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Colors TV

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Colors TV
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to letterboxed 576i/480i for the SDTV feed)
Ownership
OwnerViacom18
Sister channels
List
History
Launched21 July 2008; 16 years ago (2008-07-21)
Links
Websitecolorstv.com

Colors TV is an Indian general entertainment broadcast network owned by Viacom18.[1] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[2]

History

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[3]

Reception

In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss, Fear Factor: Khatron Ke Khiladi, Sasural Simar Ka, Udaan helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]

Programming

Main article: List of programmes broadcast by Colors TV

Colors HD

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[6] Videocon d2h and Tata Play.[7] Hathway digital cable also provides Colors HD.[8]

International

On 21 January 2010, Colors became available on Dish Network in the United States, Canada and Mexico, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.[9][10]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[11]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[12][13] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[14][15] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[16] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[17] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[18]

Golden Petal Awards

Golden Petal Awards is an award function to honour personalities a reward for their contribution to the Colors TV channel. It last happened in 2017 and is since defunct.[19][20]

References

  1. ^ "Raj Nayak is new CEO of Colors". www.businesstoday.in. Archived from the original on 10 February 2018. Retrieved 9 May 2020.
  2. ^ "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
  3. ^ Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
  4. ^ "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
  5. ^ "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
  6. ^ "Airtel DTH HD Connection Online, Buy Digital TV HD Connection". www.airtel.in. Archived from the original on 7 May 2020. Retrieved 9 May 2020.
  7. ^ "Tata Sky DTH packages, digital TV, DTH India". Archived from the original on 20 October 2013. Retrieved 5 May 2020.
  8. ^ "Viacom18 launches Colors HD in the UK". Broadband TV News. 21 February 2017. Archived from the original on 15 July 2017. Retrieved 9 May 2020.
  9. ^ "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 3 December 2009. Archived from the original on 30 March 2012. Retrieved 5 May 2020.
  10. ^ "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
  11. ^ "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 14 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  12. ^ "Colors to launch on Monday on Sky Digital". Biz Asia. 19 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  13. ^ "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
  14. ^ "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Archived from the original on 9 September 2011. Retrieved 5 May 2020.
  15. ^ "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 5 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  16. ^ "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 7 April 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  17. ^ "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 29 March 2011. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
  18. ^ "Colors goes free-to-air on Sky Digital in UK". Biz Asia. 2 September 2013. Archived from the original on 10 September 2016. Retrieved 5 May 2020.
  19. ^ "Colors Golden Petal Awards". colors. Retrieved 26 April 2021.
  20. ^ "Colors Golden Petal Awards 2017 Winners: Complete list of winners". The Times of India. Retrieved 26 April 2021.
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