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Herbal Essences

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Herbal Essences shampoo and conditioner bottles

Herbal Essences is a brand of hair coloring and haircare products line by Clairol. The brand was founded in 1972.[1] There are twelve collections of product, each designed to have a different effect on the user's hair.

List of products

  • Hello Hydration™, designed to hydrate hair
  • Tousle Me Softly™, designed to create a tousled look
  • Totally Twisted™, designed for wavy or curly hair
  • Touchably Smooth™, designed to silken hair
  • Honey, I'm Strong™, designed to strengthen hair
  • Hydralicious™, designed to hydrate hair
  • Dangerously Straight*, designed to straighten hair
  • Color Me Happy™, designed for color-treated hair
  • Long-Term Relationship™, designed for long hair
  • None Of Your Frizziness™, designed to smooth hair and prevent frizzy hair
  • Body Envy™, designed to volumize hair
  • Drama Clean™, designed for oily or dirty hair
  • Set Me Up Stylers™, designed to hold a hairstyle in place.

Herbal Essences, and its parent company Procter & Gamble, is subject to an anti-vivisection campaign by Uncaged Campaigns.[2]

As of 2015, Clairol has added body wash to its product lineup, also under the Herbal Essences brand.[3] it is sold in bottles similar in appearance to the shampoo bottles.

Advertisements

Some of its original commercials featured an animated woman who evokes Eve in the Garden of Eden. The brand was reintroduced in 1995 when they launched their "Yes!" commercials. Famous late 1990s-early 2000s commercials featured Ruth Westheimer, in which she would let her try their body wash. In 2001, Fruit Fusions was introduced. In September 2003, they introduced a new formula line containing Hawafena. The brand was reintroduced in 2006, featuring scent names similar to Ben & Jerry's flavor names. The 1995 formulas were reintroduced in 2013, this time improved, bringing back a new version of the "Yes!" commercial set on an airplane.

References

  1. ^ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. ISBN 1-59139-147-4. Retrieved May 29, 2011.
  2. ^ "Uncaged Campaigns: Herbal Essence". Retrieved July 10, 2008.
  3. ^ http://us.herbalessences.com/en-US/hair-products/body-wash/bodyburst
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