Big N' Tasty

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McDonald's Big N' Tasty
Big N Tasty burger.jpg
The Big N' Tasty Sandwich
Nutritional value per 1 sandwich (206 g)
Energy 890 kcal (3,700 kJ)
31 g (14%)
Sugars 9 g
Dietary fiber 3 g (13%)
24 g (37%)
Saturated 8 g (42%)
Trans 1.5 g
24 g (43%)
Vitamins
Vitamin A 120 IU
Vitamin C
(8%)
7 mg
Trace metals
Calcium
(15%)
150 mg
Iron
(15%)
2 mg
Sodium
(53%)
790 mg
Other constituents
Energy from fat 220 kcal (920 kJ)
Cholesterol 70 mg (23%)

May vary outside U.S. market.
Percentages are roughly approximated using US recommendations for adults.

The Big N’ Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Burger King Whopper sandwich.[1] A similar variation called the Big Tasty, without the center "N'", is sold outside the United States in parts of Europe, South America, the Middle East, and Taiwan.

Product description[edit]

The Big N' Tasty consists of a seasoned quarter-pound (4 oz, 113.4 g) beef patty with ketchup, mayonnaise, slivered onions, two dill pickle slices, leaf lettuce, and one tomato slice on a sesame seed bun.

The Big Tasty configuration is somewhat different, consisting of a third-pound (150 g) beef patty, 5-inch sesame seed bun, square-cut lettuce, two tomato slices, sliced onions, three slices of Emmental cheese, and Big Tasty sauce (which has a smoke flavour[2]).

The Big Tasty Bacon variant also contains strips of bacon. This variant is not available in the U.S., only internationally.

Variants[edit]

Regional variants
Discontinued and preceding variants
  • Big Xtra - The Big Xtra included the same ingredients as the Big N' Tasty, but the beef patty was seasoned with a spice and salt mixture unique to this burger. The patty was also larger, weighing three-eighths of a pound (6 oz, 170 g). It was quite popular in German McDonald's restaurants. It is still sold in Canadian Wal-Mart McDonald's locations only.
  • McDLT - The McDLT (McDonald's Lettuce and Tomato) was served with mayonnaise, ketchup, pickles, sliced onions, lettuce, cheese, and two tomato slices.
See also: Quarter Pounder

History[edit]

Depiction of the McDLT packaging from its patent application

The Big N' Tasty is the latest in a series of burgers that were designed to compete against the Whopper from Burger King.[1] The first sandwich in this line of products was the McDLT. It was sold in a novel form of packaging where the meat and bottom bun was prepared separately from the lettuce, tomato, cheese, pickles, sauces, and top bun and both were then packaged into a specially designed two-sided container.[5] The consumer was then expected to finalize preparation of it by combining the "hot" and "cool" sides just before eating. The company discontinued it between December 1990 and January 1991 to appear more environmentally friendly as it moved away from polystyrene packaging which was integral to the McDLT "experience".[6]

The McDLT was eventually succeeded by the McLean Deluxe in 1991. This was a lower fat burger that included carrageenan to replace the beef fat in the patty, and was served without mayonnaise.[7] While it tested well, it failed to catch on after the national roll-out and was discontinued in February 1996 in favor of the new Arch Deluxe,[7] an adult oriented burger that featured a higher quality roll and a dijon mustard based mayonnaise. It was also unsuccessful and was discontinued in 1998.[8]

The Big N' Tasty was introduced in 1997 and was originally tested in the Californian market, while the Big Xtra was test marketed in the Northeastern United States as the MBX;[9][10][11] during the simultaneous testing phase, either one could be sold depending upon the test market.[12] The Big N' Tasty was phased in nationally in 2000, displacing the Big Xtra in the United States. The national introduction was done to coincide with the opening of Disney's California Adventure. From 2002 until 2003, the Big N' Tasty was one of the flagship products for the McDonald's Dollar Menu. McDonald's removed the Big N' Tasty from the Dollar Menu on February 1, 2003, so that the Double Cheeseburger could take its place. McDonald's removed the Big N' Tasty from its menu in the United States on January 1, 2011.[13]

Advertising[edit]

  • The McDLT's marketing focused on variations of the theme "Keep the hot side hot, and the cool side cool", in a 1985 commercial released to market featuring Jason Alexander.[14]
  • The 2001 national introduction of it featured a campaign that starred NBA player Kobe Bryant.
  • A 2002 commercial featured Cedric the Entertainer advertising the item, along with the Spicy McChicken, on the Dollar Menu, and featured the Grimace and The Hamburgular on each side of Cedric.
  • Due to its bigger patty, the Big Xtra was advertised as being larger than a Whopper.
  • There also was a 1985 commercial featuring Former NFL Defensive Lineman and Chicago Bears Legend William Perry along with teammates from their 85 Super Bowl XX Triumph.
  • In the Philippines, a version of the song "Mr. Sandman" with slightly altered lyrics was used in a TV advertisement promoting the Big N' Tasty.

International[edit]

The Big N' Tasty was first test marketed under a different name in a limited number of McDonald's restaurants in Sweden during the summer of 2003, followed by a national release during the autumn with the current name. In the UK, it launched in December 2003 with the advertising slogan "Sorry Yanks, this one's for us". It was phased out of all restaurants in August 2005 as part of the menu clear up that made way for the launch of the Deli Sandwiches. It was reintroduced to the UK menu as part of the limited time offer program in the Autumn of 2006. It was again introduced to the menu in the summers of 2007, 2008, and continues to do so as a promotional item, generally during winter and summer when other food events (such as the World Cup or the company's popular Monopoly promotion) are not running. It was last seen on the British menu in 2012, where it was replaced by the Festive Deluxe; the Big Tasty returned in January 2013 as part of the January food promotion. It was recently removed in Denmark and in the Netherlands for unknown reasons; it was reintroduced in the Netherlands on 2 April 2012.[15] It is still available at all McDonald's restaurants in Norway, Greece and the majority of the restaurants in Sweden. The Big N' Tasty was also introduced to the Philippine market.

See also[edit]

References[edit]

  1. ^ a b AP Newswire (1997-07-02). "McDonald's hoping new burger a Whopper stopper". The Augusta Chronicle. Archived from the original on 2007-10-30. Retrieved 2007-10-23. 
  2. ^ "Product Nutrition". McDonald's UK. 
  3. ^ "We've got some news worth... - McDonald's Australia - Facebook". 
  4. ^ [1]
  5. ^ US 4653685 
  6. ^ John Holusha (1990-11-02). "Packaging and Public Image: McDonald's Fills a Big Order". the New York Times. Retrieved 2008-05-29. "...the fast-food chain changed course, announcing yesterday that it would do away with its plastic foam "clamshell" hamburger box and switch to paper packaging." 
  7. ^ a b Anthony Ramírez (1991-03-19). "Fast Food Lightens Up But Sales Are Often Thin". The New York Times. Retrieved 2007-10-06. "For the McLean Deluxe, McDonald's uses carrageenan, a seaweed extract, to bind water to lean beef to moisten what would otherwise be a dry patty." 
  8. ^ Wally Bach (2003-03-17). "McDonald's: When the Passion is Gone, the Profits are Over". MondayMemo.com. Archived from the original on 17 November 2007. Retrieved 2007-10-06. 
  9. ^ "Burger King Taking on Big Mac". Meat Industry News Service. 1997-08-28. Retrieved 2008-05-26. ""In fact, it's even been dubbed as a potential 'Whopper Stopper'," restaurant consultant Dennis Lombardi of Technomic said of McDonald's "Big 'n Tasty," which is being tested in California." 
  10. ^ "McDonald's Is Testing Another Big Burger". the New York Times. 1997-12-29. Retrieved 2008-05-29. "The company introduced the Big Xtra, a 4.5-ounce beef patty on a large sesame-seed bun, Friday in southeastern Pennsylvania, southern New Jersey, and Kent and New Castle counties of Delaware." 
  11. ^ Arthur Lubow (1998-04-19). "Steal This Burger". the New York Times. Retrieved 2008-05-29. "At the end of last year, McDonald's began regional tests of a new lettuce-and-tomato burger, the McDonald's Big Xtra or MBX." 
  12. ^ The Gale Group (2000-10-23). "McD's to test 'Diner,' kiosk; Big Xtra being axed". Nation's Restaurant News. Retrieved 2008-05-26. "...the chain said it would replace the Big Xtra burger nationwide in January with a faster-selling quarter-pound burger called Big N' Tasty, now sold at more than 2,000 units." 
  13. ^ Matt Bartosik (2010-07-02). "Big N' Tasty Is Down N' Out". NBC Chicago. Retrieved 2011-10-17. "The Oak Brook-based chain has announced to its franchisees that it will be taking the Mac Snack Wrap and Big N' Tasty off its menus by the end of the year, according to a company memo obtained by Crain's Chicago Business." 
  14. ^ "Jason Alexander sings and dances for the McDLT". Retrieved 2011-06-23. 
  15. ^ "McDonald's - Smeekbedes. Petities. Serenades.... - Facebook".