Aim (toothpaste)

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Aim
Owner Church & Dwight (USA and Canada), Unilever (All other countries)
Country 1975

Aim is a brand of toothpaste from Church & Dwight (in the United States and in Canada) and Unilever (All other countries). Aim was introduced in 1975 by Unilever, and the brand was purchased by Church & Dwight in 2003 in the United States and Canada, but Unilever owns the brand outside of those two countries.[1] Aim toothpaste is made in Australia by Pental Limited,[2] Australia's largest soap manufacturer,[3] with production facilities in Shepparton, Victoria.[4]

However, Aim toothpaste was still produced by Unilever in Greece, with similar formulations to Signal, Pepsodent and Mentadent.

Varieties[edit]

  • Aim Cavity Protection Toothpaste Mint Gel
  • Aim Tartar Control Toothpaste Gel
  • Aim Whitening Toothpaste with Baking Soda Mint Gel
  • Aim Multi-Benefit Cavity Protection with Fluoride
  • Aim CLINICAL Anticavity Fluoride Toothpaste

Slogan[edit]

Aim's slogans are "Fights cavities...Children like the taste" and "The Great Tasting Gel!". When the brand was introduced in 1975, the tagline was "Take Aim against cavities!".[5]

In Australia, Aim is marketed as being "a warrior for your teeth".[2]

See also[edit]

References[edit]

  1. ^ "Church & Dwight Agrees to Purchase Unilever's Oral Care Brands in the U.S. and Canada". Church & Dwight. 
  2. ^ a b "Oral Care". Pental Limited. Retrieved 2014-06-24. 
  3. ^ "A Long and Impressive History". Pental Limited. Retrieved 2014-06-24. 
  4. ^ "Contact Us". Pental Limited. Retrieved 2014-06-24. 
  5. ^ http://www.livestrong.com/article/221469-aim-toothpaste-information/ Archived at:http://www.webcitation.org/67tsOGaWz