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Jakks Pacific

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Jakks Pacific, Inc.
Company typePublic
Nasdaq: JAKK
IndustryConsumer products
FoundedJanuary 1995; 29 years ago (1995-01)
HeadquartersMalibu, California, U.S.
Key people
Stephen Berman (Co-Founder, President and Chief Executive Officer)
Joel Bennett (Chief Financial Officer and Executive Vice President)
RevenueIncrease $804.3 million USD (2010)[1]
Websitewww.jakks.com

Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who also presided over the company until his death in May 2010.

Jakks' produces action figures, electronics, dolls, dress-up, role play, Halloween costumes, kids furniture, vehicles, plush, art activity kits, seasonal products, infant/preschool, construction toys, and pet toys sold under various proprietary brands including Jakks Pacific, Creative Designs International, Road Champions, Funnoodle, Go Fly a Kite, Jakks Pets, EyeClops, Plug It In & Play TV Games, Girl Gourmet, Kids Only!, Tollytots and Disguise. Jakks is a licensee of several hundred trademarks including Disney, Star Wars and Nintendo.

History

Jakks Pacific, Inc. was founded in 1995. Jakks acquired several companies including Remco, Child Guidance, and Road Champions in 1997, Berk and Flying Colors in 1999, Pentech in 2000, Toymax, Go Fly A Kite and Funnoodle in 2002, Color Workshop and Trendmasters in 2003, Play Along Toys in 2004, Pet Pal Corp. in 2005, Creative Designs International in 2006, and Kids Only Toys, Tollytots, and Disguise in 2008.

In 2010, the company formed Pacific Animation Partners LLC, a joint venture between it and Dentsu Entertainment USA, Freemantle Media and Topps, to launch the Monsuno property in 2012.[2][3]

In 2012, Jakks Pacific announced the successful negotiation of licences for The Dark Knight Rises and The Amazing Spider-Man, promoting new toy ranges at the New York and other International Toy Fairs.

In 2014, the company launched Jakks Meisheng Trading, a joint venture with Meisheng Culture and Creative Corp., to bring its toys to China.[4] In 2016, the two created Studio JP, a joint venture to produce animation.[5]

Products

Plug It In & Play TV Games

Plug It In & Play TV Games interactive products are a series of Shanzhai plug-n-play game devices produced by Jakks Pacific. When connected to a television set, the user is able to play a pre-defined selection of video games. Some models are collections of ports of games by companies such as Atari and Namco, while others are collections of original games. Some versions facilitate the addition of games, via proprietary GameKey expansion cards, and/or include wireless features.

List of TV Games by Jakks Pacific

  • World Poker Tour

Visual electronics

  • EyeClops - A 200X magnifying device that plugs into a TV.
  • EyeClops Multi-Zoom - An EyeClops with 100X, 200X, and 400X magnification.
  • EyeClops Night Vision - An infrared night vision device, in head-mounted and neck-strapped models.
  • BioniCAM - A portable version of the EyeClops with an LCD screen, and the ability to save pictures and videos to a USB storage device.

Handheld games

  • vMigo - A handheld virtual pet game, which can be docked into a TV adapter.
  • BioBytes - A handheld game, where the player uses their animal to attack the computer's, or a friend's (wirelessly).
  • Telestory

Toy vehicles

Infant and toddler toys

Girls' activities

Boys' activities

Stationery products

Seasonal

Pet

Action figures

Licensed brands

Brands licensed to JAKKS Pacific for toy production include:

Restatements

On Feb 22, 2005, JAKKS Pacific was instructed to restate the financial statements for fiscal year 2003 to account for the acquisition of Toymax, Trendmasters and P&M Products.[6]

References

  1. ^ "Jakks Pacific Official Website".
  2. ^ "JAKKS Partners with Dentsu for New Boys Action Property". Toybook. 2010-01-07. Retrieved 2016-10-17.
  3. ^ "Nicktoons Debuts 'Monsuno' Feb. 23". Animation Magazine. 2011-02-06. Retrieved 2016-10-17.
  4. ^ Brzoznowski, Kristin (2014-11-13). "Jakks Pacific Sets Up New Joint Venture in China". Yibada. Retrieved 2016-10-17.
  5. ^ Milligan, Mercedes (2016-10-16). "JAKKS Pacific Sets Up Content-Creation Studio". WorldScreen. Retrieved 2016-10-17.
  6. ^ "JAKKS Pacific Reports Preliminary Fourth Quarter and Year-End Results for 2004".

See also

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