Super Bowl television ratings

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This article is a historical list of television ratings for Super Bowl games. The Super Bowl, which is the National Football League (NFL)'s annual championship game, is frequently the most-watched television program in any given year in the United States.

Viewership by year[edit]

Television ratings by year[edit]

Date Super Bowl Network Average U.S. viewers
[note 1]
Total U.S. viewers
[note 2]
Household
rating
18-49
rating
$/30 Sec. Ad
[note 3]
Rating
[note 4]
Share
[note 5]
Rating
[note 6]
Share
[note 7]
January 15, 1967 I CBS 26,750,000[1] Unknown 22.6[1] 43[1] Unknown Unknown $42,500[2]
NBC 24,430,000[1] 18.5[1] 36[1] $37,500[2]
January 14, 1968 II CBS 39,120,000[1] 36.8[1] 68[1] $54,500[2]
January 12, 1969 III NBC 41,660,000[1] 60,000,000[3] 36.0[1] 70[1] $55,000[2]
January 11, 1970 IV CBS 44,270,000[1] 57,000,000[3] 39.4[1] 69[1] $78,200[2]
January 17, 1971 V NBC 46,040,000[1] Unknown 39.9[1] 75[1] $72,500[2]
January 16, 1972 VI CBS 56,640,000[1] 65,000,000[4] 44.2[1] 74[1] $86,100[2]
January 14, 1973 VII NBC 53,320,000[1] Unknown 42.7[1] 72[1] $88,100[2]
January 13, 1974 VIII CBS 51,700,000[1] 41.6[1] 73[1] $103,500[2]
January 12, 1975 IX NBC 56,050,000[1] 70,000,000[5] 42.4[1] 72[1] $107,000[2]
January 18, 1976 X CBS 57,710,000[1] Unknown 42.3[1] 78[1] $110,000[2]
January 9, 1977 XI NBC 62,050,000[1] 75,000,000[6] 44.4[1] 73[1] $125,000[2]
January 15, 1978 XII CBS 78,940,000[1] 102,000,000[7] 47.2[1] 67[1] $162,300[2]
January 21, 1979 XIII NBC 74,740,000[1] 95,000,000[7] 47.1[1] 74[1] $185,000[2]
January 20, 1980 XIV CBS 76,240,000[1] 105,000,000[8] 46.3[1] 67[1] $222,000[2]
January 25, 1981 XV NBC 68,290,000[1] Unknown 44.4[1] 63[1] $275,000[2]
January 24, 1982 XVI CBS 85,240,000[1] 49.1[1] 73[1] $324,300[2]
January 30, 1983 XVII NBC 81,770,000[1] 48.6[1] 69[1] $400,000[2]
January 22, 1984 XVIII CBS 77,620,000[1] 46.4[1] 71[1] $368,200[2]
January 20, 1985 XIX ABC 85,530,000[1] 110,000,000[9] 46.4[1] 63[1] $525,000[2]
January 26, 1986 XX NBC 92,570,000[1] 127,100,000[10] 48.3[1] 70[1] $550,000[2]
January 25, 1987 XXI CBS 87,190,000[1] 122,600,000[10] 45.8[1] 66[1] $600,000[2]
January 31, 1988 XXII ABC 80,140,000[1] Unknown 41.9[1] 62[1] $645,000[2]
January 22, 1989 XXIII NBC 81,590,000[1] 120,000,000[11] 43.5[1] 68[1] $675,000[2]
January 28, 1990 XXIV CBS 73,852,000[1] Unknown 39.0[1] 63[1] $700,400[2]
January 27, 1991 XXV ABC 79,510,000[1] 41.9[1] 63[1] $800,000[2]
January 26, 1992 XXVI CBS 79,590,000[1] 120,000,000[12] 40.3[1] 61[1] $850,000[2]
January 31, 1993 XXVII NBC 90,990,000[1] 133,400,000[13] 45.1[1] 66[1] $850,000[2]
January 30, 1994 XXVIII 90,000,000[1] 134,800,000[14] 45.5[1] 66[1] $900,000[2]
January 29, 1995 XXIX ABC 83,420,000[1] 120,000,000[15] 41.3[1] 62[1] $1,150,000[2]
January 28, 1996 XXX NBC 94,080,000[1] 138,488,000[16] 46.0[1] 68[1] 41.2[17] $1,085,000[2]
January 26, 1997 XXXI Fox 87,870,000[1] 128,900,000[18] 43.3[1] 65[1] Unknown $1,200,000[2]
January 25, 1998 XXXII NBC 90,000,000[1] 133,400,000[19] 44.5[1] 67[1] $1,291,100[2]
January 31, 1999 XXXIII Fox 83,720,000[1] 127,500,000[20] 40.2[1] 61[1] 36.4[21] $1,600,000[2]
January 30, 2000 XXXIV ABC 88,465,000[1] 130,800,000[22] 43.3[1] 63[1] 37.9[21] $2,100,000[2]
January 28, 2001 XXXV CBS 84,335,000[1] 131,200,000[23] 40.4[1] 61[1] Unknown $2,200,000[2]
February 3, 2002 XXXVI Fox 86,801,000[1] 131,700,000[24] 40.4[1] 61[1] $2,200,000[2]
January 26, 2003 XXXVII ABC 88,637,000[1] 137,600,000[25] 40.7[1] 61[1] 36.4[26] $2,200,000[2]
February 1, 2004 XXXVIII CBS 89,795,000[1] 144,400,000[27] 41.4[1] 63[1] Unknown $2,302,200[2]
February 6, 2005 XXXIX Fox 86,072,000[1] 133,700,000[28] 41.1[1] 62[1] 33.2[29] 68[29] $2,400,000[2]
February 5, 2006 XL ABC 90,745,000[1] 141,400,000[30] 41.6[1] 62[1] 34.6[29] 69[29] $2,500,000[2]
February 4, 2007 XLI CBS 93,184,000[1] 139,770,000[31] 42.6[1] 64[1] 35.2[31] 70[31] $2,385,365[2]
February 3, 2008 XLII Fox 97,448,000[1] 148,300,000[27] 43.1[1] 65[1] 37.5[21] Unknown $2,699,963[2]
February 1, 2009 XLIII NBC 98,732,000[1] 151,600,000[27] 42.0[1] 64[1] 36.7[32] 72[32] $3,000,000[2]
February 7, 2010 XLIV CBS 106,476,000[1] 153,400,000[33] 45.0[1] 68[1] 38.6[34] 75[34] $2,800,000[2]
February 6, 2011 XLV Fox 111,041,000[1] 162,900,000[33] 46.0[1] 69[1] 39.9[35] 77[35] $3,100,000
February 5, 2012 XLVI NBC 111,346,000[1] 159,200,000[36] 47.0[1] 71[1] 40.5[37] 78[37] $3,500,000
February 3, 2013 XLVII CBS 108,693,000[1] 164,100,000[36] 46.4[1] 69[1] 39.7[38] 77[38] $4,000,000
February 2, 2014 XLVIII Fox 112,191,000[1] 167,000,000[39] 46.7[1] 69[1] 39.3[40] 77[40] $4,000,000[41]
February 1, 2015 XLIX NBC 114,442,000[1] Unknown 47.5[1] 71[1] 39.1[42] 79[42] $4,500,000
February 7, 2016 50 CBS 111,864,000[1] 167,000,000[43] 46.6[1] 72[1] 37.7[44] 79[44] $5,000,000[45]
February 5, 2017 LI Fox 111,319,000[1] Unknown 45.3[1] 70[1] 37.1[46] 79[46] $5,000,000[47]
February 4, 2018 LII NBC 103,471,000[1] 43.1[1] 68[1] 33.4[48] 78[48] $5,200,000[49]
February 3, 2019 LIII CBS 98,190,000[50] 149,000,000[51] 41.1[1] 67[1] 31.0[50] 78[50] $5,250,000[49]

See also[edit]

Notes[edit]

  1. ^ The average amount of U.S. viewers who were watching the game during the entire broadcast.
  2. ^ The amount of U.S. viewers who watched at least some part of the game during the broadcast.
  3. ^ The average amount of U.S. dollars it cost an advertiser to purchase a 30-second advertisement slot during the game's broadcast.
  4. ^ The average percentage of U.S. households with a television set that were watching the game during the entire broadcast.
  5. ^ The average percentage of U.S. households with a television set in use that were watching the game during the entire broadcast.
  6. ^ The average percentage of U.S. adults age 18-49 who live in a household with a television set that were watching the game during the entire broadcast.
  7. ^ The average percentage of U.S. adults age 18-49 who live in a household with a television set in use that were watching the game during the entire broadcast.

References[edit]

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