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A wrapped package of strawberry Twizzlers twists
A chewy licorice type candy with a fruity and sour flavor.
Product type
OwnerThe Hershey Company
Produced byY&S Candies, Inc.
CountryUnited States
IntroducedNovember 20, 1929; 94 years ago (1929-11-20)
MarketsUnited States
TaglineThe Twist You Can't Resist

Twizzlers are a licorice-type candy manufactured by Y&S Candies, Inc., of Lancaster, Pennsylvania, a division of The Hershey Company. Twizzlers were first produced in 1929 by Young and Smylie, as the company was then called. The licorice company was founded in 1845, making it one of the oldest confectionery firms in the United States.[1] Twizzlers ingredients consist of corn syrup, wheat flour, sugar, cornstarch, and smaller amounts of palm oil, salt, artificial flavor, glycerin, citric acid, potassium sorbate, Red 40, and soy lecithin.[2] Despite only the black Twizzlers containing extracts of the licorice plant, Twizzlers products are collectively referred to as licorice-type candy. Seventy percent of the annual production of Twizzlers are strawberry, the most popular Twizzlers flavor.[3]

Company history[edit]

The manufacturer of Twizzlers candy is one of the oldest confectionery firms in the United States. The company was established in 1845 as Young and Smylie, and adopted Y&S as its trademark in 1870. National Licorice Company was created in 1902 through the merger of three small firms: Young & Smylie, S.V. & F.P. Schudder and H.W. Petherbridge. In 1908, a plant was opened in Montreal and in 1929 the Twizzlers brand was created. The company changed its name to Y&S Candies Inc. in 1968. Y&S Candies was acquired by Hershey Foods Corporation in November 1977 in a pooling-of-interests, then merged into Hershey in January 1982.[4][5]

Since 1999, Twizzlers have been manufactured in Memphis, Tennessee, as well as Lancaster, in a Y&S plant that makes chewing gum and other candies. From 1970 through 1999, it was manufactured in Farmington, New Mexico, but relocated the operation to Memphis due to rising transportation costs.[6] According to the Guinness Book of Records, the longest licorice twist ever made measured 1,200 feet (370 m) and 100 pounds (45 kg) and was made at the Y&S Candy Plant in Lancaster, Pennsylvania in 1998.[1][7][8]

Nibs history[edit]

Nibs are bite-sized licorice pieces. The confectionery industry has long used the word nibs to describe small pieces of a product. The origin of the industry's use of the word comes from cacao nibs, which are the bitter but flavorful chocolate bits made from the beans of the cocoa tree.[citation needed]

It is unknown when Y&S introduced its Nibs, whether it was in the 1930s right after Twizzlers were first produced or some time later. Candy packaging collectors provide first-hand accounts of specific Nibs package features on specimens from the 1960s and 1970s.[9] Even though the company sold nearly 50 million pounds of licorice products a year by 1975, in that year Y&S turned to a Madison Avenue ad firm to separately promote their products in an effort to differentiate Twizzlers from Nibs.[10]


While the original flavor introduced in 1845 was licorice, in the middle 1970s the company began to expand its flavors to include strawberry, grape, chocolate, cherry, and watermelon flavors.[10] Limited edition cherry cola and "rainbow" (fruit variety consisting of strawberry, orange, lemonade, watermelon, "blue raspberry", peach and grape) flavors were introduced in 2006. Today all these flavors of "rainbow" Twizzlers are still sold in stores and movie theaters.

Strawberry Twizzlers

Twizzlers come in a variety of shapes and sizes. In addition to the original Twists, Nibs and Bites of various sizes, Y&S introduced Pull 'n' Peel in 1994.[11] Twerpz and Strawz came along in 2004.[12] The company also manufactures a special 2-foot-long (61 cm) variety; the regular length of Twizzlers is 8 inches (20 cm).

In 2006, Y&S introduced the Sweet and Sour Filled Twist. They come in two different colors, red and yellow, and both have a viscous, fruity filling inside. The yellow flavor is Citrus Punch and the red flavor is Cherry Kick. In 2011, Super Long Nibs was introduced, combining the flavor and texture of the classic Nib with the length of a standard Twizzlers twist. In May 2013, the Pull 'n' Peel introduced its "Raspberry Wild Berry Lemonade" flavor.

In December 2014, Twizzlers came out with Pull 'n' Peel Fruit Punch and Twizzlers filled Strawberry Lemonade varieties.[13]

In December 2016, Twizzlers came out with Pull 'n' Peel Cherry and Green Apple and Twizzlers filled Strawberry Lemonade varieties.[14]

All flavors of Pull 'n' Peel and Twists, and cherry and black licorice flavored Bites and Nibs are kosher certified by the Orthodox Union.[15] Strawberry Twizzlers, cherry Pull 'n' Peel, Bites, Twists and Nibs, black licorice Twizzlers, and chocolate flavored Twizzlers do not contain animal gelatin or other animal products, and are approved as a vegan-edible candy.[16]

See also[edit]


  1. ^ a b "Twizzlers". Snack History. August 20, 2021.
  2. ^ "TWIZZLERS - Twists - SmartLabel™". smartlabel.hersheys.com.
  3. ^ Leeking, Amy (September 11, 2013). "Putting the twist in Twizzlers, and other sweet secrets". Lancaster Online. LNP Media Group. Retrieved November 15, 2020.
  4. ^ "2019 Fact Book" (PDF).
  5. ^ "Twizzlers". Archived from the original on November 14, 2012. Retrieved December 7, 2012.
  6. ^ "Twizzlers operation leaves Farmington for Tennessee". Albuquerque Journal. January 18, 1999.
  7. ^ "Our Story - The History of TWIZZLERS (1998)". Hersheys.com. Archived from the original on June 3, 2013. Retrieved November 15, 2020.
  8. ^ Halliday, Brooks (November 10, 2020). "The untold truth of Twizzlers". mashed.com. ZergNet. Retrieved November 16, 2020.
  9. ^ "Y&S Candies Inc - NIBS Licorice - candy package - 1970s". January 25, 2010 – via Flickr.
  10. ^ a b Cook, Joan (September 16, 1975). "Twizzlers and Nibs Seek to Resolve Identity Crisis". The New York Times. Retrieved November 15, 2020.
  11. ^ "Our Story - The History of TWIZZLERS (1994)". Hersheys.com. Archived from the original on November 5, 2016. Retrieved November 15, 2020.
  12. ^ "Our Story - The History of TWIZZLERS (2004)". Hersheys.com. Archived from the original on June 3, 2013. Retrieved November 15, 2020.
  13. ^ "Hershey's Twizzlers Pull 'n' Peel fruit punch twists". Convenience Store Products. Winsight Media LLC. September 24, 2014. Retrieved November 15, 2020.
  14. ^ "The Hershey Co. Twizzlers Caramel Apple Filled Twists". Convenience Store Products. Winsight Media LLC. October 2, 2014. Retrieved November 15, 2020.
  15. ^ "Kosher". The Hershey Company. Retrieved September 3, 2020.
  16. ^ "Twizzlers Frequently Asked Questions: TWIZZLERS Nutrition". The Hershey Company. Retrieved September 3, 2020.

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