Directed by Alan Badoev and employing Yaroslav Pilunskiy as the camera operator, the promotional video for "Mamo" was shot in a Kiev based studio. The film featured Prikhodko fortune telling with her lookalike, both in a medieval dress. Four fairy tale settings were used, each representing an Eastern European season. In the setting picturing summer, Prikhodko appears in a wedding dress. In the last setting, representing autumn, she tears the dress up. The videoclip premiered on April 19 on the Ukrainian music TV channel M1 and on April 21 on the Russian music TV channel Muz-TV.
The final performance concentrated on Prikhodko's vocal skills and emotions. The giant floating screens at the background of the stage featured a video of her face aging from a twenty-year-old to a seventy-year-old.