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airtel digital TV

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Airtel digital TV
Company typeSubsidiary
IndustrySatellite television
Founded2008
HeadquartersGurgaon, India
Area served
India
Key people
Sunil Bharti Mittal, Chairman
Shashi Arora, CEO[1]
ProductsDirect broadcast satellite
ParentBharti Airtel[2]
Websitewww.airtel.in/digitaltv

Airtel digital TV is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in 2008, transmits digital satellite television and audio to households in India.[3] It has a total subscriber base of 10.07 million as of 30 March 2015.[4][5]

Products

On 4 May 2010, Airtel digital TV announced the launch of its HD+ recorder that records content.[6] On 24 May 2011, Airtel announced that its digital TV HD and HD-DVR boxes are software-enabled to view standard definition (SD) content up-scaled to 1080i HD.[7]

Technical information

Airtel Digital TV's standard definition broadcasts are in MPEG-4 with Interactive Service and 7-day Electronic Programme Guide.[8] A universal remote is included in the package that can, over IR frequencies, control both the TV and the DTH box.[9][10] Airtel Digital TV HD provides channels of resolution 1080 or 720 pixel with 16:9 aspect ratio. The Set-top box is compatible with 7.1 Channel Dolby digital Plus surround sound and is the first HD Set-top box in India to be compliant with the standard.[11]

Services

Airtel Digital TV provides On-Demand services on connected boxes that includes a catalog of movies, TV series and other programmes across English and various Indian languages.[12] It also offers interactive services such as iDarshan, iKidsworld, iMusicspace and games.[13][14]

References

  1. ^ "Airtel Digital TV crosses 1-crore active subscriber mark". Economic Times. 1 April 2015.
  2. ^ "Mobile Prepaid, Broadband, Postpaid Mobile, DTH Services in India: Airtel". Bhartiairtel.in. Retrieved 12 August 2010.
  3. ^ "Bharti Airtel launches DTH service". The Financial Express. 7 October 2008. Retrieved 12 August 2010.
  4. ^ "Quarterly report on the results for the second quarter and six months ended September 30, 2014" (PDF). Bharti Airtel.
  5. ^ "Airtel Digital TV adds 1.06 mn subs in FY15, EBITDA sees strong growth". televisionPost.com. 29 April 2015.
  6. ^ "Now enjoy the magic of HD on airtel digital TV's 3D ready HD Recorder". airtel.in. Retrieved 28 November 2015.
  7. ^ "Airtel Digital TV HD users to get free up scaled SD Channels". pcworld.in. 24 May 2011. Retrieved 19 August 2013.
  8. ^ "Airtel DTH ad misleading complains Tata Sky". Economic Times. Retrieved 28 November 2015.
  9. ^ "Airtel Universal Remote Setup for Your Television". techupdatesindia.com. Retrieved 28 November 2015.
  10. ^ "How to Program and Use Airtel Digital TV (ADTV), Tata Sky DTH and Videocon D2H Universal Remotes with your TV Set?". askvg.com. Retrieved 28 November 2015.
  11. ^ "Airtel Digital TV to Bring Dolby Digital Plus Surround Sound to Indian Broadcast Television".
  12. ^ "Shemaroo launches movie premier service". Business Standard. Retrieved 28 November 2015.
  13. ^ "Airtel live games". airtel.in. Retrieved 28 November 2015.
  14. ^ "Airtel Interactive services". airtel.in. Retrieved 28 November 2015.
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