Secret Recipe (restaurant): Difference between revisions

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{{Use dmy dates|date=March 2015}}
{{Use dmy dates|date=March 2015}}
{{Infobox company
{{Infobox company
| name = Secret Recipe Cakes and Café Sdn Bhd
| name = Secret Recipe Cakes and Café Sdn Bhd
| logo = Secret Recipe Logo.png
| logo = Secret Recipe Logo.png
| logo_size =
| logo_size =
| logo_alt = Recret Recipe Restaurant
| logo_alt =
| logo_caption =
| logo_caption =
| logo_padding =
| logo_padding =
| image = SecretRecipeKulim.jpg
| image = SecretRecipeKulim.jpg
| image_size =
| image_size =
| image_alt =
| image_alt =
| image_caption = Secret Recipe Kulim Landmark Centre in [[Kulim]], [[Malaysia]].
| image_caption = Secret Recipe Kulim Landmark Centre in [[Kulim]], [[Malaysia]].
| trading_name =
| trading_name =
| native_name =
| native_name =
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. -->
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. -->
| romanized_name =
| romanized_name =
| former_name =
| former_name =
| type = [[Private Limited Company]]
| type = [[Private Limited Company]]
| traded_as =
| traded_as =
| ISIN =
| ISIN =
| industry = [[Coffeehouse]]
| industry = [[Coffeehouse]]
| genre = <!-- Only used with media and publishing companies -->
| genre = <!-- Only used with media and publishing companies -->
| fate =
| fate =
| predecessor = <!-- or: | predecessors = -->
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| successor = <!-- or: | successors = -->
| founded = {{start date and age|df=yes|1997}} in [[Kuala Lumpur]], [[Malaysia]]
| founded = {{start date and age|df=yes|1997}} in [[Kuala Lumpur]], [[Malaysia]]
| founder =
| founder =
| defunct = <!-- {{end date|df=yes|YYYY|MM|DD}} -->
| defunct = <!-- {{end date|df=yes|YYYY|MM|DD}} -->
| hq_location =
| hq_location =
| hq_location_city = [[Kuala Lumpur]]
| hq_location_city = [[Kuala Lumpur]]
| hq_location_country = Malaysia
| hq_location_country = Malaysia
| coordinates =
| coordinates =
| num_locations =
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| num_locations_year = <!-- Year of num_locations data (when known) -->
| num_locations_year = <!-- Year of num_locations data (when known) -->
| area_served = <!-- or: | areas_served = -->
| area_served = <!-- or: | areas_served = -->
| key_people = Tan Sri Dato' Steven Sim<ref>{{cite web|url=http://www.thestar.com.my/story/?file=%2F2006%2F7%2F29%2Fbizweek%2F14899819|title=Cakes sans the guilt|author=Thean Lee Cheng|work=[[The Star (Malaysia)|The Star]]|date=29 July 2006|accessdate=4 April 2016|archive-date=8 July 2018|archive-url=https://web.archive.org/web/20180708044843/https://www.thestar.com.my/story/?file=%2F2006%2F7%2F29%2Fbizweek%2F14899819|url-status=dead}}</ref>
| key_people = Tan Sri Dato' Steven Sim<ref>{{cite web|url=http://www.thestar.com.my/story/?file=%2F2006%2F7%2F29%2Fbizweek%2F14899819|title=Cakes sans the guilt|author=Thean Lee Cheng|work=[[The Star (Malaysia)|The Star]]|date=29 July 2006|accessdate=4 April 2016|archive-date=8 July 2018|archive-url=https://web.archive.org/web/20180708044843/https://www.thestar.com.my/story/?file=%2F2006%2F7%2F29%2Fbizweek%2F14899819|url-status=dead}}</ref>
| products = [[Cakes]] and [[fusion cuisine|fuisine food]]
| products = [[Cakes]] and [[fusion cuisine|fuisine food]]
| brands =
| brands =
| production =
| production =
| production_year = <!-- Year of production data (when known) -->
| production_year = <!-- Year of production data (when known) -->
| services =
| services =
| revenue = RM750million
| revenue = RM750million
| revenue_year = <!-- Year of revenue data (when known) -->
| revenue_year = <!-- Year of revenue data (when known) -->
| operating_income =
| operating_income =
| income_year = <!-- Year of operating_income data (when known) -->
| income_year = <!-- Year of operating_income data (when known) -->
| net_income = <!-- or: | profit = -->
| net_income = <!-- or: | profit = -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (when known) -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (when known) -->
| aum = <!-- Only for financial-service companies -->
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| assets =
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| assets_year = <!-- Year of assets data (when known) -->
| assets_year = <!-- Year of assets data (when known) -->
| equity =
| equity =
| equity_year = <!-- Year of equity data (when known) -->
| equity_year = <!-- Year of equity data (when known) -->
| owners = Secret Recipe Cakes and Café Sdn Bhd
| owners = Secret Recipe Cakes and Café Sdn Bhd
| members =
| members =
| members_year = <!-- Year of members data (when known) -->
| members_year = <!-- Year of members data (when known) -->
| num_employees =
| num_employees =
| num_employees_year = <!-- Year of num_employees data (when known) -->
| num_employees_year = <!-- Year of num_employees data (when known) -->
| parent =
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| divisions =
| divisions =
| subsid =
| subsid =
| slogan =
| slogan =
| module = <!-- Used to embed other templates -->
| module = <!-- Used to embed other templates -->
| ratio = <!-- Basel III ratio, for BANKS ONLY -->
| ratio = <!-- Basel III ratio, for BANKS ONLY -->
| rating = <!-- credit rating, for BANKS ONLY -->
| rating = <!-- credit rating, for BANKS ONLY -->
| footnotes =
| footnotes =
| intl = <!-- Set positively ("true"/"yes"/etc) if company is international, otherwise omit -->
| intl = <!-- Set positively ("true"/"yes"/etc) if company is international, otherwise omit -->
| website = {{URL|http://www.secretrecipe.com.my/}}
| website = {{URL|http://www.secretrecipe.com.my/}}
}}
}}


'''Secret Recipe Cakes and Café Sdn Bhd''' ([[doing business as]] [https://pricesmalaysia.com/secret-recipe-menu-malaysia/ '''Secret Recipe''') is a Malaysian] [[halal]]-certified [[Coffeehouse|café chain]] company established since 1997. It has international branches in [[Singapore]], [[Indonesia]], [[Thailand]], [[China]], [[Brunei]], [[Cambodia]], [[Myanmar]], [[Maldives]] and [[Bangladesh]].<ref>{{cite web|url=http://www.secretrecipe.com.my/page-242.html|title=Outlets|publisher=Secret Recipe|accessdate=4 April 2016|archive-date=25 June 2016|archive-url=https://web.archive.org/web/20160625222330/http://www.secretrecipe.com.my/page-242.html|url-status=dead}}</ref> It serves [[cakes]] and fusion food in a service environment.<ref>{{cite web|url=http://ww1.utusan.com.my/utusan/info.asp?y=2011&dt=0424&pub=Utusan_Malaysia&sec=Rencana&pg=re_13.htm|title=Rahsia kejayaan pengasas Secret Recipe|author=Noraini Abdul Razak|language=Malay|work=[[Utusan Malaysia]]|date=24 April 2011|accessdate=4 April 2016|archive-date=1 June 2017|archive-url=https://web.archive.org/web/20170601175708/http://ww1.utusan.com.my/utusan/info.asp?y=2011&dt=0424&pub=Utusan_Malaysia&sec=Rencana&pg=re_13.htm|url-status=dead}}</ref>
'''Secret Recipe Cakes and Café Sdn Bhd''' ([[doing business as]] '''Secret Recipe''') is a Malaysian [[halal]]-certified [[Coffeehouse|café chain]] company established since 1997. It has international branches in [[Singapore]], [[Indonesia]], [[Thailand]], [[China]], [[Brunei]], [[Cambodia]], [[Myanmar]], [[Maldives]] and [[Bangladesh]].<ref>{{cite web|url=http://www.secretrecipe.com.my/page-242.html|title=Outlets|publisher=Secret Recipe|accessdate=4 April 2016|archive-date=25 June 2016|archive-url=https://web.archive.org/web/20160625222330/http://www.secretrecipe.com.my/page-242.html|url-status=dead}}</ref> It serves [[cakes]] and fusion food in a service environment.<ref>{{cite web|url=http://ww1.utusan.com.my/utusan/info.asp?y=2011&dt=0424&pub=Utusan_Malaysia&sec=Rencana&pg=re_13.htm|title=Rahsia kejayaan pengasas Secret Recipe|author=Noraini Abdul Razak|language=Malay|work=[[Utusan Malaysia]]|date=24 April 2011|accessdate=4 April 2016|archive-date=1 June 2017|archive-url=https://web.archive.org/web/20170601175708/http://ww1.utusan.com.my/utusan/info.asp?y=2011&dt=0424&pub=Utusan_Malaysia&sec=Rencana&pg=re_13.htm|url-status=dead}}</ref>


As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continuing to adhere to the standards of preparation of all food and processing plants in the restaurant following the regulatory guidelines, including HACCP and VHM guidelines.<ref name="leading cafe">{{cite web|url=http://www.myfnbworld.com/en/restaurant1.php?cat=12&sortby=date&st=5&cat2=&cat3=&cat4=&id=1158|title=Secret Recipe @ AEON MELAKA|publisher=MyFnBworld|accessdate=4 April 2016|archiveurl=https://web.archive.org/web/20160404112624/http://www.myfnbworld.com/en/restaurant1.php?cat=12&sortby=date&st=5&cat2=&cat3=&cat4=&id=1158|archivedate=4 April 2016|url-status=dead}}</ref>
As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continuing to adhere to the standards of preparation of all food and processing plants in the restaurant following the regulatory guidelines, including HACCP and VHM guidelines.<ref name="leading cafe">{{cite web|url=http://www.myfnbworld.com/en/restaurant1.php?cat=12&sortby=date&st=5&cat2=&cat3=&cat4=&id=1158|title=Secret Recipe @ AEON MELAKA|publisher=MyFnBworld|accessdate=4 April 2016|archiveurl=https://web.archive.org/web/20160404112624/http://www.myfnbworld.com/en/restaurant1.php?cat=12&sortby=date&st=5&cat2=&cat3=&cat4=&id=1158|archivedate=4 April 2016|url-status=dead}}</ref>

Latest revision as of 08:07, 24 February 2024

Secret Recipe Cakes and Café Sdn Bhd
Company typePrivate Limited Company
IndustryCoffeehouse
Founded1997; 27 years ago (1997) in Kuala Lumpur, Malaysia
Headquarters
Kuala Lumpur
,
Malaysia
Key people
Tan Sri Dato' Steven Sim[1]
ProductsCakes and fuisine food
RevenueRM750million
OwnersSecret Recipe Cakes and Café Sdn Bhd
Websitewww.secretrecipe.com.my

Secret Recipe Cakes and Café Sdn Bhd (doing business as Secret Recipe) is a Malaysian halal-certified café chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh.[2] It serves cakes and fusion food in a service environment.[3]

As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continuing to adhere to the standards of preparation of all food and processing plants in the restaurant following the regulatory guidelines, including HACCP and VHM guidelines.[4]

History[edit]

Founded in 1997, the company has registered double digit growth for the past five years. On 15 February 2014, Fosun International, a Chinese investment company invested a total of RMB210.5 million ($30.7 million) in Secret Recipe, thus becoming the second largest shareholder in the company.[5][third-party source needed]

Locations[edit]

Since its establishment, Secret Recipe has expanded to over 440 cafés throughout Asia:[6] The company opened branches in Australia,[7] but due to the high costs of starting up a franchise, the operation was ceased.[8] Secret Recipe also plans to enter the India and New Zealand markets in the future.[9][10][11]

Asia

See also[edit]

References[edit]

  1. ^ Thean Lee Cheng (29 July 2006). "Cakes sans the guilt". The Star. Archived from the original on 8 July 2018. Retrieved 4 April 2016.
  2. ^ "Outlets". Secret Recipe. Archived from the original on 25 June 2016. Retrieved 4 April 2016.
  3. ^ Noraini Abdul Razak (24 April 2011). "Rahsia kejayaan pengasas Secret Recipe". Utusan Malaysia (in Malay). Archived from the original on 1 June 2017. Retrieved 4 April 2016.
  4. ^ "Secret Recipe @ AEON MELAKA". MyFnBworld. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  5. ^ "Fosun joins hands with Secret Recipe of Malaysia". Fosun. 15 February 2014. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  6. ^ "About Us". Secret Recipe. Archived from the original on 9 June 2016. Retrieved 4 April 2016.
  7. ^ Katrina Nicholas (12 April 2010). "Secret Recipe brews plan to woo local coffee lovers". Australasian Business Intelligence. Archived from the original on 4 May 2016. Retrieved 4 April 2016.
  8. ^ Cara Waters (8 February 2013). "Secret Recipe franchise collapses after investors spent $7 million in start-up costs". Smart Company Australia. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  9. ^ Ooi Tee Ching (7 July 2006). "Secret Recipe expands to NZ, India". New Straits Times. Archived from the original on 5 May 2016. Retrieved 4 April 2016.
  10. ^ "Secret Recipe to franchise in Oz". Franchise Business Australia. 20 April 2011. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  11. ^ Eva Yeong (20 December 2011). "Secret Recipe to invest RM60m on expansion". The Sun. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  12. ^ "Malaysian franchises quietly thriving in Indonesia". The Jakarta Post. 6 August 2012. Archived from the original on 10 June 2012. Retrieved 4 April 2016.
  13. ^ "Fosun China gets Secret Recipe". Want China Times. Franchise Consulting. 19 February 2014. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  14. ^ Ak Md Khairuddin Pg Harun (2 June 2015). "Authorities reassure Secret Recipe outlets meet halal standards". The Brunei Times. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  15. ^ Stuart Alan Becker (12 April 2013). "Secret Recipe franchise has three outlets with two more in the works". Phnom Penh Post. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  16. ^ "Malaysian Franchise Industry Making Inroads in Myanmar". New Straits Times. World Franchise Associates. 7 October 2015. Archived from the original on 4 April 2016. Retrieved 4 April 2016.
  17. ^ "Secret Recipe Franchise opens its First outlet in Maldives". MV Hotels Online. MVHOTELS. 21 April 2016. Archived from the original on 23 October 2016. Retrieved 19 May 2016.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Secret_Recipe_(restaurant)&oldid=1209948385"