La MaMa Experimental Theatre Club
|Address||74 E 4th St|
New York City
|Designation||New York City Landmark|
|Capacity||Ellen Stewart Theatre: 299|
The First Floor Theatre: 99
The Club: 125
La MaMa Experimental Theatre Club (La MaMa E.T.C.) is an Off-Off-Broadway theatre founded in 1961 by Ellen Stewart, African-American theatre director, producer, and fashion designer. Located in Manhattan's East Village, the theatre began in the basement boutique where Stewart sold her fashion designs. Stewart turned the space into a theatre at night, focusing on the work of young playwrights. La MaMa has evolved during its fifty-year history into a world-renowned cultural institution.
- 1 Background
- 2 Beginnings: Ellen Stewart and the pushcart
- 3 As an Off-Off-Broadway theatre
- 4 Early history
- 5 International presence and influence
- 6 From playwright to director
- 7 Actors' Equity and the showcase code
- 8 In the 2000s
- 9 La MaMa Archives
- 10 Notable contributors
- 11 References
- 12 External links
Stewart started La MaMa as a theatre dedicated to the playwright and primarily producing new plays, including works by Paul Foster, Jean-Claude van Itallie, Lanford Wilson, Sam Shepard, Adrienne Kennedy, Harvey Fierstein, and Rochelle Owens. La MaMa also became an international ambassador for Off-Off-Broadway theatre by touring downtown theatre abroad during the 1960s.
La MaMa is the only theatre of the 1960s Off-Off-Broadway movement's four core theatres that continues to thrive today. The other three Off-Off-Broadway theatres that composed this core included Joe Cino's Caffe Cino, Al Carmines' Judson Poets Theatre, and Ralph Cook's Theatre Genesis. More than any other Off-Off-Broadway producer, Stewart reached out beyond the East Village, forcing rather than following new trends in theatre and performance.
To the present, La MaMa's mission is dedicated to "the people who make art, and it is to them that we give our support with free theatre and rehearsal space, lights, sound, props, platforms, and whatever else we have that they can use to create their work. We want them to feel free to explore their ideas, and translate them into a theatrical language that can communicate to any person in any part of the world."
Beginnings: Ellen Stewart and the pushcart
Ellen Stewart is the spirit of La MaMa; she is its guardian, janitor, fund raiser, press agent, tour manager, conceptual leader—she is the guts of the place. To understand this theatre one must first know Ellen Stewart.
Stewart worked as a fashion designer at Saks Fifth Avenue before starting the theatre. Stewart was inspired by her mentor, "Papa Abraham Diamonds," who owned a fabric shop on the Lower East Side. Diamonds told Stewart that everyone needs both a "pushcart to serve others" and their own personal pushcart. Stewart had a revelation about this advice during a trip she took to Morocco and decided to open a boutique for her fashion designs that would also serve as a theatre for her foster brother, playwright Fred Lights, and his fellow playwright Paul Foster. On October 18, 1961, Stewart paid the fifty-five dollar rent on a tenement basement at 321 East Ninth Street to start her boutique and theater.
As an Off-Off-Broadway theatre
A theatre for the playwright
As opposed to Caffe Cino, which was focused on creating a specific atmosphere or clientele, La MaMa's primary focus was on the playwright. Stewart was interested in the people behind the work, and often didn't even read the plays. She relied on what she called "beeps," or "clicks," a hunch or feeling she got when meeting people and deciding whether or not to produce work with them.
I never could have expected the warmth of Ellen's milk. She basically said to me, "Honey, you're home. This space is for you to put on plays." The combination of her kindness and her smile and the beauty of the space were overwhelming ... Ellen broadcast to the world that we were doing something important. We were her baby playwrights and she sat on us like eggs that would hatch. She told us that what we were doing mattered, and we wouldn't get confirmation on that anywhere else.
In a 1997 interview, Stewart echoed this sentiment:
I call them my kids. I'm very fortunate. They know they can come to see me whenever they want. They don't need to have appointments. And they call me on the phone from all over the world. I'd be a zero without my kids. They stay with me, and many have been very fortunate in their later careers.
Not only did Stewart create a nurturing environment for the playwright, but La MaMa's space itself was an appealing blank canvas in its early years. van Itallie said of the space, "it imposed no aesthetic, made no artistic suggestions." For this among other reasons, La MaMa was considered by many playwrights to be the most inviting of the Off-Off-Broadway theatres.
In 1963, Stewart created a policy of exclusively presenting new plays, producing a new play each week.  She also began ringing a bell before each production, welcoming the audience with, "Welcome to La MaMa dedicated to the playwright and all aspects of the theatre. Tonight we present ..."
Stewart believed that young playwrights needed the ability to explore without the fear of professional criticism too early in their career, and that new playwrights shouldn't be critiqued in the same way as more experienced playwrights. Stewart said that playwrights who didn't feel they had the experience to make work at Caffe Cino would come to La MaMa instead. By producing their work, Stewart was creating a space for new playwrights to learn from practical, collaborative experiences.
La MaMa and Caffe Cino
Stewart did not believe that her theater was an imitation of Cino's. Cino and Stewart had a close relationship, and the first documented production at La MaMa, (One Arm, July 27, 1962, an adaptation of a Tennessee Williams story, transferred from Caffe Cino. Perhaps the best way to understand Cino and Stewart's relationship is to consider their different models of producing plays. Cino rarely extended a run, as he didn't want to affect the next play's opening. If playwrights wanted longer runs and more exposure for a popular play, they went to La MaMa. There was an unspoken agreement between Cino and Stewart that the plays produced at either theatre could continue to a second run at the other. When Caffe Cino burned down in 1966, La MaMa hosted benefit shows to aid in the theatre's reopening. Joe Cino's family offered Stewart the theatre after his death in 1967, but she declined.
321 E. 9th Street: Café La MaMa
La MaMa's first home, the basement at 321 East Ninth Street, was renovated over a period of nine months. During this time, the neighbors became concerned about the different men visiting at various times to work on the space. Moreover, as an African-American woman, Stewart was not welcomed into the neighborhood. Barbara Lee Horn writes:
Now, number 321 had been an all white building, and the tenants liked it that way. Further provoked by the comings and goings, they accused Stewart of running a bordello—fifteen men in one hour—and asked the health department to issue a summons for prostitution.
The health department was contacted, but the inspector who arrived happened to be an old vaudevillian. He advised Stewart that getting a license to open a coffeehouse was much easier than getting a license to open a theatre. Following this advice, La MaMa became Café La MaMa. Coffee and cake were served, admission was free, and any compensation that the actors received came from "passing the hat." Stewart's fashion designs and seamstress jobs subsidized the theatre during its first decade of operation.
The first space was twenty by thirty feet with earthy red walls. The café sat twenty-five people and the dirt floor was planked with orange crates. There was one set piece: a bed. Stewart's initial intention of using the space as a boutique during the daytime quickly disappeared. As Stewart said, "Once our theatre got started, I didn't have the discipline to sew. I was too busy doing other things – not writing or directing – but just doing theatre." The plays ran for one week, from Wednesday-Saturday, and major theatre critics did not come.
Even operating as a "café," Café La MaMa was forced to close and reopen ten times during its first year. Although the neighbors' fears concerning Stewart's supposed brothel had been quelled, fire inspectors often found violations at the theatre, which created serious legal problems. Stewart herself was arrested twice, and several other times under another alias. Issues with fire-code violations at Café La MaMa's first basement location led Stewart to search for a new space. In 1963, the Café was closed by the Buildings Department due to a zoning violation.
82 2nd Avenue: La MaMa Experimental Theatre Club
Café La MaMa moved into its second home, a loft above a florist shop at 82 Second Avenue, on June 28, 1963. One month after opening, Stewart was informed by the Buildings Department that she had to vacate this new space because she was making a profit from serving coffee. Stewart stopped serving coffee and began charging an admission of fifty cents.
On March 12, 1964, Café La MaMa was officially renamed La MaMa Experimental Theatre Club (La MaMa E.T.C). The "passing of the hat" ended with this transition from café to a members-only club. Even operating as a club, this space was often visited by civic authorities, frequently interrupting performances.
This second space was approximately five times larger than the first space and sat up to seventy-four people. The ceilings were twenty by fifty feet high and there was a one-step stage that was twenty by eight feet. 82 Second Avenue is where La MaMa E.T.C. truly became a theater. During this time, playwrights Lanford Wilson and Sam Shepard began producing plays at La MaMa. This was also where Stewart started her tradition of sitting outside on La MaMa's steps during performances to ensure that civic authorities didn't interrupt.
Because of building code violations, La MaMa was forced to relocate again in November 1964. All of these relocations were initiated by the Buildings Department inspector, who would contact the Fire Department, who would then contact the Police Department to issue a summons for Stewart's arrest. In order to avoid a third conviction, which would have made her a felon, Stewart moved La MaMa to a new space with the audience's help. Stewart recalled:
It was the closing performance of Balls, Paul Foster's play. There must have been 35 people who came to see the play. Many of them had never been there before, I told them just to strike the café. Many didn't know what I meant, but they all saw the others picking up chairs and tables. Everybody picked something up and followed me down the street. We took everything, paintings, tables, chairs, coffeepots—everything. Well, they moved me in one hour.
The audience followed Stewart to the second floor of 122 Second Avenue, La MaMa's third home.
122 2nd Avenue
On November 11, 1964, La MaMa E.T.C. opened at 122 Second Avenue with David Novak's The Wedding Panda. This space was twenty-three by seventy-five feet with a twelve-foot ceiling; the stage at the back was twenty-three by ten feet. The seating capacity was technically seventy-four, but the theatre would often fit 115 people at a time. This new, larger space attracted artists who had previously worked at other tiny Off-Off-Broadway venues but were ready for a larger space. Lanford Wilson's Balm in Gilead, which needed a stage that could accommodate twenty-five people, and was also the first full-length play written for off-off Broadway, opened at 122 Second Avenue in January 1965.
Partially due to previous legal struggles, the performances at 122 Second Avenue were primarily publicized by word of mouth. The theatre had no sign; the street-level door was labeled "122 Delivery Entrance." There were weekly listings of the productions in the Village Voice, but an address or a phone number was never listed. Only members could attend, and one had to visit 122 2nd Avenue in person to become a member. By 1967, La MaMa E.T.C. had an estimated three thousand members. La MaMa E.T.C. officially became a nonprofit organization in 1967.
La MaMa remained at this third location until 1967. This period was crucial to La MaMa's establishment and audience development. La MaMa moved for a final time when the lease on 122 2nd Avenue expired in April 1968.
74A E. 4th Street
The second floor at St. Mark's Place served as a transitional space for La MaMa from January through March 1969. On April 2, 1969, Stewart purchased the building at 74A East 4th Street using grant money from the Ford, Rockefeller, and Doris Duke Foundations.
The ground floor of 74A E. 4th is a theatre which seats one hundred people. Originally called the La Mama Repertory Theatre, the theatre is now called the First Floor Theatre. The second-floor space is a cabaret called the La MaMa Experimental Club with the capacity to seat seventy-five. With additional funding, the third floor became a rehearsal space and workshop. Finally, the top floor was turned into an apartment for Stewart. In 1970, a decaying seven-story loft building at 47 Great Jones Street was purchased for additional rehearsal space, using money from the Ford Foundation. In 1974, La MaMa purchased 66 E. 4th Street, which is two doors down from 74A E. 4th. Initially referred to as the Annex, 66 E. 4th includes a flexible theatre space with a seating capacity of 299 as well as an upper floor dormitory for visiting artists. This space had previously served as a forty-eight by one hundred feet television soundstage with thirty-footy high ceilings. In 2009, the Annex was renamed the Ellen Stewart Theatre.
International presence and influence
To date, La MaMa has presented and produced work by artists from over seventy nations.
Early European tours
While frequently moving locations in Manhattan, La MaMa was also traveling internationally. Stewart wanted broad publicity for her playwrights but she wasn't finding this in the United States, due partially to La MaMa's "hit or miss quality" and partially to the short runs of productions. Critics also found it difficult to determine the "dedicated devotion to novelty" of La MaMa productions. Upon hearing that Danish and other European countries would review most productions seen in their cities, Stewart decided to establish a reputation in Europe so that the United States would take more notice. In the fall of 1965, with twenty-two plays and sixteen young actors, La MaMa had its first European tour.
La MaMa had two traveling companies. The first company, headed by Tom O'Horgan, went to Copenhagen for six weeks and was well-received. The Danish audience was interested in the company's passion and energy, and La MaMa was invited back the following year. The other company, led by Ross Alexander, went to Paris for six weeks. Unfortunately, the French audience found Jean-Claude van Itallie's America Hurrah obscene and the reviews were negative. Still, this first tour achieved its goal; La MaMa returned to New York with several positive Danish reviews. La MaMa had its second European tour from September–December 1966, again with O'Horgan and with ten actors. A third European tour took place from June–November 1967.
The La MaMa companies did not only bring La MaMa plays to Europe but also brought plays that were first presented at other Off-Off-Broadway venues. These included Home Free!, The Madness of Lady Bright, and Miss. Victoria from Caffe Cino, as well as Birdbath and Chicago from Theatre Genesis. Thus, La MaMa acted as "international ambassadors, not just for La MaMa, but for new Village playwriting generally."
La MaMa has extended past these European tours, with satellite La MaMa theatres opening over the years in Boston, Amsterdam, Bogotá, Israel, London, Melbourne, Morocco, Munich, Paris, Tokyo, Toronto, and Vienna. As of 2006, only a few continued to carry the La MaMa name, including La MaMa Bogotá, La MaMa Tel Aviv, and La MaMa Melbourne.
These tours and satellite theatres not only created international connections and established La MaMa as a cultural ambassador for Off-Off-Broadway theatre, but also introduced experimental playwriting and O'Horgan's style of directing to international audiences. The La MaMa tours also allowed Stewart to create cross-cultural exchanges. She brought many notable international artists to La MaMa in Manhattan, including the Polish director Jerzy Grotowski in 1969 and the Romanian director Andrei Serban in 1970.
Stewart also created site-specific productions internationally. In 1981, she directed Romeo and Juliet on the grounds of Leopoldskran Castle in Salzburg, Austria. In 2004, she directed Trojan Women at the ruins in Gardzienice, Poland.
La MaMa Umbria, in Spoleto, Italy, is an artist's retreat and cultural center founded in 1990 by Stewart with her MacArthur Grant money. Since 2000, La MaMa has held a three-week international symposium for directors at the Umbria location.
From playwright to director
The European tours influenced Stewart's own aesthetic: "I learned in 1965, that English is not the beginning and end of anything. Generally, it's the ending, it messes you up." She also said that, "I found the plays that were the most visual were the ones people liked." These realizations shifted Stewart's primary interest from the playwright to the director. In the 1970s, Stewart was interested in pairing playwrights and directors as a kind of theatrical matchmaker. She also had an interest in playwrights who directed and/or were solo performers. Stewart's 1970s shift in focus aligned with the concurrent historical "end" of the original Off-Off-Broadway movement. While La MaMa is the only Off-Off-Broadway theatre of the core four Off-Off-Broadway theatres that continues to function, La MaMa has evolved and adapted beyond Stewart's original focus on the playwright.
Tom O'Horgan: first artistic director
In 1964, Tom O'Horgan joined La MaMa. Directing over sixty plays, including his all-male version of Jean Genet's The Maids, O'Horgan was crucial to La MaMa's development. He was the theatre's first Artistic Director and was also integral to La MaMa's international tours. As a musician, O'Horgan performed with the Chicago Civic Opera in his youth and had professional training as a harpist, and was also trained in ballet. He came to La MaMa from Second City, bringing his interest and knowledge of Viola Spolin and Paul Sills' role-playing theories of human behavior and games adapted for theatre. This background gave O'Horgan an interest in the totality of theatre, which aligned perfectly with Stewart's interest in a theatrical language that transcended text. This interest of Stewart's developed primarily from La MaMa's international touring. O'Horgan's direction included musically driven vocal and movement techniques, which contributed to the distinctive La MaMa genre of theatre.
The La MaMa Troupe
O'Horgan and Stewart decided to create a workshop to develop the particular type of actors needed for La MaMa's productions. O'Horgan went on to direct the La MaMa Troupe from 1965 to 1969. This decision was initiated by the experience of working on Three from La MaMa with National Educational Television. Three from La MaMa was a television program of three La MaMa theatre pieces: Pavane by Jean-Claude van Itallie; Fourteen Hundred Thousand by Sam Shepard; and The Recluse by Paul Foster. The executive director of National Educational Television, Brice Howard, would not allow any La MaMa actors to perform in Three from La MaMa. Howard declared that the La MaMa actors were too inexperienced, which led Stewart and O'Horgan to start the actor-training workshop.
In comparison to the psychological acting style and emphasis on method acting that was popular at the time, the La MaMa workshop focused on the other side of acting: externalized, kinetic techniques. The fifteen members of the La MaMa Troupe had workshops in movement, voice, and acting for five hours a day, five days a week. These workshops included hundreds of different exercises, which are best represented by Hair, a La MaMa show that transferred to Broadway in 1968. Village Voice critic Michael Smith wrote on Hair's Broadway opening: "O'Horgan has blown up Broadway." Hair brought international acclaim to O'Horgan and the La MaMa performance style.
For some of the actors in the La MaMa troupe, O'Horgan's Hair was a "betrayal" and a "crass commercialization of lovingly developed ensemble techniques." The success of Hair affected La MaMa's identity, as did O'Horgan's frequent lack of availability to direct later productions. O'Horgan left La MaMa in 1969.
Actors' Equity and the showcase code
More experienced actors began to work at La MaMa as its reputation grew, creating problems with the Actors' Equity Association. In 1966, the union refused to allow their members to work at La MaMa without contracts. As a result, La MaMa was forced to shut down from October 12, 1966, until November 9, 1966.
Equity believed that since La MaMa did not pay its actors the theatre was competing with Off-Broadway and would have to shut down. Peter Feldman, an Off-Off-Broadway director, wrote into the New York Times disputing Equity's reasoning. He wrote that La MaMa "did provide a stimulating environment for actors to work" and that working at La MaMa often led to paying jobs for actors when productions got transferred to Off-Broadway or Broadway. Feldman also emphasized that Stewart was not a commercial producer, but the head of a not-for-profit theatre, and was thus being considered unfairly.
After a hearing with Stewart, the union resolved the conflict by creating a new showcase code. As long as La MaMa remained a private club, Equity actors could perform without contracts. This code still applies to Off-Off-Broadway productions today.
In the 2000s
In 2005, the theatre was among 406 New York City arts and social service institutions to receive part of a $20 million grant from the Carnegie Corporation, made possible by a donation from then-mayor of New York City, Michael Bloomberg.
Today, over one hundred productions with over four hundred performances are staged at La MaMa each season. Stewart continued to be artistic director and "mother" at La MaMa until her death on January 13, 2011. The choice of who would follow Stewart was significant, as "Ellen is La MaMa" to many people. Before her death, Stewart chose to be succeeded by Mia Yoo, who continues to serve as artistic director.
La MaMa Archives
The La MaMa Archives is a collection chronicling the theatre's history and documenting the development of Off-Off-Broadway theatre. The collection includes approximately 10,000 items in a range of formats, including posters, programs, scripts, costumes, puppets, masks, musical instruments, correspondence, photographs, and audiovisual materials. The Archives has developed a chronological list of productions staged at La MaMa from 1962 through 2010, and in 2014 received a grant from the Council on Library and Information Resources to create a searchable digital catalog of its collection. In 2016, the Archives received a grant from the National Historic Records and Publications Commission to support a collaborative project, with the Bay Area Video Coalition and the Wisconsin Center for Film and Theatre Research, that will result in expanded access to a collection of half-inch open reel videos that document theatrical work performed at La MaMa during the 1970s.
Many well-known actors, directors, playwrights, and companies, as well as lighting, costume, and set designers, have performed at La MaMa, including:
- Bottoms, Steven J. Playing Underground: A Critical History of the 1960s Off-Off-Broadway Movement. Ann Arbor: University of Michigan Press, 2004.
- Crespy, David A. Off-Off-Broadway Explosion: How Provocative Playwrights of the 1960s Ignited a New American Theater. New York: Back Stage Books, 2003.
- "La MaMa | Theatre in the East Village, NYC". La MaMa. Retrieved 2018-03-19.
- Poland, Albert, & Mailman, Bruce (editors). The Off Off Broadway Book: The Plays, People, Theatres. New York: Bobbs-Merrill Company Inc., 1972.
- Rosenthal, Cindy. "Ellen Stewart: La MaMa of Us All." TDR: The Drama Review, Volume 50, Number 2 (T190), Summer 2006: 28-32. Retrieved from Project Muse. Columbia University Library, November 2, 2010.
- Anderson, George W. "Visiting La MaMa's Founder: An Interview with Ellen Stewart." Online. February 1997: 28-32. Retrieved from ProQuest. Columbia University Library, November 2, 2010.
- Horn, Barbara Lee. Ellen Stewart and La MaMa: A Bio-Bibliography. Westport, Connecticut: Greenwood Press, 1993.
- "Carnegie Corporation of New York Announces Twenty Million Dollars in New York City Grants". Archived July 22, 2007, at WebCite.
- Roberts, Sam. "City Groups Get Bloomberg Gift of $20 Million". New York Times, July 6, 2005.
- Gussow, Mel, & Weber, Bruce."Ellen Stewart, 91, Off-Off-Broadway Pioneer, Dies". New York Times, January 13, 2011.
- Zinoman, Jason (October 12, 2011). "A Downtown Icon's Nurturing Spirit". The New York Times. Retrieved March 19, 2018.
- "2013 Hidden Collections Funded Projects". Council on Library and Information Resources. Retrieved March 19, 2018.
- "La MaMa's Archives Receives a Major Grant from the National Historical Publications and Records Commission". Cataloging La MaMa's Pushcart Years. 2017-09-07. Retrieved 2018-03-19.
- "Ellen Stewart The Mama of Them All" Archived November 20, 2008, at the Wayback Machine
- Fischer, Paul. "Exclusive Interview: Harry Reems for "Inside Deep Throat"". Dark Horizons. Retrieved 20 September 2015.
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