Best Buy Theater

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Best Buy Theater
Best Buy Theater.jpg
Former names Nokia Theatre Times Square (2005-10)
Address 1515 Broadway
New York City, NY 10036
Location Times Square, Manhattan
Owner Anschutz Entertainment Group
(operated by AEG Live)
Type Concert theater
Capacity 2,100
Built 2004-05
Opened September 19, 2005 (2005-09-19)
Renovated September 2010
Construction cost $21 million
Venue website

The Best Buy Theater[1] (formerly known the Nokia Theatre Times Square[2]) is an indoor theater, owned and managed by Anschutz Entertainment Group (AEG), located on 1515 Broadway, at the corner of Broadway and 44th street. It was designed by architect David Rockwell and opened in September 2005. The venue has a large standing room orchestra section, combined with a large area of seating towards the rear of the auditorium.[3] In September 2010, it was announced that Best Buy had purchased the naming rights to the venue following Nokia's decision not to renew its contract with AEG.[4]

At the time of its construction, it replaced the historic Astor Plaza movie theater, which closed in August 2004.[5] The estimated total cost of the transformation was $21 million.[6]


The venue seats 2,100 and features an 85-foot-long (26 m) LED high-definition screen that is one of the largest marquees on Broadway. The venue also is capable of presenting live footage from the stage or anywhere else in the theater. The theater's marquee sign is directly connected to MTV Studios and allows for live footage to be displayed there as well.[3][7]

The theatre lounge features interactive and downloadable content for phones and other media devices. The building itself includes two private mezzanines, several dressing rooms, and a green room for up to 30 people.[6] The theater hosts concerts, event parties, live television, web broadcasts, and award shows,[3] including the Heisman Trophy Ceremony, which has taken place at this venue since 2005.[8]


External links[edit]

Coordinates: 40°45′28″N 73°59′11″W / 40.75778°N 73.98639°W / 40.75778; -73.98639