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{{Use Indian English|date=January 2016}}
{{Use Indian English|date=January 2016}}
{{Infobox company
{{Infobox company
| name = Patanjali Ayurved Limited
| name = Lauhith Shetty Limited
| logo = Patanjali logo.jpeg
| logo = Patanjali logo.jpeg
| logo_alt = Patanjali Ayurved's logo
| logo_alt = Patanjali Ayurved's logo

Revision as of 07:01, 9 January 2020

Lauhith Shetty Limited
Company typePrivate[1]
IndustryConsumer goods
Founded2006
FounderBalkrishna
Ramdev
Headquarters
Haridwar, Uttarakhand
,
India
Area served
The Indian Subcontinent and Middle East[2]
ProductsFoods, beverages, cleaning agents, personal care products, Ayurvedic medicine
Total assets₹4,345 crore (2019)
OwnerBalkrishna
Number of employees
2,00,000 (2011–12)[3]
WebsitePatanjali Corporate

Patanjali Ayurved Limited is an Indian consumer goods company. Manufacturing units and headquarters are located in the industrial area of Haridwar, Uttarakhand while the registered office is located at Delhi.[4] The company manufactures mineral and herbal products. According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹3,000 crore (equivalent to ₹43 billion or US$520 million in 2023) and some predict revenues of ₹5,000 crore (US$600 million) for the fiscal 2015–16.[5][6][7] Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.2 billion).[8] It was listed 13th in the list of India's most trusted brands (The Brand Trust Report) as of 2018, and ranks first in FMCG category. [9]

History

Ramdev baba established the Patanjali Ayurved Limited in 2006 along with Balkrishna, with the objective of establishing science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom.[10][11][12]

Balkrishna owns 98.6% of Patanjali Ayurved, and as of March 2018, has a net worth of ₹43,932 crore (US$6.1 billion).[13]

Revenues

Year Revenues

(₹ in Crore)

2010-11 100
2011-12 300
2012-13 841
2013-14 1,184
2014-15 2,006
2015-16 5,000
2016-17 11,526 [14]
2017-18 8,135 [15]
2018-19 8,330 [16]

Future Group, which has tied up with Patanjali sells about ₹30 crore (US$3.6 million) worth of Patanjali products every month.[17][18][19]

Production

Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved. The company has a production capacity of ₹35,000 crore (equivalent to ₹470 billion or US$5.6 billion in 2023) and is in the process of expanding to a capacity of ₹60,000 crore (equivalent to ₹860 billion or US$10 billion in 2023) through its new production units at several places, including Noida, Nagpur, and Indore.[15] The company plans to establish further units in India and Nepal.[20][21]

In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35 armed Central Industrial Security Force (CISF) commandos.[22][23][24] The park will be the eighth private institute in India to be guarded by CISF paramilitary forces.[24] Ramdev baba is himself a "Z" category protectee of central paramilitary forces.[24]

Products

File:Devanagari script used in product name.jpg
Toothpaste by Patanjali Ayurved

Patanjali Ayurved[25] produces products in the categories of personal care and food.[26][27] The company manufactures more than 2,500 products including 45 types of cosmetic products and 30 types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components.[28][29][30][31][32] Patanjali has also launched beauty and baby products.[33] Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.[34][35][36]

Patanjali launched instant noodles on 15 November 2015.[37][38][39] Food Safety and Standards Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which are the two brand names under which Patanjali got licenses, have got any approval for manufacturing instant noodles.[40][41][42][43]

In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only traditional clothes such as Kurta Payjama but also popular western clothes such as jeans.[44]

On 5 November 2016, Patanjali announced that it will set up a new manufacturing plant Patanjali Herbal and Mega Food Park in Balipara, Assam by investing ₹1,200 crore (US$140 million) with the manufacturing capacity of 10 lakh tonnes of goods per year. The new plant will be the largest facility of Patanjali in India and will be operational by March 2017. Patanjali already has around 50 manufacturing units across India.[45]

Sales and distribution

Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016.[30][46] Patanjali also sells its products online and is planning to open outlets at railway stations and airports.[47] Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015.[30] As per the tie-up with Future Group, all the consumer products of Patanjali will be available for the direct sale in Future Group outlets.[48][49][50] Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.[30][51][52][53][54] Patanjali Ayurved, co-founded by yoga guru Ramdev, is targeting ₹10,000-crore revenue in 2016-17, after sales grew 150% in the previous financial year to ₹5,000 crore.[55]

Patanjali Ayurved has also started its FMCG expansion in form of dealership and distributorship channels across the country and expects wider growth in overseas distribution as well.[56]

Controversies

On 21 June 2017, The Nepal Department of Drug Administration asked Patanjali Ayurved in a public notice to immediately recall six medical products as they were found to be of “substandard quality”. All medicines mentioned in the notice — six out of seven from Patanjali — had failed the microbial tests used to detect bacteria, mold and other toxins.[57][58]

In 2015, the Maharashtra government announced plans to sell excessive material from its Van Dhan Jan Dhan scheme to Patanjali. The government set up this scheme to sell medicinal and herbal products, derived from the forests of Maharashtra, to the consumer in government-established shops.[59] Forest Minister Sudhir Mungantiwar stated that its plan to sell wholesale to Patanjali is an effort to increase production from the Van Dhan Jan Dhan scheme. Members of the opposition party have stated that the forest products are a national asset, and plans to sell them to Patanjali is a form of favouritism.[60]

Patanjali’s Amla juice had also been suspended by the armed forces’ Canteen Stores Department (CSD) in April after it failed the quality test at a Public Health Laboratory in Kolkata.[61].

See also

References

  1. ^ "Patanjali CEO Acharya Balkrishna number -8084993236Among India's Richest: ChaMagazine". NDTV. NDTV. 18 September 2016. Retrieved 10 January 2017.
  2. ^ "Patanjali to launch 'Swadeshi' jeans soon, exploring global markets with FMCG". Firstpost. 12 September 2016. Retrieved 4 December 2016.
  3. ^ "Employment for more than 2 lac : Food & Herbal Park, Patanjali Ayurved". IBTL. 22 September 2012.
  4. ^ Aradhak, Purusharth. "430 acres allotted to Patanjali". The Hindu. Retrieved 26 February 2017.
  5. ^ "Are PEs bending over backwards to invest in Patanjali?". The Hindu. 11 January 2016.
  6. ^ "Patanjali is disrupting India's consumer space". IIFL. 6 February 2016.
  7. ^ "HSBC Global Rsearch cuts target prices of Britannia Dabur and Nestle between 6% and 16%, says Patanjali". Economic Times. 5 February 2016.
  8. ^ Arnab Dutta (5 May 2017). "Ramdev's Patanjali shakes up FMCG order; next up 'nutritious restaurants'". Business Standard. Archived from the original on 15 July 2017. Retrieved 15 July 2017.
  9. ^ https://www.drivespark.com/four-wheelers/2018/most-trusted-automobile-brands-tata-maruti-honda-bmw-025511.html. {{cite web}}: Missing or empty |title= (help)
  10. ^ "Patanjali Ayurved FAQ's". Patanjali Ayurverd. Retrieved 22 January 2016.
  11. ^ "Baba Ramdev's Business Empire Soars, With His Own Rising Profile". HuffPost India.
  12. ^ [1] "The Patanjali effect" Business-Standard
  13. ^ "Forbes profile: Acharya Balkrishna". Forbes. Retrieved 16 March 2018.
  14. ^ "Patanjali sales growth grinds to a halt in FY18", Livemint, 18 May 2018
  15. ^ a b "Patanjali and its grand plans: Ramdev expects Rs 20,000 cr revenue in FY18", Business Standard, 4 May 2017
  16. ^ "Patanjali reports Rs 8,330 crore revenue in FY 19; food items account for 62% of total sales", Business Today, 19 November 2019
  17. ^ "Baba Ramdev's Patanjali Group compels FMCG firms Hindustan Unilever and Dabur to expand portfolio". IBT times. 26 January 2016.
  18. ^ http://www.india.com/news/india/patanjali-ayurved-doubles-its-profit-in-one-year-set-to-catch-up-with-rivals-1051546/ Patanjali Ayurved doubles its profit in one year; set to catch up with rivals
  19. ^ "Inside Baba Ramdev's Patanjali empire".
  20. ^ "Ramdev to open herbal factory in Nepal". Web Dunia. 18 April 2015.
  21. ^ "Patanjali herbal park in Nepal". Insight TV News Network. 28 February 2015.
  22. ^ Yadav, Yatish (9 March 2016). "CISF Team to Guard Ramdev's Food Park". NEW DELHI: Indian Express.
  23. ^ Sharma, Varun (8 March 2016). "Ramdev's Food Park Gets Round-The-Clock Protection From Paramilitary CISF". NDTV.
  24. ^ a b c "Ramdev's food park gets full-time CISF cover". The Tribune India. 9 March 2016.
  25. ^ Upadhyay, Kavita. "Patanjali Ayurved fined Rs. 11 lakh". The Hindu. Retrieved 13 July 2017.{{cite news}}: CS1 maint: url-status (link)
  26. ^ "Divya Putrajeevak Seed natural herb for treatment of infertility". NDTV. 29 January 2015.
  27. ^ "Ramdev's herbal factory now in America". The Echo of Nepal. 17 April 2015. Archived from the original on 5 May 2015.
  28. ^ "Ramdev's ayurvedic products to foray into open market". Business Today. 2 March 2012.
  29. ^ "Cosmetics after yoga". ABP News. 13 January 2015.
  30. ^ a b c d "Here's Why Baba Ramdev Is Making Corporate India Uncomfortable". Indiatimes. 13 January 2015.
  31. ^ "We plan to open Patanjali outlets at Railway stations, airports: Ramdev". 21 May 2015.
  32. ^ "Ramdev turns his Ayurved enterprise into an FMCG empire". 28 June 2015.
  33. ^ "Patanjali to launch baby-care products". Business Standard. 17 November 2015.
  34. ^ "Ramdev's Patanjali biggest domestic buyer of red sanders". The Times of India. 17 April 2015.
  35. ^ "From soaps to cornflakes: Did you know Baba Ramdev is an FMCG tycoon". Firstpost. 13 January 2015.
  36. ^ "Balkrishna launches elixir for children". WebIndia. 23 May 2015.
  37. ^ "Ramdev's Patanjali launches noodles". The Hindu. 16 November 2015.
  38. ^ "FSSAI sends notice to Baba Ramdev's company". ibnlive.com.
  39. ^ "Trouble mounts for Ramdev's Atta Noodles, FSSAI issues notice to Patanjali Ayurved". Navbharat Times.
  40. ^ "No Approval for Patanjali Instant Noodles, Says Food Safety Regulator". NDTV. 18 November 2015.
  41. ^ "'No licence for noodles': FSSAI slaps showcause on Patanjali". The Indian Express. 21 November 2015.
  42. ^ "Patanjali's Atta Noodles in trouble: Baba Ramdev breaks silence, drags Modi govt into controversy". oneindia.com. 19 November 2015.
  43. ^ "Patanjali Atta noodles gets notice". livehindustan.com.
  44. ^ "Patanjali to enter textile manufacturing sector, says Ramdev - The Economic Times". The Economic Times. Retrieved 30 October 2016.
  45. ^ "Baba Ramdev wants to sell Patanjali products through 30 lakh shops, online by 2017 - The Economic Times". The Economic Times. Retrieved 7 November 2016.
  46. ^ "Baba Ramdev expands empire beyond yoga to FMCG". The Economic Times. 13 January 2015.
  47. ^ "Ramdev's Patanjali Ayurved enters big retail with Future Group tie-up". India Today.
  48. ^ "Ramdev products available in Big bazaar". Nayi Duniya. 9 October 2015.
  49. ^ "Future group and Patanjali tie-up". Patrika. 9 October 2015.
  50. ^ "Future Group partners Patanjali Ayurveda". The Hindu. 9 October 2015.
  51. ^ "Patanjali products to be sold in Khadi bhandars". Amar Ujala. 18 December 2014.
  52. ^ "Baba Ramdev's Patanjali Ayurveda to make, sell DRDO food products". ABP Live. 25 August 2015.
  53. ^ "Baba Ramdev's Patanjali Ayurveda To Sell DRDO Food Products". HuffPost India. 24 August 2015.
  54. ^ [2] "Patanjali Ayurved to invest Rs 1,150 crores, eyes doubling revenue" The Hindu
  55. ^ Dutta, Arnab (27 April 2016). "Baba Ramdev's Patanjali aims to double its revenue to Rs 10,000 cr in 2016-17". Retrieved 16 March 2018 – via Business Standard.
  56. ^ "Patanjali Ayurved Ltd Distributorship and Dealership process online". CDN Times. 21 November 2016.
  57. ^ "Nepal asks Ramdev's Patanjali to recall six medical products". indianexpress.com. 23 June 2017. Retrieved 16 March 2018.
  58. ^ "Nepal Asks Baba Ramdev's Patanjali Ayurveda To Immediately Recall Six 'Substandard' Products". outlookindia.com. Retrieved 16 March 2018.
  59. ^ "Maharashtra govt initiates Van Dhan Jan Dhan scheme for Ayurvedic medicines - Medical Dialogues". Medicaldialogues.in. 26 October 2015. Retrieved 15 February 2017.
  60. ^ "Maharashtra Plans A Tie-Up With Baba Ramdev To Sell Forest Products", NDTV, 19 January 2016, retrieved 15 February 2017
  61. ^ "Patanjali's Amla Juice Found Unfit For Consumption, Defence Department Suspends Sale". outlookindia.com. Retrieved 16 March 2018.
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