Amoroso's Baking Company

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Coordinates: 39°56′45″N 75°14′01″W / 39.945735°N 75.233555°W / 39.945735; -75.233555

Amoroso's Baking Company
TypePrivate company
IndustryCommercial Bakery
HeadquartersPhiladelphia, Pennsylvania, US
Key people
Amoroso Family
ProductsAmoroso philly roll
various breads
Revenue$40 million USD (2006)[1]
Number of employees
400+ (2012)
Amoroso's factory (2009)

Amoroso's Baking Company is a family-owned company that specializes in hearth baked breads and rolls. Over the years the Amoroso sandwich roll has become synonymous with Philadelphia culinary institutions, such as the hoagie and the cheesesteak.


The company was founded in 1904 in Camden, New Jersey, by Vincenzo Amoroso and his sons, Salvatore and Joseph. Having outgrown their location in Camden, the company moved to a new facility at 6505 Haverford Avenue in Philadelphia in 1914. The company thrived during the Great Depression by making home deliveries twice a day, in the mornings and afternoons.

In 1934, Salvatore took over the operations of the company with the help of his sons, Daniel, Vincent, Leonard and Sal, Jr. In 1952, Amoroso began selling Hearth Baked bread and rolls to A & P Supermarkets in West Philadelphia. Due to increased demand, in 1960 the company expanded into a new facility located at 845 South 55th Street.[2] Today, after four major expansions, Amoroso Baking Company employs more than 400 people, and its expanded line of baked goods is available in more than 36 states. The company is still owned and managed by members of the Amoroso family, and is still one of the dominant bakeries in the Philadelphia area.[1]

Formerly located in West Philadelphia, in 2015 Amoroso announced they would move operations to Bellmawr, New Jersey,[3] where they are now located.[4]


  1. ^ a b "Icons: Bread Winners". Philadelphia Magazine. October 6, 2006. Retrieved December 21, 2018.
  2. ^ "Amoroso's – Philadelphia Hearth-Baked Bread Rolls – Est. 1904". Retrieved December 21, 2017.
  3. ^ "Famous Philly bakery moving to N.J., laying off 200 employees, report says". Retrieved December 21, 2017.
  4. ^ "Amoroso's – Philadelphia Hearth-Baked Bread Rolls – Est. 1904". Retrieved December 21, 2017.