Amoroso's Baking Company
|Headquarters||Philadelphia, Pennsylvania, U.S.|
|Products||Amoroso Philly Roll
|Revenue||N/A USD (2004)|
Number of employees
Amoroso's Baking Company is a family-owned company that specializes in hearth baked breads and rolls. Over the years the Amoroso sandwich roll has become synonymous with those Philadelphia culinary institutions, the hoagie and the cheesesteak.
The company was founded in 1904 in Camden, New Jersey by Vincenzo Amoroso and his sons, Salvatore and Joseph. Having outgrown their location in Camden, the company moved to a new facility at 6505 Haverford Avenue in Philadelphia in 1914. The company thrived during the Great Depression by making home deliveries twice a day, in the mornings and afternoons. In 1934, Salvatore took over the operations of the company with the help of his sons, Daniel, Vincent, Leonard and Sal, Jr. In 1952, Amoroso begins selling Hearth Baked bread and rolls to A & P Supermarkets in West Philly. Due to increased demand, in 1960 the company expanded into a new facility located at 845 South 55th Street. Today, after four major expansions, Amoroso Baking Company employs more than 400 people, and its expanded line of baked goods is available in more than 36 states. The company is located in West Philadelphia, is still owned and managed by members of the Amoroso family, and is still one of the dominant bakeries in the Philadelphia area.
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