KSWB-TV

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KSWB-TV (Channel 69) is the San Diego, California-based affiliate of The CW Television Network, and is owned by the Tribune Company. It is carried on Channel 5 on all San Diego-area cable systems, and this reflects on its on-air branding as KSWB 5/69, San Diego's CW. The station offers local news, sitcoms, talk, court and reality shows.

On September 18, 2006, KSWB became San Diego's CW affiliate, created through a merger of the UPN and The WB networks. The newly combined network will be co-owned by CBS and the Warner Bros. Television unit of Time Warner.

KSWB is also San Diego's television home of the National Basketball Association's Los Angeles Clippers. All Clippers' home games seen on KSWB, which is produced by KSWB's sister station, KTLA (The CW Network's flagship station in Los Angeles), will be seen in high-definition.

History

The station went on the air as KTTY in 1984, as a new independent station serving San Diego. It ran a general entertainment format feauring dramas, old movies, cartoons, and religious programming that was passed on by other stations. It also aired a great deal of paid programming. It continued to be a low rated independent station until 1995, when it became an affiliate of the WB network.

Tribune's broadcasting division purchased the station from local interests in Septemeber 1996, and shortly thereafter changed its call letters to the present KSWB and added many off-network sitcoms to the schedule. Throughout the rest of the '90s, talk and court shows were mixed into the schedule.

The weekday Monday–Friday Kids' WB block was discontinued on January 6, 2006.

On January 24, 2006, the WB and UPN networks announced they would merge. The newly combined network would be called The CW, the letters representing the first initial of its corporate parents CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. The merger would take effect on-the-air in September 2006, and KSWB was announced as the San Diego affiliate. Former UPN station XHUPN-TV, licensed to Tecate, Mexico and owned by Entravision, is now MyNetworkTV affiliate XHDTV-TV (identified on-air as XDTV). As KSWB's call letters also reference its network, it too may change its call letters.

Dish Network and DirecTV carry KSWB as the west coast CW station for those markets that do not have a local CW affiliate. The station switched to The CW in September 2006.

Logos and Promos

• KTTY Logo from the mid 80s
  KTTY Logo from the mid 80s
• KTTY Promo for The Merv Griffin Show - mid 80s
  KTTY Promo for The Merv Griffin Show - mid 80s
• KTTY TV Guide ad(1993)
  KTTY TV Guide ad(1993)
• KSWB logo from 1995 - September 2006
  KSWB logo from 1995 - September 2006
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  KSWB logo from September 2006 - present day.

News

The station launched a 10 p.m. local newscast in 1999 entitled The WB News at Ten to counter-program against rival KUSI-TV (Channel 51) and the start-up operation over at XETV-TV (Channel 6). Their motto is "All the news just 30 minutes" (as it is San Diego's only half-hour prime time news). In March 2005, KSWB joined the morning news race, launching The WB Morning Show, which is made up of the morning news program carried on its Los Angeles sister station and WB affiliate, KTLA-TV with periodic updates from San Diego every half hour by a solo anchor. At the end of 2005, all in-house news operations ceased, and was handed over in October to KNSD (NBC 7/39), the San Diego NBC station. The WB News at Ten continues to air nightly, but under the auspices of NBC 7/39 and originating from the latter's studios. However, The WB Morning Show updates are done from the old KSWB studio in Kearny Mesa. After KSWB ceased producing its 10 p.m. newscast, everyone from the station was let go except for male anchor Jeff Powers, who continued to anchor The WB News at Ten, but replacing co-anchor Lynda Martin (who had been let go by KSWB) was Anne State, an anchorwoman from NBC 7/39, who previously anchored the KNSDs 4:30 p.m. newscast.

Newscasts

Monday-Friday

The CW Morning Show 7-9 a.m. (produced by and originating from KTLA)--with Perette Godwin (local cut-ins), Carlos Amezcua and Michaela Pereira

CW News @ Ten 10-10:30 p.m. (produced by and originating from KNSD)--with Anne State and Vic Salazar

Saturday & Sunday

CW News @ Ten 10-10:30 p.m. (produced by and originating from KNSD)--with Steve Walker and Alicia Barnes

External link

• San Diego's CW
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