Le Labo
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Consumer goods |
| Founded | 2006 (New York City, New York, United States) |
| Founders | Eddie Roschi Fabrice Penot |
| Headquarters | New York City, New York, United States |
| Products | Cosmetics |
| Parent | Estée Lauder Companies (2014–present) |
| Website | https://www.lelabofragrances.com |
Le Labo (French: "the laboratory")[1] is a luxury perfume brand based in New York City.[2] It was founded in 2006 by Eddie Roschi and Fabrice Penot.[3][4] Esteé Lauder bought Le Labo in 2014.[5][6][7][8] The Le Labo "Manifesto" states that "the future of luxury [...] lies in craftsmanship" and includes a line from Hafiz and mentions of Wabi-sabi and Thoreau.[9]
Products
Le Labo produces 16 fragrances and 8 ambient room scents. The formulations do not include animal products, paraben, preservatives or coloration, and are not tested on animals. Fragrances are compounded at the time of purchase with the client's name printed on the labels of the boxes and the perfume bottles. Le Labo also retails items such as tote bags, detergents, and note books online. The brand produces 11 City Exclusive scents which are available only at specific locations. For example, Vanille 44 is sold in Paris and Gaiac 10 in Tokyo. Le Labo never pays any media for advertising, instead focusing on word-of-mouth.
Perfumers who have created fragrances for the brand include Michel Almairac (Ambrette 9),[10] Annick Ménardo (Patchouli 24)[11] and Maurice Roucel (Jasmine 17 and Labdanum 18).[12][13]
Fragrances
- Another 13
- Santal 33
- Rose 31
- Thé Noir 29
- Bergamote 22
- Vetiver 46
- Lys 41
- Fleur D'oranger 27
- Neroli 36
- Iris 39
- Patchouli 24
- Ambrette 9
- Jasmin 17
- Oud 27
- Labdanum 18
- Ylang 49
City exclusives
- Aldehyde 44 Dallas[14][15]
- Baie Rose 26 Chicago
- Benjoin 19 Moscow
- Cuir 28 Dubai
- Gaiac 10 Tokyo
- Limette 37 San Francisco
- Mousse de Chene 30 Amsterdam
- Musc 25 Los Angeles
- Poivre 23 London
- Tubereuse 40 New York
- Vanille 44 Paris
City Exclusives sample sizes are available only August through September.[16]
Locations
The first store opened on Elizabeth Street in New York's Nolita neighborhood. The brand has standalone boutiques and corners in department stores in countries including the US, UK, Germany, France, Belgium, Hong Kong, UAE, Kuwait, Japan, Taiwan, Russia, South Korea,[17] Thailand, and Australia.[18]
In popular culture
In Beyoncé's 2016 visual album Lemonade, the singer was depicted burning two Le Labo Santal 26 candles during the sequence for "Sandcastles".[19]
References
- ^ Google Translate
- ^ lelabofragrances.com Contact Us
- ^ manrepeller.com Leandra Medine, Finding Yourself in Scent May 29, 2014
- ^ BoF, Le Labo
- ^ Osman Ahmed, Perfumer Speaks on Rare LVMH Acquisition BoF, March 20, 2017
- ^ Robert Klara, How Le Labo Took the Fragrance Industry by Storm, After Starting With Nothing adweek.com August 22, 2016
- ^ Trefis Team, Estée Lauder Increasing Focus On Its Fragrance Business With Another High End Brand Acquisition Forbes, FEB 29, 2016
- ^ Adrianne Pasquarelli, Estee Lauder buys Nolita-based fragrance brand: Le Labo becomes latest addition to the beauty powerhouse's $11 billion stable of brands, including Clinique, MAC, and Bumble and bumble. Crain's New York October 15, 2014
- ^ About Us lelabofragrances.com
- ^ Ambrette 9 fragrantica.com
- ^ fragrantica.com Patchouli 24
- ^ fragrantica.com Jasmine 17
- ^ fragrantica.com Labdanum 18
- ^ Le Labo fragrantica.com
- ^ City exclusives lelabofragrances.com
- ^ City exclusives
- ^ Store locator
- ^ Labo to open Melbourne store Harper's Bazaar, 23 February 2017
- ^ Brennan Kilbane, Beyoncé <3s Le Labo intothegloss.com 2016/04
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See also
External links
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