Ladies and Gentlemen, The Bronx Is Burning
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Ladies and Gentlemen, The Bronx is Burning is a book by Jonathan Mahler that focuses on the year 1977 in New York City. It is 'a layered account', 'kaleidoscopic', 'a braided narrative', that weaves political, cultural, and sporting threads into one narrative. It was first published in 2005, and was the basis for the television drama The Bronx is Burning.
Origins of the phrase
The title borrows from a fragment of television commentary. Game 2 of the 1977 World Series, about an hour before the first pitch, a fire had started in Public School 3, an abandoned elementary school a few blocks west of Yankee Stadium. By the time ABC began its broadcast at 8 in the evening, flames were licking toward the sky. The network cut to its camera in a helicopter hovering above for an aerial view. A long standing urban legend, however untrue, states that Howard Cosell then announced, "There it is, ladies and gentlemen, the Bronx is burning." The main political thread of the book is provided by the 1977 Mayoral election; the main cultural thread is that of the effect of the arrival of Rupert Murdoch on the scene; the main sporting thread is provided by following the fortunes of the New York Yankees.
The book begins by telling of the fiscal and spiritual crisis, as Jonathan Mahler calls it, of the city in the mid 1970s. In political cartoons New York had become a sinking ship, a zoo where the apes were employed as zookeepers, a naughty puppy swatted by a rolled-up newspaper. New York's finances were in need of attention. Less than halfway through Abraham Beame's term as mayor the city was "careering toward bankruptcy." And perhaps there were signs that the 'cultural axis' had tilted. In 1972, the The Tonight Show Starring Johnny Carson had moved from Midtown Manhattan to Burbank, California—the cultural equivalent of the Brooklyn Dodgers move to Los Angeles—and Carson would stick the boot in by sprinkling his monologues with reminders of the city's decline. "Some Martians landed in Central Park today ... and were mugged."
The baseball thread of Mahler's book focuses on the New York Yankees. In the 1976 World Series, the Yankees had been beaten by the Cincinnati Reds, but had won their first pennant since 1964, and the fans were cheering Billy Martin—back in New York after 18 years. At 47, "he had the look of a rather shopworn Mississippi riverboat gambler." Martin's cockiness, scrappiness, and hunger to win met with a positive response in the South Bronx. On November 29, 1976, Reggie Jackson joined the Yankees. Mahler compares Jackson not to Joe DiMaggio but to another Joe—Joe Namath: "Both were mini-skirt chasing bachelors, and had confidence to bring the city victory." All winter the papers filled with speculation about how Jackson and Thurman Munson, the Yankees catcher and captain, were going to get along. Those who knew him described Munson as moody; his friend Sparky Lyle didn't agree: "When you're moody, you're nice sometimes." Mahler looks at the new Yankee dynasty that was forming in '77: Mickey Rivers, Willie Randolph, Reggie ... and those close to Martin—Catfish Hunter, Lou Piniella, Graig Nettles. Fran Healy, the backup catcher, was Jackson's only friend on the team. Mahler looks at certain key games:
- May 23, Boston Red Sox vs Yankees: Jackson, after hitting a homer, ignored his teammates and manager, who had gathered at the dugout entrance for the requisite posthomer handshakes. "I had a bad hand," Jackson explained; "He's a fucking liar," responded Munson.
- June 18, 1977: Yankees vs Red Sox: Martin replaced Jackson in right field in the middle of the inning after he perceives Jackson "dogging it" chasing down a base hit, resulting in a double. Once in the dugout, Jackson confronted Martin, escalating in an ugly altercation clearly visible to everyone in the ballpark as well as a large TV audience, since the game was nationally televised.
- August 21, 1977: Ron Guidry helped push the Yankees past the Baltimore Orioles and within half a game of the Red Sox.
- Game 6 of the 1977 World Series: The Yankees had achieved a 3–2 games advantage against the Los Angeles Dodgers in the best-of-seven championship series, "and the teams had become emblematic of the cities for the time being—the friendly easy-going Dodgers, the tired neurotic Yankees. [Woody Allen's film] Annie Hall made the same point." In Game 6, Jackson hit three home runs, in consecutive at bats, on just three pitches.
The cultural thread of Mahler's book focuses particularly on the impact of Rupert Murdoch. News of Murdoch's purchase of the New York Post broke on 20 November 1976. In 1973, he'd gathered up the San Antonio News and launched the National Star as a "supermarket tabloid"; now the ailing Post was in his grip, and his eyes also turned to Clay Felker's New York. Murdoch was an active presence in the newsroom according to Mahler's account, peering over reporters' shoulders and punching up the paper's headlines and copy. In March 1977 alone, The Post ran 21 items on Farrah Fawcett-Majors, a star of Charlie's Angels; stories became shorter, pictures bigger, headlines louder.
Within the cultural thread, Mahler writes of the music of the time. "Now is the summer of our discothèques" the journalist Anthony Haden-Guest had written in New York magazine. Studio 54 the discothèque that defined an era of nightlife had opened in April 1977. Paramount Pictures had just begun shooting Saturday Night Fever; by the end of the summer, disco would be America's second largest grossing entertainment business after professional sports. If discos like Studio 54 provided an escape from the ugliness, its punk analog, a dive on The Bowery called CBGB, embraced it, featuring acts such as Television, Blondie, Patti Smith, and the Ramones. "Broken youth stumbling into the home of broken age," wrote Frank Rose in the Village Voice.
In the midst of the various threads, Mahler writes of the Son of Sam murders and of Wednesday, July 13, 1977. As a serial killer preyed on an alarmingly increasing number of victims while eluding a visibly shaken and financially strapped police force, a blanket of hot muggy weather descended on the city. Demand for electricity peaked in the middle of the afternoon when air conditioners were rumbling all over the city. That night, a major blackout— "a total urban eclipse"—struck, and all five boroughs of New York City and most of Westchester County were suddenly without power for several hours. The mass looting that ensued remains the only civil disturbance in the history of NYC to encompass all five boroughs simultaneously, and the 3776 arrests were the largest mass arrest in the city's history.
Mahler recounts the 1977 mayoral race, and the battle between three diverse candidates:
- Ambitious Ed Koch, a Bronx native and the middle child of Jewish immigrants from Poland. He was "marked down as a Greenwich Village liberal when in fact he was more conservative than that"; he was endorsed by the Post.
- The handsome Mario Cuomo, "the candidate of the outer boroughs," known for his involvement in a 1972 public housing dispute in Forest Hills, and before that the Corona Fighting 69. An Italian kid from working-class Queens, "he aspired to liberal ideals, but by instinct and impulse he was not a liberal"; he was pushed into running by Governor Hugh Carey and championed by Jimmy Breslin.
Included is an account of Cuomo "cold-cocking" Conservative Party of New York State chairman Michael R. Long; Long stated that the statement was inaccurate and asked to have it corrected, which it was in later editions.
Koch took office on the first day of 1978.