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Swoops were a Pringle-shaped chocolate candy manufactured by The Hershey Company.[1] They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond.[1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme.[2] They were introduced into the market in 2003 and discontinued in August 2006.[2][3] According to a market research study of April 2004 only 14 % of the customers knew Swoops.[4]


  1. ^ a b Most successful new Product Introductions. In: Convenience Store News, volume 40, 2004. Online
  2. ^ a b Sandie Glass: What Were They Thinking? Swoops, Hershey’s Chocolate Oops, fastcompany.com, 22 November 2011
  3. ^ Hershey’s Swoops — Hershey's. In: Molly Aronica; Staff Writer: Failed Products of Major Brands Slideshow. The Daily Meal, 9 May 2012, p. 11
  4. ^ Aaron L. Brody, John B. Lord: Developing New Food Products for a Changing Marketplace. Second Edition. CRC Press, 2007, p. 544. ISBN 978-1-420-00432-8 Online

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