West Coast Customs
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|Headquarters||Corona, California, U.S.|
West Coast Customs is a automotive modifications company based in Corona, California, United States, founded in 1993 by Ryan Friedlinghaus.
West Coast Customs was founded in 1993 by Ryan Michael Friedlinghaus after borrowing $5,000 from his grandfather, Edward Cifranic. West Coast Customs, Inc. filed as a Articles of Incorporation in the State of California on October 20, 2000 and is headquartered at 181 Via Trevizio, Corona, California. It was originally located in Orange County, California, then moved to Los Angeles, and now its current location is in Corona, California. Since it was founded, West Coast Customs has been credited with designing and building some of the most amazing vehicles in the world. The company has a team of 30 who build custom cars, consult with OEMs, film a hit television show, offer a line of merchandise and oversee franchise locations in the Middle East and Russia. West Coast Customs' international client list includes Hollywood's elite, foreign royalty, captains of industry and the rich and famous. The company offers extraordinary automotive designs with an impressive array of services ranging from fabrication, paint, interiors, electronics and performance upgrades. Over time the business has evolved into a multi-million dollar corporation with the West Coast Customs logo transformed into a worldwide brand that produces products favored by serious enthusiasts, celebrities, entrepreneurs and corporate titans for their collections worldwide. Ryan and the guys at West Coast Customs cater to celebrity clients and are known exclusively for creating straight to the core designs and awe-inspiring custom vehicles. West Coast Customs is also known for fitting in with their superstar clientele who are some of the most known actors, rappers, musicians and athletes of today. West Coast Customs, Inc. operates as a subsidiary of Carroll Shelby International Inc, who owns a controlling interest in WCC. Additionally, In July 2012, Joseph Scalisi, Location Based Technologies® Inc. Co-President and Chief Development Officer and stockholder, entered into a Subscription Agreement with West Coast Customs ("WCC") to acquire an approximate 1.5% ownership of WCC. LBT is under a Manufacturing and Trademark License Agreement with WCC for co-branding of the PocketFinder products.
In addition to its car building operations, West Coast Customs has a full line of die-cast cars, apparel and other merchandise. The company also has its own television show on TLC called "Street Customs" and another on Discovery HD Theater that is highly popular among 18-34 year olds. The success of the initial show on TLC spawned a second program that aired on Discovery HD Theater. In addition, West Coast Customs has attracted a large corporate and entertainment clientele that tap the builder to create specialty vehicles and consult on connecting with hip, young adults through pop culture marketing. The company's apparel and merchandise are among the most popular in the automotive sector.
West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. West Coast Customs has been the exclusive shop featured in MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now Velocity, Inside West Coast Customs with worldwide franchise operations West Coast Customs franchises now stretch across the world are found on various media platforms
West Coast Customs has franchises in Berlin, Mexico, Malaysia, Dubai, Russia and Japan. New shops are planned in Canada and Australia. In the opening sequence of Inside West Coast Customs, Ryan shows a globe with numerous shops he plans to build. The company has expanded into the automotive industry with a new catalog of body kits and wheels. Together with the Japanese franchise, it also has opened a workshop called West Coast Customs Coach, in which coaches are also modified. West Coast Customs gained celebrity status as being the original site for the MTV show Pimp My Ride, hosted by rapper Xzibit. It also appears in numerous locations in the video game L.A. Rush. West Coast Customs have also had reality shows on TLC and Discovery Channel called Street Customs (Custom My Ride, as it is called in the UK). The show, produced by Pilgrim Films & Television, features some of the original cast from Pimp My Ride, including Ishmael ("Ish") and Big Dane.
Their newest series Inside West Coast Customs premiered on January 2011 on Discovery HD Theater, now called Velocity. The second season began on February 12, 2012, and included numerous celebrity clients such as will.i.am, Sylvester Stallone, Mark Wahlberg and Justin Bieber. The third and final season of the show premiered at February 10, and the season finale aired March 10. West Coast Customs began building custom Ford Mustang Cobras in collaboration with Carroll Shelby, the originator of Shelby branded custom street and race cars including the famous Shelby Cobra. On a recent showing of Street Customs, Ryan Friedlinghaus and his team built the first of these Cobras and invited Shelby to see the finished product, surprising him by presenting the car to him as a gift.
Cast and crew
The following include those that have appeared on the TV show Street Customs.
- Mr. Ryan Friedlinghaus, Chief Executive Officer:
Ryan Friedlinghaus is the CEO of West Coast Customs and has interests in other corporate entities including West Coast Customs International, LLC, Koc Productions, LLC, and WCC1993, LLC . Ryan's past corporate affiliations include Kingz of Customs Live, LLC, Kingz of Customs, LLC, and Rhaus, LLC . He is the registered agent for WCC and is legally known as a statutory or resident agent, the registered agent is responsible for receiving legal notifications regarding court summons, lawsuits, and other legal actions involving the corporate entity.
- Mrs. Amy Boylan, President,
West Coast Customs CEO Ryan Friedlinghaus hired Amy Boylan president of the world acclaimed international custom car builder and automotive powerhouse on May 17, 2010. Ms. Boylan became responsible for daily operations, marketing, sponsorships and corporate programs for the company. She is the key player in building the WCC brand and propelling West Coast Customs to the next level of success.
- Chris G. Cooley, CPA
Chris is the lead financial and operational infrastructure of the company and member of executive management team reporting directly to CEO. He maintains direct oversight of financial, procurement, human resource, sales and IT departments and liaisons between the general counsel and external firms on all contract negotiation including review of all agreements entered into by WCC. Chris manages relationships and reporting with key financial institutions and oversees financial reporting and consolidation of multiple subsidiaries and divisions. Additionally, he is responsible for managing investor relations including reporting and formal communication.
- Micky – Accounting
- Alex – Sales Manager-no longer with company now running Anderson consulting company
- Big Dane- FOO(friends of owner)
- Tito – Public Relations-no longer with company
- Jeff – Vehicle Design
- Meagan – Ryan's Wife
- 'Mad' Mike – Administrative Assistant (a regular on Pimp My Ride)-no longer with company, has been working at Galpin Auto Sports (GAS) since 2006
- Kenny – Floor Manager
- Darren – Audio and Electronics-no longer with company now owns Boost motorsports
- Keylee – Jeff's Dog
- Ryan – lighting and interior customization
- Carlos – Wood Fabrication
- Ishmael "Ish" – Interiors
- James and 2shae – Graphic Design
- Negro – Head Body Shop
- Marcos – Body Shop
- George – Paint-no longer with company now employed as by Tesla automotive
- Rafa &&' Vitor- paint- no longer with company.
- Joan – Paint
- Brian – Head Metal Fabrication-no longer with company now owns Jendro's customs
- Danny – Fabrication-no longer with company now works for Jendro's customs
- Mosko – Fabrication
- Jose – Fabrication
- Bernt - Fabricator (Previously worked for Boyd Coddington)-no longer with company now employed by 401k customs
- Will – Fabrication-no longer with company now employed by Penhall fabrication
- Rory – Parts Manager-no long with company now employed by Callaway Cars
- David 'Greaser' – Wheels and tires-no longer with company
- Hunter – Fabrication Apprentice
- Pedro – Custodial Services
- Gera – Baller
- Mohammed 'Ali' - Fabrication
- Arshad 'Safrulla' - IT
- Chris - Fabrication
- Adam ' Mad Money' Means – Director,
- Patrick 'Green Street' Dupree – Camera,
- David 'The Contender' McAbee – Coordinator,
- John 'to cool for school' Lakin – Audio,
- Kyle 'Karl' Scanlon – Asst. Camera,
A new season is slated to begin in December 2013.
West Coast Customs, Inc. Trademarks
WRENCH West Coast Customs, Inc.
RHAUS West Coast Customs, Inc.
West Coast Customs, Inc. Partnerships
Simply WoW® currently has the rights to and is licensing to West Coast Customs: Simply WoW® / Cleaner Degreaser Simply WoW® Tuff Buff® Simply WoW® Odor Annihilator® Simply WoW® Tire Shine
Location Based Technologies® Inc: PocketFinder Vehicle® GPS devices. The partnership also includes advertising through multiple media platforms and co-branding sales opportunities with both domestic and international distribution.
Avery Dennison Graphics Solutions: A division of Avery Dennison Corporation (AVY), has announced a partnership with West Coast Customs (WCC). Under the collaboration, WCC will feature the best of Avery Dennison vehicle wrap films and over-laminates in all graphics and car wraps.
Carhartt: A global manufacturer of premium work wear will outfit WCC.