Jump to content

Phở Hòa

From Wikipedia, the free encyclopedia
Phở Hòa
Company typePrivate
IndustryFast food
Founded1983; 41 years ago (1983) in San Jose, California, United States
FounderBinh Nguyen[1]
United States
Number of locations
72[2][3] (2018)
Area served
  • North America
  • Asia
Key people
Quốc Phan (President)[3]
Revenue$50 million[1] (2008)

Phở Hòa is a phở restaurant chain based in Sacramento, California, United States. It was founded in San Jose, California, in 1983.[1][4] As of 2017, it has more than 70 locations[3] across the United States, Canada, Indonesia, Malaysia, the Philippines, South Korea, and Taiwan.[2]


In 1984, Binh Nguyen and Phan Jiang opened their first Phở Hòa location in Lion Plaza, the first Asian shopping center in San Jose, California, based on a Phở Hòa restaurant that opened in Santa Ana the previous year.[5][6] In 1986, they began manufacturing a proprietary spice blend for their phở. In the late 1980s, they opened their first restaurant in Canada. In the 1990s, they founded Aureflam Corporation to franchise phở restaurants under the Phở Hòa and Phở Công Lý names.[1] Phở Hòa opened its first location in Asia in 1995.[1]

Phở Hòa claims to be the first Vietnamese restaurant chain to franchise.[3] According to company statistics, Asians accounted for almost 90% of their customers until around 1993, but by 1998 about 50% of customers at recently opened locations were non-Asian.[7]

See also[edit]


  1. ^ a b c d e Hsu, Tiffany (March 21, 2008). "Cooking up a growth plan". Los Angeles Times. Retrieved July 5, 2018.
  2. ^ a b "Phở Hòa Worldwide". Phở Hòa. Retrieved July 5, 2018.
  3. ^ a b c d Trinh, Jean (November 29, 2017). "Vietnamese Immigration and Its Culinary Influence on the United States". The Migrant Kitchen. KCET. Retrieved July 5, 2018.
  4. ^ Ueda, Reed, ed. (2017). America's Changing Neighborhoods: An Exploration of Diversity through Places. Vol. 2. Santa Barbara, California: Greenwood Publishing Group. p. 778. ISBN 9781440828652 – via Google Books.
  5. ^ "Phở Hòa® Franchise Disclosure Document (FDD)" (PDF). Sacramento, California: South Bay Soup Corporation. March 21, 2022. p. 8. Retrieved November 1, 2022.
  6. ^ Ngô, Quyền (August 17, 2016). "Tour San Jose's Vietnamese Food Scene". MOFAD City. Museum of Food and Drink. Retrieved July 5, 2018.
  7. ^ Chastenet dé Gery, Rebecca (October 16, 1998). "Winning Pho-mula". The Austin Chronicle. Retrieved July 5, 2018.

External links[edit]