Nestlé (worldwide, except in the U.S.)|
The Hershey Company (U.S. Distribution only)
|Introduced||December 21, 1937|
Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled candy, is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel middle. First manufactured in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been licensed to The Hershey Company.
In 1998, the Nestlé company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, (all of which use the same type of caramel) yoghurts and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product.
In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget". 
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