Tourism in New Zealand
Tourism is an important industry in New Zealand, contributing NZ$15 billion (or 9%) of the country's GDP in 2010. In the year ending March 2013 that had grown to NZ$23.9bn. It is also New Zealand's largest export industry, with about 2.4 million (2.69m in 2013) international tourists visiting per year (as of September 2009), providing 18% of the country's export earnings in 2010. New Zealand is marketed abroad as a "clean, green" adventure playground, with typical destinations being nature areas such as Milford Sound, Abel Tasman National Park or the Tongariro Alpine Crossing, while activities such as bungee jumping or whale watching exemplify typical tourist attractions, often marketed primarily to individual- and small-group travellers. By far the highest number of New Zealand's tourists come from its neighbouring country Australia due to close proximity and relations.
The vast majority of tourist arrivals to New Zealand come through Auckland Airport which handled over eleven million passengers in 2004. Many international tourists also spend time in Christchurch, Queenstown, Rotorua, and Wellington. Other high-profile destinations include the Bay of Islands, Waitomo Caves, Aoraki / Mount Cook, and Milford Sound. Many tourists travel large distances through the country during their stays, typically using coach lines or hire cars.
Domestic tourism is also important, with domestic tourism expenditure of $13 billion outweighing international tourist expenditure of $9 billion in 2010. Overall, tourism supports some 180,000 full-time equivalent jobs (10% of the New Zealand workforce), with half directly related to tourism.
In November 2012 readers of UK paper The Telegraph voted New Zealand the best country in the world to go to on holiday. The national airline, Air New Zealand, was voted third-best long-haul carrier.
The top 10 countries for short term visits to New Zealand are:
|China, People's Republic of||102,259||122,712|
|All other countries||398,428||406,698|
The country is internationally seen as a top holiday destination, shown by receiving awards like being voted most favourite destination by the readers of the Condé Nast Traveler magazine (specialising in luxury travels) in 2008, though it slipped to second place in 2009, and was also named the best overseas holiday destination in a 2007 The Daily Telegraph poll, the United Kingdom's largest such poll. Since the start of a 2000 advertising campaign by Tourism New Zealand, there has been a 61% increase in the number of Britons coming to New Zealand.
Tourism New Zealand, the country's official tourism agency, is actively promoting the country as a destination worldwide. Recent activities include a NZ$7 million campaign in China, concentrating on Shanghai, and cooperating to produce a New Zealand tourism layer for Google Earth, the first country to receive such a treatment.
Public concern over the environmental impacts of air travel may threaten tourism growth in New Zealand, as almost all tourists fly long distances to reach New Zealand. However, Ministry of Tourism data predicts a four per cent annual growth in tourist numbers in New Zealand, with 3.2 million tourists annually to be reached in 2014.
It is however unclear how New Zealand's carbon-neutral policy will affect future tourism – with some researchers arguing that the carbon emissions of tourism are much higher than generally considered, that their offsetting or mitigation will be very difficult, and that this poses a serious threat to the country's major source of foreign income.
Periodic campaigns are also directed at New Zealanders, urging them to travel within New Zealand instead of overseas, due to a perception by the tourism industry that too many New Zealanders are travelling to Australia or other countries instead of domestically. Perhaps the best known slogan is "Don't leave town until you've seen the country". However, due to lack of competition, fares for some domestic flights can be higher than those for flights to, for example, Australia.
Domestic tourism was worth NZ$7.6 billion (including transport costs) in the year ending March 2007, a growth of 9.1 per cent on the year before. Domestic tourism itself was growing by 1 to 1.5 per cent a year in the recent years, as noted by the Ministry of Tourism.
Popular tourist activities in New Zealand include sightseeing, adventure tourism, tramping (hiking) and camping. To support active travel, New Zealand has created numerous walking and hiking paths (often created and maintained by the DOC), some of which, like the Milford Track, have huge international recognition. There is also a walking route the length of the country, Te Araroa Trail, which is in the process of being finished as of the late 2000s, and a proposed New Zealand Cycleway.
Direct flights from Australia to Queenstown have also boosted overseas winter tourism. Ecotourism is also become an increasing segment of the tourism market, and both tourism spends and trip duration are relatively high, due to the remote location of the country attracting few short-trip visitors.
- Tourism New Zealand, official tourism agency
- Tolkien tourism, on the effects of The Lord of the Rings movies
- List of museums in New Zealand
- List of World Heritage Sites in New Zealand
- Sky Tower Official page - Retrieved 2009-07-04
- "Key Tourism Statistics". Ministry of Economic Development. 4 May 2011. Retrieved 15 May 2011.
- Ministry of Economic Development - Key Tourism Statistics
- Corporate Overview (from the Tourism New Zealand corporate website. Sunday 24 January 2010)
- "Number of International Visitors who Stayed Overnight in Key NZ Places". Ministry of Economic Development. Retrieved 15 May 2011.
- "NZ tops UK holiday poll". 3 News NZ. 16 November, 2012.
- "International Visitor Arrivals Key Data" (in English). Tourism Strategy Group, Ministry of Economic Development, New Zealand. Retrieved 2011-12-02.
- Harvey, Eveline (4 September 2009). "Travellers name NZ second-best destination". The New Zealand Herald. Retrieved 23 November 2011.
- "UK readers vote NZ best holiday destination". The New Zealand Herald. 1 December 2007. Retrieved 23 November 2011.
- Hembry, Owen (10 May 2007). "$7m more to sell NZ to China". The New Zealand Herald. Retrieved 23 November 2011.
- Hembry, Owen (12 April 2007). "NZ's 100% Pure and Google Earth in world first". The New Zealand Herald. Retrieved 23 November 2011.
- Hembry, Owen (3 September 2007). "NZ tourism strikes long-haul snag". The New Zealand Herald. Retrieved 23 November 2011.
- "Carbon policy spells end of tourism bonanza". National Business Review. 4 January 2008. Retrieved 23 November 2011.
- South, Gill (16 September 2007). "Stay in NZ, urges tourism industry". The New Zealand Herald. Retrieved 23 November 2011.
|Wikivoyage has a travel guide for New Zealand.|
- New Zealand Government – Ministry for Tourism
- New Zealand Government tourism marketing agency
- Tourism New Zealand