Super Bowl television ratings

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Satellite trucks broadcasting from Super Bowl XXXV. The game was watched by more than 84 million people in the United States.

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages.[1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year.[4]

United States[edit]

English[edit]

The Super Bowl is noted for its enduring ratings. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable.[5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series.[8]

Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.[5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media.[9] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year.[10]

The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people.[11]

U.S. Super Bowl Viewership 1967–2019.png

1967–1977[edit]

The first championship game was dubbed the "Super Nielsen Bowl" by the media.[12][13] Variety predicted that the ratings for the game would be the most important of the year. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games.[14] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I.[15] They also agreed to pay $2.5 million per game for the exclusive broadcasting rights to the next three Super Bowls, rotating between CBS in 1968, NBC in 1969, and CBS in 1970. Combined, the two networks would pay $9.5 million to broadcast the first four Super Bowls.[16] As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast.[14][17] In addition, CBS won a "pregame toss" between the networks, meaning that video of the game would be shot by a CBS crew. While both networks would broadcast the same feed, they would have different on-air commentators.[14][15] In an attempt to lure viewers to the NBC feed, the network aired an hour-long clip show titled "Showdown: The World's Football Championship" with commentary from players and coaches from both leagues prior to the start of the game.[18][19] Meanwhile, CBS countered with a 90-minute Harlem Globetrotters film.[14][15] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it.[15][17] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[12]—were released a day later and showed that the CBS feed was more popular than the NBC.[20] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl."[21]

With 39.9% of American households watching the 1971 game, the broadcast of Super Bowl V on NBC became the highest-rated sports event on a single network in television history. The previous record was held by the final game of the 1963 World Series, with 39.5% of households watching.[22] This record would be broken again the following year when the CBS broadcast of Super Bowl VI was watched by 44.2% of households.[23]

The 1973 game was the first Super Bowl to be exempt from a television blackout following the amendment of an NFL policy requiring them at the time. With three million more viewers able to watch Super Bowl VII, both the NFL and NBC touted that it would become the most watched sports broadcast ever.[24][25]

Super Bowl Date Network Avg. U.S. viewers Total U.S. viewers[A] Avg. U.S. households Household rating 18–49 rating Avg. cost of
30-second ad[B]
Rating Share Rating Share
I January 15, 1967 CBS 26,750,000[27] 39,900,000[28] 12,410,000[27] 22.6[27] 43[27] Unknown Unknown $42,500[29][C]
NBC 24,430,000[27] 35,600,000[28] 10,160,000[27] 18.5[27] 36[27] Unknown Unknown $37,500[29][D]
II January 14, 1968 CBS 39,120,000[27] 51,300,000[28] 20,610,000[27] 36.8[27] 68[27] Unknown Unknown $54,500[29]
III January 12, 1969 NBC 41,660,000[27] 54,500,000[28] 20,520,000[27] 36.0[27] 70[27] Unknown Unknown $55,000[29]
IV January 11, 1970 CBS 44,270,000[27] 59,200,000[28] 23,050,000[27] 39.4[27] 69[27] Unknown Unknown $78,200[29]
V January 17, 1971 NBC 46,040,000[27] 58,500,000[28] 23,980,000[27] 39.9[27] 75[27] Unknown Unknown $72,500[29]
VI January 16, 1972 CBS 56,640,000[27] 67,300,000[28] 27,450,000[27] 44.2[27] 74[27] Unknown Unknown $86,100[29]
VII January 14, 1973 NBC 53,320,000[27] 67,700,000[28] 27,670,000[27] 42.7[27] 72[27] Unknown Unknown $88,100[29]
VIII January 13, 1974 CBS 51,700,000[27] 63,200,000[28] 27,540,000[27] 41.6[27] 73[27] Unknown Unknown $103,500[29]
IX January 12, 1975 NBC 56,050,000[27] 71,300,000[28] 29,040,000[27] 42.4[27] 72[27] Unknown Unknown $107,000[29]
X January 18, 1976 CBS 57,710,000[27] 73,300,000[28] 29,440,000[27] 42.3[27] 78[27] Unknown Unknown $110,000[29]
XI January 9, 1977 NBC 62,050,000[27] 81,900,000[28] 31,610,000[27] 44.4[27] 73[27] Unknown Unknown $125,000[29]
XII January 15, 1978 CBS 78,940,000[27] 102,010,000[31] 34,410,000[27] 47.2[27] 67[27] Unknown Unknown $162,300[29]
XIII January 21, 1979 NBC 74,740,000[27] 96,600,000[28] 35,090,000[27] 47.1[27] 74[27] Unknown Unknown $185,000[29]
XIV January 20, 1980 CBS 76,240,000[27] 97,800,000[28] 35,330,000[27] 46.3[27] 67[27] Unknown Unknown $222,000[29]
XV January 25, 1981 NBC 68,290,000[27] 94,100,000[28] 34,540,000[27] 44.4[27] 63[27] Unknown Unknown $275,000[29]
XVI January 24, 1982 CBS 85,240,000[27] 110,200,000[28] 40,020,000[27] 49.1[27] 73[27] Unknown Unknown $324,300[29]
XVII January 30, 1983 NBC 81,770,000[27] 109,000,000[28] 40,480,000[27] 48.6[27] 69[27] Unknown Unknown $400,000[29]
XVIII January 22, 1984 CBS 77,620,000[27] 105,200,000[28] 38,880,000[27] 46.4[27] 71[27] Unknown Unknown $368,200[29]
XIX January 20, 1985 ABC 85,530,000[27] 115,936,000[32] 39,390,000[27] 46.4[27] 63[27] Unknown Unknown $525,000[29]
XX January 26, 1986 NBC 92,570,000[27] 127,100,000[28] 41,490,000[27] 48.3[27] 70[27] Unknown Unknown $550,000[29]
XXI January 25, 1987 CBS 87,190,000[27] 119,700,000[28] 40,030,000[27] 45.8[27] 66[27] Unknown Unknown $600,000[29]
XXII January 31, 1988 ABC 80,140,000[27] 114,600,000[28] 37,120,000[27] 41.9[27] 62[27] Unknown Unknown $645,000[29]
XXIII January 22, 1989 NBC 81,590,000[27] 110,800,000[28] 39,320,000[27] 43.5[27] 68[27] Unknown Unknown $675,000[29]
XXIV January 28, 1990 CBS 73,852,000[27] 109,000,000[28] 35,920,000[27] 39.0[27] 63[27] Unknown Unknown $700,400[29]
XXV January 27, 1991 ABC 79,510,000[27] 112,100,000[28] 39,010,000[27] 41.9[27] 63[27] Unknown Unknown $800,000[29]
XXVI January 26, 1992 CBS 79,590,000[27] 119,680,000[32] 37,120,000[27] 40.3[27] 61[27] Unknown Unknown $850,000[29]
XXVII January 31, 1993 NBC 90,990,000[27] 133,400,000[28] 41,990,000[27] 45.1[27] 66[27] Unknown Unknown $850,000[29]
XXVIII January 30, 1994 90,000,000[27] 134,800,000[28] 42,860,000[27] 45.5[27] 66[27] Unknown Unknown $900,000[29]
XXIX January 29, 1995 ABC 83,420,000[27] 125,216,000[32] 39,400,000[27] 41.3[27] 62[27] Unknown Unknown $1,150,000[29]
XXX January 28, 1996 NBC 94,080,000[27] 138,488,000[28] 44,145,000[27] 46.0[27] 68[27] 41.2[33] Unknown $1,085,000[29]
XXXI January 26, 1997 Fox 87,870,000[27] 128,900,000[28] 42,000,000[27] 43.3[27] 65[27] Unknown Unknown $1,200,000[29]
XXXII January 25, 1998 NBC 90,000,000[27] 133,400,000[28] 43,630,000[27] 44.5[27] 67[27] 38.7[34] Unknown $1,291,100[29]
XXXIII January 31, 1999 Fox 83,720,000[27] 127,500,000[28] 39,992,000[27] 40.2[27] 61[27] 36.4[35] Unknown $1,600,000[29]
XXXIV January 30, 2000 ABC 88,465,000[27] 130,744,800[28] 43,618,000[27] 43.3[27] 63[27] 37.9[36] Unknown $2,100,000[29]
XXXV January 28, 2001 CBS 84,335,000[27] 131,200,000[28] 41,270,000[27] 40.4[27] 61[27] 35.8[36] Unknown $2,200,000[29]
XXXVI February 3, 2002 Fox 86,801,000[27] 131,700,000[28] 42,664,000[27] 40.4[27] 61[27] 34.7[37] Unknown $2,200,000[29]
XXXVII January 26, 2003 ABC 88,637,000[27] 138,900,000[28] 43,433,000[27] 40.7[27] 61[27] 36.4[38] Unknown $2,200,000[29]
XXXVIII February 1, 2004 CBS 89,795,000[27] 144,400,000[28] 44,908,000[27] 41.4[27] 63[27] 35.7[39] Unknown $2,302,200[29]
XXXIX February 6, 2005 Fox 86,072,000[27] 133,700,000[28] 45,081,000[27] 41.1[27] 62[27] 33.2[40] 68[40] $2,400,000[29]
XL February 5, 2006 ABC 90,745,000[27] 141,400,000[41] 45,867,000[27] 41.6[27] 62[27] 34.6[40] 69[40] $2,500,000[29]
XLI February 4, 2007 CBS 93,184,000[27] 139,770,000[42] 47,505,000[27] 42.6[27] 64[27] 35.2[42] 70[42] $2,385,365[29]
XLII February 3, 2008 Fox 97,448,000[27] 148,300,000[43] 48,665,000[27] 43.1[27] 65[27] 37.5[44] Unknown $2,699,963[29]
XLIII February 1, 2009 NBC 98,732,000[27] 151,600,000[45] 48,139,000[27] 42.0[27] 64[27] 36.7[45] 72[45] $3,000,000[29]
XLIV February 7, 2010 CBS 106,476,000[27] 153,400,000[46] 51,728,000[27] 45.0[27] 68[27] 38.6[46] 75[46] $2,800,000[29]
XLV February 6, 2011 Fox 111,041,000[27] 162,900,000[47] 53,282,000[27] 46.0[27] 69[27] 39.9[48] 77[48] $3,000,000[49]
XLVI February 5, 2012 NBC 111,346,000[27] 159,200,000[26] 53,910,000[27] 47.0[27] 71[27] 40.5[50] 78[50] $3,500,000[51]
XLVII February 3, 2013 CBS 108,693,000[27][E] 164,100,000[26][E] 52,998,000[27][E] 46.4[27][E] 69[27][E] 39.7[54][E] 77[54][E] $4,000,000[55]
XLVIII February 2, 2014 Fox 112,191,000[27] Unknown 54,134,000[27] 46.7[27] 69[27] 39.3[56] 77[56] $4,000,000[57]
XLIX February 1, 2015 NBC 114,442,000[27] 161,300,000[58] 55,341,000[27] 47.5[27] 71[27] 39.1[59] 79[59] $4,500,000[58]
50 February 7, 2016 CBS 111,864,000[27] 167,000,000[60] 54,251,000[27] 46.6[27] 72[27] 37.7[61] 79[61] $5,000,000[62]
LI February 5, 2017 Fox 111,319,000[27] 172,000,000[63] 53,650,000[27] 45.3[27] 70[27] 37.1[64] 79[64] $5,000,000[65]
LII February 4, 2018 NBC 103,471,000[27][F] Unknown 51,500,000[27] 43.1[27] 68[27] 33.4[67] 78[67] $5,200,000[68]
LIII February 3, 2019 CBS 98,190,000[69][G] 149,000,000[70] 49,300,000[27] 41.1[27] 67[27] 31.0[69] 78[69] $5,250,000[68]
LIV February 2, 2020 Fox TBA TBA TBA TBA TBA TBA TBA TBA

Spanish[edit]

Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014.[71]

Super Bowl Date Channel Avg. U.S. viewers
XLVIII February 2, 2014 Fox Deportes 561,000[63]
XLIX February 1, 2015 NBC Universo 368,000[72]
50 February 7, 2016 ESPN Deportes 472,000[73]
LI February 5, 2017 Fox Deportes 650,000[63]
LII February 4, 2018 Universo 543,000[72]
LIII February 3, 2019 ESPN Deportes 473,000[74]
LIV February 2, 2020 Fox Deportes TBD

International[edit]

Canada[edit]

The popularity of the Super Bowl in Canada rivals that of the United States. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita.[75]

The Super Bowl has been shown on Canadian television since its inception. Canadian Broadcasting Corporation (known in French as Société Radio-Canada) owned-and-operated and affiliate stations aired Super Bowl I in all provinces.[76]

Super Bowl Date English French Combined avg.
CAN viewers[H]
Network(s)[77][78] Avg. viewers[I] Avg. cost of
30-second ad[J]
Network[77][79] Avg. viewers[I]
I January 15, 1967 CBC Unknown Unknown SRC Unknown Unknown
II January 14, 1968 Unknown Unknown Unknown Unknown
III January 12, 1969 Unknown Unknown Unknown Unknown
IV January 11, 1970 Unknown Unknown Unknown Unknown
V January 17, 1971 Unknown Unknown Unknown Unknown
VI January 16, 1972 Unknown Unknown Unknown Unknown
VII January 14, 1973 Unknown Unknown Unknown Unknown
VIII January 13, 1974 Unknown Unknown Unknown Unknown
IX January 12, 1975 Unknown Unknown Unknown Unknown
X January 18, 1976 Unknown Unknown Unknown Unknown
XI January 9, 1977 Unknown $2,500[80] Unknown 3,500,000[80]
XII January 15, 1978 Unknown $3,200[80] 550,000[81] 4,495,000[82]
XIII January 21, 1979 CTV 4,100,000[83] Unknown Unknown 4,605,000[84]
XIV January 20, 1980 CBC 3,100,000[85] Unknown Unknown Unknown
XV January 25, 1981 CTV 3,500,000[86] Unknown Unknown 4,482,000[87]
XVI January 24, 1982 CBC 3,200,000[88] Unknown Unknown Unknown
XVII January 30, 1983 CTV Unknown Unknown Unknown Unknown
XVIII January 22, 1984 Global Unknown Unknown Unknown Unknown
XIX January 20, 1985 Unknown Unknown Unknown Unknown
XX January 26, 1986 CTV Unknown Unknown Unknown 4,065,000[89]
XXI January 25, 1987 Global Unknown Unknown TQS Unknown Unknown
XXII January 31, 1988 Unknown Unknown Unknown Unknown
XXIII January 22, 1989 Unknown Unknown None[K] N/A N/A
XXIV January 28, 1990 Unknown Unknown TQS Unknown Unknown
XXV January 27, 1991 Unknown Unknown Unknown Unknown
XXVI January 26, 1992 Unknown $25,000[90] RDS Unknown Unknown
XXVII January 31, 1993 Unknown Unknown Unknown Unknown
XXVIII January 30, 1994 Unknown Unknown Unknown Unknown
XXIX January 29, 1995 Unknown Unknown TVA Unknown Unknown
XXX January 28, 1996 Unknown Unknown RDS Unknown Unknown
XXXI January 26, 1997 Unknown Unknown Unknown Unknown
XXXII January 25, 1998 Unknown Unknown Unknown Unknown
XXXIII January 31, 1999 3,399,000[28] $55,000[91] Unknown Unknown
XXXIV January 30, 2000 Unknown $85,000[92] Unknown Unknown
XXXV January 28, 2001 3,000,000[93] Unknown Unknown Unknown
XXXVI February 3, 2002 Unknown Unknown Unknown Unknown
XXXVII January 26, 2003 4,200,000[94] Unknown Unknown Unknown
XXXVIII February 1, 2004 3,560,000[95] Unknown Unknown Unknown
XXXIX February 6, 2005 3,130,000[96] $110,000[97] Unknown Unknown
XL February 5, 2006 4,281,000[98] $100,000[99] 702,000[98] 4,983,000[98]
XLI February 4, 2007 3,367,000[100] $100,000[101] 816,000[102] 4,200,000[102]
XLII February 3, 2008 CTV 4,234,000[103] $110,000[101] 905,000[104] 5,000,000[104]
XLIII February 1, 2009 3,600,000[105] Unknown Unknown Unknown
XLIV February 7, 2010 6,017,000[106] Unknown Unknown Unknown
XLV February 6, 2011 6,537,000[107] Unknown Unknown Unknown
XLVI February 5, 2012 7,280,000[108] Unknown 765,000[109] 8,180,000[110]
XLVII February 3, 2013 6,447,000[111] Unknown Unknown 7,380,000[110]
XLVIII February 2, 2014 7,318,000[112] Unknown Unknown 7,940,000[110]
XLIX February 1, 2015 8,262,000[113] Unknown 894,000[114] 9,230,000[110]
50 February 7, 2016 7,372,000[115] Unknown 939,000[116] 8,300,000[110]
LI February 5, 2017 CTV / CTV Two / TSN 5,602,000[117] Unknown 997,000[118] Unknown
LII February 4, 2018 4,470,000[119] Unknown 949,000[120] Unknown
LIII February 3, 2019 CTV / CTV 2 / TSN 5,523,000[121] Unknown 981,000[122] Unknown

See also[edit]

Notes[edit]

  1. ^ The number of viewers who watched at least six minutes of the broadcast.[26]
  2. ^ 1967–2010 according to Nielsen Monitor-Plus, 2011–2020 according to various reporting.
  3. ^ Advertisements were sold for $85,000 per 60 seconds.[30]
  4. ^ Advertisements were sold for $75,000 per 60 seconds.[30]
  5. ^ a b c d e f g At the request of CBS, Nielsen excluded the 34 minute power outage delay from Super Bowl XLVII's ratings.[52][53]
  6. ^ Excludes 12,000,000 out-of-home television viewers.[66]
  7. ^ Excludes 12,000,000 out-of-home television viewers.[66]
  8. ^ Approximate.
  9. ^ a b Live viewership 1999–2013, Live + 7 DVR viewership 2014–present.
  10. ^ Canadian dollars.
  11. ^ Super Bowl XXIII was only available to viewers in Quebec on NBC via cable.

References[edit]

  1. ^ Baker, Liana B. (February 4, 2013). "Super Bowl viewer ratings down from a year ago". Reuters. Archived from the original on May 18, 2019. Retrieved May 18, 2019.
  2. ^ Rushin, Steve (February 6, 2006). "A Billion People Can Be Wrong". Sports Illustrated. Time Inc. Archived from the original on December 10, 2007. Retrieved May 18, 2019.
  3. ^ McLaughlin, Elliot C. (February 5, 2010). "Super Bowl is king at home but struggles on world stage". CNN. Turner Broadcasting System. Archived from the original on May 14, 2019. Retrieved May 20, 2019.
  4. ^ VanDerWerff, Todd; Zarracina, Javier (February 5, 2017). "Every year, more people watch the Super Bowl. Why did it hit its ratings peak in 1982?". Vox. Vox Media. Archived from the original on April 4, 2019. Retrieved May 25, 2019.
  5. ^ a b Sandomir, Richard (February 1, 2000). "Two Medium Markets Produce One Big Rating for Super Bowl". The New York Times. Archived from the original on May 18, 2019. Retrieved May 18, 2019. Super Bowl ratings have not tumbled like those of the rest of prime-time — or baseball — as cable and other choices have segmented viewing habits. They redefine sturdiness...
  6. ^ Wolff, Michael (June 23, 2015). Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age. Penguin Books. ISBN 9780698405523. Retrieved May 24, 2019. The Super Bowl remains the exception to general fracturing, with 2014's game drawing a 46.7 rating, not far off from the all-time high of 49.1/73 in 1982.
  7. ^ Pedersen, Paul Mark; Miloch, Kimberly S.; Laucella, Pamela C. (2007). Strategic Sport Communication. Human Kinetics. p. 293. ISBN 9780736065245. Retrieved May 24, 2019. Among events, the Super Bowl remains the top sporting event in the United States as far as consistent ratings and advertising revenue.
  8. ^ Dyreson, Mark; Mangan, J. A., eds. (September 13, 2013). Sport and American Society: Exceptionalism, Insularity, ‘Imperialism’. Routledge. p. 177. ISBN 9781317997771. Retrieved May 24, 2019. Not only is the Super Bowl by far the highest rated sporting event [compared to the World Series and NBA Finals], but it is also the most consistent sporting event in terms of ratings.
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  15. ^ a b c d Written at Los Angeles. "Tip for Super Bowl Viewers: Buy Another Television Set". Colorado Springs Gazette-Telegraph. Colorado Springs: Freedom Newspapers. Associated Press. January 15, 1967. p. 36. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  16. ^ Written at New York City. "Super Bowl Scheduled Jan. 15 at Los Angeles". Lewiston Morning Tribune. Lewiston. Associated Press. December 14, 1966. p. 10. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Google News Archive.
  17. ^ a b Dougherty, Richard (January 14, 1967). Written at Los Angeles. "Who's Playing The Big Game Tomorrow?". The Courier-Journal. Louisville. Los Angeles Times–Washington Post News Service. p. 16. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  18. ^ Shain, Percy (January 12, 1967). "Two CBS Shows Trade Time Spots". The Boston Globe. p. 51. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  19. ^ Written at New York City. "Golf, Basketball and Bowling on TV Today, Super Bowl Clash Sunday". Paterson Evening News. Paterson. United Press International. January 14, 1967. p. 16. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  20. ^ Written at New York City. "Estimated 45 Million Watch Super Bowl". Asbury Park Press. Asbury Park. Associated Press. January 17, 1967. p. 8. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  21. ^ Written at New York City. "CBS Attracted 56 Per Cent Of Super Bowl TV Audience". The Sheboygan Press. Sheboygan. United Press International. February 8, 1967. p. 2. Archived from the original on June 28, 2019. Retrieved June 28, 2019 – via Newspapers.com.
  22. ^ Powers, Ned (February 13, 1971). "Live hockey action on Games' TV list". Saskatoon Star-Phoenix. p. 37. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  23. ^ Written at New York City. "Super Bowl ratings up". Windsor Star. Windsor: Southam Press. United Press International. January 26, 1972. p. 28. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  24. ^ Snyder, Brodie (January 6, 1973). "Super Bowl VII likely to set TV viewing record". The Gazette. Montreal: Southam Press. p. 28. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
  25. ^ Overland, Wayne (January 8, 1973). Written at Los Angeles. "Super Bowl VII No. 1 priority". Edmonton Journal. Edmonton: Southam Press. p. 17. Archived from the original on June 25, 2019. Retrieved June 25, 2019 – via Newspapers.com.
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  29. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as "Will 'Super Bowl' TV Viewership Set Another Record? (Poll+ Ratings History)". TV by the Numbers. January 28, 2011. Archived from the original on April 21, 2019. Retrieved April 21, 2019.
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