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Tell MAMA (Measuring Anti-Muslim Attacks)
Tell Mama UK logo.png
Mission statement "to ensure that anti-Muslim incidents and attacks in the UK are mapped, measured and recorded, and support provided for victims."
Commercial? No
Type of project Anti-Muslim hate monitor
Location UK
Founder Fiyaz Mughal
Established 21 February 2012
Funding Public

Tell MAMA (Measuring Anti-Muslim Attacks) is a national project which records and measures anti-Muslim incidents in the United Kingdom. It is modelled on the Jewish Community Security Trust (CST) and like the CST it also provides support for victims, working closely with organisations such as Victim Support.

Tell MAMA was launched[1][2] on 21 February 2012 by Eric Pickles MP, Secretary of State for the Department for Communities and Local Government and is co-ordinated by the interfaith organisation Faith Matters.[3] Both groups were founded by social entrepreneur Fiyaz Mughal OBE, a former adviser to the Leader of the Liberal Democrats, Nick Clegg, on Interfaith and Preventing Radicalisation and Extremism.[4] The organisation's statistics have been the subject of debate,[5] but were referenced by the Rt Hon Theresa May MP when speaking at the Royal Institution of Chartered Surveyors on the 23rd of March 2015.[6]

The project was set up with UK Government backing. In November 2012, Deputy Prime Minister Nick Clegg announced a further £214,000 annual funding for Tell MAMA up to October 2013.[7][8][9] Tell MAMA was funded for an initial period of 2 years and was funded on the basis of being self-sustaining after two years. Tell MAMA covers a range of issues and cases,[10][11] and also works with mosques across the country. Journalist Andrew Gilligan wrote about the organisation's data collection in 2013, though the allegations have been disputed by Tell MAMA.[12] Tell MAMA received start up funding from the Department for Communities and Local Government between 2012 and 2013.

Tell MAMA has had significant press coverage on its work to monitor anti-Muslim hate after the Charlie Hebdo murders in Paris in 2015.[11] It also recently reported on the rise of school-based anti-Muslim hate incidents that took place after the Paris murders,[13] as well as on continuing anti-Muslim hate incidents on both Facebook and Twitter.[14] Tell MAMA has additionally worked on some high-profile cases involving alleged anti-Muslim discrimination – for example at the Savoy Hotel, where the female worker in question who alleged the anti-Muslim discrimination was represented by Tell MAMA.[10]

The BBC programme, 'Inside-Out', highlighted the work of Tell MAMA through a programme entitled, 'Behind the Veil'. It publicised the discovery that there was a 70% rise in Islamophobic hate crimes reported to the Metropolitan Police Service in the year July 2014 - July 2015, when compared to the same period the year before.[15][16]


By end of November 2013, the organisation had recorded 1,432 cases of abuse since its founding in February 2012.[17] On 30 January 2014 the organisation released a graphic highlighting details of mosque attacks it had recorded between January 2012 to August 2013,[18] including three bombings which took place in June and July 2013 (connected to a self-confessed white supremacist, Pavlo Lapshyn).[19]

632 incidents were recorded in its first year of operation.[20][21] One in three attackers reported to the project had links to far-right organisations.[22] Of physical incidents reported in its first year, Tell MAMA boss Fiyaz Mughal said on BBC Sunday Morning Live that 70% were against hijab or niqab-wearing women[23] and the majority of attackers were white males, aged 20–50.[24][25] In June 2013 the findings were analysed and verified by a team of academics at Teesside University, revealing that English Defence League (EDL) figures were linked to one-third of online incidents; the data said that almost two out of every three incidents were not reported to police.[26]

Mughal, interviewed on Press TV in 2012, and writing for Hope not Hate,[27] claimed that such incidents were becoming more violent and aggressive. Mughal also called on the Commonwealth of Nations to do more to combat Islamophobia.[28]

Following the murder of British soldier Lee Rigby by two Muslim extremists, Tell MAMA recorded 83 incidents in 24 hours, and 212 over the week.[29] During the same period, the Association of Chief Police Officers (ACPO) recorded a 'spike' of 136 anti-Muslim incidents[30] which were directly reported to its True Vision hate crime reporting service.

As of October 2013, Tell MAMA had recorded 35 attacks against mosques since the Woolwich incident. Most cases involved graffiti, though others included arson, offensive DVDs, petrol bombs, smoke bombs, a suspected nail bomb, use of a pig's head, and threats and abuse of worshippers.[31]

Tell MAMA also launched its 2014[32] report which highlighted the following key points:

  • 548 verified incidents (of 729) reported to Tell MAMA (a number that broadly reflects the 2012/2013 report when 584 incidents were recorded).
  • A decrease from the previous report but that reflects the documented spike of incidents following the murder of Drummer Lee Rigby in 2013/2014.
  • A majority of incidents took place online (402 out of 548 or roughly two-thirds).
  • In the online sphere, a vast proportion of incidents were abusive in nature and nearly a fifth involved threats.
  • The ‘memeification’ of anti-Muslim hate online was traceable with a high number of ‘anti-Muslim literature’ incidents.
  • Nearly a fifth of service users reported repeated offline incidents of anti-Muslim hate.
  • Again, Muslim women (48 incidents) suffered more offline incidents than men (40 incidents) in the dataset.
  • 44 offline cases noted that the individual, at the time of the incident, was wearing traditional Islamic clothing, and that the perpetrators were overwhelmingly white male.
  • 7 offline cases involved ‘extreme violence’, 21 constituted assault and 29 involved threats.
  • Damage to Islamic institutions and personal properties totalled 15 incidents.

Tell MAMA has also maintained an updated map of all mosque attacks in England, Wales and Scotland since June 2013, post the murder of Lee Rigby that took place in Woolwich. Within 3 months of the murder of drummer Rigby, 34 mosques were attacked and incidents ranged from graffiti and broken windows, though to threats against worshippers and a bombing campaign by Pavlo Lapshyn which intersected at the time of the murder and the attacks that took place. That campaign led to the death of pensioner and grandfather Mohammed Saleem.

Reception from British Muslims[edit]

Inayat Bunglawala, founder and chair of Muslims4UK and a former media secretary at the Muslim Council of Britain, questioned Tell MAMA's links to the CST, which he linked to Zionism and neoconservatism.[33] Former Hizb ut-Tahrir member, and now Senior Fellow at ICSR, King's College London, Shiraz Maher wrote in The Jewish Chronicle that:

"Tell Mama is new and, though gauche in many respects, it is badly needed. It was established by Fiyaz Mughal, who led the "Muslims Against antisemitism" campaign. Unlike most Muslim groups, Tell Mama also records intra-Muslim sectarian attacks. More importantly, it replaces the Muslim Safety Forum, an extremist group dominated by Islamists who support Hamas."[34]

Support has ranged from British Muslims for Secular Democracy through to the Council of Mosques in Calderdale where Tell MAMA was launched in West Yorkshire.

Mughal was criticised by conservative Muslims in 2014 for inviting gay rights campaigner Peter Tatchell to be a patron of Tell MAMA.[35][36]


Andrew Gilligan's pieces in The Sunday Telegraph[edit]

Andrew Gilligan in The Sunday Telegraph (1 June and 9 June 2013)[5][37] wrote that 57% of incidents recorded by Tell MAMA in the week after the Woolwich murder were online incidents. Other incidents – with the exception of mosque attacks in Grimsby and Essex – were "relatively minor, such as window-breaking or graffiti".[5] Seventeen incidents involved assault on a person, although 11 of those were attempts to remove Islamic dress and none required medical treatment. According to Gilligan, Cressida Dick of the Metropolitan Police said that her force, which is one of the few forces which monitors anti-Muslim incidents, had seen fewer anti-Muslim incidents than after the 7 July bombings in 2005.[38]

Gilligan wrote that the group's government funding was axed following concerns about its methods raised by Don Foster, the Minister for Communities. Gilligan's report said that the decision was made before the Woolwich attack and was based on perceived discrepancies between the group’s statistics and ACPO and police records. Gilligan said "hate crime in mainly Muslim areas has fallen in the past 10 years".[37] Gilligan also mentioned two cases in mid-May, before the Woolwich incident, where Tell MAMA had "been using its budget to threaten members of the public with libel actions for criticising it on Twitter": one was against a Jewish activist who criticised the group in Twitter postings.[39][40] Atma Singh, Former race advisor to the then Labour Mayor of London, Ken Livingstone, who had been sacked from his position for creating a commercial company offering consultancy services for profit in March 2005 while still an employee of the Greater London Authority,[41] was also threatened with action by Tell MAMA after he tweeted that the organisation "gives a platform to Islamists".[37]

Tell MAMA response[edit]

Tell MAMA responded to Gilligan's criticism by stating that online attacks were worth recording and had links to real-world incidents and wider communal tensions.[42] It disputed the rest of Gilligan's main accusations.[43] On funding, it said that Deputy Prime Minister Nick Clegg confirmed in November 2012 that the project's funding of £214,000 was for one year only.[44]

Government advisor and academic expert on Islamophobia, Dr Chris Allen, suggested that there was likely to be significant under-reporting of anti-Muslim incidents, based on a large 2009 EU-wide survey.[45] Expert on far-right politics, Dr Matthew Feldman of Teesside University, contended that the nature of the data collected by hate-monitoring projects naturally differs to that collected by police, due to the nature of self-reporting.[46][47]

A BBC News report said that the data is somewhat "patchy" but noted a number of "very serious" incidents which took place in the summer of 2013, including a number of attempts to set fire to Islamic schools and mosques. It also noted that Tell MAMA "has produced an online map of alleged attacks".[48]

Press Complaints Commission finding[edit]

Tell MAMA complained to the Press Complaints Commission (PCC) about Gilligan's report in The Daily Telegraph but the PCC found that there were no breaches of the Editor's Code in relation to accuracy.

Other media articles[edit]

Charles Moore, also writing in The Daily Telegraph in June 2013, followed Gilligan's report by stating:[49]

" frequently find that Muslim groups like Tell Mama get taxpayers' money (though, in its case, this is now coming to an end)...And you notice that many bigwigs in Muslim groups are decorated with public honours. Fiyaz Mughal, for example, who runs Tell Mama, has an OBE. Obviously it would be half-laughable, half-disgusting if activists of the EDL were honoured in this way: yet they are, in fact, less extreme than some of those Muslims who are."

Writing in the New Statesman magazine, academic Matthew Goodwin, of Nottingham University, an expert on British far-right politics, criticised Charles Moore and Andrew Gilligan, who he said were "proved wrong" in trying to "dismiss a documented rise in attacks against Muslims following the [Woolwich] attack."[50]

Sadiq Khan and Mohammed Amin response[edit]

Criticising the approaches of Gilligan and Moore, senior Labour frontbench MP Sadiq Khan, said:

"For decades, the British Jewish community has had to contend with the belittling of anti-Semitic attacks, whether they be on headstones in cemeteries or to Synagogues or schools. While we cannot be complacent, there is, rightly, a zero tolerance to anti-Semitism whether it be oral, viral or physical. Would we be comfortable with a respected journalist writing about the Community Security Trust the way Tell Mama has been written about? Or aspersions being cast on a politician due to their Jewish faith? Would we accept the Jewish community being talked about the way the Muslim community are? The piece would be roundly criticised, and rightly so."[51]

Khan's words were echoed by deputy head of the Conservative Muslim Forum and Tell MAMA patron, Mohammed Amin, writing on the prominent Conservative Party blog, ConservativeHome:

"Given that Tell MAMA has adopted the methodology of the CST; and that the pattern of incidents that it is reporting is similar to the patterns reported by the CST – with incidents ranging from verbal abuse, internet abuse, to relatively rare cases of extreme violence – will these journalists be attacking the CST’s next report the same way? Because, as far as I can see, there is little difference between the evils of anti-Semitism and anti-Muslim hatred, or the way in which both bodies which monitor such hatred function."[52]

Tweet trial[edit]

A Liberty GB radio host, Tim Burton, was arrested, charged and prosecuted for comments he tweeted about Mughal in the wake of the Islamophobia reporting controversy. Tim Burton was acquitted on 8 April 2014.[35]


Patrons of the Tell MAMA project include Jonathan Bloch, the Reverend Mark Oakley, and Lord Sheikh of Cornhill.[53]

In April 2014, former head of the Community Security Trust, Richard Benson, was announced as the new Chair of Tell MAMA.[36] More recently, former Government Minister Shahid Malik was appointed as co-Chair to Richard Benson on the Tell MAMA project.

Awards and nominations[edit]

In January 2013, Tell MAMA was nominated for the Charity of the Year award at the British Muslim Awards.[54]

In January 2016, Tell MAMA was once again nominated for the Charity of the Year award at the British Muslim Awards.[55]


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  35. ^ a b Radio host cleared over 'scumbag' tweet jibe to Musilm campaigner 4 May 2014 by Mike Lockley Birmingham Mail
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  55. ^

External links[edit]