Super Bowl television ratings

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Satellite trucks broadcasting from Super Bowl XXXV. The game was watched by more than 84 million people in the United States.

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages.[1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year.[4]

United States[edit]

English[edit]

Television viewership of the Super Bowl in the United States, 1967–present.svg
Household television rating and share of the Super Bowl in the United States, 1967–present.svg

The Super Bowl is noted for its enduring ratings. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable.[5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series.[8]

Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.[5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media;[9] female viewership grew every year from 2003 to 2008.[10] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year.[11]

The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people.[12]

List of Super Bowl television ratings in the United States with selected figures
Super
Bowl
Date Network Avg. viewers
(millions)
Total viewers
(millions)
Household rating 18–49 rating Avg. cost of
30-second ad
Rating Share Rating Share
I January 15, 1967 CBS 26.75[13] 39.90[14] 22.6[13] 43[13] Un­known Un­known $42,500[13]
NBC 24.43[13] 35.60[14] 18.5[13] 36[13] Un­known Un­known $37,500[13]
II January 14, 1968 CBS 39.12[13] 51.30[14] 36.8[13] 68[13] Un­known Un­known $54,500[13]
III January 12, 1969 NBC 41.66[13] 54.50[14] 36.0[13] 70[13] Un­known Un­known $55,000[13]
IV January 11, 1970 CBS 44.27[13] 59.20[14] 39.4[13] 69[13] Un­known Un­known $78,200[13]
V January 17, 1971 NBC 46.04[13] 58.50[14] 39.9[13] 75[13] Un­known Un­known $72,500[13]
VI January 16, 1972 CBS 56.64[13] 67.30[14] 44.2[13] 74[13] Un­known Un­known $86,100[13]
VII January 14, 1973 NBC 53.32[13] 67.70[14] 42.7[13] 72[13] Un­known Un­known $88,100[13]
VIII January 13, 1974 CBS 51.70[13] 63.20[14] 41.6[13] 73[13] Un­known Un­known $103,500[13]
IX January 12, 1975 NBC 56.05[13] 71.30[14] 42.4[13] 72[13] Un­known Un­known $107,000[13]
X January 18, 1976 CBS 57.71[13] 73.30[14] 42.3[13] 78[13] Un­known Un­known $110,000[13]
XI January 9, 1977 NBC 62.05[13] 81.90[14] 44.4[13] 73[13] Un­known Un­known $125,000[13]
XII January 15, 1978 CBS 78.94[13] 102.01[15] 47.2[13] 67[13] Un­known Un­known $162,300[13]
XIII January 21, 1979 NBC 74.74[13] 96.63[15] 47.1[13] 74[13] Un­known Un­known $185,000[13]
XIV January 20, 1980 CBS 76.24[13] 97.80[14] 46.3[13] 67[13] Un­known Un­known $222,000[13]
XV January 25, 1981 NBC 68.29[13] 94.12[15] 44.4[13] 63[13] Un­known Un­known $275,000[13]
XVI January 24, 1982 CBS 85.24[13] 110.23[15] 49.1[13] 73[13] Un­known Un­known $324,300[13]
XVII January 30, 1983 NBC 81.77[13] 109.04[16] 48.6[13] 69[13] Un­known Un­known $400,000[13]
XVIII January 22, 1984 CBS 77.62[13] 105.20[14] 46.4[13] 71[13] Un­known Un­known $368,200[13]
XIX January 20, 1985 ABC 85.53[13] 115.94[17] 46.4[13] 63[13] Un­known Un­known $525,000[13]
XX January 26, 1986 NBC 92.57[13] 127.06[18] 48.3[13] 70[13] Un­known Un­known $550,000[13]
XXI January 25, 1987 CBS 87.19[13] 119.70[14] 45.8[13] 66[13] Un­known Un­known $600,000[13]
XXII January 31, 1988 ABC 80.14[13] 114.60[14] 41.9[13] 62[13] Un­known Un­known $645,000[13]
XXIII January 22, 1989 NBC 81.59[13] 110.80[14] 43.5[13] 68[13] Un­known Un­known $675,000[13]
XXIV January 28, 1990 CBS 73.85[13] 109.90[14] 39.0[13] 63[13] Un­known Un­known $700,400[13]
XXV January 27, 1991 ABC 79.51[13] 112.10[14] 41.9[13] 63[13] Un­known Un­known $800,000[13]
XXVI January 26, 1992 CBS 79.59[13] 119.68[17] 40.3[13] 61[13] 35.6[19] 61[19] $850,000[13]
XXVII January 31, 1993 NBC 90.99[13] 133.40[14] 45.1[13] 66[13] Un­known Un­known $850,000[13]
XXVIII January 30, 1994 90.00[13] 134.84[14][20] 45.5[13] 66[13] 39.9[21] 76[21] $900,000[13]
XXIX January 29, 1995 ABC 83.42[13] 125.22[17] 41.3[13] 62[13] Un­known Un­known $1,150,000[13]
XXX January 28, 1996 NBC 94.08[13] 138.49[14] 46.0[13] 68[13] 41.2[22] Un­known $1,085,000[13]
XXXI January 26, 1997 Fox 87.87[13] 128.90[14] 43.3[13] 65[13] 38.5[23] 74[23] $1,200,000[13]
XXXII January 25, 1998 NBC 90.00[13] 133.40[14] 44.5[13] 67[13] 38.7[24] 75[24] $1,291,100[13]
XXXIII January 31, 1999 Fox 83.72[13] 127.50[14] 40.2[13] 61[13] 36.4[25] 71[25] $1,600,000[13]
XXXIV January 30, 2000 ABC 88.47[13] 130.74[14] 43.3[13] 63[13] 37.9[26] 70[26] $2,100,000[13]
XXXV January 28, 2001 CBS 84.34[13] 131.20[14] 40.4[13] 61[13] 35.8[27] 71[27] $2,200,000[13]
XXXVI February 3, 2002 Fox 86.80[13] 131.70[14] 40.4[13] 61[13] 34.7[28] 70[28] $2,200,000[13]
XXXVII January 26, 2003 ABC 88.64[13] 138.90[14] 40.7[13] 61[13] 36.4[29] 70[29] $2,200,000[13]
XXXVIII February 1, 2004 CBS 89.80[13] 144.40[14] 41.4[13] 63[13] 35.7[30] 72[30] $2,302,200[13]
XXXIX February 6, 2005 Fox 86.07[13] 133.70[14] 41.1[13] 62[13] 33.2[31] 68[31] $2,400,000[13]
XL February 5, 2006 ABC 90.75[13] 141.40[32] 41.6[13] 62[13] 34.6[31] 69[31] $2,500,000[13]
XLI February 4, 2007 CBS 93.18[13] 139.78[33] 42.6[13] 64[13] 35.2[33] 70[33] $2,385,365[13]
XLII February 3, 2008 Fox 97.45[13] 148.30[34] 43.1[13] 65[13] 37.5[35] 73[35] $2,699,963[13]
XLIII February 1, 2009 NBC 98.73[13] 151.60[36] 42.0[13] 64[13] 36.7[36] 72[36] $3,000,000[13]
XLIV February 7, 2010 CBS 106.48[13] 153.40[37] 45.0[13] 68[13] 38.6[37] 75[37] $2,800,000[13]
XLV February 6, 2011 Fox 111.04[13] 162.90[38] 46.0[13] 69[13] 39.9[39] 77[39] $2,948,649[13]
XLVI February 5, 2012 NBC 111.35[13] 159.20[40] 47.0[13] 71[13] 40.5[41] 78[41] $3,442,752[13]
XLVII February 3, 2013 CBS 108.69[13] 164.10[40] 46.4[13] 69[13] 39.7[42] 77[42] $3,765,130[13]
XLVIII February 2, 2014 Fox 112.19[13] Un­known 46.7[13] 69[13] 39.3[43] 77[43] $4,084,864[13]
XLIX February 1, 2015 NBC 114.44[13] 161.30[44] 47.5[13] 71[13] 39.1[45] 79[45] $4,283,129[13]
50 February 7, 2016 CBS 111.86[13] 167.00[46] 46.6[13] 72[13] 37.7[47] 79[47] $4,800,000[13]
LI February 5, 2017 Fox 111.32[13] 172.00[48] 45.3[13] 70[13] 37.1[49] 79[49] $5,399,873[13]
LII February 4, 2018 NBC 103.47[13] Un­known 43.1[13] 68[13] 33.4[50] 78[50] $5,235,379[13]
LIII February 3, 2019 CBS 98.48[13] 149.00[51] 41.1[13] 67[13] 31.0[52] 78[52] $5,199,916[13]
LIV February 2, 2020 Fox 101.32[13] 148.50[53] 41.6[13] 69[13] 30.1[54] 77[54] $5,400,000[13]
LV February 7, 2021 CBS 91.63[55] TBA 38.2[13] 68[13] 26.5[55] 88[55]

1967–1979[edit]

Super Bowl I was played at the Los Angeles Memorial Coliseum. The broadcast attracted the highest share of any game—a 79—as it was the only to air on two networks.

The first championship game was dubbed the "Super Nielsen Bowl" by the media.[56][57] Variety predicted that the ratings for the game would be the most important of the year. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games.[58] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I.[59] As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast.[58][60] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it.[59][60] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[56]—were released a day later and showed that the CBS feed was more popular than the NBC.[61] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl."[62]

Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million.[63] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I.[14] In New York City, the game received a 36.3 rating and a 61 share.[64] 1969's Super Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time.[65] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million.[14]

In contrast with previous years, Super Bowl IV's ratings were largely underestimated. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers.[14][66] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the 1963 World Series[67] This record would be broken again the following year when the 1972 CBS broadcast of Super Bowl VI was watched by 44.2% of households.[68] In 1973, Super Bowl VII was the first game to be exempt from a local television blackout following the amendment of an NFL policy requiring them at the time. Although 3 million more households were able to watch the game,[69] the number of households that actually watched it increased by only 220,000 compared to the previous year, and the rating declined from a 44.2 to a 42.7.[13] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before.[14]

The 1975 Super Bowl was televised for five hours on NBC.[70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game.[14] The rating and average viewership also increased compared to the previous year.[13] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it.[71] In Los Angeles, the game received a 78% share of the audience, compared to the combined shares of the broadcasts on CBS and ABC at the same time of 4%.[72] Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network.[14]

In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history.[73] The rating of 44.4 and average viewership of 62.1 million also set new records for the game[13]—all of which would be broken the following year when Super Bowl XII was the first to be broadcast in prime time in the Eastern Time Zone.[74] As a result, total viewership grew by over 20 million and the 1978 game became the most-watched single-network broadcast in U.S. history; 102 million viewers watched at least five minutes.[14][75] The audience share decreased to an all-time low, but the rating increased to a 47.2 from a 44.4 and average viewership increased by over 16 million compared the previous year, setting new highs for the game.[13] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74.[13][14][76]

1980–1989[edit]

1990–1999[edit]

2000–2009[edit]

2010–2019[edit]

Spanish[edit]

Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014.[77]

Super Bowl Date Channel Avg. U.S. viewers
XLVIII February 2, 2014 Fox Deportes 561,000[48]
XLIX February 1, 2015 NBC Universo 368,000[78]
50 February 7, 2016 ESPN Deportes 472,000[79]
LI February 5, 2017 Fox Deportes 654,000[53]
LII February 4, 2018 Universo 543,000[78]
LIII February 3, 2019 ESPN Deportes 473,000[80]
LIV February 2, 2020 Fox Deportes 757,000[53]

International[edit]

Canada[edit]

The Super Bowl has been broadcast in Canada since its inception on both English and French television networks. In English, the first 12 Super Bowl games were broadcast on CBC television stations and affiliates. The game rotated between CTV (1979, 1981, 1983) and CBC (1980, 1982) before airing on Global and its affiliates in 1984 and 1985. The game briefly returned to CTV in 1986 and then aired on Global from 1987 until 2007. Following a new deal with the NFL, CTV regained the rights to air the Super Bowl in Canada and it has aired on the network since 2008. The game has also been simulcast on CTV 2 (2017–19) and sports cable channel TSN (2016–present).[81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. In 1992, 1993, and 1994, the game was broadcast on sports channel RDS before moving to TVA in 1995. In 1996, the game returned to RDS and has aired on the channel since.[81][83]

Viewership for early games was estimated through various surveys conducted by Numeris and/or Nielsen Canada. However, reliable figures are only available since the 1990s when Nielsen began tracking viewership in the province of Ontario in 1991; electronic measurement of the game was not conducted by Numeris nationally until the mid-2000s. Following the introduction of the Portable People Meter (PPM) in Canada in time for the 2010 game, viewership increased significantly compared to the previous decade. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita.[84] A controversial decision by the Canadian Radio-television and Telecommunications Commission (CRTC) that banned Canadian networks from simsubbing the Super Bowl in 2017, 2018, and 2019 caused a decline in viewership; the rule was overturned by the Supreme Court of Canada prior to the 2020 game.

Similar to the United States, ad prices have also increased over the years on English networks in Canada. In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively.[85] By 1992, the price had increased to $25,000.[86] In 1994 and 1995, the price was $29,000 and $40,000, respectively.[87] By 1998, the price had increased to $45,000.[88] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999.[89][90] The ad price was approximately $100,000 in 2003.[91] In 2005, the cost of a 30-second ad was $110,000;[92] it was lowered to $100,000 for the next two games due to a decline in viewership.[93][94] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008.[94] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game.[95] In 2011, CTV charged about $100,000.[96] By 2012, ads cost close to $130,000 per 30 seconds.[97] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game.[98][99]

Note: Viewership figure for the 2018 English-language broadcast excludes TSN.
Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present
Super Bowl Date English French
Network(s) Avg. viewers Network Avg. viewers
XXXII January 25, 1998 Global 3,000,000[100] RDS Un­known
XXXIII January 31, 1999 3,399,000[14] Un­known
XXXIV January 30, 2000 4,000,000[101] Un­known
XXXV January 28, 2001 3,000,000[102] Un­known
XXXVI February 3, 2002 3,600,000[citation needed] Un­known
XXXVII January 26, 2003 3,600,000[103] 617,000[103]
XXXVIII February 1, 2004 3,560,000[104] Un­known
XXXIX February 6, 2005 3,130,000[105] Un­known
XL February 5, 2006 4,281,000[106] 702,000[106]
XLI February 4, 2007 3,367,000[107] 816,000[108]
XLII February 3, 2008 CTV 4,234,000[109] 905,000[110]
XLIII February 1, 2009 3,600,000[111] Un­known
XLIV February 7, 2010 6,017,000[112] Un­known
XLV February 6, 2011 6,537,000[113] Un­known
XLVI February 5, 2012 7,280,000[114] 765,000[115]
XLVII February 3, 2013 6,447,000[116] Un­known
XLVIII February 2, 2014 7,318,000[117] Un­known
XLIX February 1, 2015 8,262,000[118] 894,000[119]
50 February 7, 2016 7,372,000[120] 939,000[121]
LI February 5, 2017 CTV
CTV 2
TSN
5,602,000[122] 997,000[123]
LII February 4, 2018 4,470,000[124] 949,000[125]
LIII February 3, 2019 5,523,000[126] 981,000[127]
LIV February 4, 2020 CTV
TSN
9,500,000[128] 1,669,000[129]
LV February 7, 2021 9,414,000[130] 1,121,000[131]

1967–2009[edit]

According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations.[85] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations.[132][133] In 1979, a Bureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only.[134][135] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week.[136] The 1981 game was watched by 3.5 million on English television stations according to BBM; a later survey by the organization measured an audience of 4,482,000 viewers across both languages.[137][138] In 1982, Nielsen found that Super Bowl XVI was watched by 3.2 million Canadians.[139] In 1985, the game was watched by 1,649,000 viewers on Global.[140] According to the company's 1986 survey of the game, 4,065,000 Canadians watched Super Bowl XX, including 427,000 in Montreal alone.[141]

In 1996, Super Bowl XXX was watched by 1.7 million viewers in Ontario according to Nielsen. The next year, viewership declined to 1,528,000 but returned to 1.7 million for the 1998 game, which drew approximately 3 million viewers nationwide.[100] In 1999, Super Bowl XXXIII was watched by 3,399,000 viewers—the largest electronically measured audience in the game's Canadian broadcast history.[14] This record would be broken the following year when the 2000 game was watched by 4 million, according to preliminary figures.[142] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows.[142][102] The next year, viewership increased to an average of 3.6 million for the 2002 game, and increased again to 4.2 million for the 2003 game.[143][144] However, viewership would decline for the next two years; the 2004 game was watched by 3.56 million, and 3.13 million watched the game in 2005.[104][105]

In 2006, however, viewership increased. Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000.[106] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000.[108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million.[106][109] In 2009, viewership declined; the English broadcast was watched by 3,602,000, while the French broadcast was watched by 691,000.[146]

2010–19[edit]

Mexico[edit]

In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. The event had a total reach of 12 million viewers.[147]

Glossary[edit]

  • 18–49 rating – the average percentage of adults age 18–49 in the United States with a television set who were watching the game at any given minute during its broadcast. As of the 2019–20 television season, a 1.0 18–49 rating is equivalent to approximately 1.28 million U.S. adults age 18–49.[148]
  • 18–49 share – the average percentage of adults age 18–49 in the United States with a television set in use who were watching the game at any given minute during its broadcast.[148]
  • average viewers – the average number of viewers who were watching the game at any given minute during its broadcast; the standard ratings measurement metric.[149]
  • household rating – the average percentage of households in the United States with a television set that were watching the game at any given minute during its broadcast. As of the 2019–20 television season, a 1.0 household rating is equivalent to approximately 1.21 million U.S. households.[150]
  • household share – the average percentage of households in the United States with a television set in use that were watching the game at any given minute during its broadcast.[148]
  • total viewers – the number of viewers in the United States who watched at least six minutes of the game during its broadcast (originally at least five minutes);[151] not an industry-standard metric or usually reported outside of special event programming.[40][149]

See also[edit]

Notes[edit]

References[edit]

  1. ^ Baker, Liana B. (February 4, 2013). "Super Bowl viewer ratings down from a year ago". Reuters. Archived from the original on May 19, 2019. Retrieved May 18, 2019.
  2. ^ Rushin, Steve (February 6, 2006). "A Billion People Can Be Wrong". Sports Illustrated. Time Inc. Archived from the original on December 10, 2007. Retrieved May 18, 2019.
  3. ^ McLaughlin, Elliot C. (February 5, 2010). "Super Bowl is king at home but struggles on world stage". CNN. Turner Broadcasting System. Archived from the original on May 14, 2019. Retrieved May 20, 2019.
  4. ^ VanDerWerff, Todd; Zarracina, Javier (February 5, 2017). "Every year, more people watch the Super Bowl. Why did it hit its ratings peak in 1982?". Vox. Vox Media. Archived from the original on April 4, 2019. Retrieved May 25, 2019.
  5. ^ a b Sandomir, Richard (February 1, 2000). "Two Medium Markets Produce One Big Rating for Super Bowl". The New York Times. Archived from the original on May 19, 2019. Retrieved May 18, 2019. Super Bowl ratings have not tumbled like those of the rest of prime-time — or baseball — as cable and other choices have segmented viewing habits. They redefine sturdiness...
  6. ^ Wolff, Michael (June 23, 2015). Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age. Penguin Books. ISBN 9780698405523. Retrieved May 24, 2019. The Super Bowl remains the exception to general fracturing, with 2014's game drawing a 46.7 rating, not far off from the all-time high of 49.1/73 in 1982.
  7. ^ Pedersen, Paul Mark; Miloch, Kimberly S.; Laucella, Pamela C. (2007). Strategic Sport Communication. Human Kinetics. p. 293. ISBN 9780736065245. Retrieved May 24, 2019. Among events, the Super Bowl remains the top sporting event in the United States as far as consistent ratings and advertising revenue.
  8. ^ Dyreson, Mark; Mangan, J. A., eds. (September 13, 2013). Sport and American Society: Exceptionalism, Insularity, 'Imperialism'. Routledge. p. 177. ISBN 9781317997771. Retrieved May 24, 2019. Not only is the Super Bowl by far the highest rated sporting event [compared to the World Series and NBA Finals], but it is also the most consistent sporting event in terms of ratings.
  9. ^ "Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History". The Nielsen Company. February 7, 2011. Archived from the original on May 18, 2019. Retrieved May 18, 2019.
  10. ^ Lewis, Aaron (January 23, 2009). "The Nielsen Company's Guide to Super Bowl XLII" (PDF) (Press release). New York City: Nielsen Media Research. p. 2. Archived (PDF) from the original on December 29, 2019. Retrieved December 28, 2019.
  11. ^ Handley, Lucy (February 5, 2019). "Super Bowl draws lowest TV audience in more than a decade, early data show". CNBC. NBCUniversal. Retrieved May 18, 2019.
  12. ^ Brown, Maury (February 2, 2015). "Record 114.4 Million Watch Super Bowl XLIX, Making It Most-Watched TV Program In U.S. History". Forbes. Archived from the original on May 24, 2019. Retrieved May 24, 2019.
  13. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb bc bd be bf bg bh bi bj bk bl bm bn bo bp bq br bs bt bu bv bw bx by bz ca cb cc cd ce cf cg ch ci cj ck cl cm cn co cp cq cr cs ct cu cv cw cx cy cz da db dc dd de df dg dh di dj dk dl dm dn do dp dq dr ds dt du dv dw dx dy dz ea eb ec ed ee ef eg eh ei ej ek el em en eo ep eq er es et eu ev ew ex ey ez fa fb fc fd fe ff fg fh fi fj fk fl fm fn fo fp fq fr fs ft fu fv fw fx fy fz ga gb gc gd ge gf gg gh gi gj gk gl gm gn go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs "Super Bowl LV Draws Nearly 92 Million TV Viewers". Nielsen Media Research. February 9, 2021. Retrieved February 9, 2021.
  14. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao "Super Bowl Notes, Quotes & Anecdotes" (PDF). NFL. Archived (PDF) from the original on May 20, 2019. Retrieved May 20, 2019.
  15. ^ a b c d "All-time top shows". Detroit Free Press. February 6, 1983. p. 21. Archived from the original on December 29, 2019. Retrieved December 29, 2019 – via Newspapers.com.
  16. ^ "10 most watched programs". The Tampa Tribune. January 21, 1989. p. 32. Archived from the original on December 29, 2019. Retrieved December 29, 2019 – via Newspapers.com.
  17. ^ a b c "Spare Change". Edmonton Journal. Southam Press. December 15, 1995. p. 30. Archived from the original on June 26, 2019. Retrieved June 26, 2019.
  18. ^ Peterson, Bettelou (January 27, 1987). "Super Bowl XXI rates high". Detroit Free Press. p. 28. Archived from the original on December 29, 2019. Retrieved December 29, 2019 – via Newspapers.com.
  19. ^ a b de Moraes, Lisa (January 29, 1992). "CBS does ratings sack dance". The Hollywood Reporter. Vol. 321 no. 7. p. 3, 39. ProQuest 2339770290. Retrieved December 1, 2020 – via ProQuest.
  20. ^ Written at New York City. "Nielsen ratings". The Sentinel. Carlisle, Pennsylvania. Associated Press. February 3, 1994. p. B9 – via Newspapers.com.
  21. ^ a b Bierbaum, Tom (February 1, 1994). "NBC win beats spread". Variety. Archived from the original on January 17, 2020. Retrieved January 17, 2020.
  22. ^ "Super Bowl XLVI Is Most-Watched Television Show in U.S. History". The Futon Critic. February 6, 2012. Archived from the original on April 21, 2019. Retrieved April 21, 2019.
  23. ^ a b de Moraes, Lisa (January 29, 1997). "Fox sacks the competition for 2nd weekly win". The Hollywood Reporter. Vol. 345 no. 50. p. 1, 25. ProQuest 2469227764 – via ProQuest.
  24. ^ a b "Top 10". The Hollywood Reporter. Vol. 351 no. 3. January 28, 1998. p. 29. ProQuest 2362063904. Retrieved November 22, 2020 – via ProQuest.
  25. ^ a b Rice, Lynette (February 3, 1999). "Fox rides weak Super Bowl to big weekly win". The Hollywood Reporter. Retrieved December 31, 2019 – via Gale.
  26. ^ a b Schneider, Michael; Kissell, Rick (August 28, 2000). "Summer Serves As Eye-Opener". Variety. Retrieved December 31, 2019 – via Gale.
  27. ^ a b Kissell, Rick (January 29, 2001). "Super 'Survivor' dilates Eye aud". Variety. Archived from the original on January 17, 2020. Retrieved January 17, 2020.
  28. ^ a b Andreeva, Nellie (February 6, 2002). "Fox wins week in Super style: Net cruises on Sunday after NBC takes first 2 nights of sweep". The Hollywood Reporter. Retrieved December 31, 2019 – via Gale.
  29. ^ a b Kissell, Rick (January 29, 2001). "Fox enjoys 'Idol' worship". Variety. Archived from the original on January 17, 2020. Retrieved January 17, 2020.
  30. ^ a b Ryan, Leslie (February 9, 2004). "The Ratings Wizard". TelevisionWeek. Retrieved December 31, 2019 – via Gale.
  31. ^ a b c d "Primetime Ratings Report for the Week of January 30 - February 5, 2006" (Press release). ABC. February 7, 2006. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  32. ^ Cosgrove-Mather, Bootie (February 6, 2006). "Super Bowl Earns Super Ratings". CBS News. Archived from the original on April 2, 2019. Retrieved April 21, 2019.
  33. ^ a b c "A Super Week for CBS" (Press release). CBS. February 6, 2007. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  34. ^ "Most Viewed TV Program in History: Super Bowl XLIII on NBC". The Futon Critic. February 3, 2009. Archived from the original on April 21, 2019. Retrieved April 21, 2019.
  35. ^ a b "Nielsen Primetime Ratings Report". Daily Variety. February 6, 2008. Retrieved December 31, 2019 – via Gale.
  36. ^ a b c "NBC's Record-Breaking Super Bowl XLIII Supercharges the Network's Top-Rated Week of Jan. 26-Feb. 1" (Press release). NBC. February 3, 2009. Archived from the original on April 21, 2019. Retrieved January 25, 2019 – via The Futon Critic.
  37. ^ a b c "CBS's Super Sunday=Super Week" (Press release). CBS. February 9, 2010. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  38. ^ Seidman, Robert (February 7, 2011). "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers". TV by the Numbers. Archived from the original on April 27, 2019. Retrieved April 27, 2019.
  39. ^ a b "FOX Wins Five of Seven Nights, Moves Into TV's Top Spot" (Press release). Fox. February 8, 2011. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  40. ^ a b c "164.1 Million Watch All-or-Part of CBS's Super Bowl XLVII Coverage". The Futon Critic. February 4, 2013. Archived from the original on April 21, 2019. Retrieved April 21, 2019.
  41. ^ a b "Record-Breaking Super Bowl XLVI and "The Voice" Supercharge the Network's Top-Rated Week of Jan. 30-Feb. 5" (Press release). NBC. February 7, 2012. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  42. ^ a b "Sunday Final Ratings: Final Numbers for the Super Bowl". TV by the Numbers. February 5, 2013. Archived from the original on August 26, 2018. Retrieved April 21, 2019.
  43. ^ a b "Sunday Final Ratings: New Girl & Brooklyn Nine Nine Adjusted Up & Final Super Bowl Numbers (Updated)". TV by the Numbers. February 4, 2014. Archived from the original on November 6, 2018. Retrieved April 21, 2019.
  44. ^ "The money behind the Super Bowl's most memorable commercials". ESPN. February 2, 2015. Archived from the original on February 25, 2019. Retrieved April 21, 2019.
  45. ^ a b Baron, Steve (February 3, 2015). "Sunday Final Ratings: The Blacklist Adjusted Down & Final Super Bowl Numbers". TV by the Numbers. Archived from the original on June 22, 2018. Retrieved April 21, 2019.
  46. ^ Hagemann, Andie (February 8, 2016). "Super Bowl 50 most-watched program in TV history". NFL.com. NFL Enterprises, LLC. Archived from the original on April 17, 2019. Retrieved April 21, 2016.
  47. ^ a b Porter, Rick (February 9, 2016). "Sunday final ratings: Post-Super Bowl Late Show adjusts down". TV by the Numbers. Archived from the original on July 21, 2018. Retrieved April 21, 2019.
  48. ^ a b "Super Bowl LI on FOX Is Most-Viewed Program in U.S. Television History". The Futon Critic. February 6, 2017. Archived from the original on April 21, 2019. Retrieved April 21, 2019.
  49. ^ a b Porter, Rick (February 7, 2017). "Final numbers for Super Bowl LI and 24: Legacy: Sunday final ratings". TV by the Numbers. Archived from the original on August 28, 2018. Retrieved April 21, 2019.
  50. ^ a b Porter, Rick (February 6, 2018). "Final numbers for Super Bowl LII and This Is Us: Sunday final ratings". TV by the Numbers. Archived from the original on August 26, 2018. Retrieved April 21, 2019.
  51. ^ "Super Bowl LIII Draws Total Viewership of 100.7 Million" (Press release). CBS. February 4, 2019. Archived from the original on April 21, 2019. Retrieved April 21, 2019 – via The Futon Critic.
  52. ^ a b Welch, Alex (February 5, 2019). "Super Bowl LIII adjusts up, The World's Best adjusts down: Sunday final ratings". TV by the Numbers. Archived from the original on March 21, 2019. Retrieved February 5, 2019.
  53. ^ a b c "Super Bowl LIV on Fox Draws Massive Audience". Fox Sports (Press release). February 3, 2020. Archived from the original on February 4, 2020. Retrieved February 4, 2020 – via The Futon Critic.
  54. ^ a b Douglas Pucci (February 11, 2020). "Sunday Final Ratings: The Masked Singer Third Season Premiere on Fox Generates Second-Largest Total Audience and Adults 18-49 Delivery for a Super Bowl Lead-Out in Five Years". Programming Insider. Archived from the original on February 11, 2020. Retrieved February 11, 2020.
  55. ^ a b c Metcalf, Mitch (February 9, 2020). "Showbuzz Daily's Top 150 Sunday Cable Originals & Network Finals: 2.7.2021". Showbuzz Daily. Retrieved February 9, 2020.
  56. ^ a b "NFL's Packers Pick Over AFL's Chiefs". The Tampa Tribune. Richmond Newspapers. January 15, 1967. p. 6. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  57. ^ Musburger, Brent (January 15, 1967). "Tip for Super Bowl Viewers: Buy Anouther Television Set". Colorado Springs Gazette-Telegraph. Freedom Newspapers. p. 36. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  58. ^ a b Curley, Bob (January 14, 1967). "Super, or Stupor Sunday". Paterson Evening News. p. 16. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  59. ^ a b Written at Los Angeles. "Tip for Super Bowl Viewers: Buy Another Television Set". Colorado Springs Gazette-Telegraph. Colorado Springs: Freedom Newspapers. Associated Press. January 15, 1967. p. 36. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  60. ^ a b Dougherty, Richard (January 14, 1967). Written at Los Angeles. "Who's Playing The Big Game Tomorrow?". The Courier-Journal. Louisville. Los Angeles Times–Washington Post News Service. p. 16. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  61. ^ Written at New York City. "Estimated 45 Million Watch Super Bowl". Asbury Park Press. Asbury Park. Associated Press. January 17, 1967. p. 8. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  62. ^ Written at New York City. "CBS Attracted 56 Per Cent Of Super Bowl TV Audience". The Sheboygan Press. Sheboygan. United Press International. February 8, 1967. p. 2. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  63. ^ Shain, Percy (January 16, 1968). "One-Third U.S. Population Saw Super Bowl TV". The Boston Globe. p. 41. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  64. ^ "Short Shots". The Cincinnati Enquirer. January 23, 1969. p. 12. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  65. ^ Shain, Percy (January 14, 1969). "President Could Be ABC's Heidi". The Boston Globe. p. 50. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  66. ^ "57 Million Fans See Super Bowl". The Los Angeles Times. January 13, 1970. p. 54. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  67. ^ Powers, Ned (February 13, 1971). "Live hockey action on Games' TV list". Saskatoon Star-Phoenix. p. 37. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  68. ^ Written at New York City. "Super Bowl ratings up". Windsor Star. Windsor: Southam Press. United Press International. January 26, 1972. p. 28. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  69. ^ Snyder, Brodie (January 6, 1973). "Super Bowl VII likely to set TV viewing record". The Gazette. Montreal: Southam Press. p. 28. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  70. ^ "Sport Spots – Arena to honour Rupp". The Franklin Favorite. February 6, 1975. p. 3. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  71. ^ "Sunday's Super Bowl game". The Pittsburgh Post-Gazette. January 14, 1975. p. 21. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  72. ^ Henniger, Paul (January 18, 1975). "Attitude Will Be on the Line". The Los Angeles Times. p. 28. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  73. ^ "Arena digest". Casper Star-Tribune. January 28, 1977. p. 16. Archived from the original on December 26, 2019. Retrieved December 26, 2019 – via Newspapers.com.
  74. ^ Written at New York City. "Super Bowl XII TV's top drawer this season". Great Falls Tribune. Great Falls. Associated Press. February 6, 1978. p. 10. Archived from the original on December 28, 2019. Retrieved December 28, 2019 – via Newspapers.com.
  75. ^ Craig, Jack (February 21, 1978). "Local fans will benefit when CBS picks up auto racing". The Boston Globe. p. 27. Archived from the original on December 28, 2019. Retrieved December 28, 2019 – via Newspapers.com.
  76. ^ Written at New York City. "Super Bowl ratings were second highest". Akron Beacon Journal. Akron. Associated Press. January 30, 1979. p. 45. Archived from the original on January 19, 2020. Retrieved January 18, 2020 – via Newspapers.com.
  77. ^ "NFL, FOX Deportes announce historic broadcast partnership". NFL. November 27, 2013. Archived from the original on March 30, 2019. Retrieved June 24, 2019.
  78. ^ a b "NBC's Super Bowl LII Posts Total Audience Delivery Average of 106 Million Viewers". The Futon Critic. February 5, 2018. Archived from the original on June 24, 2019. Retrieved June 24, 2019.
  79. ^ Marshall, Tatiana (February 8, 2016). "Super Bowl 50 en ESPN Deportes: Audiencia en hogares aumenta 51% por encima de la transmisión en español de 2015". ESPN Press Room (in Spanish). ESPN. Archived from the original on June 24, 2019. Retrieved June 24, 2019.
  80. ^ Seifert, Kevin (February 4, 2019). "Super Bowl LIII averages 98.2M viewers on CBS, lowest in decade". ESPN. Archived from the original on June 24, 2019. Retrieved June 24, 2019.
  81. ^ a b
  82. ^
  83. ^
  84. ^ Kyrk, John (November 19, 2016). "NFL Ratings On Decline — Unless You Live In Canada". Ottawa Citizen. Toronto: Postmedia. p. 30. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  85. ^ a b Wayne, Jamie (January 14, 1978). "Grey Cup top of the league with advertisers". Financial Post. Maclean-Hunter. p. 3. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  86. ^ Truman, Nancy; Annecchiarico, Gina (October 19, 1992). "Thirty Seconds of Blitz". National Post. Toronto: Postmedia Network. p. 185. Archived from the original on July 27, 2019. Retrieved July 27, 2019 – via Newspapers.com.
  87. ^ Jollimore, Mary (January 23, 1995). "Advertisers in a race to spend at Super Bowl". The Globe and Mail. Retrieved February 1, 2020 – via Gale.
  88. ^ Shaw, Ted (January 24, 1998). "Time-out for Motown". Ottawa Citizen. p. 126. Retrieved April 12, 2020 – via Newspapers.com.
  89. ^ Brent, Paul (January 25, 1999). "Super Bowl is just another game here". National Post. Toronto: Postmedia Network. p. 36. Archived from the original on July 27, 2019. Retrieved July 27, 2019 – via Newspapers.com.
  90. ^ Onstad, Katrina (January 19, 2000). "Buy our image, and maybe our product". National Post. Toronto: Postmedia Network. p. 27. Archived from the original on July 27, 2019. Retrieved July 27, 2019 – via Newspapers.com.
  91. ^ Westhead, Rick (November 16, 2003). "Advertisers line up for Grey Cup". Times Colonist. Victoria. Canadian Press. p. 22. Archived from the original on April 12, 2020. Retrieved April 12, 2020 – via Newspapers.com.
  92. ^ Strachan, Alex (February 5, 2005). "Expect 'kinder, gentler' Super Bowl show". Vancouver Sun. CanWest News Service. p. 63. Archived from the original on July 25, 2019. Retrieved July 25, 2019 – via Newspapers.com.
  93. ^ Houston, William (November 14, 2006). "Grey Cup commercial time sold out". The Globe and Mail. Archived from the original on May 25, 2019. Retrieved May 25, 2019.
  94. ^ a b Houston, William (January 24, 2008). "30 seconds worth $110,000 for CTV". The Globe and Mail. Archived from the original on May 25, 2019. Retrieved May 25, 2019.
  95. ^ Houpt, Simon (January 12, 2010). "Super Bowl ads: a bargain at last". The Globe and Mail. p. B5.
  96. ^ Constantineau, Bruce (November 16, 2003). "Local pubs cash in on ad hype". Vancouver Sun. p. 58. Retrieved April 12, 2020 – via Newspapers.com.
  97. ^ Krashinsky, Susan (February 3, 2012). "Why most Super Bowl ads get stopped at the border". The Globe and Mail. p. B8.
  98. ^ Robertson, Susan Krashinsky (January 22, 2015). "A Super Bowl-sized challenge for Canadian advertisers". The Globe and Mail. Archived from the original on April 4, 2017. Retrieved April 12, 2020.
  99. ^ Houpt, Simon (January 26, 2020). "Why American ads are blocked – again – from the Super Bowl broadcast in Canada". The Globe and Mail. Archived from the original on February 3, 2020. Retrieved April 12, 2020.
  100. ^ a b Burnside, Scott (January 30, 1999). "In the battle for TV ratings supremacy, the Grey Cup and Super Bowl fight to the finish". National Post. Toronto: Postmedia Network. p. 22. Archived from the original on January 6, 2020. Retrieved January 6, 2020 – via Newspapers.com.
  101. ^ "CBS Pleased With Holding Viewers Through Ravens Blowout Win". Sports Business Daily. American City Business Journals. January 30, 2001. Retrieved December 28, 2019.
  102. ^ a b Allossery, Patrick (March 25, 2002). "Little statue that sells". National Post. Toronto: Postmedia Network. p. 44. Archived from the original on July 27, 2019. Retrieved July 27, 2019 – via Newspapers.com.
  103. ^ a b Zelkovich, Chris (January 28, 2003). "Super Bowl has strong ratings in Canada". Toronto Star. p. E4. Retrieved November 15, 2020 – via ProQuest.
  104. ^ a b "Top Programs - Total Canada January 26-February 1, 2004" (PDF). BBM Canada. Archived from the original (PDF) on October 21, 2004. Retrieved May 20, 2019.
  105. ^ a b "Top Programs - Total Canada January 31-February 6, 2005" (PDF). Numeris. Archived from the original (PDF) on March 5, 2005. Retrieved May 20, 2019.
  106. ^ a b c d Houston, William (February 4, 2008). "Big game produces big TV numbers". The Globe and Mail. Archived from the original on May 25, 2019. Retrieved May 25, 2019. ...ahead of the 2006 total of 4.983, 4.281 million for Global and 702,000 for RDS.
  107. ^ Kohl, Jesse (February 5, 2008). "Super Bowl XLII breaks record in Canada". Media In Canada. Brunico Communications. Archived from the original on May 20, 2019. Retrieved May 20, 2019.
  108. ^ a b "Top TV". The Globe and Mail. Toronto. February 12, 2007. p. R3.
  109. ^ a b "Top Programs – Total Canada (English) January 28 -February 3, 2008" (PDF). BBM Canada. Archived from the original (PDF) on May 28, 2008. Retrieved May 20, 2019.
  110. ^ Surridge, Grant (February 6, 2008). "Super Bowl Sets Canadian Audience Record". National Post. Toronto: Postmedia Network. p. 42. Archived from the original on July 26, 2019. Retrieved July 26, 2019 – via Newspapers.com.
  111. ^ "The Ratings". Calgary Herald. Postmedia Network. February 9, 2009. p. 32. Archived from the original on July 26, 2019. Retrieved July 26, 2019 – via Newspapers.com.
  112. ^ "Top Programs – Total Canada (English) February 1 - February 7, 2010" (PDF). BBM Canada. Archived (PDF) from the original on February 24, 2018. Retrieved May 20, 2019.
  113. ^ "Top Programs – Total Canada (English) January 31 - February 6, 2011" (PDF). BBM Canada. Archived (PDF) from the original on February 24, 2018. Retrieved May 20, 2019.
  114. ^ "Top Programs – Total Canada (English) January 30 - February 5, 2012" (PDF). BBM Canada. Archived (PDF) from the original on February 24, 2018. Retrieved May 20, 2019.
  115. ^ Written at New York City. "Super Bowl sets new record". Vancouver Sun. Vancouver: Postmedia Network. February 7, 2012. p. 34. Retrieved July 26, 2019 – via Newspapers.com.
  116. ^ "Top Programs – Total Canada (English) January 28, 2013 - February 3, 2014" (PDF). BBM Canada. Archived (PDF) from the original on February 16, 2018. Retrieved May 19, 2019.
  117. ^ "Top Programs – Total Canada (English) January 27 - February 2, 2014" (PDF). BBM Canada. Archived (PDF) from the original on February 24, 2018. Retrieved May 19, 2019.
  118. ^ "Top Programs – Total Canada (English) January 26 - February 1, 2015" (PDF). Numeris. Archived (PDF) from the original on February 15, 2019. Retrieved May 19, 2019.
  119. ^ "Palmarès des émissions - Québec francophone / Top programs - Québec Franco Du 26 janvier au 1 fevrier 2015 / January 26th to February 1st, 2015" (PDF). Numeris. Archived from the original (PDF) on May 19, 2019. Retrieved May 19, 2019.
  120. ^ "Top Programs – Total Canada (English) February 1 - February 7, 2016" (PDF). Numeris. Archived (PDF) from the original on October 1, 2018. Retrieved May 19, 2019.
  121. ^ "Palmarès des émissions - Québec francophone / Top programs - Québec Franc Du 1er février 2016 au 7 février 2016 / February 1st 2016 to February 7th, 2016" (PDF). Archived (PDF) from the original on May 19, 2019. Retrieved May 19, 2019.
  122. ^ "Top Programs – Total Canada (English) January 30, 2017 - February 5, 2017" (PDF). Numeris. Archived (PDF) from the original on October 1, 2018. Retrieved May 19, 2019.
  123. ^ "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 30 janvier au 5 février 2017 / January 30th 2017 to February 5th 2017" (PDF). Archived (PDF) from the original on May 16, 2017. Retrieved May 19, 2019.
  124. ^ "Top Programs – Total Canada (English) January 29 - February 4, 2018" (PDF). Numeris. February 13, 2018. Archived (PDF) from the original on April 1, 2019. Retrieved May 19, 2019.
  125. ^ "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 29 janvier au 4 février 2018 / January 29th, 2018 to February 4th, 2018" (PDF). February 13, 2018. Archived (PDF) from the original on March 24, 2018. Retrieved May 19, 2019.
  126. ^ "Top Programs – Total Canada (English) January 28, 2019 - February 03, 2019" (PDF). Numeris. February 12, 2019. Archived (PDF) from the original on May 9, 2019. Retrieved May 18, 2019.
  127. ^ "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 28 janiver 2019 au 3 février 2019 / January 28th, 2019 to February 3rd, 2019" (PDF). Numeris. February 12, 2019. Archived (PDF) from the original on May 19, 2019. Retrieved May 18, 2019.
  128. ^ "Top Programs – Total Canada (English)" (PDF). Numeris. February 11, 2020. Archived (PDF) from the original on February 11, 2020. Retrieved February 11, 2020.
  129. ^ "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 27 janvier 2020 au 2 février 2020 / January 27th, 2020 to February 2nd, 2020" (PDF). Numeris. February 11, 2020. Archived (PDF) from the original on February 11, 2020. Retrieved February 11, 2020.
  130. ^ "Top Programs – Total Canada (English)" (PDF). Numeris. February 17, 2021. Retrieved March 1, 2021.
  131. ^ "Palmarès des émissions – Québec francophone / Top programs - Québec Franco Du 1 février 2021 au 7 février 2021 / February 1st, 2021 to February 7th, 2021" (PDF). Numeris. February 17, 2021. Retrieved March 1, 2021.
  132. ^ Burke, Tim (February 23, 1978). "Forum still seeks right ring formula". The Gazette. Montreal: Southam Press. p. 35. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  133. ^ Tucker, Larry (April 8, 1978). "Larry Tucker". Saskatoon Star-Phoenix. p. 11. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  134. ^ Wayne, Jamie (March 31, 1979). "Top score for Grey Cup". Financial Post. Maclean-Hunter. p. 16. Archived from the original on June 26, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  135. ^ Powers, Ned (February 23, 1979). "Canadian content remains a hot issue". Saskatoon Star-Phoenix. p. 51. Archived from the original on June 26, 2019. Retrieved June 26, 2019 – via Newspapers.com.
  136. ^ Wilson, Peter (February 12, 1980). "Television with Peter Wilson". Vancouver Sun. p. 24. Archived from the original on June 26, 2019. Retrieved June 26, 2019 – via Newspapers.com.
  137. ^ Parton, Lorne (February 25, 1981). "Lorne Parton on Television". The Province. Vancouver. p. 6. Archived from the original on June 26, 2019. Retrieved June 26, 2019 – via Newspapers.com.
  138. ^ "Grey Cup game top sports draw". Richmond Review. April 1, 1981. p. 19. Archived from the original on July 27, 2019. Retrieved July 27, 2019 – via Newspapers.com.
  139. ^ "Fans love watching Soviets". Vancouver Sun. The Canadian Press. January 29, 1983. p. 19. Archived from the original on June 26, 2019. Retrieved June 26, 2019 – via Newspapers.com.
  140. ^ "The Diary". The Globe and Mail. February 8, 1985. p. M2. Retrieved April 12, 2020 – via Gale OneFile: News.
  141. ^ "Cosby vs. football: No contest". The Gazette. Montreal: Southam Press. February 21, 1986. p. 44. Archived from the original on July 25, 2019. Retrieved July 25, 2019 – via Newspapers.com.
  142. ^ a b "CBS Pleased With Holding Viewers Through Ravens Blowout Win". Sports Business Daily. American City Business Journals. January 30, 2001. Archived from the original on January 23, 2019. Retrieved April 21, 2019.
  143. ^ "ABC Reports Super Bowl Coverage Up 1% Over Last Two Years". Sports Business Daily. American City Business Journals. January 28, 2003. Archived from the original on January 23, 2019. Retrieved January 23, 2019.
  144. ^ Rush, Curtis (February 3, 2015). "Super Bowl 'juggernaut' eclipsing Grey Cup in Canada". Toronto Star. Archived from the original on October 28, 2015. Retrieved May 20, 2019.
  145. ^ Robertson, Grant; McArthur, Keith (May 23, 2007). "CTV, Rogers score TV rights to NFL". The Globe and Mail. Archived from the original on May 20, 2019. Retrieved May 20, 2019.
  146. ^ Houston, William (February 3, 2009). "Classic scores with U.S., but Canadian ratings sink". The Globe and Mail. p. S3.
  147. ^ Azteca vence a Televisa en Super Bowl LIV… y show de medio tiempo al partido - Mediotiempo, 4 February 2020
  148. ^ a b c Porter, Rick (October 5, 2019). "TV Long View: A Guide to the Ever-Expanding World of Ratings Data". The Hollywood Reporter. Archived from the original on November 4, 2019. Retrieved January 16, 2020.
  149. ^ a b Florio, Mike (February 9, 2016). "Super Bowl 50 audience gets embellished". NBC Sports. Archived from the original on August 13, 2018. Retrieved January 16, 2020.
  150. ^ "Nielsen Estimates 120.6 Million TV Homes in the U.S. for the 2019–2020 TV Season". Nielsen Media Research. August 27, 2019. Archived from the original on January 17, 2020. Retrieved January 16, 2020.
  151. ^ Craig, Jack (February 21, 1978). "Local fans will benefit when CBS picks up auto racing". The Boston Globe. p. 27. Archived from the original on December 28, 2019. Retrieved December 28, 2019 – via Newspapers.com.