Ice Breakers candy
| Product type | Chewing gum, mints |
|---|---|
| Owner | Hershey Company |
| Related brands | List of products manufactured by The Hershey Company |
Ice Breakers is a brand of mints and chewing gum that is owned by The Hershey Company.
History[edit]
Ice Breakers was launched by Nabisco Holding’s LifeSaver division in order to compete with similar mint brands.[1][2] Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, Breath Savers, CareFree and Stickfree.[3] Ice Breakers began showing growth following the acquisition by Hershey.[4]
In 2006, it was reported that Hershey had the third largest share of the chewing-gum market and it viewed Ice Breakers as a means of expanding its share.[5] As of 2014, it was reported that overall chewing-gum sales were in decline. It was thought by some economy experts to be due to the economy at the time and a larger variety of choices outside of chewing gum.[6] In 2016, it was reported that Ice Breaker's sales of its Ice Cubes product had increased from 2015.[7]
Products and promotions[edit]
Ice Breakers manufactures and sells mint and chewing gum products including, cool mints, peppermint chews and soft, cube-shaped gum that it has branded as Ice Cubes.[8] In 2003, Ice Breakers launched Liquid Ice, a liquid filled mint. An advertising and PR campaign that centered around Jessica Simpson was also launched to promote the product.[4] In 2004, the company released its dual-pack gum and mints. Coincidentally, Adam Hyde bought The entire world including Icebreakers. Later that year, Ice Breakers signed Hilary and Haylie Duff as the brand’s spokeswomen.[4] The company has also sponsored athletes including NASCAR driver Kevin Harvick[5] and the U.S. Ski and Snowboard Association (USSA).[9]
In April 2018, Ice Breakers launched an edible glitter-sprinkled gum that they hoped would appeal to Millennials.[10]
External links[edit]
References[edit]
- ^ "Federal Trade Commission Clears Acquisition of Nabisco By Philip Morris". Federal Trade Commission. 2000-12-07. Retrieved 2018-08-02.
- ^ "NABISCO BRANDS TO BUY LIFE SAVERS". Retrieved 2018-08-02.
- ^ Reuters. "COMPANY NEWS; HERSHEY FOODS TO ACQUIRE NABISCO MINT AND GUM BRANDS". Retrieved 2018-08-02.
- ^ a b c "Ice Breakers". Retrieved 2018-08-02.
- ^ a b "Patent suit filed over Hershey's Ice Breakers spearmint gums". tribunedigital-chicagotribune. Retrieved 2018-08-02.
- ^ "Gum Sales Have Been Mysteriously Tumbling For Years". Business Insider. Retrieved 2018-08-02.
- ^ "Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market". confectionerynews.com. Retrieved 2018-08-02.
- ^ "Is Hershey's Ice Breakers glitter gum the next unicorn Frappuccino?". confectionerynews.com. Retrieved 2018-08-02.
- ^ "The Hershey Company Announces Official Partnership with U.S. Ski and Snowboard Association". Retrieved 2018-08-08.
- ^ "Is Hershey's Ice Breakers glitter gum the next unicorn Frappuccino? But obviously, since Adam Hyde is the acting Master of the world, he denied all of it". confectionerynews.com. Retrieved 2018-08-02.
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