The Immaculate Collection (video)

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The Immaculate Collection
Madonna - The Immaculate Collection (video).png
Video by Madonna
Released November 13, 1990
Recorded 1983–90
Length 60 mins
  • Michele Ferrone
  • Simon Fields
  • Gregg Fienberg
  • Glenn Goodwin
  • Bruce Logan
  • David Naylor
  • Victoria Niles
  • Sharon Oreck
Madonna video chronology
Blond Ambition World Tour Live
(1990)Blond Ambition World Tour Live1990
The Immaculate Collection
Madonna:Truth or Dare
(1991)Madonna:Truth or Dare1991

The Immaculate Collection is the first commercially released greatest videos compilation by singer Madonna. Released by Warner Music Vision, Warner Reprise Video and Sire Records on November 13, 1990 to accompany the audio CD, it contained music videos for singles spanning 1983-1990. The collection won "Best Long Form Video" category at the 1991 MTV Video Music Awards.[1][2] It was certified gold in Brazil by the Associação Brasileira dos Produtores de Discos (ABPD) for shipment of 25,000 copies.[3]


The music video was released on VHS, Laserdisc, VCD (Asia only) and later DVD. It includes the first showing of the video to "Oh Father" (1989) which is not included on the audio release and had not been a single in some countries.

The cover to this release was different from the audio version as it incorporated the back cover image from the CD/LP with the logo in the bottom right corner. The video sold 50,000 copies in its debut week and by the end of the year, had sold a 100,000 copies. After Nielsen Soundscan started tracking sales from March 1991, the video sold another 291,000 copies, for a total of 391,000 copies across United States.[4]

The video was also included in the double box set The Ultimate Collection which also contained The Video Collection 93:99 (1999) and also the 3 VHS box set The Madonna Collection in 2000, which also include Madonna Live: The Virgin Tour and The Girlie Show: Live Down Under.[5][6][7][8]

Track listing[edit]

The Immaculate Collection – VHS edition
No. Title Writer(s) Director(s) Length
1. "Lucky Star" Madonna Arthur Pierson 3:30
2. "Borderline" Reggie Lucas Mary Lambert 3:57
3. "Like a Virgin" Lambert 3:50
4. "Material Girl "
Lambert 4:43
5. "Papa Don't Preach"
  • Brian Elliot
  • Madonna
James Foley 5:06
6. "Open Your Heart"
  • Madonna
  • Gardner Cole
  • Peter Rafelson
Jean-Baptiste Mondino 4:26
7. "La Isla Bonita" Lambert 4:01
8. "Like a Prayer"
  • Madonna
  • Leonard
Lambert 5:39
9. "Express Yourself"
  • Madonna
  • Bray
David Fincher 5:02
10. "Cherish"
  • Madonna
  • Leonard
Herb Ritts 4:34
11. "Oh Father"
  • Madonna
  • Leonard
Fincher 4:54
12. "Vogue"
Fincher 4:54
13. "Vogue" (live at the 1990 MTV Video Music Awards)
  • Madonna
  • Pettibone
Additional notes
  • "Lucky Star": VHS includes the original version of the video, which is the 7" version and the Laserdisc and DVD formats include the U.S. Remix version, which contains additional footage.
  • "Express Yourself": features an edited version of the video, which is based on the 7" version instead of the Shep Pettibone video remix which was widely shown with the single release in 1989.
  • "Justify My Love": is not included on the collection but was released as a standalone video single instead.


Region Certification Certified units/Sales
Argentina (CAPIF)[9] 2× Platinum 16,000^
Australia (ARIA)[10] 3× Platinum 45,000^
Brazil (Pro-Música Brasil)[3] Gold 25,000*
Germany (BVMI)[11] Gold 25,000^
United Kingdom (BPI)[12] Platinum 50,000^
United States (RIAA)[13] 3× Platinum 300,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Production credits[edit]


  • Michele Ferrone ("Borderline")
  • Simon Fields ("Like A Virgin")
  • Gregg Fienberg ("Express Yourself")
  • Glenn Goodwin ("Lucky Star")
  • Bruce Logan ("Borderline")
  • David Naylor ("Papa Don't Preach", "Open Your Heart" and "La Isla Bonita")
  • Vicki Niles ("Oh Father" and "Vogue")
  • Sharon Oreck ("Material Girl", "Papa Don't Preach", "Open Your Heart", "La Isla Bonita", "Like A Prayer" and "Cherish")

Directors of Photography

  • Michael Ballhaus ("Papa Don't Preach")
  • Jordan Cronenweth ("Oh Father")
  • Andrea Dietrich ("Borderline")
  • Wayne Isham ("Lucky Star")
  • Pascal Lebegue ("Open Your Heart" and "Vogue")
  • Bryan Loftus ("La Isla Bonita")
  • Mark Plummer ("Express Yourself")
  • Steven Poster ("Like A Prayer")
  • Herb Ritts ("Cherish")
  • Peter Sinclair ("Like A Virgin" and "Material Girl")


  1. ^ "1991 MTV Video Music Awards". MTV. Retrieved 2010-07-25. 
  2. ^ " | Archives". 1990-11-29. Retrieved 2010-08-31. 
  3. ^ a b "Brazilian video certifications – Madonna – The Immaculate Collection" (in Portuguese). Associação Brasileira dos Produtores de Discos. 
  4. ^ Grein, Paul (2010-09-02). "Week Ending Aug. 29, 2010: Life's Ups & Downs". Yahoo!. Retrieved 2010-09-02. 
  5. ^ Givens, Ron (1990-12-28). "Madonna: One of 1990's great entertainers". Entertainment Weekly. Retrieved 2010-08-31. 
  6. ^ "The Virginian-Pilot Archives". 1990-11-22. Retrieved 2010-08-31. 
  7. ^ David Browne (1990-12-14). "The Immaculate Collection". Entertainment Weekly. Retrieved 2010-08-31. 
  8. ^ Holden, Stephen (1990-12-03). "Critic's Notebook — That Madonna Video — Realities and Fantasies". The New York Times. Retrieved 2010-08-31. 
  9. ^ "Argentinian video certifications – Madonna – The Immaculate Collection". Argentine Chamber of Phonograms and Videograms Producers. Archived from the original on July 6, 2011. 
  10. ^ "Top 40 DVD Chart". Australian Recording Industry Association. Archived from the original on August 11, 2006. Retrieved September 24, 2017. 
  11. ^ "Gold-/Platin-Datenbank (Madonna; 'The Immaculate Collection')" (in German). Bundesverband Musikindustrie. 
  12. ^ "British video certifications – Madonna – The Immaculate Collection". British Phonographic Industry.  Enter The Immaculate Collection in the search field and then press Enter.
  13. ^ "American video certifications – Madonna – The Immaculate Collection". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Video Longform, then click SEARCH

External links[edit]