New Amsterdam Theatre
The theatre building in 2011, seen from the 9th floor of the New 42nd Street Building
214 West 42nd Street|
New York City
|Owner||City of New York|
|Operator||Disney Theatrical Group|
|Opened||October 23, 1903|
|Architect||Herts & Tallant|
DeSimone Consulting Engineers
New Amsterdam Theatre
The crumbling, vacant theatre and surrounding buildings in 1985 before the renovation of 42nd Street
interior: Art Nouveau
|NRHP reference #||80002664|
|Added to NRHP||January 10, 1980|
October 23, 1979|
(exterior & interior)
The New Amsterdam Theatre is a Broadway theatre located at 214 West 42nd Street between Seventh and Eighth Avenues in the Theater District of Manhattan, New York City, off of Times Square. It was built in 1902–1903 and was designed by the architecture firm of Henry Hertz and Hugh Tallant; the Roof Garden, where more risqué productions were presented, and which no longer exists, was added in 1904, designed by the same firm. The remainder of the building was utilized for offices.
From 1913 to 1927, the theatre was the home of the Ziegfeld Follies, whose producer, Florenz Ziegfeld, Jr., maintained an office in the building, and operated a nightclub on the roof. George White's Scandals and Eva LeGallienne's Civic Repertory Theatre were subsequent tenants. It was used as a movie theatre beginning in 1937, closed in 1985, and was leased by The Walt Disney Company and renovated by Hardy Holzman Pfeiffer in 1995–97 to be the flagship for Disney Theatrical Productions presentations on Broadway.
Both the Beaux-Arts exterior and the Art Nouveau interior of the building are New York City landmarks, having been designated in 1979. In addition, the building was added to the National Register of Historic Places in 1980.
Construction and original run
The Beaux-Arts facade of the New Amsterdam is a narrow slice which leads to the theatre's interior, the first concrete example of architectural Art Nouveau in New York, The building was constructed in 1902–03 by the partnership of impresarios A.L. Erlanger and Marcus Klaw, and was designed by architects Herts & Tallant. Decorating was carried out by an extensive team of painters and sculptors that included George Gray Barnard, Robert Blum, the brothers Neumark, George Daniel M. Peixotto, Roland Hinton Perry and Albert G. Wenzel. At the time of construction, it was the largest theatre in New York, with a seating capacity of 1,702.
The theatre opened October 23, 1903 with a production of Shakespeare's A Midsummer Night's Dream. For many years, it hosted the Ziegfeld Follies, showcasing such talents as Fanny Brice, Bert Williams, Will Rogers, Eddie Cantor, W.C. Fields, Marilyn Miller, Sophie Tucker, Eaton siblings and silent film star Olive Thomas whose ghost supposedly haunts the theatre.
A racier sister show of the Follies, the Midnight Frolics, played in the New Amsterdam's Roof Garden theatre. The New Amsterdam was the scene of Marilyn Miller's greatest triumphs in the musicals Sally (1920) and Sunny, which opened in September 1925 co-starring Clifton Webb as Harold Wendell-Wendell and ran for three seasons. But the theatre also hosted serious productions, and in June 1927 Basil Rathbone appeared there as Cassius in Julius Caesar.
The Great Depression did much harm to the legitimate-theatre business, and in 1936 the New Amsterdam closed. It reopened on a limited basis in 1937 but was soon converted to a movie theatre. The New York City Industrial Development Corporation raised a US$4 million bond issue to purchase the property in 1982 and retained title while responsibility for development and bond payment rested with the Nederlander Organization. In 1984, the Empire State Development Corporation and New York City Economic Development Corporation purchased the property. After having spent US$15 million on the property, Nederlander announced in 1990 that it did not consider restoration of the property to be economically feasible; thereafter in 1992, a settlement was reached where the New York State Urban Development Corporation would take ownership and begin "structural stabilization" immediately through the 42nd Street Development Project.
Disney Theatrical Productions signed a 49-year revenue-based lease for the property in May 1995, with Disney Development restoring the building. The theatre, which had recently been used as a filming location for the movie Vanya on 42nd Street, was dilapidated; it would take several years, and millions of dollars, to restore it to its original use and grandeur. The roof garden remained closed when inspectors discovered that it could not meet modern building codes.
The New Amsterdam was officially reopened on April 2, 1997. In November 1997, after the premiere of the film Hercules and a limited engagement of a concert version of King David, Disney's stage version of The Lion King opened. On June 4, 2006, The Lion King closed in The New Amsterdam Theatre, moving two blocks uptown to the Minskoff Theatre on June 13, 2006. Mary Poppins began previews at the New Amsterdam Theatre on October 16, 2006 and opened on November 16, 2006, where it continued to run until March 3, 2013. The theatre was renovated to accommodate Disney's Aladdin, which was mounted in the theatre in 2014.
In 2008, The Roof Garden and 42nd Street office tower were renovated to become the home offices for Disney Theatrical Productions.
Box office record
Aladdin broke the house record at the New Amsterdam Theatre for the week ending August 10, 2014, with a gross of $1,602,785.00. The previous record of $1,587,992.50 was set by Mary Poppins for the week ending December 30, 2007.
The New Amsterdam has also hosted events benefitting Broadway Cares/Equity Fights AIDS, including the annual Easter Bonnet Competition, until the event moved to the Minskoff Theatre. The New Amsterdam is now home to BC/EFA's annual Gypsy of the Year Competition, the fall/winter sister event to the Easter Bonnet. In recent years, the benefit's honored guest has been centenarian Doris Eaton Travis, who originally performed on the New Amsterdam stage in the Ziegfeld Follies of 1919.
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- Staff. "The Lion King is moving theatre" New York Theatre Guide (June 2, 2006)
- Cox, Gordon. "Broadway Box Office: ‘Aladdin’ Makes Magic for Disney", Variety (August 11, 2014)
- Henderson, Mary C. (1997). The New Amsterdam: The Biography of a Broadway Theatre. New York: Hyperion. ISBN 0-7868-6270-X.
- Morrison, William (1999). Broadway Theatres: History and Architecture. Mineola, N.Y.: Dover Publications. ISBN 0-486-40244-4.
- Pearson, Marjorie (1979). New Amsterdam Theatre Designation Report (PDF). New York City Landmarks Preservation Commission.
- Travis, Doris Eaton; Eaton, Joseph; Eaton, Charles (2003). The Days We Danced: The Story of My Theatrical Family from Florenz Ziegfeld to Arthur Murray and Beyond. Seattle: Marquand Books. ISBN 0-8061-9950-4.
- "The New Amsterdam Theatre". Architects' and Builders' Magazine. Vol. 5 (Old Series 36) No. 5: 186–192. February 1904.
|Wikimedia Commons has media related to New Amsterdam Theater.|
- Official website
- New Amsterdam Theatre at the Internet Broadway Database
- Disney On Broadway Podcast: Olive Thomas: Disney's Resident Ghost
- Broadway Theatre Guide with full show details for the New Amsterdam Theatre
- Chronology at the New 42nd Street site
- A collection of New Amsterdam memorabilia
- "New Amsterdam Theatre (New York, N. Y.)" Museum of the City of New York (pictures)
- "Images related to New Amsterdam Theatre". NYPL Digital Gallery.