MOS Burger

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MOS Food Services, Inc.
Public KK
Traded asTYO: 8153
IndustryFoodservice
FoundedTokyo, Japan (July 21, 1972; 46 years ago (1972-07-21))
FounderAtsushi Sakurada (櫻田 厚, Sakurada Atsushi)
HeadquartersThinkPark Tower
2-1-1 Osaki, Shinagawa-ku, Tokyo, 141-6029 Japan
Key people
Atsushi Sakurada, (CEO and President)
Products
Revenue$ 663 million (FY 2012) (¥ 62.371 billion) (FY 2012)
$ 16 million (FY 2012) (¥ 1.52 billion) (FY 2012)
Number of employees
1,375 (as of March 2016)[1]
Subsidiaries9
WebsiteOfficial website
Footnotes / references
[2][3]

MOS Food Services, Inc. (株式会社モスフードサービス, Kabushiki-kaisha Mosu Fūdo Sābisu), doing business as MOS Burger (モスバーガー, Mosu bāgā) (Japanese, "MOS" [mosɯ] or "Mountain Ocean Sun"[4]), is a fast-food restaurant chain (fast-casual) that originated in Japan. Its headquarters are in the ThinkPark Tower in Ōsaki, Shinagawa, Tokyo.[2] At one time its headquarters were in Shinjuku, Tokyo.[5][6]

It is now the second-largest fast-food franchise in Japan after McDonald's Japan, and owns numerous overseas outlets over East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Australia, South Korea and, until 2005, Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when it opened in 1972.

As of February 2014 the publicly traded company runs 1,730 MOS Burger and several AEN, Chef's V and Green Grill stores. One slogan used within its stores is "Japanese Fine Burger and Coffee".[2]

In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland Australia. As of May 2016, the company has six stores in Australia.[7]

Origins[edit]

MOS Burger in Singapore

The company name is styled in all caps: MOS Burger. Currently, the company website explains the origin its name to be from the phrase "Mountain, Ocean, Sun." However, originally the company was a spinoff of Atsushi Sakurada's previous company, Merchandising Organizing System.[8] Later, the company began to use playful English phrases in point-of-purchase marketing materials to explain the name, including "MOSt delicious burger," before it finally settled on "Mountain, Ocean, Sun."

Sakurada worked in Los Angeles at an investment company in the early 1960s, and during that time, he frequented the iconic Los Angeles chili burger chain Original Tommy's.[9] Wanting to strike out on his own after returning to Japan he decided to adapt the cook-to-order hamburger concept used by Original Tommy's. He also developed the MOS rice burger as an alternative to the hamburger.

Products[edit]

MOS Rice Burger[edit]

Mos Rice Burger

The MOS Rice Burger uses a bun made of rice mixed with barley and millet.[10][11] Rice was first used as a bun in 1987,[12] when the restaurant served the Tsukune Rice Burger, filled with ground chicken[13] and daikon, and seasoned with soy sauce.

The MOS Rice Burger has been imitated by the Taiwanese division of McDonald's,[14] where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

Takumi Burger[edit]

In 2003, MOS Burger introduced an ultra-premium Takumi Burger (meaning artisan taste) series, which was expanded further in 2004.[15] The 'Nippon's Burger Takumi' hamburger was made with Tasmanian beef and multiple toppings, costing 1,000 yen (9.14 euros or 11.72 USD at the time), making it one of the most expensive burgers offered by a fast-food chain. The 'Nippon's Burger Takumi Lettuce' was added in 2004, with lettuce instead of buns to sandwich the hamburger.[16]

Controversies[edit]

Use Of Caged Eggs[edit]

In 2018, the non-profit organization Lever槓桿 released an undercover investigation[17] of MOS Burger's egg supplier in Taiwan.[18][19][20] MOS burger was criticized for using eggs from hens confined in battery cages, which have been banned by the European Union and several states in the United States. Many other international restaurant chains such as McDonalds,[21] Burger King,[22] and Subway[23] have committed to using only cage-free eggs in their primary markets.

See also[edit]

References[edit]

  1. ^ Corporate Profile MOS Burger, 2017
  2. ^ a b c "Corporate Profile". Retrieved March 29, 2014.
  3. ^ "Financial Statements". Retrieved March 29, 2014.
  4. ^ "産学連携企画「M O S」デザインのモスカード | モスバーガー公式サイト". Mos.co.jp. Retrieved 2017-12-27.[permanent dead link]
  5. ^ "Company Outline". April 17, 2001. Archived from the original on April 17, 2001. Retrieved January 6, 2011.
  6. ^ "Map in Japanese". Archived from the original on December 5, 2000. Retrieved March 29, 2014.
  7. ^ "Mos Burger Website - Australia Store Information". MOS Food Services, Inc. Retrieved May 13, 2016.
  8. ^ "モスバーガーの「モス」の由来は何ですか?". Yahoo!知恵袋 (in Japanese). Retrieved 2016-08-30.
  9. ^ "About MOS :: Origins". www.mosburger.com.sg. Retrieved 2016-08-30.
  10. ^ "Transnationalism and Society: An Introduction - Michael C. Howard - Google Books". Books.google.com. 2011-02-17. Retrieved 2017-12-27.
  11. ^ "Asia Magazine". Asia Magazine. 2011-05-24. p. 147. Retrieved 2017-12-27.
  12. ^ "Brisbane's best burgers: Check out our must try list". Courier Mail. Retrieved December 27, 2017.
  13. ^ Liu, Alice (January 16, 2011). "East Meets West: Teriyaki Chicken Rice Burger". The Daily Northwestern. Retrieved December 27, 2017.
  14. ^ Taipei Times
  15. ^ Uranaka, Taiga (July 24, 2003). "Mos to woo consumers with higher prices". The Japan Times (English version, cached). Retrieved March 29, 2013.
  16. ^ "Mos Food Services - Interview with the CEO" (PDF). Mos Food Services. May 1, 2004. Retrieved March 29, 2013.
  17. ^ "摩斯漢堡雞蛋供應商被相機捕捉到". www.mosburger.bad-egg.com. Retrieved 2018-08-31.
  18. ^ TVBS. "動保拍片控供應商虐雞 摩斯駁斥、且提告│TVBS新聞網". news.tvbs.com.tw. Retrieved 2018-08-31.
  19. ^ "動保拍片控供應商虐雞 摩斯駁斥、且提告" (in Chinese). Retrieved 2018-08-31.
  20. ^ TVBS. "動保拍片控供應商虐雞 摩斯駁斥、且提告│TVBS新聞網". news.tvbs.com.tw. Retrieved 2018-08-31.
  21. ^ "Inside McDonald's Bold Decision to Go Cage-Free". Fortune. Retrieved 2018-08-31.
  22. ^ Meece, Mickey. "Burger King to Use All Cage-Free Eggs and Pork by 2017". Forbes. Retrieved 2018-08-31.
  23. ^ "Subway to Switch to Cage-free Eggs by 2025". Fortune. Retrieved 2018-08-31.

Further reading[edit]

External links[edit]