Men's Non-no

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Men's Non-no
Men's Non-no July 2017 Cover with Kentaro Sakaguchi.jpg
July 2017 cover with Kentaro Sakaguchi
CategoriesFashion, lifestyle
Year founded1986
Based inTokyo

Men's Non-no (Japanese: メンズノンノ) is a Japanese monthly men's fashion and lifestyle magazine based in Tokyo. Published by Shueisha, it is an offshoot of women's magazine Non-no.[1][2]


Men's Non-no was started in 1986, and the first issue appeared in 1987.[1][3] The magazine is headquartered in Tokyo and is published monthly by Shueisha.[3][4] Although the monthly is mostly read by young men and university students, its readers also include females.[5] The magazine covers articles on lifestyle, music and football with a special reference to fashion.[5] It has recurring models from different racial backgrounds.[2] It also features young male celebrities.[6] In 1999 the circulation of Men's Non-no was 370,000 copies.[7]

Notable exclusive models[edit]



  1. ^ a b "Men's Non-no". Complex. Retrieved 31 October 2015.
  2. ^ a b Fabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199. doi:10.1080/07393180600800734.
  3. ^ a b Hasse Lemola (28 April 2015). "A guide to Japanese fashion magazines". Hypebeast. Retrieved 24 April 2016.
  4. ^ "High-Fashion Mix". MEKAS. 28 August 2008. Retrieved 31 October 2015.
  5. ^ a b "Men's Non-no. Extremely popular men's fashion magazine". Japanese Streets. 14 August 2007. Retrieved 31 October 2015.
  6. ^ Masafumi Monden (20 November 2014). Japanese Fashion Cultures: Dress and Gender in Contemporary Japan. Bloomsbury Publishing. p. 32. ISBN 978-1-4725-8673-5. Retrieved 24 April 2016.
  7. ^ Shigeko Okamoto; Davis Janet (1 October 2004). Japanese Language, Gender, and Ideology : Cultural Models and Real People: Cultural Models and Real People. Oxford University Press, USA. p. 131. ISBN 978-0-19-534729-6. Retrieved 31 October 2015.
  8. ^ "坂口健太郎、成田凌に続け!新メンズノンノ専属モデル・井上翔太さん/芸能ショナイ業務話". Sanspo. 12 October 2017.

External links[edit]