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|Cultural origins||Late 1970s, England (mostly London) then early 1980s, United States|
The mod revival was a music genre and subculture that started in England in 1978 and later spread to other countries (to a lesser degree). The mod revival's mainstream popularity was relatively short, although its influence lasted for decades. The mod revival post-dated a Teddy Boy revival, and mod revivalists sometimes clashed with Teddy Boy revivalists, skinhead revivalists, casuals, punks and rival gang members.
The late 1970s mod revival was led by the band The Jam, who had adopted a stark mod look and mixed the energy of punk with the sound of early 1960s mod bands. It was heavily influenced by the 1979 film Quadrophenia. The mod revival was a conscious effort to harken back to the earlier generation in terms of style and presentation. In the early 1980s in the UK, a mod revival scene influenced by the original mod subculture of the 1960s developed.
The late 1970s mod revival combined musical and cultural elements of the 1970s pub rock, punk rock and new wave music genres with influences from 1960s mod and beat music bands such as The Who, Small Faces and The Kinks.
The mod revival was largely set in motion by The Jam and their fans. The band had adopted a stark mod look and mixed the energy of punk with the sound of 1960s mod bands. Their debut album In the City (1977), mixed R&B standards with originals modelled on The Who's early singles. They confirmed their status as the leading mod revival band with their third album All Mod Cons (1978), on which Paul Weller's song-writing drew heavily on the British-focused narratives of the Kinks. The revival was also spurred on by small concerts at venues such as the Cambridge and Hop Poles Hotels, and Howard Hall Enfield, the Wellington, Waterloo Road, London, and the Bridge House in Canning Town. In 1979, the film Quadrophenia, which romanticised the original 1960s mod subculture, widened the impact and popularity of the mod revival across the UK. The original mod revival fanzine, Maximum Speed started in 1979 and spawned other home-produced fanzines from then until the mid-to-late 1980s.
Bands grew up to feed the desire for mod music, often combining the music of 1960s mod groups with elements of punk music, including The Chords, Secret Affair, Back to Zero and Purple Hearts, and The Lambrettas. These acts managed to develop cult followings and some had pop hits, before the revival petered out in the early 1980s. More R'n'B based bands such as The Little Roosters, The Inmates, Nine Below Zero also became key acts in the growing mod revival scene in London.
Another British tradition that returned at the same time was the penchant for members of youth subcultures to go to seaside resorts on bank holidays and fight members of other subcultures. This originated in the early 1960s with the mods and rockers fighting each other at places such as Brighton. The phenomenon returned in 1969 through to 1970 with skinheads fighting Teddy boys and bikers. In 1977 it returned yet again, with punks fighting Teddy Boys at Margate, and revival skinheads fighting Teddy boys, bikers and rockers at Southend and Margate. This carried on until 1978. In 1979 and 1980, the resorts became major battlegrounds on bank holidays for young skinheads and mods together against Teddy boys and rockers. Some of the main resorts involved were Margate, Brighton, Southend, Clacton, Hastings and Scarborough.
In the mid-1980s, there was a brief mod revival centered on bands such as The Prisoners, Makin' Time, The Scene, and Long Tall Shorty. Fanzines following on from Maximum Speed – such as Mission Impossible, Patriotic, Roadrunner, Extraordinary Sensations and Chris Hunt's Shadows & Reflections – helped generate further interest in this stage of the mod revival. The Phoenix List was a weekly newsletter listing national events, and they organised a series of national rallies. A main player in the 1980s UK mod revival was Eddie Piller, who founded Countdown Records, and then went on to develop the acid jazz movement of the late 1980s.
The UK mod revival was followed by a mod revival in North America in the early 1980s, particularly in Southern California, led by bands such as The Untouchables. In Brazil the band Ira! led the mod revival releasing their first album 'Mudança de comportamento' in 1985 on the WEA label. Their 1986 followup "Vivendo e Não Aprendendo" further established them as leaders of the mod revival in Brazil. They quickly achieved Gold Album status in sales of "Vivendo e Não Aprendendo".
1990s and later
Bands associated with Britpop in the mid-1990s often championed aspects of mod culture. Blur were fans of Quadrophenia, with the film's star Phil Daniels featuring on the title track of the band's album Parklife and appearing in the song's video, whilst Oasis' Noel Gallagher struck up a high-profile friendship with Paul Weller. Around this time the UK music press championed a number of bands as constituting a new wave of the mod revival under the name "New Mod", including Menswe@r and The Bluetones, both of whom were later identified with Britpop.
In 2010, the mod-influenced band Missing Andy saw their debut single, "The Way We're Made (Made In England)", reach number 38 on the UK Singles Chart and number 7 on the UK Indie Chart after their status was confirmed as runners-up in Sky1's TV talent competition, Must Be The Music.
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It's common knowledge these days that the current mod mania grew from a hardcore of The Jam's keenest fans who... discovered a shared enthusiasm for all things mid-'60s.
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