Kumkum Bhagya

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Kumkum Bhagya
Break bumper poster for the show Kumkum Bhagya.png
Kumkum Bhagya
Genre Indian soap opera
Created by Ekta Kapoor
Based on Sense and Sensibility by Jane Austen
Developed by Balaji Telefilms
Written by Story
Anil Nagpal
Anil Nagpal
Vikas Tiwari
Dheeraj Sarna
Directed by Muzammil Desai
Sharad Yadav
Creative director(s) Creative Producer
Tanusri Dasgupta
Starring Sriti Jha,
Shabbir Ahluwalia,
Mrunal Thakur,
Arjit Taneja
Theme music composer Lalit Sen
Nawab Arzoo
Country of origin India
Original language(s) Punjabi Hindi
No. of seasons 01
Producer(s) Ekta Kapoor
Shobha Kapoor
Location(s) Mumbai
Cinematography Sanjay Memane
Anil Katke
Camera setup Multi-camera
Running time Approx. 22 minutes
Production company(s) Balaji Telefilms
Original channel Zee TV
Picture format 480i (SDTV), 1080i (HDTV)
Original run April 15, 2014 – Present
External links
Production website

Kumkum Bhagya is an Indian television drama show,[1] which premiered on April 15, 2014. It airs on Zee TV from Monday through Friday.[2] The show is produced by Ekta Kapoor under her banner Balaji Telefilms. The show is loosely based on the novel Sense and Sensibility by Jane Austen.[3][4]

Continuing her tradition, Ekta Kapoor has named the series starting with the letter k because she feels it is lucky.[5] She called it a passionate love story.[6]

Initially started with low ratings, the show climbed to Top 5 most watched shows across all GEC's and second most watched show of Zee TV after few weeks of its launch and was touted as the biggest fiction launch of 2014.[7] The show was subject to a heavy marketing campaign and saw a spike in viewership after the marriage of Pragya and Abhi.[7]


Kumkum Bhagya is a show following the life of a Punjabi matriarch Sarla Arora who runs a marriage hall and lives with the hope of seeing her two daughters Pragya and Bulbul who're poles apart, happily married some day. Pragya, the elder daughter, is practical, hardworking and committed to supporting her family, teaches at a college to ensure the family makes two ends meet. In the midst of this pressure on her, she's forgotten how to unwind or pursue passions of her own. Bulbul, the younger daughter who has her head in the clouds is vivacious and smart, but a complete dreamer. Pragya receives a proposal from the family of the famous rockstar Abhishek Prem Mehra Aka Abhi. She is hesitant to marry Abhi, believing people will think she married him for wealth. However Abhi's grandmother, Dadi, is convinced Pragya is the best match for Abhi. Abhi the Rock star, is in a relationship with Alia's friend - Tanu. To obey Dadi (who he adores and worships) Abhi agrees to marry Pragya. He confesses his relationship with Tanu to Pragya, convinces Tanu that he will eventually separate from Pragya, marries Pragya and continues with a dual relationship! Abhi marries Pragya because of misunderstanding.Abhi, Tanu,Alia miunderstand about Pragya that Pragya is in relationshipwith Purab. The second sister Bulbul is in a relationship with Purab Khanna (Abhi's childhood friend). To complicate the plot Alia is in love with Purab while Bulbul has a number of admirers who would like to change their status to lovers. Alia, Tanu,Mitali continue to plotting, planning against Pragya and Bulbul. Later, There is Suresh (a bespectacled do gooder - Arora house neighbor)and a local corporator Neil Thakur! Additional characters include Raj and Mitali (Abhi's elder brother and his wife), Raj and Akash's mother and father(Abhi's uncle and aunt)Raj and Abhi's younger brother Akash. Mitali plays a supportive slow witted accomplice to the deceitfulness of Alia and Tanu, while Raj is in Jail (courtesy a conspiracy hatched by Mitali herself and which she blames Pragya for it)! There is the domestic help Purvi who is treated by Sarla as the third daughter but thrown out wrongly (Alia's doing). The show is replete with episodes of kidnapping, getting shot, a jungle chase,and MMS of Pragya and Suresh in a supposedly compromising situation, etc. etc. Basically the story follows the trials and tribulations of the star crossed lovers with the usual misunderstandings and solutions following.



Year Award Category Nominee Result
2014 Zee Rishtey Awards Favorite Popular Face (Male) Shabbir Ahluwalia Won[12]
Favorite Popular Face (Female) Sriti Jha
Favorite Beti Sriti Jha
Favorite Nayi Jodi Arjit Taneja & Mrunal Thakur
Favorite Parivaar Ekta Kapoor


External links[edit]