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Dewan Farooque Motors

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Dewan Farooque Motors Ltd.
Company typeCorporation
IndustryAutomotive
FoundedJanuary 15, 2000
HeadquartersKarachi, Sindh, Pakistan
Key people
Dewan Muhammad Yousuf Farooqui (CEO)
ProductsAutomobiles
ParentDewan Mushtaq Group
WebsiteShehzore website

Dewan Farooque Motors (Urdu: دیوان فاروق موٹر) is a Pakistani automobile manufacturer based in Karachi, Pakistan and part of the Dewan Mushtaq Group.[1] In 2016, the company agreed to begin producing and manufacturing vehicles of Indian multinational Mahindra & Mahindra's South Korea based subsidiary SsangYong, as Daehan-Dewan[2][3] at its assembly plant in Sujawal.[4]

History

Dewan Farooque partnered with Korean brands like Hyundai and Kia to produce its first car on January 15, 2000. The company received an extraordinary response especially for its Hyundai Santro and Hyundai Shahzore models. Company sales grew well until 2008 when it faced various challenges.[5] In 2009, automobile production stopped. After a gap of three years, Dewan Farooque Motors produced a few hundred cars in fiscal year 2014 and 2015 based on its old inventory. Dewan Farooque Motors in October 2016 announced that the company would start assembling vehicles in 2017 again.[6]

On 19 January 2018, Dewan Farooque Motors announced it has received approval for its Brownfield plant from the Engineering Development Board (EDB)and is expected to resume vehicle production from February 2018. On February 25, 2018 Dewan launched a cargo pickup truck under the popular Shehzore nameplate in collaboration with Daehan.[7] They have some products which are

(LUV)

1.Daehan Shehzore

(SUV)

1.SsangYong Tivoli-(launched in 2019)

See also

References