Vice (TV channel)

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(Redirected from Viceland (U.S. TV channel))

Vice TV logo.svg
CountryUnited States
HeadquartersBrooklyn, New York
Picture format1080i (HDTV)
(downgraded to letterboxed 480i for the SDTV feed)
OwnerVice Media
(The Walt Disney Company (16%)
A&E Networks (20%)
LaunchedDecember 2, 2019; 3 years ago (2019-12-02)
Former namesViceland (2016–19)
Streaming media
Service(s)Hulu + Live TV, Philo, Sling TV, Frndly TV

Vice (formerly known as Viceland and also known as Vice TV) is an American basic cable television channel that launched on December 2, 2019, replacing H2 on most multichannel television providers in the United States. It is a part of the Viceland family of television channels by Vice Media, itself a joint venture controlled by A&E Networks.

Operating under the creative direction of film director Spike Jonze, the channel initially had a focus on lifestyle-oriented documentary and reality series aimed towards millennials, leveraging the resources of Vice's verticals with new original series, along with adaptations and reruns of existing Vice web series. The network's launch lineup featured programs hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Elliot Page,[a] and Lance Bangs.

Due to low ratings, Vice would eventually engage in channel drift, shifting its focus to news and investigative programming.[1] The channel adopted its current name on December 2, 2019.[2]


In August 2014, A&E Networks acquired a 10% stake in Vice Media.[3] On November 3, 2015, A&E Networks officially announced that Vice would "take over" H2 and re-launch it as a new service, Viceland, "as early as" February 2016.

Viceland Logo (2016-2019)[4][5][6]

Vice Media CEO Shane Smith stated that the channel was the "next step in the evolution of our brand and the first step in our global rollout of networks around the world", signifying that Vice would now be "platform-agnostic" with the addition of television to Vice's traditionally digital media-oriented strategy, and be capable of producing high-quality media.[5] In an interview with The Hollywood Reporter, Smith explained that, despite Vice traditionally being oriented towards digital content, "75 percent of the world's advertising budget" was being spent on television advertising, and that partnering with an established media company gave Vice access to A&E's infrastructure and the 70 million homes that already received H2, rather than having to build Viceland entirely from scratch and negotiate carriage with providers.[7][8]

A&E Networks handles the distribution and operations of Viceland, and assists in advertising sales. Vice holds a 49% minority stake and control of international expansions.[7] Smith stated that the network planned to "test new and innovative monetization strategies", including a goal for only 10 minutes of commercial advertising per-hour, and to leverage Vice's existing production capabilities and experience with native advertising to produce sponsored short-form content for advertisers to air in lieu of traditional commercials.[5][7][9]

The Walt Disney Company, who co-owns A&E Networks with Hearst Corporation, made a second 10% investment of $200 million in Vice Media to support the production of new programming.[10]

Prior to launch day, Vice ran newspaper ads for Viceland, containing only the network's name and a phone number that, when called, invited viewers to contribute answers to questions. On February 29, 2016, at 6:00 a.m. ET, the channel began broadcasting a countdown clock to the official relaunch as Viceland later in the evening, accompanied by footage of Vice executives answering the viewer-contributed calls as voice mail. The network's first program following the official launch was the series premiere of Noisey, following hip-hop musician Kendrick Lamar.[8][11][12][13][14][15]


Vice's programming consists primarily of lifestyle-oriented documentaries and reality series aimed towards millennials, directed in Vice's trademark style of "character-driven documentaries".[16][7] Creative director Spike Jonze stated that his goal for Viceland was to make its lineup have "a reason to exist and a strong point of view", rather than be just a "collection of shows". Jonze explained that Viceland would continue to reflect Vice's core mission of "trying to understand the world we live in by producing pieces about things we're curious about or confused about or that we think are funny. And if it doesn't have a strong point of view, then it shouldn't be on this channel."[5] Smith stated that the channel's main goal was "trying not to be shitty".[7] Viceland will focus primarily on lifestyle content; Vice News content will remain largely exclusive to Vice's existing joint venture with HBO.[7] Jonze stated that unlike the HBO content, Viceland would be "far from objective [reporting]".[12]

Thirty different programs were developed for Viceland, including original series and expanded versions of existing Vice's web series.[8] Original programs announced for the initial slate included Thomas Morton's Balls Deep, Flophouse— a series where Lance Bangs follows the lives of up-and-coming comedians at underground stand-up events,[17] Fuck, That's Delicious— a television version of the food-oriented web series starring Action Bronson,[18] Gaycation— a series in which Elliot Page explores the LGBT cultures of different regions,[19] Huang's World— featuring Eddie Huang "exploring identity using food as an equalizer", King of the Road— a series following skaters on Thrasher Magazine's annual scavenger hunt,[20] States of Undress— a series focusing on fashion weeks around the world,[21] the music documentary series Noisey, Vice World of Sports, and Weediquette— which focuses on the mainstream cannabis culture and industry.[5][13][22] Blocks of existing short-form content from Vice (Vice Lab) are also featured,[23] along with other, acquired content— such as Friday-night airings of cult films accompanied by Vice Guide to Film documentaries on their directors.[7][12] 10 of the 30 original programs planned were produced in Canada, including Cyberwar— which focuses on cyberterrorism, and Dead Set on Life— an expansion of Matty Matheson's food-oriented web series Keep It Canada.[8]

A month after Viceland's initial launch, the network announced a second slate of shows, including Traveling the Stars: Action Bronson and Friends Watch ‘Ancient Aliens’—a series in which Action Bronson watches episodes of Ancient Aliens with guests whilst smoking marijuana,[24] Black Market— a series in which Michael K. Williams explores underground economies around the world, the U.S. premieres of Cyberwar and Dead Set on Life,[25] Party Legends— a show about re-enactments of entertaining party stories,[26] WOMAN— a series in which Gloria Steinam features the lives of different women around the world,[27] and VICE Does America— which Abdullah Saeed and two VICE co-workers explore forgotten places of the world.[28]

Jonze stated that Viceland's original programs will have varying lengths, stating that "some are four episodes. Some are six. Some are eight. We're making everything based on what feels right", and that extended episodes may be possible if warranted.[13]

On May 3, 2016, Vice announced a partnership with ESPN (a fellow Disney/Hearst venture) to produce sports-oriented content for its properties. The deal also includes some content-sharing between ESPN and Viceland, such as encore airings of ESPN's 30 for 30 documentaries on Viceland, and airings of Vice World of Sports on ESPN.[29] In June 2016, Viceland broadcast live coverage of the Governors Ball Music Festival.

On February 24, 2019, the channel launched Vice Live, a two-hour live show airing Mondays through Thursdays at 9PM. The series was meant to anchor Viceland's primetime lineup and act as a replacement for Desus & Mero after that show's hosts moved to Showtime.[30] Shortly after debuting, Vice Live was trimmed down to an hour and, due to low ratings, was eventually cancelled after its April 11, 2019 episode.[31]

In August 2019, Vice Media announced that the channel was merging with Vice News as a part of its shift from entertainment and lifestyle programming to a news-based lineup.[32] Earlier that month, the company had also announced that Vice News Tonight, which aired on HBO from 2016 to 2019, would re-launch in 2020 on the network.[33]



In August 2016, it was reported that average viewership of Viceland's programming was down by nearly half over H2 (in a period from November 28 to December 15, 2016, the network had average primetime viewership of 58,000 in the 18-49 demographic, down from 95,600 one year prior under H2). However, the median demographics of the network were beginning to skew younger than H2, and some premieres had achieved upwards of 100,000 viewers. A&E Networks CEO Nancy Dubuc defended the numbers, stating that the network's goal was to "attract an audience that is not watching much TV," and that they were "trying to pivot the conversation away from just purely ratings"—noting that Viceland had already received several Emmy nominations for its programs within its first three months of operation.[34][35]

Year-over-year, Viceland lost 42% of its viewership in 2017 compared to 2016.[36] It lost another 10% in 2018.[37] As of 2021, Vice TV is reported to be in 60 to 70 million households.[38]

FAST channel[edit]

In May 2021, Vice Media launched a FAST (free ad-supported TV) channel for mobile devices and Smart TV's. Among the channel's programming are former Vice TV series, such as Huang's World, Noisey, and Vice Essentials. The channel is currently[when?] available on The Roku Channel,[39] Samsung TV Plus[40] and Tubi TV[41]

See also[edit]


  1. ^ Credited as Ellen Page


  1. ^ Hayes, Dade (August 30, 2019). "Vice Media Lays Off 15 At Viceland As Cable Network Starts Shift Toward News". Deadline Hollywood. Retrieved September 28, 2021.
  2. ^ "Viceland, Still Struggling After Four Years, Quietly Changes Its Name to Vice TV". Adweek. Retrieved October 7, 2021.
  3. ^ Paul Bond (August 29, 2014). "A&E Networks Buying Minority Stake in Vice Media". The Hollywood Reporter. Retrieved April 18, 2015.
  4. ^ "Viceland, a New Cable Channel, Aims to Stand Out". The New York Times. Retrieved February 29, 2016.
  5. ^ a b c d e "It's Official: Vice Channel to Take Over A+E Networks' History Spinoff H2". The Hollywood Reporter. November 3, 2015. Retrieved February 29, 2016.
  6. ^ "A+E Networks' H2 To Be Rebranded As Vice". Deadline. April 29, 2015. Retrieved February 29, 2016.
  7. ^ a b c d e f g "Vice's Shane Smith Asks, "You Think I Could Hoodwink Bob Iger, Jeff Bewkes and Rupert Murdoch?"". The Hollywood Reporter. February 3, 2016. Retrieved February 29, 2016.
  8. ^ a b c d "How a little magazine called VICE conquered the media world: Welcome to Viceland". Montreal Gazette. Postmedia. Retrieved February 29, 2016.
  9. ^ "Vice Media Launches Its Own Cable-TV Channel". Wall Street Journal. Retrieved February 29, 2016.
  10. ^ Ember, Sydney (December 8, 2015). "Disney Invests $200 Million More in Vice Media to Support New Programming". New York Times. Retrieved December 23, 2015.
  11. ^ "To Get People To Watch Viceland On TV, Vice Uses A Newspaper". Variety. Retrieved February 29, 2016.
  12. ^ a b c "Spike Jonze on new TV channel Viceland: Where the wild shows are". The Globe and Mail. Retrieved February 29, 2016.
  13. ^ a b c "Here's How Viceland Plans to Lure Millennials Back to TV". Adweek. Retrieved February 29, 2016.
  14. ^ "Viceland Makes Its Cable Debut". Multichannel News. February 29, 2016. Retrieved February 29, 2016.
  15. ^ "Vancouver rapper and filmmaker Jay Worthy helps viewers see Compton through the eyes of Kendrick Lamar". The Province. Postmedia. Retrieved March 4, 2016.
  16. ^ "Viceland content will be made in Canada, for a global audience". Canadian Business. Rogers Media. Retrieved February 29, 2016.
  17. ^ "Viceland's Flophouse trailer explores the on- and offstage lives of comedians". The A.V. Club. Retrieved March 1, 2016.
  18. ^ "Action Bronson". Pitchfork Media. May 6, 2014. Retrieved March 28, 2015.
  19. ^ "Take a Visual 'Gaycation' with Ian Daniel – Format Magazine".
  20. ^ "April Premiere Dates For New And Returning TV Shows |". April 5, 2016. Retrieved August 26, 2016.
  21. ^ Garced, Kristi (March 30, 2016). "Hailey Gates Talks New Docuseries, 'States of Undress'". Retrieved August 27, 2016.
  22. ^ "Action Bronson Eats His Way Across America in "Fuck, That's Delicious" Season Premiere". Pitchfork. Conde Nast. February 25, 2016. Retrieved February 29, 2016.
  23. ^ "What Is Viceland? One Millennial's Underwhelming Morning Watching The Hippest Network On Cable TV". International Business Times. March 2016. Retrieved March 2, 2016.
  24. ^ Capossela, Francesca (August 3, 2016). "How Action Bronson Ended Up Getting High and Watching 'Ancient Aliens'". Vice. Retrieved September 3, 2016.
  25. ^ Prudom, Laura (May 13, 2016). "Viceland Renews Five Shows, Including Ellen Page's 'Gaycation,' Picks Up Five More". Retrieved August 26, 2016.
  26. ^ Pedersen, Erik (May 9, 2016). "Summer Premiere & Return Dates: 2016 Edition". Retrieved August 27, 2016.
  27. ^ Ryzik, Melena (May 4, 2016). "Gloria Steinem Brings Feminism to Viceland". The New York Times. ISSN 0362-4331. Retrieved August 26, 2016.
  28. ^ Pedersen, Erik (May 9, 2016). "Summer Premiere & Return Dates: 2016 Edition". Retrieved August 27, 2016.
  29. ^ "ESPN, Vice Team Up in Sports-Programming Pact". Variety. May 3, 2016. Retrieved June 2, 2016.
  30. ^ Schneider, Michael (January 17, 2019). "Viceland Will Relaunch Primetime With Nightly Live Two-Hour Variety Show". Variety. Penske Media Corporation. Retrieved June 14, 2019.
  31. ^ Schneider, Michael (April 15, 2019). "Viceland Cancels Nightly 'Vice Live' Series After Less Than Two Months". Variety. Penske Media Corporation. Retrieved June 14, 2019.
  32. ^ Jarvey, Natalie (August 30, 2019). "Viceland Undergoes Round of Layoffs in Merger with Vice News". The Hollywood Reporter. Lynne Segall. Retrieved December 4, 2019.
  33. ^ Andreeva, Nellie (August 16, 2019). "'Vice News Tonight' Lands at Viceland cable network". Deadline Hollywood. Retrieved December 4, 2019.
  34. ^ Schwindt, Oriana (December 22, 2016). "2016 TV Ratings: 'This Is Us,' 'Walking Dead,' NFL, OWN Among Winners and Losers". Variety. Retrieved August 15, 2017.
  35. ^ "Viceland Pulling Half of H2's Ratings — But Skewing 17 Years Younger". The Hollywood Reporter. Retrieved August 15, 2017.
  36. ^ "Most-Watched Television Networks: Ranking 2017's Winners and Losers". December 28, 2017.
  37. ^ "Most-Watched Television Networks: Ranking 2018's Winners and Losers". December 27, 2018.
  38. ^ Historical viewership for MLW Fusion on beIN Sports, plus comments from Court Bauer - Wrestlenomics, October 7, 2021
  39. ^ "VICE gets FAST on Roku Channel | VOD | News | Rapid TV News".
  40. ^ "VICE FAST Channel launches on Samsung TV Plus". June 24, 2021.
  41. ^ "Tubi Launch For Vice FAST Channel; Scripted Israel; UK Distributor Hires; Zig Zag Adds Execs; MContent Filmmaker Program — Global Briefs". May 31, 2022.

External links[edit]