Loew's State Theatre (New York City)

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Photo of the theatre's interior in 1959

Loew's State Theatre was a theatre in New York City, located at 1540 Broadway. Designed by Thomas Lamb in the Adams style,[1] it opened on August 29, 1921, as part of a sixteen-storey office building for the Loew's Theatre's company, with a seating capacity of 3,200[2] and featuring both vaudeville and films. It was Broadway's first $1 million theatre.[3] It was initially managed by Joseph Vogel who would later become President of Loew's Inc. and then MGM.[4]

Loew's became the last theatre in Times Square to continue booking vaudeville acts as the genre declined in the 1930s; when it hosted its last vaudeville show on December 23, 1947, sentimental goodbyes were made from the stage in recognition of the end of an era.[5]

In March 1959 the theater completed an $850,000 remodeling that reduced the number of seats from 3,316 to 1,885 but made them wider and increased the space between rows. The proscenium arch also was eliminated and a wide-screen projector was installed to permit the showing of CinemaScope and VistaVision (but not Cinerama) motion pictures. The interior was redecorated using a beige-on-gold palette. The remodeled theater reopened with the New York premiere of Some Like It Hot, with Marilyn Monroe in attendance.[6]

The theatre held a number of very notable world premieres including The Three Musketeers (1948), Annie Get Your Gun (1950), Ben-Hur (1959), Becket (1964), and The Godfather (1972).[7][8] It closed on February 19, 1987, and it is now the site of the Bertelsmann Building.


  1. ^ "Loew's State Theatre - New York City". Nycago.org. Retrieved 2016-03-15.
  2. ^ Balio, Tino (March 14, 2018). MGM. Routledge. ISBN 978-1-3174-2967-8. Retrieved August 29, 2019.
  3. ^ "Looking Backward: Loew's State '21". Variety. April 1, 1959. p. 17. Retrieved June 30, 2019 – via Archive.org.
  4. ^ "Broadway Brushes Self Off". Variety. April 1, 1959. p. 5. Retrieved June 30, 2019 – via Archive.org.
  5. ^ Cullen, Frank; Hackman, Florence; McNeilly, Donald (2007). Vaudeville Old & New: An Encyclopedia of Variety Performances in America. 2. Routledge. pp. 696–697. ISBN 978-0-4159-3853-2. Retrieved August 29, 2019.
  6. ^ "New Loew's State Reopens Tonight". The New York Times. March 28, 1959. p. 11.
  7. ^ "Loew's State Theatre". Cinema Treasures. Retrieved 20 July 2014.
  8. ^ Arceri, Gene (2009). Rocking Horse - A Personal Biography of Betty Hutton. BearManor Media. ISBN 978-1-5939-3321-0. Retrieved August 29, 2019.

Coordinates: 40°45′28″N 73°59′06″W / 40.757815°N 73.984877°W / 40.757815; -73.984877