List of countries by smartphone penetration

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This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021).[1]

2022 rankings

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[2]

Rank Country/Region Total population Smartphone users Smartphone penetration
1  PRC 1430.00M 974.69M 68.4%
2  India 1420.00M 659.00M 46.5%
3  United States 338.29M 276.14M 81.6%
4  Indonesia 275.50M 187.70M 68.1%
5  Brazil 215.31M 143.43M 66.6%
6  Russia 144.71M 106.44M 73.6%
7  Japan 123.95M 97.44M 78.6%
8  Nigeria 218.54M 83.34M 38.1%
9  Mexico 127.50M 78.37M 61.5%
10  Pakistan 235.82M 187.99M 79.7%

2021 rankings

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[2]

Rank Country/Region Total population Smartphone users Smartphone penetration
1  PRC 1440M 865.04M 59.9%
2  India 1390M 606.57M 43.5%
3  United States 332.92M 240.15M 72.1%
4  Indonesia 276.36M 178.96M 64.8%
5  Brazil 212.56M 109.34M 51.4%
6  Russia 145.91M 102.24M 70.1%
7  Japan 126.05M 94.78M 75.2%
8  Mexico 130.26M 77.31M 59.4%
9  Nigeria 211.4M 72.03M 34.1%
10  Philippines 111.05M 67.37M 60.7%

2020 rankings

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Newzoo's 2020 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2020 - Light Version.[3]

Rank Country/Region Total population Smartphone penetration Smartphone users
1  United States 331M 81.6% 270M
2  United Kingdom 67.89M 78.9% 53.58M
3  Germany 83.78M 77.9% 65.24M
4  France 65.27M 77.6% 50.66M
5  South Korea 51.27M 76.5% 39.2M
6  Italy 60.94M 85% 52.4M
7  Russia 145.93M 68.5% 99.93M
8  China 1.44B 63.4% 911.92M
9  Vietnam 97.34M 63.1% 61.37M
10  Iran 83.99M 62.9% 52.81M
11  Turkey 84.34M 61.7% 52.06M
12  Japan 126.48M 59.9% 75.77M
13  Indonesia 273.52M 58.6% 160.23M
14  Mexico 128.93M 54.4% 70.14M
15  Thailand 69.8M 54.3% 37.88M
16  Brazil 212.56M 51.4% 109.34M
17  Philippines 109.58M 37.7% 41.31M
18  Bangladesh 164.69M 32.4% 53.3M
19  India 1.38B 31.8% 439.42M
20  Pakistan 220.89M 18.4% 40.59M

2019 rankings

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Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.[4]

Rank Country/Region Total population Smartphone penetration Smartphone users
1  United Kingdom 67.0m 82.9% 55.5m
2  Germany 82.4m 79.9% 65.9m
3  United States 329.1m 79.1% 260.2m
4  France 65.5m 77.5% 50.7m
5  Spain 46.4m 74.3% 34.5m
6  South Korea 51.3m 70.4% 36.1m
7  Russia 143.9m 66.3% 95.4m
8  Italy 59.2m 60.8% 36.0m
9  China 1.42b 59.9% 851.2m
10  Japan 126.9m 57.2% 72.6m
11  Iran 82.8m 54.8% 45.4m
12  Turkey 83.0m 54.0% 44.8m
13  Mexico 132.3m 49.5% 65.6m
14  Brazil 212.4m 45.6% 96.9m
15  Vietnam 97.4m 44.9% 43.7m
16  Philippines 108.1m 33.6% 36.3m
17  Indonesia 269.5m 31.1% 83.9m
18  India 1.3b 25.3% 345.9m
19  Bangladesh 168.1m 18.5% 31.0m
20  Pakistan 204.6m 15.9% 32.5m

2018 rankings

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Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018.[5] By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."

Rank Country/Region Total population Smartphone penetration Smartphone users
1  United Kingdom 66,574,000 83% 54,713,000
2  Netherlands 17,084,000 79.3% 13,547,000
3  Sweden 9,983,000 78.8% 7,864,000
4  Germany 82,293,000 78.8% 64,830,000
5  United States 326,767,000 77.0% 251,688,000
6  Belgium 11,499,000 76.6% 8,813,000
7  France 65,233,000 76.0% 32,598,000
8  Spain 46,397,000 72.5% 33,631,000
9  Canada 36,954,000 72.1% 26,635,000
10  Australia 24,772,000 68.6% 16,999,000
11  South Korea 51,164,000 68.0% 34,562,000
12  Kazakhstan 18,404,000 64.9% 11,938,000
13  Poland 38,105,000 64.0% 24,371,000
14  Russia 143,965,000 63.8% 91,865,000
15  Taiwan 23,694,000 60.0% 14,223,000
16  Italy 59,291,000 58.0% 34,394,000
17  Malaysia 32,042,000 57.5% 18,437,000
18  Japan 127,185,000 55.3% 70,327,000
19  China 1,415,046,000 55.3% 782,848,000
20  Romania 19,581,000 53.8% 10,538,000
21  Ukraine 44,009,000 48.3% 21,276,000
22  Argentina 44,689,000 46.9% 20,979,000
23  Saudi Arabia 33,554,000 46.0% 15,449,000
24  Mexico 130,759,000 45.6% 59,597,000
25  Philippines 106,512,000 44.9% 47,858,000
26  Chile 18,197,000 44.2% 8,049,000
27  Thailand 69,183,000 43.7% 30,217,000
28  Brazil 210,868,000 41.3% 87,172,000
29  Venezuela 32,381,000 40.8% 13,224,000
30  Colombia 49,465,000 39.8% 19,669,000
31  Morocco 36,192,000 37.9% 13,707,000
32  Turkey 81,917,000 37.9% 31,060,000
33  Vietnam 96,491,000 37.7% 36,378,000
34  South Africa 57,398,000 35.5% 20,371,000
35  Iran, Republic of 82,012,000 64.6% 53,200,000
36  Peru 32,552,000 32.1% 10,462,000
37  Uzbekistan 32,365,000 31.3% 10,142,000
38  Algeria 42,008,000 29.1% 12,204,000
39  Egypt 99,376,000 28.0% 27,852,000
40  India 1,354,052,000 27.7% 374,893,000
41  Indonesia 266,795,000 27.4% 73,155,000
42  Ghana 29,464,000 24.0% 7,060,000
43  Myanmar 53,856,000 21.8% 11,722,000
44  Kenya 50,951,000 20.9% 10,668,000
45  Sudan 41,512,000 19.7% 8,176,000
46  Bangladesh 166,368,000 16.1% 26,827,000
47  Uganda 44,271,000 15.6% 6,922,000
48  Pakistan 200,814,000 13.8% 27,730,000
49  Nigeria 195,875,000 13.0% 25,552,000
50  Ethiopia 107,535,000 11.2% 12,014,000

2017 rankings

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Newzoo's 2017 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017[6]

Rank Country/Region Total Population Smartphone Penetration Smartphone Users
1  United Arab Emirates 9,398,000 80.6% 7,573,000
2  Sweden 9,921,000 72.2% 7,167,000
3   Switzerland 8,454,000 71.7% 6,061,000
4  South Korea 50,705,000 71.5% 36,262,000
5  Taiwan 23,564,000 70.4% 16,596,000
6  Canada 36,626,000 69.8% 25,556,000
7  United States 326,474,000 69.3% 226,289,000
8  Netherlands 17,033,000 68.8% 11,720,000
9  Germany 80,636,000 68.8% 55,492,000
10  United Kingdom 65,511,000 68.6% 44,953,000
11  Australia 24,642,000 67.7% 16,671,000
12  Belgium 11,444,000 67.3% 7,706,000
13  Spain 46,070,000 66.8% 30,771,000
14  Azerbaijan 9,974,000 66.4% 6,619,000
15  Italy 59,798,000 65.8% 39,323,000
16  France 64,939,000 65.3% 42,399,000
17  Saudi Arabia 32,743,000 65.2% 21,337,000
18  Portugal 10,265,000 65.0% 6,672,000
19  Czech Republic 10,555,000 64.8% 6,835,000
20  Malaysia 31,164,000 64.1% 19,967,000
21  Poland 38,564,000 63.4% 24,431,000
22  Greece 10,893,000 59.5% 6,484,000
23  Chile 18,313,000 56.0% 10,254,000
24  Romania 19,238,000 56.0% 10,772,000
25  Russia 143,375,000 54.7% 78,364,000
26  China 1,388,233,000 51.7% 717,310,000
27  Japan 126,045,000 50.1% 63,089,000
28  Turkey 80,418,000 49.8% 40,010,000
29  Argentina 44,272,000 48.2% 21,329,000
30  Mexico 130,223,000 40.7% 52,993,000
31  Thailand 68,298,000 40.5% 27,628,000
32  Kazakhstan 18,064,000 39.2% 7,078,000
33  Brazil 211,243,000 37.7% 79,578,000
34  Iran 80,946,000 37.1% 30,000,000
35  Venezuela 31,926,000 36.2% 11,559,000
36  South Africa 55,436,000 36.2% 20,089,000
37  Peru 32,166,000 36.0% 11,585,000
38  Colombia 49,068,000 35.4% 17,361,000
39  Morocco 35,241,000 33.4% 11,755,000
40  Algeria 41,064,000 32.4% 13,293,000
41  Egypt 95,215,000 30.4% 28,958,000
42  Vietnam 95,415,000 26.4% 25,162,000
43  Ukraine 44,405,000 23.5% 10,448,000
44  Philippines 103,797,000 23.3% 24,173,000
45  India 1,342,513,000 22.3% 300,124,000
46  Indonesia 263,510,000 20.7% 54,494,000
47  Iraq 38,654,000 19.9% 7,709,000
48  Nigeria 191,836,000 14.8% 28,381,000
49  Pakistan 200,814,000 6.7% 13,505,343
50  Bangladesh 164,828,000 5.2% 8,578,000

2016 rankings

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The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[7]

Rank Country % of adults
owning a smartphone
Relative size
1  South Korea 88 88
 
2  Australia 77 77
 
3  Israel 74 74
 
4  United States 72 72
 
5  Spain 71 71
 
6  New Zealand 70 71
 
7  United Kingdom 68 68
 
8  Canada 67 67
 
9  Chile 65 65
 
10  Malaysia 65 65
 
11  Germany 60 60
 
12  Italy 60 60
 
13  Turkey 59 59
 
14  China 59 59
 
15  Palestine 57 57
 
16  Lebanon 52 52
 
17  Jordan 51 51
 
18  France 49 49
 
19  Argentina 48 48
 
20  India 45 45
 
21  Russia 45 45
 
22  Brazil 41 41
 
23  Poland 41 41
 
24  Japan 39 39
 
25  South Africa 37 37
 
26  Vietnam 35 35
 
27  Mexico 35 35
 
28  Nigeria 28 28
 
29  Ukraine 27 27
 
30  Kenya 26 26
 
31  Peru 25 25
 
32  Philippines 22 22
 
33  Ghana 21 21
 
34  Indonesia 21 21
 
38  Pakistan 19 19
 
35  Senegal 19 19
 
36  Fiji 17 17
 
37  Burkina Faso 14 14
 
39  Tanzania 11 11
 
40  Ethiopia 4 4
 
41  Uganda 4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.[8]

2015 rankings

[edit]

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[7]

Rank Country % of adults
owning a smartphone
Relative size
1  South Korea 88 88
 
2  Australia 77 77
 
3  Israel 74 74
 
4  United States 72 72
 
5  Spain 71 71
 
6  New Zealand 70 71
 
7  United Kingdom 68 68
 
8  Canada 67 67
 
9  Chile 65 65
 
10  Malaysia 65 65
 
11  Germany 60 60
 
12  Italy 60 60
 
13  Turkey 59 59
 
14  China 58 58
 
15  Palestine 57 57
 
16  Lebanon 52 52
 
17  Jordan 51 51
 
18  France 49 49
 
19  Argentina 48 48
 
20  Venezuela 45 45
 
21  Russia 45 45
 
22  Brazil 41 41
 
23  Poland 41 41
 
24  Japan 39 39
 
25  South Africa 37 37
 
26  Vietnam 35 35
 
27  Mexico 35 35
 
28  Nigeria 28 28
 
29  Ukraine 27 27
 
30  Kenya 26 26
 
31  Peru 25 25
 
32  Philippines 22 22
 
33  Ghana 21 21
 
34  Indonesia 21 21
 
35  Senegal 19 19
 
36  India 17 17
 
37  Burkina Faso 14 14
 
38  Pakistan 14 14
 
39  Tanzania 11 11
 
40  Ethiopia 4 4
 
41  Uganda 4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.[8]

2013 rankings

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The following list of the countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[9][10]

Rank Country/Territory Penetration
1  United Arab Emirates 73.8%
2  South Korea 73.0%
3  Saudi Arabia 72.8%
4  Singapore 71.7%
5  Norway 67.5%
6  Australia 64.6%
7  Sweden 62.9%
8  Hong Kong 62.8%
9  United Kingdom 62.2%
10  Denmark 59.0%
11  Ireland 57.0%
12  Israel 56.6%
13  Canada 56.4%
14  United States 56.4%
15  Spain 55.4%
16   Switzerland 54.0%
17  New Zealand 53.6%
18  Netherlands 52.0%
19  Taiwan 50.8%
20  Austria 48.0%
21  China 46.9%
22  Slovakia 45.9%
23  Finland 45.5%
24  France 42.3%
25  Czech Republic 41.6%
26  Italy 41.3%
27  Germany 39.8%
28  South Africa 39.8%
29  Philippines 38.7%
30  Mexico 36.8%
31  Russia 36.2%
32  Poland 35.0%
33  Malaysia 34.5%
34  Hungary 34.4%
35  Belgium 33.5%
36  Greece 32.5%
37  Portugal 32.1%
38  Thailand 31.0%
39  Argentina 30.7%
40  Turkey 29.6%
41  Romania 27.9%
42  Brazil 26.3%
43  Japan 24.7%
44  Vietnam 19.7%
45  Indonesia 14.0%
46  Ukraine 14.4%
47  India 12.8%

See also

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References

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  1. ^ "Newzoo | The Destination for Games Market Insights". Newzoo. Retrieved 2021-07-18.
  2. ^ a b newzoo. "Top Countries by Smartphone Users". newzoo. Retrieved 16 November 2022.
  3. ^ "Top Countries/Markets by Smartphone Penetration & Users". Newzoo. Retrieved 2021-07-18.
  4. ^ "Newzoo Global Mobile Market Report 2019 - Light Version". Archived from the original on 3 August 2020. Retrieved 26 June 2020.
  5. ^ "Newzoo Global Mobile Market Report 2018 - Light Version". Archived from the original on 8 January 2020. Retrieved 26 June 2020.
  6. ^ "Newzoo Global Mobile Market Report 2017 - Light Version". Archived from the original on 3 August 2020. Retrieved 26 June 2020.
  7. ^ a b Poushter, Jacob (22 February 2016). "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Archived from the original on 2016-02-23. Retrieved 2016-02-23.
  8. ^ a b "Denmark's Smartphone Market Nears Saturation". eMarketer. Archived from the original on 2015-06-21. Retrieved 2015-06-18.
  9. ^ "Think with Google". Think with Google. Archived from the original on 2015-11-08. Retrieved 2016-03-20.
  10. ^ By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Archived from the original on 2018-12-26. Retrieved 2016-03-20.{{cite web}}: CS1 maint: numeric names: authors list (link)