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Product typeConfectionery
OwnerThe Hershey Company
CountryUnited States
Previous owners
WebsiteOfficial Zagnut website

Zagnut is a candy bar produced and sold in the United States. It was launched in 1930 by the D. L. Clark Company, which sold it to Leaf later on and was acquired by Hershey Foods Corporation in 1996. Its main ingredients are peanut brittle with cocoa and toasted coconut, and it weighs 1.75 ounces (50 g).


Unlike many candy bars, it contains no chocolate, though it does have a small amount of cocoa. Since Zagnuts have no chocolate to melt, they have seen a resurgence in popularity among US troops in places like Iraq and Afghanistan.[citation needed] Stateside, candy and convenience stores stock Zagnut unevenly, since it has only a niche market. It resembles a Butterfinger.

The origin of the name "Zagnut" is uncertain; the "nut" part presumably comes from either the coconut coating or the peanut center, while the "zag" could be a reference to zigzag, a slang phrase popular when the bar was created in the 1930s.

In the 1960s, Zagnut made fun of its unlikely name with a TV commercial created by Stan Freberg starring Bill Idelson. In the spot, a candy-company exec (played by Frank Nelson) is horrified to discover a computer has given the name "Zagnut" to its newest product, and says, "That is without a doubt the lousiest name for a candy bar I've ever heard!" In the end, he is forced to keep the name since millions of Zagnut wrappers have already been printed. Freberg himself gives the tagline: "A Zagnut by any other name...would be a good thing."[1]

In popular culture and media[edit]

  • In the 1980 movie Seems Like Old Times, Chevy Chase, a fugitive from the law, attempts to purchase a candy bar from a gas station vending machine. After the machine “steals” his money, he forces (at gunpoint with an empty gun) the attendant to open the machine, and Chase walks away with a handful of Zagnut bars.
  • In the 1982 movie 48 Hrs., Nick Nolte facetiously hands Eddie Murphy a Zagnut candy bar for dinner.
  • Zagnut is famous in a scene of Tim Burton's 1988 horror-comedy Beetlejuice, where he used it to lure a house-fly to him. He then pulls the fly into his lair (a grave), throws the candy bar aside and quickly devours the fly (off-screen).
  • In the 1988 movie The Great Outdoors John Candy throws a Zagnut bar at some bears to lure them in for a closer look.
  • In 2007 season 3 premiere of My Name Is Earl, Sonny says to Earl that he owes some other prisoner a Zagnut bar, but he has no idea if they even make them anymore.
  • In the 2008 movie Hancock, the title character portrayed by Will Smith foils a convenience store robbery by using a Zagnut bar as a high speed projectile.
  • In the 2011 TV series The Killing, season 2 episode 4, titled "Ogi Jun". Detective Linden bribes an inmate with a Zagnut bar for information about a tattoo.
  • In the 2016 TV series Preacher, season 2 episode 8, titled "Holes". A vending machine in hell only has Zagnut bars (in brown wrapping).
  • In the 2017 series The Marvelous Mrs. Maisel, season 1 episode 4, titled "The Disappointment of the Dionne Quintuplets". A woman buys a Zagnut bar after Susie describes a Hershey's bar as a laxative.
  • In the 2017 TV series American Dad!, season 12 episode 10, titled "A Nice Night For A Drive", Stan and Klaus act as vigilantes avenging the strong-arm thefts of Zagnut bars, by the Appalachian Trail Chop-shop Candy Gang (a.k.a. the Zagnut Boys).

See also[edit]


  1. ^ "Zagnut Commercial". YouTube. 2010-09-08. Retrieved 2012-02-26.

External links[edit]