PIE (TV channel)
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 | |
| Country | Philippines |
|---|---|
| Broadcast area | Nationwide |
| Network | ABS-CBN BEAM TV |
| Headquarters | For ABS-CBN: ABS-CBN Broadcasting Center, Sgt. Esguerra Ave. corner Mo. Ignacia Ave., Diliman, Quezon City For Kroma Entertainment: Globe Telecom Plaza I, Pioneer St. corner Madison St., Mandaluyong For 917Ventures: W Fifth, 5th Ave., Bonifacio Global City, Taguig |
| Programming | |
| Language(s) | Filipino (main) English (secondary) |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | ABS-CBN Corporation Kroma Entertainment 917Ventures |
| Parent | Globe Telecom (for BEAM, Kroma Entertainment and 917Ventures) |
| History | |
| Launched | May 23, 2022 |
| Links | |
| Website | pie |
| Availability | |
| Terrestrial | |
| BEAM TV (Digital) | |
| Streaming media | |
| YouTube | Watch live |
| Official website | Watch live |
PIE (Pinoy Interactive Entertainment) is a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredients, which consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any devices, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers, as well as online via PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates daily from 5:00 a.m. to 2:00 a.m. the next day.[1][2]
Background and history
On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new offering Pinoy Interactive Entertainment or PIE, with ABS-CBN served as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]
It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16-22, and made its official launch on May 23, 2022.[7][8][9]
Programming
Programming block
The programming is divided into various programming blocks:
- PIE Silog – the channel's morning lifestyle and music block. It airs from 5:00 to 11:30 a.m.
- Barangay PIE – the channel's off-centered news and human interest block. It airs from 11:30 a.m. to 3:00 p.m.
- PIE Galingan – the channel's unique talent variety block. It airs from 3:00 to 7:00 p.m.
- PIEnalo – the channel's instant wins and recognition block. It airs from 7:00 to 9:30 p.m.
- PIE Night Long – the channel's talk, narrative and music block. It airs from 9:30 p.m. to 2:00 a.m.
Current programs
Block-exclusive
- PIE Silog
- Almusal All G
- Dr. Cares
- G Tayo
- Gscovery
- Life Guro
- Playlist Natin
- Stalk
- Barangay PIE
- Barangay PIE Clearance
- Barangayan
- Lokal
- Oohlascope
- Oohlat
- Oohlat Weather
- Sumpungan
- Team Slapsoil
- Slapsoil D.I.Y.
- Slapsoil Kusina
- Umpukan
- Wanted Tanod
- PIE Galingan
- Bida Body Part
- Ekstra Ordinaryo
- Ekstra Ordinaryo: Next Level
- PIEnalo
- Palong Follow
- Pera o Bayong (PoB)[10]
- PoB Jackpot
- Swerteng Sulpot
- PIE Night Long
- Moments
- Hu-Quote of the Night
- Tender, Love & Karen
- Moment Mo
- Uzi
Non-block exclusive
- Playlist
- Pera o Bayong (PoB)[10]
- PoB Bonus
- PoB Pambato
- Swerteng Sulpot Jr.
Personalities
The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[7][11]
- PIE Silog
- Frances Cabatuando (Mayora)
- Sela Guia
- Eryka Lucas
- Jae Miranda
- Tristan Ramirez
- Raco Ruiz
- Barangay PIE
- Coco Cordero
- Inah Evans
- Ruth Paga
- Omar Punzalan (Mayor TV)
- Patsy Reyes
- Sunshine Teodoro
- Abby Trinidad
- PIE Galingan
- Anji Salvacion
- Eris Aragoza
- Samantha Bernardo
- Ralph Malibunas
- PIEnalo
- Kevin Montillano
- Nicki Morena
- Eian Rances
- Ryan Morales Reyes (Ninong Ry)
- PIE Night Long
- Karen Bordador
- Renee Dominique
- Aaron Maniego
See also
References
- ^ "Globe's Kroma, ABS-CBN, BEAM to launch multi-platform interactive channel PIE". ABS-CBN News. April 6, 2022. Retrieved April 6, 2022.
- ^ "PIE, ABS-CBN tandem sa KROMA". Abante. April 7, 2022. Retrieved April 7, 2022.
- ^ "KROMA brings 'TraDigital' entertainment to Pinoy audience". Manila Bulletin. April 6, 2022. Retrieved April 6, 2022.
- ^ "Ayala-led Globe goes full-scale into entertainment with KROMA". BusinessWorld. April 7, 2022. Retrieved April 7, 2022.
- ^ "What to expect: PIE channel to reach 11M TV households starting May". ABS-CBN News. April 22, 2022. Retrieved April 22, 2022.
- ^ "Globe, ABS-CBN launch interactive TV channel". The Philippine Star. May 19, 2022. Retrieved May 19, 2022.
- ^ a b "PIE Channel delivers fun and prizes on TV, online starting May 23". ABS-CBN Corporate. May 18, 2022. Retrieved May 18, 2022.
- ^ "PIE, the first interactive channel in the Philippines, gets a big budget to create great content". Lionheartv. May 21, 2022. Retrieved May 21, 2022.
- ^ "PIE channels begins broadcast on May 23". ABS-CBN News. May 23, 2022. Retrieved May 23, 2022.
- ^ a b "Pera o Bayong returns, goes multimedia and interactive". The Philippine Star. May 22, 2022. Retrieved May 22, 2022.
- ^ "TV, online celebs headline new interactive channel". The Manila Times. May 23, 2022. Retrieved May 23, 2022.
