WRUF-FM

Rock 104 redirects here, this was also a short-lived rebrand of FM104 in Dublin

WRUF-FM

Gainesville, Florida
Broadcast area	Gainesville/Ocala area
Frequency	103.7 MHz
Branding	Country 103.7, The Gator
Programming
Format	Country
Ownership
Owner	University of Florida
Sister stations	WRUF (AM), WUFT-FM
History
First air date	1948
Technical information
Facility ID	66575
Class	C1
ERP	100,000 watts
HAAT	234 meters
Transmitter coordinates	29°42′34.00″N 82°23′40.00″W
Links
Webcast	Listen Live
Website	country1037.com

WRUF-FM (103.7 FM) is a radio station broadcasting a country music format. Licensed to Gainesville, Florida, USA, the station serves the Gainesville/Ocala area. The station is currently owned by the University of Florida. The station has been on the air since 1948.

Although the station is owned by a public university, the station, like AM sister WRUF, is operated as a commercial station in contrast to sister station WUFT-FM.

WRUF-FM has been a country station since October, 2010. Prior to that, it was an album-oriented rock station since 1983. Prior to becoming "Rock 104" that year, the station played a Top 40 style hit radio format from 1981 to 1983. The hit radio format was adopted because another local FM station, had recently switched to playing hits on the FM with great success. The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM. Prior to 1981, it played beautiful music and classical music under the moniker "Stereo 104," except for a Saturday-night disco music program from 1979-1980 called "Studio 104."

On October 11, 2010, the University announced that WRUF-FM would switch to a country music format in the near future. The "Rock 104" name and format will move to an internet-only station.

On October 15, 2010 WRUF-FM made the format change from rock to country, branded as "Country 103.7, The Gator". But WRUF-FM has performed even worse than it did as a rock station. Randy Wright of the University, however, claims that when only the station's target audience is considered, WRUF-FM has actually increased its audience.

Notable alumni

• Paul Castronovo, host of the syndicated morning radio program, ‘The Paul & Young Ron Show’, was a former Rock 104 disc jockey, as well as a graduate of the University of Florida.
• Conservative talk radio personality Andrew Wilkow, host of an eponymous show on Sirius Satellite Radio's "Sirius Patriot", is an alumnus of the station, having spent the latter half of his college
• Rich Fields, the former announcer for CBS's The Price Is Right and Gameshow Marathon, was a former WRUF-FM afternoon drive disc-jockey and music director, as well as a graduate of the University of Florida. Rich Fields is also a recipient of the Red Barber Award for Broadcasting Excellence.

Previous Logo

• WRUF-FM's logo under its previous "Rock 104" rock format
  WRUF-FM's logo under its previous "Rock 104" rock format

External links

• Station History from Central Florida Radio
• Facility details for Facility ID WRUF ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database