Downy: Difference between revisions
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|currentowner= [[Procter & Gamble]] |
|currentowner= [[Procter & Gamble]] |
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|origin=[[United States]] |
|origin=[[United States]] |
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|related=Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
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|markets= |
|markets=US and Canada |
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|previousowners= |
|previousowners= |
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|website= {{URL|http://www.downy.com/}} |
|website= {{URL|http://www.downy.com/}} |
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Revision as of 10:42, 13 January 2024
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| Owner | Procter & Gamble |
|---|---|
| Country | United States |
| Introduced | 1960 |
| Markets | US and Canada |
| Website | www |
Downy is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960. Downy is only sold in North America, in the rest of the world, Procter & Gamble produces fabric softener under the unrelated Lenor brand.
Brand history
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]
Awards
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]
Advertising
Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.
See also
References
- ^ "P&G fabric softener brand 'Lenor' entered the market in China". PG.com.cn.
- ^ "宝洁为我这些错误付出的代价高达10亿元".
- ^ "宝洁中国".
- ^ Week, Marketing (2002-04-25). "P&G ditches UK Lenor rebranding". Marketing Week. Retrieved 2019-01-25.
- ^ "Downy Fresh Protect April Fresh won the 2012 "Environmental Heroes of the Year"". A.A. Environment Possibility Award. Retrieved 2012-12-27.
- "PG.com - Downy". PG.com. Retrieved November 21, 2005.
External links
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