The Apprentice (American TV series) season 10

Template:Infobox Television The Apprentice The Apprentice 10 is the tenth installment of the United States version of the reality television series, The Apprentice. On March 17, 2010, NBC officially announced the renewal of The Apprentice for the fall of 2010. For the season, the show is going back to its regular version, with non-celebrities, for the first time since the 2006–07 television schedule. The theme of the season is "second chance" and the contestants are those affected by the late-2000s recession.

The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded. The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs.

Taping began June 1, 2010, and ended on June 29, 2010. The season premiered on Thursday, September 16th, 2010, at 9-11pm ET.

In an interview on December 9 2010, the day of the season finale, Trump confirmed that this would be the last-ever season of the show's original format, and that all future seasons of the show would be in the Celebrity Apprentice format.

Candidates

Candidate	Background	Original team	Age	Hometown	Result
Brandy Kuentzel	Former Corporate Attorney	Fortitude	30	San Francisco, California	Hired by Trump
Clint Robertson	Struggling Property Developer	Octane	40	Fort Worth, Texas	Fired in the Season Finale (12-09-2010)
Liza Mucheru-Wisner	Struggling Business Owner	Fortitude	30	Corpus Christi, Texas	Fired in week 12 (12-02-2010)
Steuart Martens	Fledgling Entrepreneur	Octane	27	Washington, D.C.	Fired in week 11 (11-25-2010)
Stephanie Castagnier	Unemployed Banker	Fortitude	34	Chicago, Illinois	Fired in week 10 (11-18-2010)
Poppy Carlig	Unemployed Grad Student	Fortitude	24	Richmond, California	Fired in week 9 (11-11-2010)
Anand Vasudev	Struggling Business Owner	Octane	31	Tampa, Florida	Fired in week 9 (11-11-2010)
David Johnson	Unemployed Account Manager	Octane	34	Portage, Michigan	Fired in week 8 (11-04-2010)
Mahsa Saeidi-Azcuy	Assistant District Attorney	Fortitude	29	Brooklyn, New York	Fired in week 7 (10-28-2010)
Kelly Smith Beaty	Unemployed Publicist	Fortitude	30	Fayetteville, Georgia	Fired in week 6 (10-21-2010)
Wade Hanson	Struggling Realtor	Octane	33	Woodbury, Minnesota	Fired in week 5 (10-14-2010)
Gene Folkes	Unemployed Financial Advisor	Octane	46	Wylie, Texas	Fired in week 5 (10-14-2010)
Tyana Alvarado	Unemployed Sales Rep	Fortitude	41	Miami, Florida	Fired in week 4 (10-07-2010)
James Weir	Unemployed Attorney	Octane	31	New York City, New York	Fired in week 3 (09-30-2010)
Alex Delgado	Former Construction Engineer	Octane	43	Santa Ynez, California	Fired in week 2 (09-23-2010)
Nicole Chiu	Unemployed Attorney	Fortitude	27	Palos Verdes, California	Fired in week 1 (09-16-2010)

Weekly results

Candidate	Original team	Week 8 team	Week 9 team	Week 11 team	Application result	Record as project manager
Brandy Kuentzel	Fortitude	Octane	Octane	Fortitude	Hired by Trump	1-0 (win in week 8)
Clint Robertson	Octane	Octane	Octane	Octane	Fired in the Season Finale	2-1 (win in weeks 4 & 9, loss in week 11)
Liza Mucheru-Wisner	Fortitude	Octane	Fortitude	Fortitude	Fired in week 12	1-1 (win in week 11, loss in week 7)
Steuart Martens	Octane	Octane	Octane	Octane	Fired in week 11	2-0 (win in weeks 7 & 10)
Stephanie Castagnier	Fortitude	Fortitude	Fortitude		Fired in week 10	1-1 (win in week 5, loss in week 10)
Poppy Carlig	Fortitude	Fortitude	Fortitude		Fired in week 9	1-1 (win in week 2, loss in week 9)
Anand Vasudev	Octane	Fortitude			Fired in week 9	1-0 (win in week 6)
David Johnson	Octane	Fortitude			Fired in week 8	0-2 (loss in weeks 2 & 8)
Mahsa Saeidi-Azcuy	Fortitude				Fired in week 7	0-1 (loss in week 4)
Kelly Smith Beaty	Fortitude				Fired in week 6	0-1 (loss in week 6)
Wade Hanson	Octane				Fired in week 5	0-1 (loss in week 5)
Gene Folkes	Octane				Fired in week 5	1-0 (win in week 1)
Tyana Alvarado	Fortitude				Fired in week 4	1-0 (win in week 3)
James Weir	Octane				Fired in week 3	0-1 (loss in week 3)
Alex Delgado	Octane				Fired in week 2
Nicole Chiu	Fortitude				Fired in week 1	0-1 (loss in week 1)

Elimination chart
Candidate	1	2	3	4	5	6	7	8	9	10	11	12	13
Brandy	IN	IN	IN	IN	IN	IN	IN	WIN	IN	IN	IN	IN	HIRED
Clint	IN	IN	IN	WIN	IN	IN	IN	IN	WIN	IN	LOSE	IN	FIRED
Liza	IN	IN	IN	BR	IN	BR	LOSE	IN	IN	IN	WIN	FIRED
Steuart	IN	IN	IN	IN	IN	IN	WIN	IN	IN	WIN	FIRED
Stephanie	IN	IN	IN	IN	WIN	BR	IN	BR	IN	FIRED
Poppy	IN	WIN	IN	IN	IN	IN	IN	BR	FIRED
Anand	IN	IN	IN	IN	IN	WIN	IN	IN	FIRED
David	IN	LOSE	BR	IN	IN	IN	IN	FIRED
Mahsa	BR	IN	IN	LOSE	IN	IN	FIRED
Kelly	IN	IN	IN	IN	IN	FIRED
Wade	IN	IN	BR	IN	FIRED
Gene	WIN	IN	IN	IN	FIRED
Tyana	BR	IN	WIN	FIRED
James	IN	BR	FIRED
Alex	IN	FIRED
Nicole	FIRED

  The contestant was hired and won the competition.

  The contestant was on the losing team.

  The contestant was on the winning team.

  The contestant won as project manager on his/her team.

  The contestant lost as project manager on his/her team.

  The contestant was called at the final boardroom.

  The contestant was fired.

  The contestant lost as project manager and was fired.

  The contestant didn't participate in the challenge.

Episodes

Episode 1: Back to Work

• Airdate: September 19, 2010
• Task scope: The teams were tasked with creating an office workspace.
• Fortitude project manager: Nicole
• Octane project manager: Gene
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Mr. Trump expressed point blank to the teams that he didn't like either team's designs, however, he preferred modern SOHO design by Octane, resulting in Octane's victory.
• Reward: Gene is rewarded by having the opportunity to sit down with Donald Trump
• Losing team: Fortitude
• Sent to boardroom: Nicole, Tyana, Mahsa
• Fired: Nicole, for unanimously being blamed as a bad leader by her teammates, lack of overall quality leadership, losing respect of the entire team, giving the team no direction, relying on the team too much for decisions, and not effectively defending herself in the boardroom from Tyana and Mahsa.
• Note: All the girls were quick to say Nicole should be fired starting with Tyana and than all the girls started yelling at Nicole at once especially Mahsa who kept pointing her finger at Nicole and yelling at her not letting Nicole speak at all. Even though of Mahsa's abrasive and rude behavior towards Nicole all the girls backed her up but Ivanka said she would fire Mahsa just for being so unprofessional and when the girls were called back in the boardroom, Ivanka confronted Mahsa but Nicole had more reasons to be fired than Tyana and Mahsa so she was fired.

Episode 2: Frozen Assets

• Airdate: September 23, 2010
• Task scope: The teams had to sell ice cream on the streets of New York.
• Fortitude project manager: Poppy
• Octane project manager: David
• Judges: Donald Trump; George H. Ross; Donald Trump, Jr.
• Tension: Constant bickering between Stephanie, Poppy, Brandy, and Liza flared.
• Winning team: Fortitude
• Reasons for win: They earned $1800 in profit.
• Reward: Poppy is rewarded by having the opportunity to sit down with Jack Welch, former CEO Of General Electric and two year scholarship to the Jack Welch Management Institute
• Fortitude: Their celebration was short-lived between Liza, Poppy, Stephanie, and Brandy.
• Losing team: Octane
• Reasons for loss: Lost by $300 with total profit of $1500.
• Sent to boardroom: David, Alex, James
• Fired: Alex, for lack of sales ability, not defending himself, and for not being a good overall contributor to the team, as well as not having enough "passion".
• Note: Trump simply pointed to Liza and said "You're fired!" But he admitted that he was just kidding and then announced that the women won.

Episode 3: Working Like A Dog

• Airdate: September 30, 2010
• Task scope: To organize and manage a doggy day care.
• Fortitude project manager: Tyana
• Octane project manager: James
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Tension: At Octane, PM James prevented David from asking questions in the meeting with the owner of the doggy day care, which infuriated David. At Fortitude, PM Tyana did not want Mahsa working at reception, which infuriated Mahsa. In the boardroom, the girls once again threw Liza under the bus and Brandy informed Donald that Liza had swore at Poppy and when the girls turned on Liza she started to cry a bit. However, the girls eventually won and Donald jokingly said that Liza still had to work with "these bithches".
• Winning team: Fortitude
• Reasons for win: The women's team was run smooth and nicely done. Both the owner of the day care and Mr. Milan loved what the women did.
• Reward: A sit down with Russell Simmons, co-founder of Def Jam Recordings and founder of Phat Farm, and $10,000 Calvin Klein gift card
• Losing team: Octane
• Reasons for loss: The men's team was short one candidate when James decided to "bench" David, and the owner wasn't impressed and hated the job that the team did.
• Sent to boardroom: Wade, David, James
• Fired: James, for not being respected by his team players, inability to control his team, and for benching David.

Episode 4: Snack Attack

• Airdate: October 7, 2010
• Task scope: The teams are asked to develop a viral video for Popcorn Indiana.
• Fortitude project manager: Mahsa
• Octane project manager: Clint
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Note: David did not compete in this task due to a tooth pain from a previous root canal. Tyana kept criticizing the video during the task and had no solutions which annoyed the girls during the task and when Donald Trump asked if any one thought their team lost, Tyana quickly rose her hand and Mahsa called Tyana the weakest player and even went as far as to call Tyana evil. Every single girl said Tyana should be fired because of her disloyality and lazyness even Liza defended Mahsa even though Mahsa verbally attacked Liza in the boardroom.
• Winning team: Octane
• Reasons for win: Even though the judges criticized the violence in the viral video, they also said that the men's video was more entertaining.
• Reward: Clint got to meet with Steve Forbes of Forbes Magazine
• Losing team: Fortitude
• Reasons for loss: Even though the judges appreciated the irony concept in the women's video, they thought that their video was not extreme enough and felt more like a commercial.
• Sent to boardroom: Mahsa, Tyana, Liza
• Fired: Tyana – for complaining about the team's concept of the viral video, not coming up with an idea, and not contributing anything on this task.

Episode 5: Rock the Catwalk

• Airdate: October 14, 2010
• Task scope: The teams were asked to manage and present a fashion show presenting men's & women's shoe lines for Rockport.
• Fortitude project manager: Stephanie
• Octane project manager: Wade
• Judges: Donald Trump; Rockport executives
• Winning team: Fortitude
• Reasons for win: Despite the fact that one of their models was considered unattractive and some of their clothing choices were questionable, they were smoother and more effective in their presentation. Brandy was complemented for her excellent job as event MC. In an unusual move, Trump sent the women out of the boardroom before discussing the men's results.
• Reward: Stephanie received a personal interview with Rockport CEO Michael Rupp and participation in one of Adidas Group's advanced management training program
• Losing team: Octane
• Reasons for loss: While their models were well-dressed and attractive, Octane's presentation was extremely awful and unprofessional. The judges specifically noted that Gene was a horrible MC for the presentation. He repeatedly fumbled, stuttered, and mispronounced his words, was monotone and paused awkwardly occassionally, his presentation content was boring, and he presented from behind a computer.
• Sent to boardroom: No final boardroom – Trump decided that Wade does not deserve to select 1–3 people for the Final Boardroom because he delivered exceptionally poor results for his team.
• Fired: Wade for blatant quality of leadership, inability to control Gene, horrible choice of announcer, and for producing an awful presentation, along with Gene for being a terrible announcer and volunteering to be fired.

Episode 6: Pedicab Confessions

• Airdate: October 21, 2010
• Task scope: To run a pedicab ride in New York City.
• Fortitude project manager: Kelly
• Octane project manager: Anand
• Judges: Donald Trump; Ivanka Trump; Eric Trump
• Winning team: Octane
• Reasons for win: Although team member David was a burden to the team, Octane had a creative "Roman Chariot" theme and selected Trump Tower as their location, which provided a lot of tourists. They earned $950.
• Reward: Anand gets to sit down with the CEO of Fandango and DailyCandy.
• Losing team: Fortitude
• Reasons for loss: Although the team tried to make money from the wealthy business workers, their terrible location (Wall Street) and their lack of sales led to their loss. They lost by $630 into a total profit of $320.
• Sent to boardroom: Kelly, Liza, and Stephanie
• Fired: Kelly for failing the test, unable to control or take responsibility for the location, and for her poor leadership qualities in this task.

Episode 7: Broadway Boardroom

• Airdate: October 28, 2010
• Task scope: To prepare a backer's audition for a Broadway play or musical.
• Fortitude project manager: Liza
• Octane project manager: Steuart
• Judges: John Yonover, Daryl Roth, and Broadway, film and TV star Kristin Chenoweth
• Winning team: Octane
• Reasons for win: Despite the fact that Steuart stumbled the ending of his presentation, the team's marketing material was clever and their musical was perfection.
• Reward: Steuart gets to sit down with Larry Glene, the CEO of Snapple.
• Losing team: Fortitude
• Reasons for loss: Despite the fact that the musical was great, and Kristin personally praised Liza, they made a fatal mistake: the contact information was not on their team's marketing material.
• Sent to boardroom: No final boardroom
  • Firing points: After the elimination of Kelly in the beginning, Masha disclosed how much the women made from the Pedicab task to Team Octane. In the boardroom, Masha argued that Clint told the numbers to her at first. Clint denied this and stormed back to the boardroom, to confront and argue Masha that he did not disclose his numbers to her. Brandy and Steuart confirmed that Masha told the numbers to Clint. Being disloyal meant being dishonest.
• Fired: Mahsa, for her disloyalty from her team and for disclosing the amount of money her team to Octane.

Episode 8: Dressed To Kill

• Airdate: November 4, 2010
• Task scope: Create a four page advertorial for the Donald J. Trump fashion line at Macy's.
• New Fortitude Team: Anand, David, Poppy, and Stephanie
• New Octane Team: Brandy, Clint, Liza, and Steuart
• Fortitude project manager: David
• Octane project manager: Brandy
• Judges: Donald Trump; Donald Trump, Jr.; Eric Trump
• Winning team: Octane
• Reasons for win: The Macy's executives liked Octane's risky approach. The colors and model pictures were impressive. They liked the use of Steuart and Brandy in the advertorial, and felt that the actual presentation was fantastic.
• Reward: A sitdown with the chairman of Macy's, and Brandy's ad will be used as part of a marketing campaign for the Donald J. Trump Signature Collection at Macy's.
• Losing team: Fortitude
• Reasons for loss: Fortitude's model photos were chosen poorly. Also, one model's shirt was two to three sizes too big and the photos on the back page, designed by Poppy, were too small to show the product placement.
• Sent to boardroom: David, Poppy, and Stephanie
• Fired: David, for being a dictator instead of a leader, inability to manage Poppy or Anand, uninteresting graphics in the team's advertorial, and having a terrible record as PM of 0-2. His poor judgments as project manager ultimately led to his firing.

Episode 9: Fragrant Disregard

• Airdate: November 11, 2010
• Prologue: Anand is fired at the beginning of this episode for sending text messages during the Pedicab task, saying "Come to Trump Tower with at least $50 cash. Pretend like you don't know me. Need you to buy a pedicab ride from me or one of my teammates. I'm project manager; I'm getting close to the top." As a result, nobody came because they didn't respect him. This, along with the fact that he deliberately lied to Trump and claimed that he didn't do it, resulted in him being fired instantly. This is the first time in Apprentice history that somebody has cheated like this, and thus was fired prior to the week's task.
• Task Scope: Create an in-store display to promote Kim Kardashian's new perfume.
• New changes: Trump moved Liza to Fortitude to give each team an even 3 players so that Octane would not have 2:1 advantage.
• Fortitude project manager: Poppy
• Octane project manager: Clint
• Judges: Donald Trump; Kim Kardashian; Ivanka Trump
• Winning team: Octane
• Reasons for win: Kim liked the clean look of the display, and how the soft pink background made the bottles "pop"
• Reward: A meeting with Barry Sternlicht, the founder of Starwood Hotels & Resorts Worldwide. At this meeting, Clint received a $5,000 Gift Card to Pier 1 Imports from Mr. Trump.
• Losing team: Fortitude
• Reasons for loss: Trump, Kardashian, and the executives all felt that Fortitude's display felt tacky, cheap, and juvenile, with the sequins and feathered boas and thought that it did not accurately portray Kardashian's "glamorous" approach to her perfume. They went so far as to say that the contest wasn't even close.
• Sent to boardroom: No final boardroom
• Fired: Poppy was fired due to her involvement with the tacky and juvenile display and also with not accepting that the Kardashian portrait, which the executives did enjoy, was her idea, though it was actually Stephanie's idea. She also got fired because she didn't take ownership of the idea and didn't defend herself.

Episode 10: Must-See Mobile TV

• Airdate: November 18, 2010
• Task scope: Create and produce a 30-second commercial for AT&T mobile TV and FLOTV.
• Fortitude project manager: Stephanie
• Octane project manager: Steuart
• Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
• Winning team: Octane
• Reasons for win: Despite Brandy's bad presentation and inconsistency of branding, the commercial was spot on with multiple accurate demographics and also that it branded the names quickly. Brownie points for showing an actual AT&T location.
• Reward: A meeting with Cathie Black, Chairman of Hearst Magazines and New York’s recently appointed School’s Chancellor.
• Losing team: Fortitude
• Reasons for loss: Despite the fact that Stephanie had a stellar presentation, the executives did not like the fact that the commercial featured people in a business meeting watching television on their phones. Trump also added that it took too long for the viewer to know the brand they were promoting.
• Sent to boardroom: No final boardroom
• Fired: Stephanie, for having no ability to control Liza and for producing a concept that took too long knowing about the brand.

Episode 11: Driving Miz-rahi

• Airdate: November 25, 2010
• Task scope: Write, direct, produce and star in a live sales segment on QVC.
• New changes: Trump moves Brandy to Fortitude.
• Fortitude project manager: Liza
• Octane project manager: Clint
• Judges: Donald Trump; headhunters Catherine Roman and Juan Betancourt
• Results: Fortitude selects the watch which it prices at $69.55, and Octane selects the handbag which it prices at $194.97.
• Winning team: Fortitude
• Reasons for win: The profit from sales was over $800 more than Octane's. They earned $2,998.38 and sold 77 watches.
• Losing team: Octane
• Reasons for loss: While their on-air segment was great and their strategies got them both of their desired points, both Mizrahi and Trump agreed that the price was too high. They earned $2,174.25 and sold only 25 handbags.
• Fired: Steuart, due to credentials and experience. Both of Clint's and Steuart's credentials appealed to Trump, as did Steuart's metropolitan style. However, Trump determined Clint's credentials along with his life experience made him a better candidate to be The Apprentice than Steuart.

Episode 12: Tee'd Off

• Airdate: December 2, 2010
• Prologue: With the final three remaining, the contestants face Donald Trump and plead their cases. One of them will be fired.
• The Finalists: Brandy, Clint, Liza
• Fired: Liza.
• Reasons for Firing: According to Trump, Liza was the weakest of the three in contention. She also has to improve her ability to get along with others. Trump commented that the person Liza appeared to get along best with was Trump himself.
• Brandy's Task: Organize a VIP Golf Tournament featuring Kathy Griffin
• Brandy's Team: Anand, Stephanie and Liza
• Clint's Task: Organize a Liza Minnelli concert and Tournament Dinner
• Clint's Team: Steuart, Mahsa and Poppy
• Judges: Donald Trump, Donald Trump Jr, Ivanka Trump

Episode 13: Welcome to the Club; Season Finale

• Airdate: December 9, 2010 10/9C
• Note: This is a continuation of the episode Tee'd Off from the week prior. This is also the final episode, and also the first time in which the finale is not live.
• Winning Team: Not applicable. Both events were judged to be a success, and performance in this event was not the only criteria Trump used to pick The Apprentice.
• Fired: Clint
• The Apprentice: Brandy
• Notes: This is the first season where the finale was shot prior to airing. In addition, two separate boardrooms have been shot with Clint winning in one, and Brandy winning in the other. The actual winner's boardroom will be aired. Clint and Brandy do not know who has indeed won.

External links

• Official website