufferers during the 1970’s<ref name=":3" />. Nonetheless, greater importance was soon placed on fitness, and actress Farrah Fawcett introduced a more toned and athletic body type<ref name=":3" />. The exercise craze continued in the 1980’s with Jane Fonda and the release of workout videos, motivating women to be thin but fit and svelte<ref name=":5" />. This era also saw the rise of tall, long legged supermodels; such as Naomi Campbell and Cindy Crawford, dominating the industry, and setting a new beauty standard for females around the world<ref name=":3" />.
+Greater issues arose in the 1990’s, when supermodel Kate Moss popularized the stick-thin figure instead. The fashion industry pushed her image further with the ‘heroin-chic’ look, which dominated the catwalks during that time<ref name=":3" />. This was communicated through waifish appearances, bony structures, thin limbs, and an androgynous figure<ref name=":5" />. Although this extreme period was only short-lived, the 2000’s saw the rise of the Victoria’s Secret models, who altered beauty norms to include slim but healthy figures, with large breasts and bottoms, flat and visible abs, and prominent thigh gaps<ref name=":4" />. Hence, women started pursuing cosmetic surgery practices; on top of diets and exercise regimes, to attain the perfect appearance<ref name=":4" />. Nevertheless, curves are back in season and positive measures are now being taken to promote a better body image. The emergence of fitness trends, plus-size models, and other better role models in the fashion and media industries are other factors at work too. Contrariwise, the advancement of technologies, and the pressures from the media, has unfortunately triggered an even greater societal importance on the way we look as an indication of our personal value<ref name=":9" />.
-A study by Reaves and Hitchon demonstrated that stars and models that appear throughout the media are not only made thinner through computer alterations, but are digitally elongated, with leg length being extended up to 30% to convey a leggy youthfulness.<ref>Reaves, Sheila, Hitchon, Jacqueline. "’You Can Never Be Too Thin’ – Or Can You?: A Pilot Study on the Effects of Digital Manipulation of Fashion Models’ Body Size, Leg Length, and Skin Color." Race, Gender & Class 11.2 (2004): 140-55. Wilson OmniFile Full Text Mega Edition. Web. 30 May 2014.</ref> These digital manipulations have contributed to the fact that, over the past few decades, plastic surgeries have increased and common procedures such as [[breast augmentation]] and [[rhinoplasty]] had increased by more than 700% from 1992 to 2004.<ref name="sciencedirect.com">{{cite journal | url  = http://www.sciencedirect.com/science/article/pii/S1740144503000032 | doi=10.1016/S1740-1445(03)00003-2 | volume=1 | title=Body image and cosmetic medical treatments | journal=Body Image | pages=99–111 | pmid=18089144 | date=January 2004 | last1 = Sarwer | first1 = DB | last2 = Crerand | first2 = CE}}</ref> Media plays its role in promoting these cosmetic medical treatments through advertisements in magazines and on billboards, typically by using beautiful women in a state of happiness. The media’s impact is even more negatively impacting society because plastic surgery’s demographic is changing as well. More specifically, patients are getting younger. In 2002, almost 225,000 adolescents underwent plastic surgery procedures, both for either cosmetic procedures and for functionality purposes.<ref name="sciencedirect.com"/> An article by [[Mike Featherstone]] demonstrates that this growth in cosmetic surgery correlated with the airing of the television program ''[[Extreme Makeover]].''<ref>{{cite journal|last1=Featherstone|first1=M.|title=Body, Image and Affect in Consumer Culture|journal=Body & Society|volume=16|issue=1|year=2010|pages=193–221|issn=1357-034X|doi=10.1177/1357034X09354357}}</ref> The program, beginning in 2002, involved average people undergoing plastic surgery and other cosmetic enhancements to improve their overall appearance. Significantly, the first airing of the show correlated with a 44 percent increase in the total number of cosmetic procedures, according to the [[American Society for Aesthetic Plastic Surgery]].<ref>"Quick Facts: Highlights of the ASAPS 2013 Statistics on Cosmetic Surgery." The American Society for Aesthetic Plastic Surgery. ASAPS, n.d. Web. 30 May 2014.</ref>
+[[File:Drop-the-plus-campaign.jpg|thumb|370x370px|Plus-Size Models]]
+[[File:Kate Moss Calvin Klein.jpg|center|thumb|237x237px|Kate Moss]]
+== The Media ==
-A study by Garner and Garfinkel demonstrated that those in professions where there is a particular social pressure to be thin (such as [[model (person)|models]] and [[dancer]]s) were much more likely to develop anorexia during their career,<ref>{{cite journal |vauthors=Garner DM, Garfinkel PE | year = 1980 | title = Socio-cultural factors in the development of anorexia nervosa | url = | journal = Psychol Med | volume = 10 | issue = 4| pages = 647–56 | pmid = 7208724 | doi=10.1017/S0033291700054945}}</ref> and further research suggests that those with anorexia have much higher contact with cultural sources that promote weight-loss.<ref>{{cite journal |vauthors=Toro J, Salamero M, Martinez E | year = 1994 | title = Assessment of sociocultural influences on the aesthetic body shape model in anorexia nervosa | url = | journal = [[Acta Psychiatrica Scandinavica]] | volume = 89 | issue = 3| pages = 147–51 | pmid = 8178671 | doi=10.1111/j.1600-0447.1994.tb08084.x}}</ref>
-In 2015, France passed legislative measures to reduce the cases of anorexia within their country due to unrealistic media exposure. The new law requires all photoshopped images to include a disclaimer labeling them as such, every model to obtain certification that they have a healthy BMI of 18.5, and a government crackdown on all websites promoting anorexia or other unhealthy eating behaviors. Any company caught employing models who do not meet the new BMI criteria or encouraging anorexic behaviors amongst their employees will face hefty fines and, under extreme cases, jail time. In 2013 Israel, Italy, and Spain also passed similar legislative measures.<ref>{{Cite web|url=http://www.cbc.ca/news/world/france-moves-ahead-with-law-banning-super-skinny-models-1.3020532|title=France bans super-skinny models in effort to curb eating disorders|website=www.cbc.ca|access-date=2016-03-13}}</ref>
+On account of the evolution of society today; text messaging, e-mails, social media, and other technological advancements, have dominated an individual’s sequence of physical interactions. Although technology provides the convenience of connecting with others, its association with the media has resulted in a “platform of delivery in which we intercept and interpret messages about ourselves, our self-worth, and our bodies”<ref>{{Cite web|url=https://www.eatingdisorderhope.com/information/eating-disorder/body-image-technology|title=How Technology Influences Body Image|website=www.eatingdisorderhope.com|access-date=2017-11-01}}</ref>. According to a study by ''Dove'', only 4% of women thought they were beautiful<ref name=":12">{{Cite book|title=Sex, College, And Social Media: A Commonsense Guide To
-Besides the need to be thin, young, and rich, there is also a weight prejudice within our society that is brought up in media, social settings, with friends, or even by parents.<ref>Triplett, L. (2007). The Blame Game: A first glimpse at the socially acceptable causes        	of female fatness. Conference Papers -- International Communication Association, 1-27.</ref> The tendency to link physical attractive qualities with positive personal qualities has been documented since the 1970s. People assign positive personality traits and overall life outcomes to those they perceive as attractive both mentally and physically.<ref name=":6" /> These high standards for women to follow and live up to mixed with the practical impossibilities of achieving such standards develops an attitude from women that thinness is extremely desirable.<ref name=":7">Hesse-Biber, S., Leavy, P., Quinn, C.E., &Zoino, J. (2006). The mass marketing of eating         	and eating disorders: The social psychology of women, thinness, and culture. Women’s Studies International Forum, 29, 208-224.</ref> Even the average size of clothing women wear has changed drastically within the past decades, as a size 8 used to be considered small to average and is now nearly plus size.  Actress/Comedian [[Amy Schumer|Amy Schummer]] spoke out on the issue of size when she was featured in Glamour Magazine as a "Plus Size Woman." <ref name=":10">{{Cite web|url=http://www.cnn.com/2016/04/05/entertainment/amy-schumer-glamour-body-shaming-feat/index.html|title=Amy Schumer to Glamour: I'm not plus-size|last=CNN|first=Lisa Respers France|website=CNN|access-date=2016-04-26}}</ref>  Upon the magazines publication, Schummer fired a tweet saying, "I think there's nothing wrong with being plus size. Beautiful healthy women. Plus size is considered size 16 in America. I go between a size 6 and a 8." <ref name=":10" /> Women who value this idea of having to be extremely thin and a size 2 or 4 have body dissatisfaction, and take part in cosmetic surgeries or weight loss behaviors (such as dieting) to try to become the standard that they so commonly see.<ref name=":7" /> The problem in which people, specifically women, are constantly comparing themselves to the people and images in the media leads to individuals believing they are more overweight than they actually are.<ref>Brodie, D., Slade, P., & Riley, V. (1991). Sex differences in body image perceptions. 	Perceptual and Motor Skills, 72(1), 73–74.</ref>
+Navigating The Hookup Culture|last=Pierce|first=C|publisher=Routledge|year=2017|isbn=|location=S.I|pages=}}</ref>, while approximately 70% of women and girls believed the media’s portrayal of impractical beauty standards fuelled their appearance anxieties<ref name=":13">{{Cite news|url=http://www.huffingtonpost.co.uk/entry/dove-global-body-image-report_uk_5762a6a1e4b0681487dcc470|title=Dove's Largest Ever Body Image Report Proves The Media Needs To Up Its Game|date=2016-06-21|work=HuffPost UK|access-date=2017-11-01|language=en-GB}}</ref>. As a result, the ''U.S. Department of Health and Human Services'' reported that, 91% of women were most unhappy with their bodies<ref name=":14">{{Cite news|url=http://www.statisticbrain.com/body-image-statistics/|title=Body Image Statistics|date=2017-02-19|work=Statistic Brain|access-date=2017-11-01|language=en-US}}</ref>, while 40% will consider cosmetic surgery to fix their flaws<ref name=":14" />.
+===Women===
+{{See also|Anorexia nervosa|Plastic surgery}}
+Women “all over the world are evaluated and oppressed by their appearances”<ref>{{Cite news|url=http://www.dazeddigital.com/fashion/article/30205/1/how-should-we-tackle-fashion-s-body-image-issues|title=How should we tackle fashion’s body image issues?|last=Dazed|date=2016-03-04|work=Dazed|access-date=2017-10-31|language=en}}</ref>; be it age, skin tone, or size. Men are falling victims to this issue as well. A large facet of “social currency for girls and women continues to be rooted in physical appearance”<ref name=":12" />. With accessories and apparel designed to enhance a look; social media, magazines, and marketing campaigns and advertisements, also add to the burden of perfection. This is still prevalent today, whereby female bodies are staged as the ultimate commodity, and used for the selling of products<ref name=":15">{{Cite book|title=How The Fashion Industry Affects The Bodies Of Young Women|last=Mair|first=A|publisher=ID|year=2014|isbn=|location=|pages=}}</ref>. The ultimate purpose of advertisements is thus to appeal to the insecurities of individuals, in hopes of selling them the solution. Marketers fuelling negative body imagery are also highly aware that those who undergo these problems, are more likely to purchase. For that reason, advertisements regularly advocate the ability to achieve a particular look through retouched images, the sexual objectification of women, and products accompanied with explicit messages.
+The need for body satisfaction and appearance esteem continues to increase with the abundance of; billboards, magazines, and conversations, displaying “unrealistic images of beauty” (LiveLifeGetActive, 2016). Weight prejudices brought up in the media or social settings are also prevalent within society. The tendency to link physical attractive qualities with positive personal qualities has been documented since the 1970s. People assign positive personality traits and overall life outcomes to those they perceive as attractive both mentally and physically. The very thin and beautiful models within the media are therefore seen as the most successful and socially desirable people on the planet''.[[Body image#cite note-9|<sup>[9]</sup>]] ''In most societies, thinness is typically associated with happiness, success, youthfulness, and social acceptability.[[Body image#cite note-:6-11|<sup>[11]</sup>]]  This ideal is heavily portrayed throughout the mainstream media, whereby women are assumed to be perfect in every way.[[Body image#cite note-:9-10|<sup>[10]</sup>]] In addition, the idea that a person can never be too thin or too rich, makes it difficult for females to attain any sort of happiness about their personal appearance.[[Body image#cite note-12|<sup>[12]</sup>]] Hence, a women’s attitude towards her body are thus a result of comparing it with those depicted in the media, along with society’s obsession with thinness.
+The emphasis on thinness and on an ideal female body shape and size is psychologically detrimental to the well-being of many young women. Many have thus resorted to grooming, dieting, and surgical pursuits, in order to be happy<ref name=":16">{{Cite book|title=Body Image: A Handbook of Science, Practice, and
+Prevention (2nd ed.)|last=|first=|publisher=Guilford Press|year=2012|isbn=|location=New York|pages=}}</ref>. Global eating disorder rates such as, anorexia and bulimia are gradually rising in adolescent girls. The ''National Eating Disorders Association'', reported that 95% of individuals aged 12 to 26 currently suffer from an eating disorder<ref name=":17">{{Cite news|url=https://www.imperosoftware.com/uk/blog/national-eating-disorder-awareness-week-nedaw-what-you-need-to-know/|title=National Eating Disorder Awareness Week (NEDAW) {{!}} Impero|date=2016-02-22|work=Impero UK|access-date=2017-10-31|language=en-GB}}</ref>, and anorexia is the third most common illness amongst teenagers<ref name=":17" />. Based on another study by ''Dove'', 87% of individuals with low body-esteems often avoid eating, and would rather place their health at risk for the sick of beauty. With the habitual use of social media, teenage girls in particular, are most prone “to internalize negative messages and obsess about weight loss to obtain a thin appearance”<ref name=":18">{{Cite news|url=http://www.rawhide.org/blog/infographics/body-image-issues/|title=Body Image Issues: The Teen Male Edition [Infographic]|date=2016-04-26|work=Rawhide|access-date=2017-10-31|language=en-US}}</ref>. As a result, pressures from social media doubles for adolescent girls between the ages of 13 to 18 years old<ref>{{Cite web|url=http://www.ghanavisions.com/news/world/86458-if-i-don-t-get-40-likes-on-my-selfies-my-self-esteem-plummets-the-truth-about-how-social-media-affects-teenage-girls-that-every-mother-needs-to-read-now%C2%A0.html|title='If I don't get 40 likes on my selfies my self esteem plummets': The truth about how social media affects teenage girls that EVERY mother needs to read now|website=ghanavisions.com|language=en-US|access-date=2017-10-31}}</ref>, and more than half of have already reported the need to diet. The pressure on females “to cope with the effects of culturally induced body insecurity” is therefore severe<ref name=":15" />, with many others previously citing that “their lives would be better if they were not judged by their looks and body shape, [as] this is leading to low self-esteem, eating disorders, mental health problems and depression”<ref>{{Cite news|url=http://www.theguardian.com/lifeandstyle/2012/jan/06/body-image-concerns-men-more-than-women|title=Body image concerns more men than women, research finds|last=Campbell|first=Denis|date=2012-01-06|work=The Guardian|access-date=2017-10-31|last2=correspondent|first2=health|language=en-GB|issn=0261-3077}}</ref>.
+Besides the need to be thin, young, and rich, there is also a weight prejudice within our society that is brought up in media, social settings, with friends, or even by parents.<ref>Triplett, L. (2007). The Blame Game: A first glimpse at the socially acceptable causes        	of female fatness. Conference Papers -- International Communication Association, 1-27.</ref> The tendency to link physical attractive qualities with positive personal qualities has been documented since the 1970s. People assign positive personality traits and overall life outcomes to those they perceive as attractive both mentally and physically.<ref name=":6">{{Cite book|title=Body Image:  Understanding Body Dissatisfaction In Men, Women, and Children|last=Bordo|first=S.|publisher=|year=2004|isbn=|location=|pages=23–35}}</ref> These high standards for women to follow and live up to mixed with the practical impossibilities of achieving such standards develops an attitude from women that thinness is extremely desirable.<ref name=":7">Hesse-Biber, S., Leavy, P., Quinn, C.E., &Zoino, J. (2006). The mass marketing of eating         	and eating disorders: The social psychology of women, thinness, and culture. Women’s Studies International Forum, 29, 208-224.</ref> Even the average size of clothing women wear has changed drastically within the past decades, as a size 8 used to be considered small to average and is now nearly plus size.  Actress/Comedian [[Amy Schumer|Amy Schummer]] spoke out on the issue of size when she was featured in Glamour Magazine as a "Plus Size Woman." <ref name=":10">{{Cite web|url=http://www.cnn.com/2016/04/05/entertainment/amy-schumer-glamour-body-shaming-feat/index.html|title=Amy Schumer to Glamour: I'm not plus-size|last=CNN|first=Lisa Respers France|website=CNN|access-date=2016-04-26}}</ref>  Upon the magazines publication, Schummer fired a tweet saying, "I think there's nothing wrong with being plus size. Beautiful healthy women. Plus size is considered size 16 in America. I go between a size 6 and a 8." <ref name=":10" /> Women who value this idea of having to be extremely thin and a size 2 or 4 have body dissatisfaction, and take part in cosmetic surgeries or weight loss behaviors (such as dieting) to try to become the standard that they so commonly see.<ref name=":7" /> The problem in which people, specifically women, are constantly comparing themselves to the people and images in the media leads to individuals believing they are more overweight than they actually are.<ref>Brodie, D., Slade, P., & Riley, V. (1991). Sex differences in body image perceptions. 	Perceptual and Motor Skills, 72(1), 73–74.</ref>
 However, other researchers have contested the claims of the media effects paradigm. An article by Christopher Ferguson, Benjamin Winegard, and Bo Winegard, for example, argues that peer effects are much more likely to cause body dissatisfaction than media effects, and that media effects have been overemphasized.<ref name="tamiu" /> It also argues that one must be careful about making the leap from arguing that certain environmental conditions might cause body dissatisfaction to the claim that those conditions can cause diagnosable eating disorders.
@@ Line 35: / Line 62: @@
 [[Body Gossip]] is an [[organization]] founded in 2006 and run by Ruth Rogers and [[Natasha Devon]] which campaigns for all body shapes, sizes and issues, whatever race, [[gender]] or age.<ref>[http://www.bodygossip.org/ Body Gossip Website]</ref>
-=== On men ===
+=== Men ===
+Males also face similar burdens in regards to attractiveness, whereby the media’s depiction of the ideal muscular physique has caused numerous body dissatisfaction issues amongst young men Teenage boys in particular, are now three times more likely to suffer from Body Dysmorphic Disorder (BDD), with numbers reaching 45% since 1991<ref name=":18" />. BDD is a mental illness whereby an individual compulsively focuses on physical self-perceived flaws<ref name=":18" />. According to a study by Rawhide, 18% of adolescent males were most worried about their weight and physique (Malcore, 2016), while 29% frequently thought about their appearances<ref name=":18" />. Moreover, 50% had recently complained about the way they look<ref name=":18" />. The main causes of male body issues on the other hand, include 25% being teased about their weight<ref name=":18" />, while 33% specified social media as the source for self-consciousness<ref name=":18" />. A number of respondents also admitted to being affected by negative body talk from others.
-Body dissatisfaction has become a much more prevalent problem in men and young boys. Exposure to the media and the skewed body expectations the media produces for both men and women cause individuals to question their bodies, often leading to mental and physical problems. While women face expectations to be increasingly thin, it is the endorsements featuring the muscular ideal that causes problems for men. Almost 18 percent of adolescent boys are very concerned about their own physique and weight.<ref name=":4">{{cite journal | last1 = Carmargo | first1 = C.A. Jr. | last2 = Crosby | first2 = R.D. | last3 = Eddy | first3 = K.T. | last4 = Field | first4 = A.E. | last5 = Horton | first5 = N.J. | last6 = Micali | first6 = N. | last7 = Sonneville | first7 = K.R. | last8 = Swanson | first8 = S.A. | year = 2014 | title = Prospective associations of concerns about physique and the development of obesity, binge drinking, and drug use among adolescent boys and young adult men | url = | journal = JAMA Pediatrics | volume = 168 | issue = 1| pages = 23–39 | doi = 10.1001/jamapediatrics.2013.2915 }}</ref> These boys were more likely to be depressed and take part in high-risk behaviors like alcohol and drug use.<ref name=":4" />  Another negative effect for boys and men is steroid use.<ref name=":4" />  One major difference between boys and girls is that boys feel more pressure to gain weight and get more toned.<ref name=":4" /> Young boys are surrounded with role models like the [[Hulk (comics)|Hulk]], [[Superman]], and the [[Teenage Mutant Ninja Turtles]] when growing up, and as a result are exposed to extensive imaging of men with bulging muscles, who often act as warriors or fighters, solving problems with their fists. By watching their heroes fight and punch, boys learn that aggression is essential and that they should strive to have huge muscles too. If these role models were smiling, less hyper-masculinized, or less aggressive, boys would not learn from such a young age that hyper-masculinity is the only successful way to be a ‘man’.<ref>{{cite web|last1=Murnen|first1=Sarah|title="Boys Act and Girls Appear: A Content Analysis of Gender Stereotypes Associated with Characters in Children’s Popular Culture."|url=http://eds.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c6754295-0acb-4646-bfec-639e9518f21c%40sessionmgr104&vid=4&hid=112|website=EBSCOhost|publisher=EBSCOhost|accessdate=March 13, 2017}}</ref>
+While women face expectations to be increasingly thin, endorsements featuring the muscular ideal therefore causes numerous problems for men. Granting both genders may share the idealised image of narrow waists and hips, other characteristics specific to the mesomorphic and muscular V-shaped body, include broad shoulders, a well-developed upper body, [and] toned six-pack abs<ref name=":16" />. The importance men placed on muscle and weight may be traced back to the release of G.I. Joe. The “bulked-up action heroes, along with the brawny characters in many video games, present an anatomically impossible ideal for boys, much as Barbie promotes proportions that are physically impossible for girls”<ref>{{Cite news|url=https://www.huffingtonpost.com/2014/09/17/body-image-boys_n_5637975.html|title=It's Not Just Girls. Boys Struggle With Body Image, Too.|last=Adams|first=Rebecca|date=2014-09-17|work=Huffington Post|access-date=2017-11-01|language=en-US}}</ref>. Males are thus exposed to extensive imaging of men with bulging muscles, who often act as warriors or fighters, solving problems with their fists. By watching their heroes fight and punch, boys learn that aggression is essential and that they should strive to have huge muscles too. If these role models were smiling, less hyper-masculinized, or less aggressive, boys would not learn from such a young age that hyper-masculinity is the only successful way to be a ‘man’.[[Body image#cite note-29|<sup>[29]</sup>]]
+Regardless of the lower number of products targeting males, negative messages can be communicated through fitness websites, video games, pop culture, movies, and other types of media as well. Based on a report by the Picture of Health, 53% of boys cited advertisements as a “major source of pressure to look good; [though] social media (57%) and friends (68%) exerted more influence, while celebrities (49%) were slightly less persuasive”<ref name=":19">{{Cite web|url=https://www.warc.com/NewsAndOpinion/News/Ads_add_to_boys_bodyimage_pressure/37212|title=Ads add to boys' body-image pressure {{!}} WARC|website=www.warc.com|language=en|access-date=2017-11-01}}</ref>. In spite of this, 22% of adolescent boys thought that the ideals depicted by the media were aspirational, while 33% cited it was healthy<ref name=":19" />. With rising pressures to achieve a muscular physique, many teenage boys thus participate in extreme workouts and weight trainings for long periods of the day. Some eventually abuse supplements and steroids to further increase muscle mass. In 2016, 10.5% acknowledged the use of muscle-enhancing substances<ref name=":18" />, while 5 to 6% of respondents admitted to the use of steroids <ref name=":18" />. Although dieting is often overlooked, a significant increase in eating disorders is present among men. Currently, 1 out of 4 men suffer from eating disorders<ref name=":18" />, while 31% have admitted to purging or binge eating in the past<ref name=":18" />.
+== The Fashion Industry ==
+The fashion industry is a prime target of body image issues, with models often facing second-hand criticism. Fashion industry insiders believe that clothes hang better on tall, thin women; however, critics argue that catwalk models communicate an unhealthy and unrealistic body image to the public<ref>{{Cite news|url=http://www.bbc.com/news/business-41174739|title=Dior and Gucci ban super-skinny models|date=2017-09-06|work=BBC News|access-date=2017-11-01|language=en-GB}}</ref>. In the world of fashion, it often seems as if measurements, or the number or alphabet carried defines an individual. Based on a survey participated by 13 to 17 year olds in the U.S., 90% “felt pressured by fashion and media industries to be skinny”<ref name=":20">{{Cite book|title=Teens, Social Media And Body Image|last=Gallivan|first=H|publisher=Park Nicollet Melrose Cente|year=2014|isbn=|location=MN|pages=}}</ref>, with 65% believing that the body image portrayed were too thin<ref name=":20" />. Furthermore, more than 60% habitually compare themselves to models<ref name=":20" />, while 46% will strive to achieve it<ref name=":20" />. The underlying issue with brands featuring underweight models, therefore revolves around expressing “the message that an unhealthy body type is the most socially valued”<ref name=":21">{{Cite news|url=http://www.health.com/anorexia/underweight-models-french-fashion-brands|title=French Fashion Brands Are Refusing to Hire Models Under Size 2. Here's Why That's So Important|work=Health.com|access-date=2017-11-01|language=en}}</ref>. For eating disorders sufferers, viewing these images could consequently strengthen desires to lose weight.
+The severity of this matter continues to rise as fashion magazines directed at females, subtly promote thinness and diet practices, and are heavily relied on by teenagers for beauty and fashion advice. ''Seventeen'' magazine in particular, recorded one of the highest number of articles devoted to appearances, leading to 69% of girls stating it influenced their ideal body shape<ref>{{Cite news|url=https://www.healthyplace.com/eating-disorders/articles/eating-disorders-body-image-and-advertising/|title=Eating Disorders: Body Image and Advertising - Articles - Eating Disorders {{!}} HealthyPlace|last=Advertising|first=Body Image and|work=HealthyPlace|access-date=2017-11-01|language=en-GB}}</ref>. In addition, 50% of advertisements featured also used beauty appeal to sell products<ref>{{Cite news|url=http://infographiclist.com/2012/05/18/body-culture-how-media-shapes-our-thoughts-and-ideas-about-beauty-eating-and-image-infographic/|title=Body Culture: How Media Shapes Our Thoughts and Ideas About Beauty, Eating and Image [INFOGRAPHIC]|date=2012-05-18|work=Infographic List|access-date=2017-11-01|language=en-US}}</ref>. With the high number of publications featuring articles promoting unhealthy weight loss, the ''U.S. Department of Health and Human Services'' reported an astounding 90% of teenage girls voiced the need to change their appearances<ref name=":22">{{Cite news|url=https://www.nationaleatingdisorders.org/what-body-image|title=What is Body Image?|work=National Eating Disorders Association|access-date=2017-11-01}}</ref>, while 81% of 10 year olds were already afraid of being fat<ref name=":22" />. As a result, many argue that fashion and media’s powerful role on body image and self-perception, will spiral into eating disorders, According to a survey by the ''Manchester Metropolitan University'', “self-esteem and views of body image suffered after the participants were shown magazine pictures of models, [suggests] that media portrayal of images can prolong anorexia and bulimia in women and may even be a cause of it”<ref name=":15" />'''.'''
+According to ''Dove’s Global Beauty And Confidence'' report, “a total of 71% of women and 67% of girls want to call on the media to do a better job portraying women of diverse physical appearance, age, race, shape and size”<ref name=":13" />. In addition, 67% of men now strongly believe that it is unacceptable for brands to use photo manipulation techniques to alter the body image of a model<ref name=":19" />. To counter such issues, the fashion magazine industry has made efforts in including ‘real’ women, and reducing or banning the use of airbrushing tools. Despite the amount of feminist features in magazines though, “body fascism is [still] reinforced by the advertisements, fashion stories and beauty pages”<ref name=":15" />. Likewise, fashion brands and retailers adopt vanity sizing in their assortments to intentionally raise a customer’s self-esteem while shopping in stores. This involves labelling clothes with smaller sizes than the actual cut of the items, to trick and attract the consumer. The strategy was based on research reporting the lowering of customer self-esteems and interests, in products with larger sizing labels.
+Less is usually known about the pressures models in the industry face, but striving hard to meet the requirements of their agency or brand is a main facet. Among the group, 69% were told to tone up<ref name=":23">{{Cite news|url=http://news.northeastern.edu/2017/02/fashion-week-brings-questions-about-body-image-front-and-center/|title=Fashion Week brings questions about body image front and center|access-date=2017-11-01|language=en-US}}</ref>, while 62% cited that their agencies required them to lose weight or change their body shape<ref name=":23" />. Another 54% of models; however, revealed that they would be dropped by their agencies if they failed to comply<ref name=":23" />.  Hence, models habitually weigh themselves under the healthy Body Mass Index (BMI) level. A study published in the International Journal of Eating Disorders, discovered that a majority of models had a body mass index (BMI) of 17.41<ref name=":23" />, which qualifies for anorexia. In the past twenty years, runway models have also transformed from a typical size 6-8 to 0-2. The average weight of a typical model in the United States was also recorded to be twenty-three percent less than an average woman in society. This phenomenon has caused countless of models to suffer from illness such as eating disorders and anorexia nervosa. In extreme cases, some models have died due to complications caused by eating disorders. In 2006, the fashion industry came under fire due to the untimely death of two models; Luisel Ramos, and Ana Carolina Reston. Both girls suffered complications from their eating disorders, and were severely underweight. Owing to the intensifying burdens, an high number of models are therefore willing to participate in intensive exercise regimes, diets, fasts, and detoxes; in order to maintain or lose weight. In addition, 17% have admitted to stimulant abuse<ref name=":23" />, while another 8% frequently engaged in self-induced vomiting<ref name=":23" />.
+=== Positive Attempts ===
+With the aim of protecting models and projecting a healthier body image, Spain, Italy, Brazil, and Israel, “passed bills that prohibit models from working with a Body Mass Index (BMI) below 18.5”<ref>{{Cite web|url=https://www.huffingtonpost.com/summer-rayne-oakes/the-skinny-of-fashions-body-image-issue_b_3308004.html|title=The Skinny of Fashion's Body-Image Issue|last=Oakes|first=Summer Rayne|date=2013-05-22|website=Huffington Post|language=en-US|access-date=2017-11-01}}</ref>. The UK and U.S., chose to use less compelling tactics of cultivating the general public through the promotion of education campaigns in society. France on the other hand, introduced a new regulation this year preventing the employment of extremely skinny models<ref name=":21" />, and the need for a medical certificate to verify their health<ref name=":21" />. This was an update to the previous law passed that prohibited agencies from using models with a BMI lower than 18<ref name=":21" />. France is also working on ensuring retailers specify airbrushed images in magazines, websites, and advertisements<ref name=":24">{{Cite news|url=http://www.theguardian.com/commentisfree/2017/may/07/france-laws-thin-models-retouched-photographs|title=Digital fakery? My dear, that is just so last year {{!}} Barbara Ellen|last=Ellen|first=Barbara|date=2017-05-06|work=The Guardian|access-date=2017-11-01|language=en-GB|issn=0261-3077}}</ref>. However, some argue that these laws may not be effective as, majority of individuals are already aware of digital retouching techniques, and may even use it themselves<ref name=":24" />. Due to the criticisms surrounding the glamourising of eating disorders, brands are actively playing their part in cultivating better body images too. Fashion conglomerates; ''Kering'' and ''LVMH'', recently “announced that they will no longer hire models smaller than a U.S. size 2”<ref name=":21" />. Not only will this improve the working conditions of models, both companies hope it may inspire others to follow suit. Although, the industry is moving in the right direction, it is arguable that the banning of size zero could be seen as a discriminatory act; similar to thin shaming<ref>{{Cite news|url=https://www.racked.com/2017/9/6/16263360/lvmh-kering-skinny-model-ban|title=This Isn’t the Answer to Fashion’s Body-Image Issues|work=Racked|access-date=2017-11-01}}</ref>. For that reasons, focus should be placed on altering beauty norms, rather than blame the wearer for their size. Moreover, the announcement of a small and minimum dress size, which does not fit the average body type of most countries, continues to “send the message that super slim body types is the ‘ideal’”<ref name=":25">{{Cite news|url=http://www.huffingtonpost.co.uk/entry/lvmh-kering-pledge_uk_59b0f9d7e4b0354e440f56c9|title=Will French Fashion Brands' Ban On Size Zero And Underage Models Really Make A Difference?|date=2017-09-07|work=HuffPost UK|access-date=2017-11-01|language=en-GB}}</ref>.
+Attributable to the level of interest in women who do not match the proportions of average models, plus-size models are slowly emerging in the mainstream media. With several utilising their positions to promote body positivity, their continued presence in the industry, undoubtedly reign beneficial to the health of other models and customers. Prominent names include Ashley Graham; who is the face of popular plus-size retailer ''Lane Bryant'', and Iskra Lawrence; who is a classified role model for lingerie and swimwear retailer ''Aerie''. Fashion magazines are beginning to include plus-size models as well, with ''Sports Illustrated'' gaining worldwide attention when it showcased the first plus-size model on the cover of its swimsuit issue<ref name=":26">{{Cite book|title=Real Women Have Curves|last=Bazilian|first=E|publisher=2016|year=|isbn=|location=|pages=}}</ref>. Fashion designers are also strong supporters for embracing diversity and healthy body ideals in fashion<ref>{{Cite news|url=https://www.businessoffashion.com/articles/news-bites/plus-size-new-york-fashion-week-ashley-graham-candice-huffine-kelly-slater-itsnotok-teatum-jones-disabled-body|title=News Bites {{!}} NYFW Gets Real About Plus-Size, Kelly Slater Says #itsnotok and More...|date=2017-02-16|work=The Business of Fashion|access-date=2017-11-01|language=en-GB}}</ref>. ''Christian Siriano'' specifically, shocked the fashion world by casting five plus-size models for his New York Fashion Week shows<ref>{{Cite news|url=http://www.onbreaking.com/entertainment/interview-with-christian-siriano-about-his-runway-show-with-plus-size-models/2752/|title=Christian Siriano talk about Plus Size Models|date=2016-09-14|work=On Breaking|access-date=2017-11-01|language=en-US}}</ref>. Despite the box-office success of ''Ghostbusters'', Siriano also made global headlines after he designed a gown for actress Leslie Jones, because no one else would<ref>{{Cite news|url=http://people.com/style/christian-siriano-confirms-that-leslie-jones-is-a-pretty-woman-at-the-ghostbusters-premiere/|title=Christian Siriano Confirms that Leslie Jones Is a Pretty Woman at the Ghostbusters Premiere|date=2016-07-10|work=PEOPLE.com|access-date=2017-11-01|language=en-US}}</ref>. Although a high number of plus-size models dominated the runways this year, print advertisements saw a decrease, with only 2.2% casted<ref>{{Cite news|url=http://www.thefashionspot.com/runway-news/762095-diversity-report-fall-2017-ad-campaigns/|title=Diversity Report: The Fall 2017 Ads Were More Inclusive Than the Runways for the First Time Ever|date=2017-08-29|work=theFashionSpot|access-date=2017-11-01|language=en-US}}</ref>.
+Models who publicly advocate their opinions of the fashion industry are growing as well, especially with the criticism and strain placed on their well-beings. Many have notably used ''Instagram'' as a tool to “encourage self-acceptance, fight back against body-shamers, and post plenty of selfies celebrating their figure”<ref name=":26" />.  In the U.S., a group of plus-size models launched the ''#DearNYFW'' campaign, which targeted the fashion industry’s harmful approach towards their bodies<ref name=":27">{{Cite news|url=http://www.telegraph.co.uk/health-fitness/body/started-breaking-ribs-fashion-week-models-hit-back-against-pressure/|title='I started breaking my ribs': Fashion week models hit back against the pressure to lose weight|last=Rahim|first=Lucy|date=2017-06-01|work=The Telegraph|access-date=2017-11-01|language=en-GB|issn=0307-1235}}</ref>. This movement was broadcasted across different social media platforms, with other models using the hashtag to share their experience,  in hopes of persuading the American fashion industry to start “prioritizing health and celebrate diversity on the runway”<ref name=":27" />. In regards to men falling victims to body image issues, fashion photographer Tarik Carroll released a photo series titled the ''EveryMAN Project''. The prject showcased large-framed queer and transgender men of color, with the purpose of “challenging hyper-masculinity and gender norms, while bringing body-positivity to the forefront”<ref>{{Cite news|url=https://www.nbcnews.com/feature/nbc-out/fashion-photographer-promotes-acceptance-everyman-n783881|title=Fashion photographer promotes acceptance of "EveryMAN"|work=NBC News|access-date=2017-11-01|language=en-US}}</ref>. Furthmore, Caroll aims to enlighten society about body image struggles in men, after hearing the complaints of male models.
+The lack of fashion-forward plus-size clothing in the fashion industry on the other hand, has given rise to the ''#PlusIsEqual'' movement. There was often a misconception by retailers that full-figured women were not interested in purchasing trendy styles. However, high-street brands such as Forever 21, and ASOS, have increased product offerings to include plus-size options for their customers<ref name=":28">{{Cite news|url=https://digiday.com/marketing/loud-proud-social-media-pushed-retail-body-positive/|title='Loud and proud': How social media pushed retail to be more body-positive - Digiday|date=2016-02-25|work=Digiday|access-date=2017-11-01|language=en-US}}</ref>. Other brands include, ''Victoria Beckham'' who plans to release a range of high-street clothing with sizes up to XXXL in the upcoming months<ref>{{Cite news|url=http://www.hindustantimes.com/fashion-and-trends/the-beauty-curve-here-s-how-the-fashion-industry-embraced-plus-sizes/story-A3zwYFeeZIMAsTs1vQWEpK.html|title=The beauty curve: Here’s how the fashion industry is embracing plus sized clothes|date=2017-07-12|work=http://www.hindustantimes.com/|access-date=2017-11-01|language=en}}</ref>, and ''Nike'' who expanded their plus size collection to cater for sizes 1X to 3X<ref>{{Cite news|url=http://www.independent.co.uk/life-style/fashion/nike-plus-size-range-xl-xxxl-body-positive-sportswear-clothing-a7609341.html|title=Nike has finally launched its first plus size range|date=2017-03-03|work=The Independent|access-date=2017-11-01|language=en-GB}}</ref>. In regards to the criticisms surrounding the term plus-size causing unnecessary labeling, ''Kmart'' therefore replaced its numerical sizing with positive tags such as, “lovely” and “fabulous” instead<ref>{{Cite web|url=http://www.cafebabel.co.uk/lifestyle/article/nosizefitsall-the-rise-of-body-positive-fashion.html|title=#NoSizeFitsAll: The rise of body-positive fashion|website=Cafebabel|language=en|access-date=2017-11-01}}</ref>.
-The ideal “slenderness” for women is being muscular for men. The media portrays the ideal image of men to be upscale, strong, and muscular.<ref>{{cite journal | last1 = Albanese | first1 = P.J. | last2 = Kolbe | first2 = R.H. | year = 1996 | title = Man to man: A content analysis of sole male images in male audience magazines | url = | journal = Journal of Advertising | volume = 25 | issue = 4| pages = 1–20 }}</ref> These ideals are seen mainly in advertisements and movies, with an increasingly heavy focus on fitness.<ref name=":5">Godek, J., LaBarge, M.C. (2000).  The differential effects of guilt appeals in persuasive      	marketing communication. Advances in Consumer Research, 32(1), 260-263.</ref>  An example of this is Men’s Health, which serves male audiences who are interested in fitness and health.<ref name=":3">{{cite journal | last1 = Sohn | first1 = S.H. | year = 2009 | title = Body image:  Impacts of media channels on men's and women's social comparison process, and testing of involvement measurement | url = | journal = Atlantic Journal of Communication | volume = 17 | issue = 1| pages = 19–35 | doi = 10.1080/15456870802505670 }}</ref> This magazine and other media portray to men that the more muscles they have the better off they will be. The male physique is often seen chiseled and shirtless in many movies and television programs.<ref name=":5" /> These images of perfect bodies stem a fear appeal in men.<ref>{{cite journal | last1 = LaTour | first1 = M.S. | last2 = Pitts | first2 = R. E. | year = 1989 | title = Using fear appeals in advertising for AIDS prevention in the college aged population | url = | journal = Journal of Health Care Marketing | volume = 9 | issue = | pages = 5–14 }}</ref> This fear is displayed in feelings of “embarrassment and non-masculinity” if the representation of a man’s body is not toned and muscular.<ref>Keamey-Cooke, A., Steichen-Asch, P. (1990). Men, body image and eating disorders.         	A. E. Anderson (Ed.) Males with eating disorders (pp. 54-74). New York: Brunner/Mazel.</ref> The muscled body has recently lost its associations with manual labor and has become a symbol of willpower, energy, and control.<ref name=":6">{{Cite book|title=Body Image:  Understanding Body Dissatisfaction In Men, Women, and Children|last=Bordo|first=S.|publisher=|year=2004|isbn=|location=|pages=23–35}}</ref> The toned body is seen as representing success.<ref name=":6" /> With this pressure put on men to be muscular and toned, the media is now an equal opportunity discriminator.<ref name=":4" /> Men’s bodies don’t measure up to the standards of society anymore either.<ref name=":4" /> The pressure than men feel to achieve this body image often leads to physical problems, as men become willing to put their health at risk for the way the look. The idea that the amount of space consumed is equivalent to dominance had been a concept throughout all of history, as bigger men were often able to provide better protection and were more successful hunters.<ref>{{cite web|last1=Griffiths|first1=Scott|title="Extending the Masculinity Hypothesis: An Investigation of Gender Role Conformity, Body Dissatisfaction, and Disordered Eating in Young Heterosexual Men."|url=http://eds.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c6754295-0acb-4646-bfec-639e9518f21c%40sessionmgr104&vid=8&hid=112|website=EBSCOhost|publisher=EBSCOhost|accessdate=March 13, 2017}}</ref> This mentality that with size comes dominance can lead to a refusal to lose weight from men who need to lose the weight. Men would rather be unhealthy but uphold this stereotype of men than to lose the weight and appear less dominant.<ref>{{cite web|last1=Murnen|first1=Sarah|title=Boys Act and Girls Appear|url=http://eds.b.ebscohost.com/ehost/detail/detail?vid=9&sid=c6754295-0acb-4646-bfec-639e9518f21c%40sessionmgr104&hid=112&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=111904570&db=a9h|website=EBSCOhost|publisher=EBSCOhost|accessdate=March 13, 2017}}</ref>
+Protesting against photo retouching is another important aspect towards body positivity, with the most famous example being Aerie’s ''ArieReal'' campaign. Since 2014, the movement promised to display “campaign spreads and brand imagery with stomach rolls, gapless thighs and other perceived flaws that would normally have been edited out of the ads”<ref name=":28" />. Other brands such as ''Neon Moon'', which is a feminist lingerie brand from London, deeply believes in embracing and advocating the beauty of flaws, instead of the need to retouch their models for aesthetic purposes. Hence, campaigns often feature a range of “diverse models and lack of airbrushing as a marketing tool”<ref>{{Cite web|url=http://www.cafebabel.co.uk/lifestyle/article/nosizefitsall-the-rise-of-body-positive-fashion.html|title=#NoSizeFitsAll: The rise of body-positive fashion|website=Cafebabel|language=en|access-date=2017-11-01}}</ref>. U.S. e-tailer ''ModCloth'' on the other hand, explored other methods including, employing their staff as models for the swimwear collection<ref>{{Cite news|url=https://www.today.com/style/modcloth-proves-we-all-have-swimsuit-bodies-new-body-positive-t90081|title=‘We all have swimsuit bodies’: See Modcloth’s empowering new campaign|last=Murray|first=Rheana|work=TODAY.com|access-date=2017-11-01|language=en}}</ref>.
-=== On fashion industry ===
-Media impact has also influenced different practices within the fashion industry to cope with body image issues and the new "beauty standard."
+== Social Media ==
-Caused by people’s conception on body image standards, models in the fashion industry have been striving hard to cope with the trend. They would intentionally weigh themselves down, to a degree which is under the healthy [[Body Mass Index]] (BMI) level. In the past twenty years, runway models have transformed from a typical size 6-8 to 0-2. The average weight of a typical model in the United States was also recorded to be twenty-three percent less than an average woman in society. This phenomenon has caused countless of models to suffer from illness such as eating disorders and anorexia nervosa.  In extreme cases, some models have died due to complications caused by [[eating disorder]]s. The untimely death of the models, as well as an increasing number of models that suffered from eating disorders or other illness due to their unhealthy body image have happened to raise public’s awareness to the issue. Eventually, it successfully urged governments of specific locations to pass laws that prohibit models from working with a BMI below the healthy standard. Countries that applied the law included [[Spain]], [[São Paulo]], [[Brazil]], [[Italy]] and [[Israel]], while the [[United Kingdom]], [[France]], and the [[United States]] chose to use less compelling tactics of cultivating the general public through the promotion of education campaigns in society.
+In the past, exposure to photos or articles were primarily found in traditional media; however, the accessibility of the internet today has resulted in an infinite array online. The world we inhabit is transpiring into a saturated place driven by imageries, which “force [narrower] standards of beauty than ever before”<ref name=":29">{{Cite news|url=https://verilymag.com/2017/03/body-image-beauty-standards-media|title=Here’s How Body Image Issues Can Affect You (Even if You Don’t Have an Eating Disorder)|work=Verily|access-date=2017-11-01|language=en-us}}</ref>. One of the greatest influence the internet has on body image, is the creation of social media. Users are constantly bombarded by notifications, posts, and photos about the lives of others; “sending messages about what we could, should, or would be if we only purchased certain products, made certain choices, or engaged in certain behaviors”<ref name=":12" />. Despite the ability to create and control content on social media, “the same unattainable body ideals we see in traditional media are also reflected in the online environment”<ref name=":30">{{Cite web|url=http://unisa.edu.au/Media-Centre/Releases/2017-Media-Releases/The-beauty-myth-puts-big-users-of-social-at-risk-of-low-self-esteem-media/|title=The beauty myth puts big users of social media at risk of low self-esteem|last=UniSA|website=unisa.edu.au|language=en-AU|access-date=2017-11-01}}</ref>. Over-engagement with social networking platforms and images will therefore, also “encourage a psychological adoption of unrealistic beauty ideals…,[which] can lead to poor body image and low self-esteem"<ref name=":30" />.
-[[File:Skinny jeans in blue.jpg|thumb|Skinny Jeans]]
-Fashion brands and designers have changed their practices in various respects to cope with the concept of “slim as beauty”, with the aim of raising people's self-esteem with regard to body image, so as to attract more customers and further increase business.
+In 2016, psychologists confirmed the relationship between social media usage and body image anxieties, dieting, and the goal towards thinness. Based on a survey, 56% of women acknowledged the effect of the “social media culture in driving the pressure for perfection and negative body image”<ref name=":25" />; whereby it forces them to look a certain way. These platforms further reiterate the need for individuals to compare themselves with others online, resulting in higher expectations towards their standards of beauty<ref name=":12" />. Hence, 42% of women stated social media caused them to feel worse about their bodies<ref>{{Cite news|url=http://www.refinery29.com/2016/04/107683/female-body-image-statistics-2016|title=This Is How Women Actually Feel About Their Bodies|access-date=2017-11-01|language=en}}</ref>, while another study by the ''University of South Australia'', discovered that individuals who frequently uploaded or viewed appearance-related items were more likely to internalise the thin ideal<ref name=":30" />.
-Designers and retailers have started to develop clothes that were designed to let people look slimmer than reality. For instance, [[skinny jeans]] designs have acted the same function as a contemporary version of [[corset]]s in the 16th century western society. With the tight design and stretchy fabrics, they were intended to help people shape their legs to look thinner, and hence, raise people’s self-esteem.
+Applications such as ''Instagram'' have become a “body-image battleground”<ref name=":29" />, while the “selfie” is now the universal lens in which individuals use to criticise their bodies and others<ref name=":29" />. ''Facebook'' and ''Snapchat'' also allow users to receive appearance approvals and community acceptance through the ratio of views, comments, and likes. Since individuals who use social media platforms often only display the highpoints of their lives, a survey by ''Common Sense'' reported that 22% felt bad if their posts were ignored, or if it did not receive the amount of attention they hoped for<ref>{{Cite news|url=http://edition.cnn.com/2017/01/12/health/girls-social-media-self-image-partner/index.html|title=How girls use social media to build up, break down self-image|last=Media|first=Caroline Knorr, Common Sense|work=CNN|access-date=2017-11-01}}</ref>. Hence, this could serve as a trigger for more insecurities, with many utilising digital manipulation techniques as well, to modify their photos in order to meet the media-crafted ideals of thinness and perfection. According to research by the ''Renfrew Center Foundation'', 50% of men and 70% of 18 to 35 year old women edited their images before uploading<ref name=":31">{{Cite news|url=http://www.theguardian.com/society/2017/mar/05/friends-pictures-on-social-media-biggest-impact-body-image|title=Friends’ pictures on social media have biggest impact on body image|last=Ratcliffe|first=Rebecca|date=2017-03-05|work=The Observer|access-date=2017-11-01|language=en-GB|issn=0029-7712}}</ref>. Therefore, 35% of respondents were also actively concerned about being tagged in unattractive photos, while 27% fretted about their appearances online<ref name=":31" />. Yet, with the presence of fake imagery, a majority of individuals still habitually fixate on the lifestyles and belongings of others.
-Fashion brands and manufacturers may adopt “[[vanity sizing]]” to intentionally raise customer’s self-esteem while they shop in their stores, so to attract more customers. This is a common practice within the industry, which aimed to label clothes with smaller sizes than the actual cut of the items. Researchers have found that self-esteem of a consumer can be lowered by a [[Product_(business)|product]] with bigger size label, they would also like the product less as a result. In consequence, as psychology applies, brands typically apply vanity sizing as part of their marketing strategies.
+With the growth of the wellness industry in recent years, social media platforms have witnessed an assortment of fitness influencers and trends. Followers obsessively pursue these diet and exercise regimes posted as a way to remain healthy, while the influencers hope it generates body positivity in return. Yet, these bloggers and companies have received numerous criticism because the “drive for “wellness” and “clean eating” has become stealthy covers for more dieting and deprivation”<ref name=":32">{{Cite web|url=http://time.com/4459153/social-media-body-image/|title=How Social Media Is a Toxic Mirror|website=Time|access-date=2017-11-01}}</ref>. Likewise, reports have also shown that the messages delivered by “fitspiration” websites are sometimes identical to the “thinspiration” or pro-anorexia types<ref name=":33">{{Cite news|url=https://www.vice.com/en_uk/article/jm5nvp/ruby-tandoh-eat-clean-wellness|title=The Unhealthy Truth Behind 'Wellness' and 'Clean Eating'|date=2016-05-13|work=Vice|access-date=2017-11-01|language=en-uk}}</ref>. This is evident through “language inducing guilt about weight or the body, and promoted dieting”<ref name=":32" />. Although the wellness trend may not lead to eating disorders, the marketing of restrictive diets to young women as a form of self care could potentially cause “increasingly disordered eating” <ref name=":32" />, whereby they became more concerned with ingredients and limited certain types of food. This illness is better known as Orthorexia; which is the obsession with the right and wrong types of food<ref name=":33" />.
-=== Social media and disorders ===
+=== Positive Attempts ===
-French [[child psychoanalysis|child psychoanalyst]] [[Francoise Dolto]] developed a theory of the unconscious body image.<ref>Francoise Dolto, ''L'image inconscient du corps''. Paris: Seuil, 1984. {{ISBN|2-02-018302-1}}.</ref> Negative perceptions by a person regarding their body, such as a perception that they are fat, can in some cases lead to mental disorders, though there can be a variety of different reasons why these disorders can occur. Problems with body image can lead to disorders such as [[anxiety]], [[Depression (mood)|depression]], [[eating disorder]]s, and [[Body dysmorphic disorder|body dismorphic disorder]].  {{citation needed|date=October 2014}}
+As an attempt to tackle such issues, the UK launched a national campaign called ''Be Real,'' after findings showed 76% of secondary school students who learnt about body confidence in class felt more positive about themselves<ref>{{Cite news|url=http://academytoday.co.uk/Article/almost-a-third-of-11-16-year-olds-have-body-image-anxiety|title=Almost a third of 11-16 year-olds have body image anxiety|work=Academy Today|access-date=2017-11-01}}</ref>. The goal of this movement was thus to improve body confidence through educational resources provided to schools, and persuading the media, businesses, and the diet industry to endorse different body shapes and sizes instead<ref name=":31" />. Despite the negative outcomes of technological advancements altering the perceptions of an individual’s body image and mental health, the cultivation of social media is still beneficial. Parallel to traditional media, it may be employed as a tool to share and spread body positivity. Social networking sites and applications ultimately build a platform for users to speak out on issues, with many industry insiders utilising their online leverage to protest for change. Previous techniques brands and influencers have tested include, the promotion of a positive body image through popular hashtags and marketing campaigns, and the formation of groups that support self-love and the banning of body shaming.
+In response to the criticism of social media driving eating disorders, platforms such as ''Instagram'', have banned the use of ‘''thinspiration''’ and ‘''thinspo''’ related hashtags. Other solutions include transformation photos, and the promotion of  hashtags such as ''#SelfLove'' and ''#BodyPositivity''<ref name=":34">{{Cite news|url=https://www.self.com/story/side-by-side-photos|title=20 Side-by-Side Photos That Show How Misleading Social Media Can Be|last=Lanquist|first=Lindsey|work=SELF|access-date=2017-11-01|language=en}}</ref>''.'' Transformation photos are side-by-side images displaying an individual’s fitness or weight-loss progress. Although, it aims to “serve as inspiration for people looking to change themselves physically or live healthier lives”<ref name=":34" />, some users have utilised this technique to showcase the level of deceptiveness within social media. Likewise, in an effort to actively help those suffering from eating disorders, ''Eating Disorder Hope'' launched the ''Pro-Recovery'' ''Movement''. The project involved hosting of live Twitter chat encouraging sufferers to celebrate self-love and a positive body image, through recovery subject matters<ref name=":35">{{Cite web|url=https://www.eatingdisorderhope.com/blog/positive-uses-social-media-body-image-advocacy|title=Positive Uses of Social Media in Body Image Advocacy|website=www.eatingdisorderhope.com|language=en-US|access-date=2017-11-01}}</ref>. Other organizations such as ProjectHEAL, introduced a campaign called ''#WhatMakesMeBeautiful''<ref>{{Cite news|url=http://www.huffingtonpost.co.uk/clementine-desseaux/what-makes-me-beautiful-heal-project_b_9287398.html|title=#WhatMakesMeBeautiful Campaign With Heal Project|date=2016-02-22|work=HuffPost UK|access-date=2017-11-01|language=en-GB}}</ref>, with the aim of celebrating different talents, personalities, and other non-appearance related attributes that also make one beautiful<ref name=":35" />. This movement was especially successful among the eating disorder community; hence, emphasising the “need for social media movements that celebrate self-love and looking at beauty through a different lens”<ref name=":35" />.
-A community cohort study was conducted in Navarra, Spain. A region-wide representative sample of 2862 girls who were 12 to 21 years of age completed the [[Eating Attitudes Test]] (40-item version) and other questionnaires in 1997. Ninety new cases of eating disorders (per [[DSMIV]] criteria) were identified during the follow-up. The results support the role of mass media influences and parental marital status in the onset of eating disorders.<ref name="ncbi_Pare">{{Cite journal|last=Martínez-González|first=M.A.|last2=Gual|first2=P.|last3=Lahortiga|first3=F.|last4=Alonso|first4=Y.|last5=de Irala-Estévez|first5=J.|last6=Cervera|first6=S.|date=February 2003|title=Parental factors, mass media influences, and the onset of eating disorders in a prospective population-based cohort|journal=Pediatrics|volume=111|issue=2|pages=315–320|doi=10.1542/peds.111.2.315|pmid=12563057}}<!--| accessdate = 2015-10-05 --></ref>
 == Measurement ==
@@ Line 81: / Line 127: @@
 == Gender differences ==
-Gender differences related to body image are increasingly prevalent between men and women. Throughout all stages of life, women have more body dissatisfaction than men. Although dissatisfaction is more common in women, men are becoming more negatively affected than women.<ref>{{cite journal | title = Body image perceptions: Do gender differences exist? | journal = Psi Chi Journal of Undergraduate Research | year = 2010 | first = Maggie A. | last = Brennan |author2=Christopher E. Lalonde|author3=Jody L. Bain | volume = 15 | issue = 3 | pages = 130–8| id =  | type =  PDF }}</ref> In a longitudinal study that assessed body image across time and age between men and women, men placed greater significance on their physical appearance than women, even though women report body image dissatisfaction more often.  Adolescence is where this difference is most notable. One reason for this is because males are being targeted in the media more heavily today. Historically, and for a much longer period of time, the media has immoderately targeted females, which may explain why they are becoming less sensitized to the effects.<ref name="PsycInfo 2010-24583-007">{{cite journal|last=Mellor|first=David|date=15 July 2010|title=Body image and self-esteem across age and gender: A short-term longitudinal study|journal=Sex Roles|type=PDF|volume=63|pages=672–81|doi=10.1007/s11199-010-9813-3|id=|author2=Matthew Fuller-Tyszkiewicz|author3=Marita P. McCabe|author4=Lina A. Ricciardelli}}<!--| accessdate = 2012-06-26 --></ref> This information suggests that appearance pressure and concerns are continuing to affect both men and women in western culture.
+Gender differences related to body image are increasingly prevalent between men and women. Throughout all stages of life, women have more body dissatisfaction than men. Although dissatisfaction is more common in women, men are becoming more negatively affected than women.<ref>{{cite journal | title = Body image perceptions: Do gender differences exist? | journal = Psi Chi Journal of Undergraduate Research | year = 2010 | first = Maggie A. | last = Brennan |author2=Christopher E. Lalonde|author3=Jody L. Bain | volume = 15 | issue = 3 | pages = 130–8| id =  | type =  PDF }}</ref> In a longitudinal study that assessed body image across time and age between men and women, men placed greater significance on their physical appearance than women, even though women report body image dissatisfaction more often.  Adolescence is where this difference is most notable. One reason for this is because males are being targeted in the media more heavily today. Historically, and for a much longer period of time, the media has immoderately targeted females, which may explain why they are becoming less sensitized to the effects.<ref name="PsycInfo 2010-24583-007">{{cite journal|last=Mellor|first=David|author2=Matthew Fuller-Tyszkiewicz|author3=Marita P. McCabe|author4=Lina A. Ricciardelli|date=15 July 2010|title=Body image and self-esteem across age and gender: A short-term longitudinal study|journal=Sex Roles|type=PDF|volume=63|pages=672–81|doi=10.1007/s11199-010-9813-3|id=}}<!--| accessdate = 2012-06-26 --></ref> This information suggests that appearance pressure and concerns are continuing to affect both men and women in western culture.
 Men's body image is a topic of increasing interest in both academic articles and in the popular press.<ref name="Frank 2016">{{cite web | last=Frank | first=Priscilla | title=A Woman Photographed 500 Naked Men To Normalize The Nude Male Body | website=The Huffington Post | date=2 August 2016 | url=http://www.huffingtonpost.com/entry/nude-photos-normalize-male-body_us_579fac86e4b08a8e8b5eff23 | accessdate=4 August 2016}}</ref> Current research indicates many men wish to become more muscular than they currently perceive themselves to be, often desiring up to 26 pounds of additional muscle mass. According to the study, western men desire muscle mass over that of Asian men by as much as 30 pounds.<ref>{{cite book|ref=harv|last1=Pope|first1=Harrison|last2=Phillips|first2=Katharine A. |last3=Olivardia|first3=Roberto |title=The Adonis Complex: The Secret Crisis of Male Body Obsession|url=https://books.google.com/books?id=Jo-LHyyIy_kC&pg=PA27|year=2000|publisher=Simon and Schuster|isbn=978-0-684-86910-0}}</ref> The desire for additional muscle has been linked to many men's concepts about [[masculinity]]. A variety of research has indicated a relationship between men's endorsement of traditionally masculine ideas and characteristics, and their desire for additional muscle.<ref>{{cite journal|last1=McCreary|first1=Donald R.|last2=Saucier|first2=Deborah M.|last3=Courtenay|first3=Will H.|title=The Drive for Muscularity and Masculinity: Testing the Associations Among Gender-Role Traits, Behaviors, Attitudes, and Conflict.|journal=Psychology of Men & Masculinity|volume=6| issue=2|year=2005|pages=83–94|issn=1939-151X|doi=10.1037/1524-9220.6.2.83}}</ref><ref>{{cite journal|last1=Kimmel|first1= Sara B.|first2=James R. |last2=Mahalik|title=Measuring masculine body ideal distress: Development of a measure|journal=International Journal of Men’s Health|volume= 3|issue=1|year=2004|url=http://mensstudies.info/OJS/index.php/IJMH/article/download/433/pdf_105}}</ref> Some research has suggested this relationship between muscle and masculinity may begin early in life, as boys' action figures are often depicted as super-muscular, often beyond the actual limits of human physiology. The connection between masculinity and muscle is however a cultural trend traced as far back as the Classical antiquity and linked to the war performance and its peaceful substitutes, the athletic events.<ref>{{cite journal|last=Sideris |first=A.|url=https://www.academia.edu/481380/The_Athletic_Body_Image_and_Power=|title=The Athletic Body: Image and Power|journal=Imeros|volume=5|issue=1|year= 2005|pages= 287–308}}</ref> In addition, men with lower, more feminine, [[Waist–hip ratio]] (WHR) feel less comfortable and self-report lower body esteem and self-efficacy than men with higher, more masculine, WHRs.<ref>{{cite journal| last1=Pazhoohi| first1=Farid| last2=Hosseinchari|first2=M.|last3=Doyle|first3=J. F.|title=Iranian men's waist-to-hip ratios, shoulder-to-hip ratios, body esteem and self-efficacy|journal=Journal of Evolutionary Psychology| volume=10| issue=2| year=2012| pages=61–67|issn=1789-2082|doi=10.1556/JEP.10.2012.2.2}}</ref>
@@ Line 92: / Line 138: @@
 Physical appearance remains important later in life, but the functional aspects of the body take precedence over contentment with appearance.<ref name="PsycInfo 2010-24583-007"/> Women are reported to benefit from the ageing process, becoming more satisfied with their images, while men begin to develop more insecurities and issues.  Women reach a certain stage where they are no longer subject to the social pressures that heavily emphasize the importance of appearance.  Men from the same studies are reported as becoming increasingly dissatisfied with their physical appearance as they age.  Men are also less likely to implement appearance-enhancing activities into their daily lives.
-The older women become the more satisfied with their body image they are likely to become because of the relief of stress from societal pressures.<ref name="PsycInfo 2009-11492-005">{{cite journal|last=Baker|first=Lucie|date=Aug 2009|title=Body image and self-esteem in older adulthood|journal=Ageing & Society|type=PDF|volume=29|issue=6|pages=977–95|doi=10.1017/S0144686X09008721|id=|author2=Eyal Gringart}}<!--| accessdate = 2012-06-27 --></ref> The older men become, the more dissatisfied they are likely to become due to increased physical and perceived incompetency.  Since there are significant differences between men and women across all ages, gender serves as a better predictor of body dissatisfaction and sociocultural perceived influences than age.<ref name="Esnaola 21–9"/>
+The older women become the more satisfied with their body image they are likely to become because of the relief of stress from societal pressures.<ref name="PsycInfo 2009-11492-005">{{cite journal|last=Baker|first=Lucie|author2=Eyal Gringart|date=Aug 2009|title=Body image and self-esteem in older adulthood|journal=Ageing & Society|type=PDF|volume=29|issue=6|pages=977–95|doi=10.1017/S0144686X09008721|id=}}<!--| accessdate = 2012-06-27 --></ref> The older men become, the more dissatisfied they are likely to become due to increased physical and perceived incompetency.  Since there are significant differences between men and women across all ages, gender serves as a better predictor of body dissatisfaction and sociocultural perceived influences than age.<ref name="Esnaola 21–9"/>
 == Weight ==

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