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Monster Energy

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Moster Energy Drinks
File:Monster logo.jpg
TypeEnergy drink
ManufacturerMonster Energy
Country of origin USA
VariantsOriginal (green), Lo-Carb (blue), Khaos (orange), M-80 Also know as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, Hitman (shooter), Heavy Metal, B F C, Import, Nitrous, and Tour Water-- for sponsered athletes
Websitewww.monsterenergy.com Edit this on Wikidata

Monster Energy is a brand of energy drink distrubuted by Hansen Natural.[1]

Distribution

Hi ali.  :)Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[4] Carbonated Monster Energy drinks are not Kosher[5], although the coffee beverages bear the hechsher of the OU. On November 10, 2008, the distribution of Monster turned over to CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes.

Flavors

The "original" is packaged in a black and green can[6], while "Lo-Carb" is packaged with a blue color scheme.[7] "Assault," a combination cola/Monster flavor, was originally in a red can however a new design is now used featuring black digital camouflage with a red logo.[8] "Khaos" is a citrous flavor and containing 50% real fruit juice is packaged in a black can with an orange logo.[9]

Monster is available in several different can styles and sizes. There is the standard 8.3 oz or 16 oz can, Billabong XXL can (23.5 oz) in honor of the Billabong XXL surf contest, the BFC (32 oz), as well as a resealable Mega Monster (24 oz).

In summer 2007, the flavor "M-80" was introduced. It was packaged with a yellow color scheme. It had a mix of tropical and citrus flavors and contains 80% real fruit juice.[10]

After the release of the "BFC" and "M-80", Monster introduced a new line of coffee based drinks called "Java Monster". These all contained real coffee. There were three flavors at the time: "Mean Bean" (vanilla flavored), "Big Black" (a cappuccino flavor later renamed Originale), and, "Loca Moca" (mocha flavored).

In early 2008 two new flavors, "Mixxd" and "Heavy Metal", were introduced. "Heavy Metal" only comes in a neon green 32 oz. can, and has a green apple taste only slightly different than that of the original flavor. "Mixxd" is packaged in purple cans and has a grape juice flavor made with 30% real juice.[11]

During this time, Monster expanded their Java line by adding "Russian", "Irish Blend", "Nut Up", "Lo-Ball", and "Chai Hai" (based on chai tea rather than coffee like the others). This brings the "Java" line to a total of eight variants.

In late September Monster Energy released an energy shot called "Hitman" in a 89ml bottle. In January 2009, Monster released a low carb/sugar/calorie version of "Hitman" called "Lo-Bo". In February 2009 "Sniper", a cherry flavored Hitman hit the shelves bringing the Hitman line to a total of 3 flavors.

On 5 August 2009 Monster Energy released the variant "Import" in a new 18.6oz (550ml) can with a unique re-sealable top. It is made in the Netherlands and has a more 'European' taste with fewer calories as compared to original Monster, according to the manufacturer. It is the only beverage sold in the U.S. that comes in this unique can.[12]

Recently(8-15-09) a new kind of Monster was released in the United States, Nitrous Monster. It comes in three flavors and is said to be enriched with Nitrous Oxide. They use nitrogenated water which is water with nitrous oxide bubbles just as carbonated water has carbon dioxide bubbles. The new monster will come in three flavors including a Super Dry (a sweet and sour Lime flavor), Killer B (a honey and citrusy blend), and Anti Gravity (an Orange Mango blend).[13]

Also made in the Netherlands is the new "X-Presso Monster"- a Java variant named "Hammer" that comes in a small 6.75oz (200ml) can.

Monster also has a different flavor only available in Europe and Australia (monsterenergy.com), this flavor is called "Ripper". The formulation is basically the european version of M-80, except it uses 50% juice instead of 80%. It is marketed towards surfers, hence the "Ripper" name.[14]

In Australia, three flavors of Monster are available, which are the Original, Lo-Carb and Ripper.

== Ingredients brandon and kody are going too bee the next monster girls

Endorsements

Monster Energy has many endorsements with sportspeople. Professional skater, Rob Dyrdek is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile which was purchased for Dyrdek. Rupert Davies, professional snowboarder is sponsored by Monster Energy. Greg Hancock, a former World Speedway Champion, is sponsored by Monster Energy. Former Champ Car now IRL driver Paul Tracy is seen sporting the Monster logo on his hats and helmet. Formula One driver Jenson Button was seen sporting the "M" Monster logo on his new crash helmet during qualifying at the 2009 British Grand Prix. Monster also sponsors Irish drift driver Dean Kearney in the Prodrift series. Monster Energy also sponsors rally driver Ken Block. Ricky Carmichael is also supported by Monster Energy. He wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large "M" Monster logo on the hood. Robby Gordon is also sponsored by Monster on his NASCAR Sprint Cup cars and his Offroad racing trucks. Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[15] Valentino Rossi's race cap bears a Monster logo, as do the Tech 3 Yamaha bikes of Colin Edwards and James Toseland. Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event.

Monster Energy is also endorsing many rock and metalbands such as Saliva, Linkin Park, Supersuckers, Mötley Crüe (CrueFest2), The Briggs and The Devil Wears Prada as well as making appearances on festivals associated with the metal lifestyle.

Internet personality and gay rights activist, Brent Paxton, refers to himself as a "blue Monster addict."

See also

References

  1. ^ Hansen Natural: Charging at Red Bull with a brawny energy brew
  2. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
  3. ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 2006 (BUSINESS WIRE)
  4. ^ Find Articles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC, "Business Wire", February 12, 2007, Accessed April 12, 2007.
  5. ^ cRc - Kosher Beverage List
  6. ^ http://monsterenergy.com/product/energy.php
  7. ^ http://monsterenergy.com/product/locarb.php
  8. ^ http://monsterenergy.com/product/assault.php
  9. ^ http://monsterenergy.com/product/khaos.php
  10. ^ http://monsterenergy.com/product/m80.php
  11. ^ http://monsterenergy.com/product/mixxd.php
  12. ^ http://monsterenergy.com/product/import.php
  13. ^ http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/08-05-2009/0005072436&EDATE=
  14. ^ http://www.energyfiend.com/2009/08/monster-ripper-energy-drink
  15. ^ "Team facts". Kawasaki. 2009. Retrieved 2009-07-16.


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